Email:
Revolution in the Workplace
The Beginning
Started in 1965 as a way for multiple users of a
time sharing mainframe computer to
communicate
SDC’s Q32 and MIT’s CTSS
Advanced Research Projects Agency Network
(Arpanet)
Government project started in the 1960’s
Began as a way to communicate during Cold War
The First Email
First official email sent October 29, 1969
from UCLA to Stanford
However not the whole message got across
before the computers crashed
Ray Tomlinson
1971
–
Ray Tomlinson sent a message
from one computer to another with the
same program
Computers were in the same room
Tomlinson was both sender and recipient
Computers needed to be on a like network
1971
–
Tomlinson created the user @ host
address
Dial Up
1978
–
dial up connection was created so
emails could be sent over the phone lines
Initially only a few lines connected the east
and west coast
Refining Email
In the 1980’s system of sending email began to
become refined
Initially:
Recipient would only be able to receive and read email
Email was not able to be saved or sent to someone else
Messages could only be sent if the computers were attached
to the same network
New program emerged called the MSG
Allowed recipient of emails to reply to sender
First Public Emails
1988
–
the first public email was sent
MCI Mail was one of the first to create a
network to use this application
1993
–
internet was becoming more
publically used and other communication
systems signed on
AOL and Delphi
Microsoft and Lotus
Advantages of Email in the
Workplace
Less expensive
Email is limitless
Allows sender to create an email and review it prior to
sending it
Allows receiver to read the message on their own time
Allows messages to be sent to multiple people at once
Built in storage
Enabling society to take steps toward becoming paperless
Can save valuable time
Advantages Cont’d
Improve employee efficiency
Contain calendar and reminder features
Open line of communication
Can increase communication between
employer and employee
Can increase communication between
businesses and clients
Drawbacks to Having Email in the
Workplace
Email for personal use
Receiving an abundance of email
Volume of email sent all the time is staggering
Reported increase in stress
Some emails are annoying and have too
much information
Mental fatigue
Loss of work
Drawbacks Cont’d
Impersonal
Face to face communication is sometimes
preferable
Informal communication
Employers have implemented monitoring
programs
Email Etiquette
Important that the sender comes across as
professional
Consider who the email is being sent to
Subject lines are very important
Do not ramble on
Watch spelling and grammar
Always respond in a timely manner
Do Not Use Email When…
Negotiating something
If you have a list of questions
If feelings are involved
If person receiving email has a history of
not responding in a timely manner
Marketing in Email
Marketing is one of the biggest uses of email in
business today
Marketing is all about communication
Getting your product, service, or brand out there
Needs to be creative
E
-
marketing
Less expensive than traditional print of media
advertising
E
-
Marketing Strategies
Compelling subject line
Make it stand out
Body of message should be clear and
concise
Avoid rambling
Give the audience what they want
SPAM and Worms
SPAM
–
Unsolicited commercial email
CAN
-
SPAM act of 2003
Worms use email to replicate themselves
First email worm affected UNIX computer
Combination of both reduces usefulness of
email as a practical tool
Summary
Email has changed business communication by
leaps and bounds
Brought about a different way of communication
between coworkers, employer and employee,
and business and consumer
More permanent and accessible than a phone
Saves businesses time and money
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