Email:

Email:

Revolution in the Workplace


The Beginning


Started in 1965 as a way for multiple users of a
time sharing mainframe computer to
communicate


SDC’s Q32 and MIT’s CTSS


Advanced Research Projects Agency Network
(Arpanet)


Government project started in the 1960’s



Began as a way to communicate during Cold War


The First Email


First official email sent October 29, 1969
from UCLA to Stanford


However not the whole message got across
before the computers crashed

Ray Tomlinson


1971
–

Ray Tomlinson sent a message
from one computer to another with the
same program


Computers were in the same room


Tomlinson was both sender and recipient


Computers needed to be on a like network


1971
–

Tomlinson created the user @ host
address


Dial Up


1978
–

dial up connection was created so
emails could be sent over the phone lines


Initially only a few lines connected the east
and west coast

Refining Email


In the 1980’s system of sending email began to
become refined


Initially:


Recipient would only be able to receive and read email


Email was not able to be saved or sent to someone else


Messages could only be sent if the computers were attached
to the same network


New program emerged called the MSG


Allowed recipient of emails to reply to sender

First Public Emails


1988
–

the first public email was sent


MCI Mail was one of the first to create a
network to use this application


1993
–

internet was becoming more
publically used and other communication
systems signed on


AOL and Delphi


Microsoft and Lotus

Advantages of Email in the
Workplace


Less expensive


Email is limitless


Allows sender to create an email and review it prior to
sending it


Allows receiver to read the message on their own time


Allows messages to be sent to multiple people at once


Built in storage


Enabling society to take steps toward becoming paperless


Can save valuable time

Advantages Cont’d


Improve employee efficiency


Contain calendar and reminder features


Open line of communication


Can increase communication between
employer and employee


Can increase communication between
businesses and clients

Drawbacks to Having Email in the
Workplace


Email for personal use


Receiving an abundance of email


Volume of email sent all the time is staggering


Reported increase in stress


Some emails are annoying and have too
much information


Mental fatigue


Loss of work

Drawbacks Cont’d


Impersonal


Face to face communication is sometimes
preferable


Informal communication


Employers have implemented monitoring
programs

Email Etiquette


Important that the sender comes across as
professional


Consider who the email is being sent to


Subject lines are very important


Do not ramble on


Watch spelling and grammar


Always respond in a timely manner

Do Not Use Email When…


Negotiating something


If you have a list of questions


If feelings are involved


If person receiving email has a history of
not responding in a timely manner

Marketing in Email


Marketing is one of the biggest uses of email in
business today


Marketing is all about communication


Getting your product, service, or brand out there


Needs to be creative


E
-
marketing


Less expensive than traditional print of media
advertising


E
-
Marketing Strategies


Compelling subject line


Make it stand out


Body of message should be clear and
concise


Avoid rambling


Give the audience what they want




SPAM and Worms


SPAM
–

Unsolicited commercial email


CAN
-
SPAM act of 2003


Worms use email to replicate themselves


First email worm affected UNIX computer


Combination of both reduces usefulness of
email as a practical tool


Summary


Email has changed business communication by
leaps and bounds


Brought about a different way of communication
between coworkers, employer and employee,
and business and consumer


More permanent and accessible than a phone


Saves businesses time and money