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Dec 7, 2013 (3 years and 8 months ago)

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Work From Home Report

2012


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Table of Contents

INTRODUCTION

4

F
IND
A

W
ORK
F
ROM
H
OME
J
OB
T
HAT
I
S
R
IGHT
F
OR
Y
OU

4

OPEN AN EBAY STORE

5

Q
UICK
F
ACTS

5

I
NTRODUCTION

5

H
OW
D
OES AN E
B
AY
S
TORE
W
ORK
?

5

5

S
TEPS
T
O
A

S
UCCESSFUL E
B
AY
S
TORE

6

1.

I
NTELLIGENT
P
RODUCT
C
HOICE

6

2.

G
ORGEOUS
L
ISTINGS

6

3.

R
EGULAR
P
ROMOTIONS

7

4.

O
UTSTANDING
C
USTOMER
S
ERVICE

7

5.

A
N E
B
AY
B
USINESS
,

N
OT
A

H
OBBY

7

G
ET
S
TARTED
A
S
A
N E
B
AY
S
TORE
O
WNE
R

7

VIRTUAL ASSISTANT

9

Q
UICK
F
ACTS

9

I
NTRODUCTION

9

W
HAT
I
S
A

V
IRTUAL
A
SSISTANT
?

9

5

T
HINGS
Y
OU
N
EED
T
O
B
ECOME
A

V
ALUABLE
V
IRTUAL
A
SSISTANT

10

1.

O
FFICE AND
A
DMINISTRATIVE
E
XPERIENCE

10

2.

A
TTENTION TO
D
ETAIL

10

3.

F
LEXIBILITY

10

4.

A

H
ELPFU
L AND
W
ILLING
P
ERSONALITY

11

5.

T
HE
A
BILITY TO
W
ORK
T
O
D
EADLINES

11

W
HERE
T
O
F
IND
W
ORK
A
S
A

V
IRTUAL
A
SSISTANT

11

3

Q
UICK
T
IPS
F
OR
S
UCCESS
A
S
A

V
IRTUAL
A
SSISTANT

11

1.

D
RAW
O
N
Y
OUR
‘R
EAL
W
ORLD


E
XPERIENCE

11

2.

P
ROVE
Y
OUR
S
KILLS

11

3.

B
E
H
ELPFUL

12

RESEARCHER & WRITER

13

Q
UICK
F
ACTS

13

I
NTRODUCTION

13

W
HAT
I
S
A

R
ESEARCHER OR
W
RITER
?

13

5

W
AYS
T
O
B
E
A

B
ETTER
R
ESEARCHER OR
W
RITER

14

1.

A
TTENTION
T
O
D
ETAIL

14

2.

A
N
E
XTENSIVE
P
ORTFOLIO

14

3.

F
IND
Y
OUR
V
OICE

15

4.

F
IND
T
HE
I
NFORMATION
T
HAT
O
THERS
M
ISS
O
UT

15

5.

T
HE
A
DDED
V
ALUE OF
E
XPERTISE

15

W
HERE
T
O
F
IND
W
ORK
A
S
A

R
ESEARCHER OR
W
RITER

15

3

Q
UICK
T
IPS
F
OR
S
UCCESS
A
S
A

R
ESEARCHER OR
W
RITER

16

1.

K
EEP
W
RITING

16

2.

G
ET
A

G
OOD
B
R
IEF

16

3.

R
EACH
O
UT
T
O
N
EW
C
USTOMERS

16

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KEYWORD RESEARCHER

17

Q
UICK
F
ACTS

17

I
NTRODUCTION

17

W
HAT
I
S
A

K
EY
WORD
R
ESEARCHER
?

17

5

T
HINGS
T
HAT
K
EYWORD
R
ESEARCHERS
N
EED

18

1.

A
CCURACY AND AN
E
YE
F
OR
D
ETAIL

18

2.

S
OCIAL AND
L
INGUISTIC
A
WARENESS

18

3.

P
ROFESSIONAL
K
EYWORD
R
ESEARCH
S
OFTWARE

19

4.

A
N
O
RGANISED
M
INDSET AND
W
ORKFLOW

19

5.

O
VERALL
SEO

E
XPERTISE

19

W
HERE
T
O
F
IND
W
ORK
A
S
A

K
EYWORD
R
ESEARCHER

19

3

Q
UICK
T
IPS
F
OR
S
UCCESS
A
S
A

K
EYWORD
R
ESEARCHER

20

1.

B
E
F
AST

20

2.

B
E
C
LEAR

20

3.

B
E
H
ONEST

20

SOCIAL MEDIA MA
NAGER

21

Q
UICK
F
ACTS

21

I
NTRODUCTION

21

W
HAT
I
S
A

S
OCIAL
M
EDIA
M
ANAGER
?

21

5

T
RAITS OF
S
OCIAL
M
EDIA
M
ANAGERS

22

1.

C
OMBINING
P
EOPLE
S
KILLS AND
T
ECHNOLOGICAL
E
XPERTISE

22

2.

E
XHAUSTIVE
K
NOWLEDGE OF
T
HE
B
RAND

22

3.

A

C
ONSIDERED
A
PPROACH

22

4.

S
TRATEGIC
T
HINKING

22

5.

T
HE
A
BILITY
T
O
B
E
A

T
EAM
P
LAYER

23

W
HERE
T
O
F
IND
W
ORK
A
S
A

S
OCIAL
M
EDIA
M
ANAGER

23

3

Q
UICK
T
IPS
F
OR
S
UCCESS
A
S
A

S
OCIAL
M
EDIA
M
ANAGER

23

1.

B
E

C
ONSISTENT

23

2.

A
UTOMATE

23

3.

I
NTERACT

23

AFFILIATE MARKETING

24

Q
UICK
F
ACTS

24

I
NTRODUCTION

24

W
HAT
I
S
A
FFILIATE
M
ARKETING
?

24

5

S
TEPS
T
O
B
UILDING
Y
OUR
A
FFILIATE
M
ARKETING
P
RESENCE

25

1.

S
IGN
U
P
T
O
O
NE OR
M
ORE
A
FFILIATE
M
ARKETING
P
ROGRAMS

25

2.

P
LAN
Y
OUR
I
NITIAL
W
EB
P
RESENCE

25

3.

C
REATE
C
ONTENT

25

4.

G
ET
M
ORE
F
ROM
Y
OUR
L
INKS

26

5.

M
ONITOR AND
A
NALYSE

26

W
HERE
T
O
F
IND
W
OR
K
I
N
A
FFILIATE
M
ARKETING

26

3

Q
UICK
T
IPS
F
OR
S
UCCESS
I
N
A
FFILIATE
M
ARKETING

26

1.

F
IND
D
EMAND

26

2.

B
UILD
L
ONG
T
ERM
L
EADS

27

3.

B
E
P
ATIE
NT

27

COACHING

28

Q
UICK
F
ACTS

28

I
NTRODUCTION

28

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W
HAT
M
AKES
A

G
OOD
C
OACH
?

28

1.

K
NOWLEDGE AND
I
NSIGHT

28

2.

C
LARITY

28

3.

P
ERSONALITY

29

4.

P
RACTICALITY

29

5.

F
LEXIBILITY

29

W
HERE
T
O
F
IND
C
OACHING
W
ORK

29

3

Q
UICK
T
IPS
F
OR
S
UCCESS
I
N
C
OACHING

30

1.

B
E
R
EADY

30

2.

B
E
C
RYSTAL
C
LEAR
W
ITH
Y
OUR
P
ROMISES

30

3.

B
E
W
HAT
O
THERS
W
ANT
T
O
B
E

30

START YOUR BUSINESS
RIGHT NOW

31


FEEDBACK

W
e

w
o
u
l
d

l
o
v
e

t
o

h
e
a
r

f
r
o
m

y
o
u
.

C
onnect with
E
l
i
z
a
b
e
t
h

C
o
n
l
e
y

at:



http://www.facebook.com/homeforbusiness.co.uk



https://twitter.com/homeforbusiness

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Introduction

In recent years, technology has changed the way that companies do business.
More and more employees are working remotely, reducing the expenditure that
is requi
red to keep offices running.

What’s more, the Internet has made it possible for organisations to connect
directly with skilled professionals that can carry out work from home.

People around the world are realising the benefits of working from home. These
i
nclude:



Choose Your Work Pattern



Some positions allow you to set your own
work schedule that suits you, your family, and your other obligations



Choose Your Hours



You might want a full time career that takes place
from your home, but some people are jus
t looking for a way to
supplement their income on a part
-
time basis. Remote working gives you
this choice.



Affordability



Working from home isn’t just about making money


it’s
about saving money. No more expensive fuel bills just to get your car to
and f
rom work.



Control



Many jobs that can be done from home allow you to run your
own business as a freelancer or self
-
employed person. This means that
you can build a business that grows over time.



Availability



There are literally thousands of work from ho
me jobs and
positions that are just waiting to be filled online. If you have the
determination to get off the ground, you can fill your working life much
more easily than in an offline jobs market filled with part time or casual
positions.

Find A Work From

Home Job That Is Right For You

This guide is designed to give you an overview of the seven most common types
of work from home job, including key responsibilities, the skills required and
how much you can expect to earn.

Read on to find the best job for y
ou, and learn how to get started.



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Open an eBay Store

Quick Facts



Job Title:
eBay Seller

Average Revenue:
£1000 per month (depending on products)

Introduction

Since being founded in September 1995, eBay has grown to become one of the
world’s most popul
ar shopping destinations. With an online bidding model that
was, at the time of launch, truly innovative, eBay is an attractive place for
customers to find the products they need at great prices.

But eBay is no longer the bargain basement location that it
once was. Many
customers who visit eBay regularly are willing to pay a fair price for the products
that they need, but choose eBay for convenience. What’s more, as one of the most
trusted brands in the world, visitors trust the website with their confident
ial
data.

Opening an eBay store is easy to understand, because it is a digital version of
traditional offline retail. Starting a successful eBay store is as simple as finding a
source of products, applying a mark
-
up, and selling these products at a profit.

How Does an eBay Store Work?

The process of selling on eBay is remarkably simple and easy to understand,
even for novice web users. The entire process follows these similar steps:



Register for a selling account



Create a listing with a bidding process or f
ixed
-
fee ‘buy it now’ price



Pay a small listing fee to eBay for publishing the listing



Once the auction ends or the item is purchased, follow the quick and easy
steps to request payment and mail the item



Pay a closing ‘Final Value Fee’, based on the end co
st of the item



Get great feedback and start the cycle again with your next item!

The great thing about eBay is that it is designed for use not only by experienced
sellers opening stores, but also people who are selling one
-
off items that they no
longer nee
d. This means that the level of support and advice available from eBay
is astounding


if you need any help setting up your store, or advice on creating a
good listing, eBay are more than happy to help.

Of course, this also means that eBay is full of selle
rs, and can be very competitive.
As a result, the duties of an eBay store owner are not limited to just publishing
listings for products.

eBay store owners will need to:



Publish detailed listings including photos

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Answer questions from customers



Pack and p
ost products quickly and efficiently



Publish feedback to buyers and chase feedback from them

The best eBay sellers go even further, using the most advanced eBay features to
launch promotions, offer discounts for multiple purchases, and provide other
incent
ives to attract new customers.

With the right product and great customer service, though, eBay sellers can earn
as much as £1000 a month


even from products with fairly low profit margins.

5
Steps To A Successful eBay Store

By design, eBay is easy to earn

a little extra money from


but how can you
develop your fledgling store into a popular retailer?

Here are a few of the most important things to consider as you develop, launch
and maintain your eBay store.

1.
Intelligent Product Choice

As with any kind o
f retail business, your choice of products is everything. By
finding the right products at the right wholesale price, you can not only increase
your sales but also achieve a good profit from each individual transaction.

A common trait of eBay storeowners i
s choosing products that they themselves
like


not the products that make good business sense. Although it can be
beneficial to have knowledge of your products or a particular passion for them,
the only significant rule is that you should be able to buy t
he products cheaply,
and sell them for more money!

Always estimate how much profit you will make on each product before you
commit to it or begin trading. Alternatively, why not think about how you could
add value to your products to make them more attract
ive?

One well
-
known eBay seller offers beads and bits of string, and reaps the benefits
of a large profit margin. She adds value to these cheap commodities by making
them into gorgeous beaded necklaces and bracelets!

2.
Gorgeous Listings

Once you have sele
cted your products, make sure that they are presented in the
most appealing way possible. Think about your average high street shop


layout
and presentation is everything.

eBay offers a wide range of templates to make your listings look good, but, as
your

business grows, why not invest in a customized template? With a
professional logo and design that is tailored to your business, you can look more
reliable and increase customer confidence.

Equally, consider the impact of specialised listing types on your
profit. If your
margins allow, it is effective to add gallery
-
style listings and other effects that
make you stand out on search results pages.

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3.
Regular Promotions

The most obvious promotions on eBay are discounts designed to attract
customers for the fi
rst time. But no self
-
respecting retailer settles for one sale
per customer!

The most powerful promotions are those that encourage cross selling and up
selling. Let’s imagine that you are selling jewellery online. If somebody buys a
necklace, what can you
do to persuade the customer to buy the matching
bracelet?

eBay provides sellers with a range of features to make adding promotions and
marketing related products easy. Don’t let these features go unused.

4.
Outstanding Customer Service

One thing that is so
rely lacking online is the customer service that you can
receive in a physical store. Even with half
-
decent service and support, you can
stand out from other sellers and attract regular repeat custom.

If somebody asks a question about one of your listings,

answer it in a timely
fashion, and
with as much detail as possible. Remember that these answers are
often seen by other eBay users


so always remain professional, courteous and
honest to even the most ridiculous or self
-
explanatory of queries.

Equally, c
ontinue this customer service once the listing is closed. Sometimes, it
can feel like eBay sellers don’t care much once they have the money! Dispatch
products quickly, package them safely and securely, and give your customer a
great experience right until
the last moment.

One eBay seller even includes a few penny sweets with the items that they send
out! That’s a great way to be memorable, and bring the customer back to you
again in the future.

5.
An eBay Business, Not A Hobby

Generally, success as an eBay
store is about the way you see your business. And
that’s what it is


a business, not a hobby.

If you want to earn just a little extra money by selling products here and there,
that’s fine. After all, it’s what eBay was designed for! But if you’re reading
this,
chances are that you want to grow your business to the point where you can earn
a living from it.

If so, don’t think of yourself as somebody selling products on eBay, like an
intruder in somebody else’s store. Imagine eBay as a shopping centre


you
are a
self
-
contained retailer, using eBay as a platform, not a crutch.

Get Started As An eBay Store Owner

The best place to find out more about becoming an eBay store owner is eBay
itself. Frankly, the level of support available on eBay is astounding!

Expl
ore the links below to begin developing you store.

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eBay Selling Basics
:
http://pages.ebay.co.uk/help/sell/selling
-
basics.html


eBay Selling Checklist
:
http://pages.ebay.co.uk/help/sell/checklist.html


eBay Tips for Success
:
http://pages.ebay.co.uk/help/sell/seller
-
tips.html


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Virtual Assistant

Quick Facts


Job Titl
e:
Virtual Assistant (VA)

Average Hourly Rate:
£10
-
£30 per hour

Experienced Hourly Rate:
£50 per hour

Jobs Available Now:
979

Introduction

One of the most common jobs for those just getting started working from home, a
virtual assistant (or VA) draws on ex
pertise that many people have developed in
previous employment.

If you have ever worked in an office, or been called on to perform general
administrative duties, a virtual assistant role could be right


and potentially
lucrative


for you.

What Is A Virt
ual Assistant?

Bricks
-
and
-
mortar companies routinely employ people into different roles under
the umbrella of ‘assistant’. Usually, this term describes the way in which an
employee helps with a wide variety of tasks.

A personal assistant (PA) might be aske
d to carry out numerous jobs including
transcribing meetings, proofreading reports and performing data entry. An
administrative assistant could process incoming post, handle document creation
and carry out document editing.

Increasingly, technology has mad
e it possible for many of these tasks to be
carried out from an off
-
site location. In addition, companies look to save money
by only employing assistants as and when required. This has led to the success of
virtual assistants (VA) that work from home.

A vi
rtual assistant works from their home office, either on a fixed contract, an
hourly rate, or a ‘per piece’ rate that is paid for each task completed.

Common duties of a virtual assistant are:



Transcription



Document creation



Copywriting



Website management



M
arketing including online marketing



Data entry



Answering phone calls

Average hourly rates for virtual assistants range from £10 per hour to £30 per
hour.

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More experienced VAs, or those who bring a great deal of experience from work
as personal assistants,
can charge as much as £50 per hour.

5 Things You Need To Become A Valuable Virtual Assistant

Many of the most important skills for a virtual assistant are those that would be
put to use in a ‘normal’ office environment.

Let’s look at the five fabulous trai
ts of the most successful virtual assistants.

1. Office and Administrative Experience

Working in an office isn’t all photocopying and drinking coffee


in fact, most
corporate buildings are a great training ground for essential work skills.

Many virtual as
sistants have previously worked in similar positions offline, and
will be able to quickly get up to speed with the specifics of how a company likes
things to be done.

Ideally, you will have an understanding of the essential software that most
companies us
e, including Microsoft Word and Excel. It can be valuable to know
how to format documents appropriately, or work within existing templates for
mail merges and data entry.

Some virtual assistants may be asked to perform customer
-
facing duties, such as
answe
ring phone calls. In these instances, certain office skills come into play,
such as a great telephone manner and professional outlook.

2. Attention to Detail

One of the most commonly outsourced administrative tasks is data entry. This
ranges from entering
sales data into a spreadsheet to adding hundreds of new
customers to a marketing database.

Any errors in the entry of this data can go on to have a disastrous impact on
future business activities.

As a result, accurate attention to detail is a must
-
have sk
ill for a virtual assistant.
Companies look for VAs that can not only carry out work quickly, but get it right


first time.

3. Flexibility

By definition, a virtual assistant job involves a wide range of different duties. The
ones mentioned in this report
are an overview, not an exhaustive list.

That’s why a virtual assistant needs to be incredibly flexible and able to adapt to
new challenges on a daily basis. Even if you are an expert in data entry with
unrivalled attention to detail, you might suddenly be

asked to write a series of
letters, or update a website with new content.

Most employers are more than happy to tell you how these things are done


but
the best virtual assistants become proficient as new tasks quickly.

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4. A Helpful and Willing Personal
ity

From the perspective of a business, the great thing about a virtual assistant is
that their job title is loosely defined. This means that a VA can be called upon to
do just about anything that helps the business to progress or lessens the
workload of i
n
-
house staff.

The clue is in the name


a virtual assistant must always be ready to assist! It is
not always easy to get motivated about new tasks, particularly if they are not
within your comfort zone. But it is the spirit of helpfulness that makes a goo
d VA
indispensable

to an organisation.

5. The Ability to Work To Deadlines

Finally, a virtual assistant should be able to do all of the above


quickly!
Companies will often set specific deadlines for a task to be completed, and any
problems with this can
immediately result in the company finding a new VA.

Virtual assistants must be organised people, carefully balancing their workloads
to guarantee that not a single deadline is missed.

Where To Find Work As A Virtual Assistant

If you would like to get start
ed as a virtual assistant, or find out more about the
kinds of jobs that are currently available, there are three great websites that
make it easy to find your first job and begin building your portfolio.

People Per Hour
:
http://www.peopleperhour.com/freelance
-
jobs?category=2

oDesk
:
https://www.odesk.com/o/jobs/browse/c/administrative
-
support/


Elance
:
https://www.elance.com/r/jobs/cat
-
admin
-
support/sct
-
virtual
-
assistant
-
10243/


At the time of writing, there are currently 979 virtual assistant jobs available on
these three sit
es alone.

3 Quick Tips For Success As A Virtual Assistant

1. Draw On Your ‘Real World’ Experience

Getting your first virtual assistant position is hard! To help, make sure you tell
your potential employer about any office, personal assistant or administrat
ive
experience that you have had in the past.

2. Prove Your Skills

Take the time to put together some sample documents that you can use to send
potential employers. Write a letter to a fictional customer, or transcribe a
meeting that hasn’t happened. This
is a great way to prove that you can do the
job, even without experience.

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3. Be Helpful

Once you are up and running as a virtual assistant, never forget that it is your job
to support an individual or an organisation. So be helpful! Whatever you are
asked
to do, consider how you can go above and beyond to be of even more
assistance. That’s how the best virtual assistants become, quite simply, vital
assets that employers can’t let go!

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Researcher & Writer

Quick Facts


Job Title:
Researcher, Writer, Content
Writer, Copywriter

Average Hourly Rate:
£10
-
£30 per hour

Experienced Hourly Rate:
£50 per hour
, more for copywriting

Jobs Available Now:
13, 519

Introduction

Two simple terms that cover a wide range of different roles, researchers and
writers are possibly
the most in
-
demand freelancers on the web. After all, the
Internet thrives on unique written content, from blog posts to article, website
content, advertisements and e
-
books.

Since there are so many different jobs available within this field, it is possibl
e to
find the right work at home job for you, even if you do not have specific expertise
or a niche in which you can operate.

But perhaps the best thing of all is that as you complete more writing and
researching assignments, you can develop more specific
skills that bring with
them much higher fees.

What Is A
Researcher or Writer
?

The Internet is a world where information is the most crucial commodity of all. If
you can supply this information by conducting thorough research, or present
information in a ce
rtain style, there are endless jobs available for you online.

Many people get their first writing
-
related jobs as researchers. The most crucial
skill of a researcher is the ability to not only find relevant information to a
subject online or through offlin
e media, but also to distil this information into its
most concise form. Researchers make even the most complex of subjects easily
understandable.

Common tasks for a researcher could be gathering statistics on a certain subject,
finding suitable websites f
or a company to target with advertisements, or
preparing notes by taking the best information from other sources. A researcher
is able to find the information, present it clearly, and credit original sources
where necessary.

A writer, on the other hand,
co
uld be a number of different things. As mentioned
above, the Internet is full of written content that businesses use to improve
search engine optimization (SEO), or connect with their own customers. All of
this content needs to be written by somebody with
a good grasp of the English
language and a sense of ‘plain English’ clarity.

Some writers, who would describe themselves as copywriters, have a particular
specialism in writing to sell. It is always the goal of a copywriter to educate
readers about a subje
ct, provide them with detailed information, and ultimately
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to make them get in contact or make a purchase. Copywriting brings with it a
higher rate of pay, but does require additional research and experience to
deliver.

The average hourly rates for a resea
rcher are usually somewhere between £10
and £20 per hour, but can be more if you specialise in a specific subject. Writing
is often priced similarly, but copywriting would likely earn you £15
-
£30 per
hour.

Of course, as your skills develop, your fee can in
crease over time. A professional
freelance copywriter could charge as much as £250 as a day rate.

5
Ways To Be A Better Researcher or Writer

Researching and writing is one of the work at home roles with the most jobs
available online right now. However, it

is also one of the most competitive!

Here are a few ways to stand out in this crowded industry.

1.
Attention To Detail

Through both researching and writing, attention to detail is everything.

If you are researching statistics for a company report, accurac
y comes in two
ways


finding every useful resource, and absorbing every useful detail. You may
be required to trawl through thousands of words to find the information that you
need


keeping this information in your head is incredibly difficult!

Most rese
archers have a highly organised approach to their work, taking notes
that may not necessarily be productive in the final report. They record every
detail that they see. Then, from this wealth of data, they can accurately select the
best information for the

project.

A writer goes through a similar process as he or she researches something that is
to be written. Then, the writer continues the process further, considering the
best way to present the given information to make it accessible, understandable,
and
persuasive.

2.
An Extensive Portfolio

The sad truth is that getting your first writing from home job is very difficult.
Every researcher or writer faces this same problem


they can do the work, but
have no immediate way of proving that.

The greatest thing

about researching and writing is that it
requires no
permission. If you want to become a better freelance writer, start writing now to
build a portfolio or work for fictional clients. You do not need to deceive people,
but this can be a great way to demon
strate not only your ability but also your
commitment.

Once you have your first few jobs under your belt, your portfolio will grow more
naturally. Every piece of work that you do should be used to persuade the next
client to take you on.

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3.
Find Your Voice

One potential problem that writers and researchers face is the notion that they
can be replaced. It is natural to assume that anybody who speaks English can
also write it, or read it to find crucial information for a report.

In practice, this is not the c
ase


and it is your obligation to show this to clients.

Many writers talk about voice. Voice is the style in which you write, and this style
is as unique as a fingerprint. Although your voice will change to suit the goals of
every individual client, try t
o keep your own sense of writing style, and show
your customers who valuable this style is.

This will not only help you to retain clients for the long term, but also to win new
business.

4. Find The Information That Others Miss Out

Every project begins wit
h research. Whether you are forwarding this research to
the client or transforming it into an interesting blog post, always try to take your
research one step further than other researchers and writers do.

In part, this can be achieved by simply selecting
unusual facts from your
research. If you are on Google looking for information on a particular subject,
avoid the first ten pages


why not click to page 24 of the results and see what is
on offer there? This is the kind of information that other freelance
rs might have
missed.

5. The
Added Value of Expertise

Once you have built up a certain level of experience in researching, writing or
copywriting, you can offer a new service to your clients


the benefit of your
expertise.

If, for example, you are a copyw
riter who has delivered website copy for clients,
you will have a good sense of what other businesses are doing. This advice can
then be used to consistently improve your work for new clients.

Of course, if a client asks for your opinion on a decision, or
advice on a good
strategy for written content, you can confidently increase your prices to cover
the added value of your insight.

Where To Find Work As A
Researcher or Writer

If you are ready to get started on a research or writing project, the web is full

of
great sites that help you to make connections with potential customers. These
sites will even send you instant notifications when new jobs become available!

People Per Hour
:
http
://www.peopleperhour.com/freelance
-
jobs#category=31


oDesk
:
https://www.odesk.com/o/jobs/browse/c/writing
-
translation/


Elance
:
https://www.elance.com/r/jobs/cat
-
writing
-
translation/


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At the time of writing, there
is a staggering 13, 519

jobs
related to researching,
writing and copywriting
available on these three sites.

3 Quick Tips For Success As A
Researcher or W
riter

1.
Keep Writing

Just as it is important to write speculative work to demonstrate your skills prior
to winning your first job, every spare moment should be filled
improving your
portfolio.

2.
Get A Good Brief

Researching and writing projects live or d
ie based on their briefs. It is easy to
think that a vague brief is the client’s fault but, in fact, it is your duty to educate
your client about what makes a good brief. The more information you can get on
what is required, the better you can deliver.

3.
Reach Out To New Customers

After you have been working on research or writing projects for a while,
consider different ways that you can win business. Why not launch your own
website, or network offline with local businesses that might need your help?

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Key
word Researcher

Quick Facts


Job Title:
Keyword Researcher, SEO Researcher

Average Hourly Rate:
£6
-
£15 per hour

Jobs Available Now:
953

Introduction

Many businesses view the Internet as the greatest sales opportunity in history.
True


the Internet reaches

across geographic borders, opening even the
smallest of companies to a global marketplace. But success online still means
finding a way to attract customers to your web site.

One of the leading sources of web site traffic is the search engine. Google alon
e
sends millions of visitors to ecommerce sites every single week. However, the
vast majority of searchers choose one of the first few results that they see. The
art of making sure that your business is in the first few results on a search engine
is Search

Engine Optimisation, or SEO.

And SEO depends on research to identify the search queries that would be most
beneficial for a business to target. A keyword researcher can collect the
necessary data to evaluate keywords, and make informed decisions on which
phrases are most valuable.

What Is A
Keyword Researcher
?

Some people assume that, since being a keyword researcher involves working
with large amounts of data, it is difficult and requires extensive mathematical
expertise!

In fact, keyword research is a fa
irly simple process.

1.

The researcher identifies which search phrases a customer is most likely
to enter if looking for the client’s business. This is achieved through
creative thinking, as well as the keyword idea generators supplied by
major search engines
.

2.

The keyword researcher finds out how many people actually search for
each of these terms.

3.

The keyword researcher finds out how many other websites feature the
same phrase prominently.

4.

The keyword researcher can estimate the efficiency of each keyword


t
hat is, how likely it is to draw traffic


by comparing the frequency of
searches by the existing, more established competition.

To be a good keyword researcher, you will need to proficient with certain
software, and precise in the way that you collect, st
ore and organise your data.
What’s more, the best keyword researchers bring with them a measure of
creative thinking. Using this creativity, you can identify the potentially lucrative
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keywords that may not immediately spring to mind or be suggested by the
search engines themselves.

The average hourly rates for a
keyword
researcher are
approximately £6 to £15
per hour,
but a skilled researcher working with an SEO company could charge a
higher rate.

One other thing to consider when it comes to the rate of pay

is the prominence of
keyword researchers in countries with low paid economies. Many of these
freelancers are willing and able to work for incredibly low prices


a good
keyword researcher must be able to justify why he or she is worth the extra cost!

5
Th
ings That Keyword Researchers Need

Unlike many work from home jobs, keyword research is fairly technical. As a
result, there are specific requirements not only in terms of your skills and
abilities, but also when it comes to software.

Here is a useful chec
klist of keyword research necessities.

1.
Accuracy and an Eye For Detail

Probably the most essential skill of a keyword researcher is incredibly precision
when it comes to researching possible keywords for use. Potentially, these
keywords will be used as
the basis of a long and expensive SEO campaign. Any
mistakes at this stage can have disastrous consequences further down the line!

As you explore hundreds or thousands of potential keywords for your employer,
you will be able to diligently record the resul
ts of search queries, and compile
this information into a clear and accurate report that can be used for ongoing
reference.

2.
Social and Linguistic Awareness

The way that people use language is always changing, and a good keyword
researcher understands th
is. The best results come when you are always up to
date with the way that words are being used.

For example, imagine you are researching keywords for a supplier of medical
clothing. One of the keywords that you might find useful is ‘scrubs’. If you
conduc
t the necessary research, you will discover that a very large number of
people are searching for this term.

But the sheer quantity of searches should make you stop and take note. How
many of these searches are for Scrubs, the TV comedy? Are those people re
ally
likely to click through and buy a medical outfit?

Keeping up with language, or at least being able to spot inconsistencies in search
results, is an essential skill for a good keyword researcher.

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3.
Professional Keyword Research Software

Although it is

possible to manually conduct keyword research using Google’s
Keyword Tool

(
https://adwords.google.com/o/KeywordTool
)
, professional
keyword researchers use customized software to help get results faste
r.

Two of the most popular keyword research tools are Wordtracker
(
http://www.wordtracker.com
) and Market Samurai
(
http://www.marketsamurai.com
). Both of these solutions ar
e paid
-
for tools, but
can be
indispensable

for large
-
scale research and compiling results elegantly.
Wordtracker even has a one
-
month free trial, giving you the chance to see how
the software could help you improve your research.

4.
An Organised Mindset an
d Workflow

Keyword research is, at the end of the day, a repetitive manual process.
Performing this process efficiently means developing a workflow that is highly
organised and keeps data in an easy to understand format.

The keyword research tools mentione
d above can help with this, but a large part
of your success will depend on your own ability to be organised. Particularly if
you are working on multiple keyword research projects at once, an intelligent
approach to your work will improve the quality of yo
ur finished research and
make the process quicker.

5.
Overall SEO Expertise

Finally, remember that keyword research is just the foundation of an SEO
campaign. It is always useful to understand as much about the other areas of SEO
as you can, building up an

overall view that can inform your choice of keywords.

For example, consider the role of the SEO writer, who integrates keywords
effectively with content. How easy are your phrases to integrate effectively,
without disrupting the readability of the article
, blog post or web page? Does the
potential value of a keyword make its potential difficulty worthwhile?

And, of course, by developing a knowledge of SEO over time, you can expand
your services beyond keyword research alone.

Where To Find Work As A
Keyword

Researcher

If you would like to find out more about keyword researcher jobs, or start
looking for your first project, a great place to start is the world of freelancing
websites. Here are three links to help you get off the ground:

People Per Hour
:
http://www.peopleperhour.com/freelance
-
keyword
-
research
-
jobs


oDesk
:
https://www.odesk.com/o/jobs/browse/?q=keyword+re
search


Elance
:
https://www.elance.com/r/jobs/q
-
keyword%20research/cat
-
writing
-
translation

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At the time of writing
, these sites offer a total of 953 keyword research j
obs, and
many more for keyword research combined with other SEO services or writing.

3 Quick Tips For Success As A
Keyword Researcher

1.
Be Fast

Consider all of the other things that need to happen before your keywords can be
put to use in an SEO campaign.

Most business owners are impatient to get
started with these tasks ASAP! Deliver your research as quickly as you can,
without compromising quality.

2.
Be Clear

Even if your research is accurate and incredibly useful, it is no help to anyone if it
is not p
resented clearly. Professional keyword research tools are capable of
delivering reports that are sorted logically, or why not take the time to create an
Excel spreadsheet that you can use to send your finished data?

3.
Be Honest

As your expertise in keywor
d research grows, always be confident enough to add
your opinion to cold, hard facts. Keyword research is largely about numbers, but
if you noticed any anomalies, discrepancies or unusual traffic patterns, be up
front with your opinion when you hand in you
r work.

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Social Media Manager

Quick Facts


Job Title:
Social Media Manager, Social Media Marketer

Average Hourly Rate:
£10
-
£45

per hour

Jobs Available Now:
5948

Introduction

Online marketing continues to soar in popularity. It is no longer an optional extr
a
to the marketing mix, but an essential component of business success.

In particular, social media such as Facebook, Twitter and LinkedIn are valuable
tools that connect customers and potential customers with businesses. For
drawing traffic to a web site,

announcing news and updates, or building a
community of like
-
minded users, social media marketing looks set to continue its
staggering growth.

A social media manager organises social media networking and marketing on
behalf of individuals and organisation
s.

What Is A
Social Media Manager
?

The most appealing thing about social media is that it reduces the Internet to a
platform for old
-
fashioned communication. It is the responsibility of a social
media manager to coordinate this communication and lead it in

directions that
work to the business goals of his or her employer.

Through Twitter, Facebook, YouTube, podcasting sites, customer review sites
and bookmarking sites like StumbleUpon or Digg, a social media manager keeps
people talking about a specific sub
ject or brand.

The responsibilities of a social media manager may include:



Setting up social network accounts for businesses



Integrating these accounts with a website, or connecting them together
with content



Creating a posting schedule and strategy



Postin
g content and responding to customers through these outlets

In some ways, a good social media manager is like a good customer service
employee. If you have experience in this sector, you could be ideal for working
from home in social media.

The social medi
a manager is the frontline of customer service, presenting a
friendly, outgoing and welcoming face for the brand. There are also occasions
when a social media manager will need to deal with difficult customers or
comments, respond appropriately, and forwar
d information to other
departments in the organisation.

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On average, a social media manager earns
between £10 and £45 per hour.

5
Traits of Social Media Managers

Social media is about personality


and it is often your personality that will be
under scrutin
y as you apply for social media positions.

Let’s look at a few of the common traits found in social media managers.

1.
Combining People Skills and Technological Expertise


As with most online roles, some amount of technological expertise will work to
your
advantage. If you do not know your hashtags from your pokes, take the time
to understand how social media sites work, and what makes them so popular.
You should also be aware of software that can help you to manage your social
media accounts, or automate u
pdates to save manual processing time.

But social media is less about technology, and more about people skills. If you are
good at talking to people, conveying information concisely and stimulating
conversation, you could be a valuable asset to any social
media campaign.

2.
Exhaustive Knowledge of The Brand

It’s always alarming to see some of the world’s biggest brands
engaging in
nothing more than idle chitchat on social media. Yes, this is an essential
component of good management


but not the sole use o
f the platform.

The best social media managers understand their clients inside and out, across
every single department. As a result, they can always find new industry
-
specific
or business
-
specific subjects to talk about, keeping conversations on
-
track as
m
uch as possible.

This is also useful in the event of a negative comment or complaint. Your
understanding of the business will inform the most appropriate response.

3.
A Considered Approach

As well as business knowledge, another useful skill for dealing wit
h trolls,
troublemakers and those few customers with genuine concerns is patience. If
you are the kind of person who reacts instantly to problems, social media is
probably not for you.

A social media manager must be able to deal with the stress of customer
s, as well
as the stress of other employees who do not value the role of social media
marketing. Can you cope with these factors and act with professionalism every
single time?

4.
Strategic Thinking

Successful social media management is all about planning.

Any campaign should
begin with short term, mid
-
term and long
-
term goals. Although these goals may
not be tangible in terms of profit, referrals or revenue, a social media manager
should be able to identify landmarks for success.

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Once these landmarks have
been identified, a social media manager will develop
a strategy for achieving these targets, gradually building up the brand’s presence
in these online communities.

5.
The Ability To Be A Team Player

Social media is full of people who are self
-
proclaimed g
eniuses. While some of
these people may have high
-
level expertise in how to make a social media
campaign successful, the reality is that social media is still young. The idea of a
genius is not really applicable to this kind of platform.

A great social med
ia manager is nobody special. He or she is just part of a
community, gently steering conversations and providing a mouthpiece for an
organisation.

Where To Find Work As A
Social Media Manager

Do you have the skills to become a social media manager? If so,
explore the three
websites below for recent freelance jobs still open to applications.

People Per Hour
:
http://www.peopleperhour.com/freelance
-
social
-
media
-
jobs


oDesk
:
https://www.odesk.com/o/jobs/browse/?q=social+media


Elance
:
https://www.elance.com/r/jobs/q
-
social%20media


At the time of writing,
there are 59
48

social media jobs available on these three
sites alone.

3 Quick Tips For Success As A
Social Media Manager

1.
Be Consistent

Unlike you and I, brands are not allowed to have moods! If the brand you
represent is happy, upbeat and optimistic, deliver this
tone through every one of
your social media posts. In addition, use consistent formatting for links, images
and tags.

2.
Automate

Automation is a helpful extra as your business develops. Once you are managing
multiple accounts for different clients, automa
tion is essential! Explore software
such as HootSuite (
www.hootsuite.com
) that can automate all of your social
media from one application.

3.
Interact

Never forget what social media is all about


being social! If you

automate your
general updates, you have more time to manually interact with the community.
Ask your regular customers if they are having a good day, post the great (non
-
offensive!) joke that you just read, or chat to people who mention your products
or se
rvices.

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Affiliate Marketing

Quick Facts


Job Title:
Affiliate Marketer

Average Daily Pay
:
£10
0

per
day

(
after building marketing presence
)

Introduction

Although the Internet presents a global marketing opportunity, most businesses
don’t have the resources

to tap into every individual online community. Even if
the company in question targets a niche group of people, there are likely to be
numerous forums, social networks and news sites committed to that specific
subject matter.

Affiliate marketing is a way
for businesses to outsource part of their marketing
activity. Affiliates take the products and services that a company provides, and
spreads the word intro every corner of the Internet.

The best thing about affiliate marketing is that it is everywhere. Alm
ost every
major ecommerce site offers an affiliate program, making it possible for you to
earn money simply by sending traffic to the website in question.

What Is
Affiliate Marketing
?

There are broadly two types of people who begin affiliate marketing


th
ose who
already have an established online presence, and those who are willing to create
one from scratch.

If you are a web master with a website, blog or community already in motion, it
is easy to add advertisements or information that links back to a com
pany’s site.
If not, you will need to be more creative with your marketing, finding new ways
to reach more customers.

Affiliate marketing usually follows one of the three models below:



Per Sale


The affiliate sends visitors to a website using a unique lin
k.
This visitor is then tracked for a period of time, usually up to 30 days. If
during this time the referred customer makes a purchase, the affiliate
receives a payout.

Sometimes, companies will continue to pay a fee every
time this customer makes a purch
ase going forwards.



Per Click


The affiliate sends visitors to the website using a unique link,
and for every one of these clicks, the affiliate receives a payout. This is
usually at a much lower rate than ‘per sale’ programs.



Per Lead



Sometimes, a comp
any doesn’t necessarily want to generate
instant sales. Instead, they want to identify prospective customers and
apply other marketing methods. In these systems, affiliates receive a
payout when their referred customer signs up to a mailing list, emails fo
r
more information, or phones the company in question.

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With these three models, you can find the type of system that works to your
strengths. If you have a popular website and can send masses of traffic to the
business, a ‘per click’ model could be lucrati
ve. On the other hand, if you can only
send a few visitors but can guarantee that these people are qualified to make a
purchase, a ‘per sale’ system would be beneficial.

When an affiliate marketer finds the most appropriate model and works to build
regular

referrals, he or she can earn up to £100 a day.

5
Steps To Building Your Affiliate Marketing Presence

Affiliate marketing is so popular because it is immediate. If you think affiliate
marketing could be for you, get started right now!

Here is a useful che
cklist of the 5 things you should do first.

1.
Sign Up To One or More Affiliate Marketing Programs


Affiliate marketing is usually open to anyone. There is no need to apply for
approval, or win work from a limited jobs market.

The first thing that you shou
ld do is search the web for affiliate marketing
programs, or visit retailers that you know and like to see if they provide an
affiliate scheme.

Ideally, find a company whose products and services match with your existing
web presence, the forums that you f
requent, the interests of your friends and
colleagues on social media, or simply things that you would buy yourself.

2.
Plan Your Initial Web Presence

Most affiliate marketing online comes as the result of a wide
-
reaching content
strategy. This may include

a blog, website content and social media presence.

Think carefully about what this web presence will involve, and if you have the
skills necessary to create it yourself. You may need the skills of a web designer,
or a good content management system such a
s Joomla with a professional theme.

If you do not know how to get a website up and running, consider one of the free
blogging platforms such as Wordpress (
www.wordpress.com
). These services
take just a few minutes to
launch, and come complete with detailed guides to
creating a site and blog.

3.
Create Content

Once the underlying structure of your web presence has been established, it is
time to begin the lengthy process of creating content.

You may decide to write and

publish regular blog posts, all drawing attention to
different features of the company with whom you are affiliated. Alternatively,
you may want to begin building up your social media presence, or adding articles
to external websites such as Squidoo (
www.squidoo.com
) in order to capitalise
on existing traffic.

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4.
Get More From Your Links

The success of your affiliate marketing campaign will always come down to how
many people click your links. To increase the number of
people that click your
links, there are two things that you should do.

The first is to reach out to more people in as many ways as you can think of. This
might not be online


how about distributing press releases to your local
newspaper, or networking wit
h local businesses? Send them to your web
presence, and encourage them to click through to your affiliate.

Second, make sure that the people who are clicking your links are those who are
most likely to make a purchase. Although some affiliate marketing pro
grams
appreciate masses of traffic, what they really want is action that turns into sales.
Don’t spam the Internet with endless mentions of a product


instead, act like a
professional marketer and make sure that interested parties know about your
affiliat
e.

5.
Monitor and Analyse

Finally, don’t forget about the importance of good business sense. Too many
people see affiliate marketing as a hobby, and are content with making just a
little extra cash from it on an irregular basis. If you are aiming for somet
hing
more, concentrate on the same things that any other businessperson would.

How much money are you making from affiliate marketing? How much money
and time are you spending on promotion? Are you making a profit?

Most affiliate marketing programs come co
mplete with their own monitoring
tools. Take note of this information and review it on a regular basis.

Where To Find Work
In Affiliate Marketing

If you would like to get started as an affiliate marketer, there is nothing standing
in your way!

To find your

first affiliate marketing position, you should:



Check search engines for ‘affiliate marketing’ and ‘affiliate program’



Check your favourite online retailers for affiliate marketing schemes



Try directories such as Top Affiliate Program Directory (
http://www.top
-
affiliate.com
)

3 Quick Tips For Success
In Affiliate Marketing

1.
Find Demand

Being genuinely interested in the products that you market is a good way to stay
motivated. Good business sense, however, always

trumps motivation! Look for a
market that is popular online, such as web hosting or other online services. Find
an affiliate program that taps into this market, not the other way round!

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2.
Build Long Term Leads

The goal of making money says that you shoul
d send your traffic to the
merchant’s web site as soon as possible. But why waste a lead with this single
attempt? Keep hold of your leads by capturing an email address or contact
details, using which you can build a long
-
term relationship and keep pushing

the
sale.

3. Be Patient

Finally, don’t expect to wake up tomorrow a millionaire. As with most online
marketing, affiliate marketing is a gradual build that can take months to pay off.
If you don’t get results right away, keep using new and inventive techn
iques to
grow your traffic and find success.

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Coaching

Quick Facts


Job Title:
Coach, Expert Speaker

Average Daily Pay:
£1000

per day (
depending on experience
)

Introduction

As you begin a work from home business and develop your skills over time, you
can c
onfidently reach the position where you are earning thousands of pounds
every single month. But the expertise that you build up is also a great way to
earn more income!

Whenever somebody finds success in an industry, there are thousands of other
people who

would like to do the same thing. If you are able to communicate your
experiences and advice effectively, you could continue to generate revenue as an
expert speaker or coach.

Coaching can take place from home through webinars, teleconferences or
written g
uides, or face
-
to
-
face as part of conferences or training sessions.

What Makes A Good Coach?

Not everybody who is skilled in a given industry is able to transfer his or her
knowledge into a coaching career. In fact, becoming a coach requires its own
unique

talents.

Here are a few of the features that turn an experienced professional into an
engaging and inspirational coach.

1.
Knowledge and Insight


First and foremost, it is no good trying to make a career as a business or lifestyle
coach without first
-
hand

experience of that business or lifestyle!

When customers spend money on coaching, they are investing a large amount of
trust. After all, you can’t tell them exactly what your coaching will include, or
everybody will learn your secrets without paying.

You
need to convince your
customers that you can educate them and inspire them on a subject, without
revealing everything in advance.

The only way that you can do this is with your experience. Be sure to list the
clients that you have worked for, the money tha
t you have made, or any other
persuasive facts that can be used to sell your coaching.

2.
Clarity

If you have the necessary expertise to become a coach, sharing this expertise
means expressing it clearly, concisely and efficiently. Work on your abilities a
s a
public speaker, or look at videos of other public speakers and how they make
their experience understandable.

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Alternatively, consider a medium that suits the kind of communication you are
best at. Not every coach needs to deliver speeches or webinars


you could
launch a membership site and send weekly articles.

3.
Personality

Experience and clarity are the two concrete building blocks of a successful
coaching career. Personality is the magic dust that gives your coaching a real
sense of style.

People w
ant to take advice from somebody that they like, not a humourless
expert with no face. Take every opportunity to let your personality shine
through, not only in your style of delivery, but also in the personal stories that
you tell to illustrate your point
s.

4.
Practicality

Another key feature of the best coaching programs is an objective, measurable
set of goals and activities. People don’t want knowledge that they can consider
and ruminate upon. They want things to do.

As well as inspiring your listeners
or readers, be sure to include prac
tical tips on
reaching success in your field. This could include checklists, step
-
by
-
step guides,
or detailed tutorials.

You could even include deadlines or time estimates for these activities, helping
your customers to o
rganise their lives and workload.

5.
Flexibility

Every organisation and every person is unique. Ideally, you should be flexible
enough to tailor your coaching to the specific goals, motivations and habits of
your subjects.

This can also apply to the media
that you use to deliver your coaching. If you
offer an exclusive retreat once every six months for a handful of people, how
about creating a podcast version that can be distributed online? A flexible
approach to delivery helps you to reach the most people
possible, and earn more
money.

Where To Find
Coaching Work

Do you have the expertise and sensibility to get into coaching? If so, here are a
few ideas on how to find work.



Capitalise on your existing marketing reach, including any websites or
social media
presence that you may have established in your work



Connect with other people who are getting started in your industry
through their own websites or social media accounts



Approach organisations and bodies that may benefit from your
knowledge

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3 Quick Tips F
or Success In
Coaching

1.
Be Ready

Everybody has it in them to become a great coach. Not everybody has it in them
to become a great coach right now! Don’t run before you can walk


once you
have some knowledge about a specific subject, strike with your coa
ching services
for maximum impact.

2.
Be Crystal Clear With Your Promises

It’s always exciting when somebody promises to teach you how to make
£100,000 in just ten days. But it’s not usually true! Explain to potential coaching
clients what you can offer in

realistic terms, not in a way that you think will be
persuasive. If you aim too high, you will only under deliver.

3. Be
What Others Want To Be

Remember that coaching is selling yourself and your own life experience. So be
the person that other people wan
t to become. Through social media, your
website or networking, be the friendly, charming, professional person that
others want to be around and learn from.

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Start Your Business Right Now

Right this moment, thousands of people are earning money from home us
ing one
of the seven types of work above. Many people are even combining work at home
jobs to earn even more money!

And perhaps the greatest thing about these positions is that they are all
accessible to you too.

Of course, none of these things happen over

night. If you want to reach the point
where you work exclusively from home running your own business, you might
need to invest tens, hundreds or even thousands of days.

Make today day one.