- Paul Lima - Lima Consulting Group

costmarysmileInternet and Web Development

Dec 7, 2013 (3 years and 9 months ago)

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1



 

















Thanks for taking a
few minutes to learn
how we can help you
develop, deploy and
measure your
business and online
marketing strategies.



-

Paul Lima


Capabilities
Brief


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Founded in 2004, Lima Consulting Group
(LCG)
helps
companies
devel op
,
depl oy

and
measure

thei r
busi ness and onl i ne marketi ng strategi es.
We offer

a
range of professional services that complement
our
online marketing strategy consulting service, including
online marketing, web
site

and ecommerce development
,
implementation services, business p
rocess consulting,
and project management services.



We
work with the
leading web analytics solutions

provider
, Omniture

(now the Adobe
Digital Marketing Suite)
,

and with the leading on
-
demand business management
software, NetSuite. We maintain
technical
certifications
with
many other
technical
solutions such as
Google,
Microsoft
, IBM Coremetrics/Unica, Responsys, ExactTarget
,
Ektron, SalesForce,
MX Logic (
n
ow Mc
Af
ee)

and many e
-
mail marketing platforms
.


We describe our capabilities by alignin
g our capabilities with our client’s business
models. We find that many of our clients know that they have a
business
challenge,
but
they
often express concerns that they

do not know
what they don’t know” when
it comes to identifying answers.
B
y
organizing our
offering
by
business model

our
clients more easily identify the services needed to address their challenges
.


We work with four business models. Each model has many variations and many
companies utilize more than one within their organiza
tion. It is also important to note
that
the nearly all of
these models
are
used
by
the
industries we serve
.


Busi ness Model s

Descri pti on

e
-
commerce
busi ness

For those compani es that sel l thei r products and servi ces
onl i ne, or that connect others who do.


Servi ces

For compani es that perform servi ces i n behal f of a cl i ent.
Thi s i s the broadest of the model s and i ncl udes i ni ti ati ves to
l ower costs to serve cl i ents such as the onl i ne banki ng
model.

Di gi tal Publ i shi ng

For those compani es that sel l thei r
di gi tal content.

Di gi tal Adverti si ng

For those compani es that profi t by adverti si ng to thei r onl i ne
audi ence.

We hel p compani es

devel op
,
depl oy

and

measure

thei r
busi ness

and
onl i ne
marketi ng

strategi es.


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What Makes Lima Consulting Group Different?


We’ve always believed that to grow our business we have to offer the most value in
the marketp
lace for the segments we reach. We do that in
four
ways:


(1)

Consul tants Fi rst.

We focus on advanci ng our cl i ents i nterests before
our own or those of our techni cal partners
. We’ re probl em sol vers fi rst,
not promoters of technol ogy. That’ s why we cal l our
sel ves
a
Consulting
Group.


(2)

Rel entl ess Thi nki ng

From Teams of Experts
.

Compani es don’t
make money
-

peopl e do
. T
he ski l l s needed to wi n i n the onl i ne
marketi ng and busi ness software i ndustri es wi l l conti nue to accel erate
i n
l i ne wi th
the
pace of
i nnovati on
.


Our rol e i s to hel p you devel op and
depl oy appropri ate
market
i ng strategi es and tacti cs to provi de engagi ng
rel ati onshi ps wi th each of your cl i ent segments.

To do thi s successful l y,
we recogni ze that our peopl e must provi de hi ghl y speci al i ze
d ski l l s as
they col l aborate i n a
mul ti
-
di sci pl i nary team
. We trai n our
consul tants to be subj ect matter ex
perts wi thi n thei r di sci pl i ne and hi ghl y
col l aborati ve i n thei r i nteracti ons

wi th equal l y tal ented experts from
other di sci pl i nes. Because i nnovati
on
wai ts for no one
, we
are rel entl ess
i n our thi nki ng and i n exceedi ng expectati ons
.



(3)

Proven Processes, Methods & Frameworks.

Because we
understand that no organi zati on has unl i mi ted resources, we know how
i mportant i t i s to al i gn your peopl e, processes and technol ogy wi th your
busi ness obj ecti ves.
Li ma Consul ti ng has
a uni que methodol ogy that
al i gns busi ness obj ecti ves wi th
the

appropri ate marketi ng executi on and
software needed wi thi n your organi zati on
. We go beyond executi ng a
creati ve bri ef
because we start wi th
strategy and end campai gns by
measuri ng resul ts so that we can make
recommendati ons to i mprove the
strategy, execu
ti on and campai gns i n
subsequent i ni ti ati ves.


(4)

Depth

& Breadth of Experti se.

Whether we’re devel opi ng tradi ti onal or
di gi tal marketi ng strategy,

conducti ng
i mpl ementati on servi ces, executi ng
tacti cs or measuri ng resul ts we’ve
worked awful l y hard to attra
ct and
retai n a team of al l
-
stars
.
Our team has
experience in leading marketing
companies, technology organizations
and consulting firms.



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We understand that bringing a new relationship into your organization
has its
challenges.
We are consultants first, relentless in our commitment to solving your
challenges, who bring world
-
class marketing, business and technical backgrounds.
We are one of a very few companies who can help
marketers

develop the appropriate
strategies, tools,
ta
ctics
and measurement to accomplish their business and online
marketing objectives.


We have offices throughout Latin America to bring our clients world
-
class resources
at an excellent value.
Our teams become an integral part of each client’s marketing
ef
forts, which means long
-
term effectiveness and exceptional cost
-
efficiency.


Industries We Serve


I ndustri es

Li ma Consul ti ng Group serves
professi onal servi ces fi rms, fi nanci al servi ces,
di stri buti on compani es, e
-
commerce stores,
medi a compani es,
publ i shers and
adverti sers of al l si zes
and government
agenci es

at the state and federal l evel s
.


We al so focus on compani es i nterested i n
reachi ng Spani sh speaki ng markets be they
i n Lati n Ameri ca or the Uni ted States.


Geographi es

We have offi ces i n th
e Uni ted States,
Uruguay, Col ombi a and
recentl y opened our
South Ameri can headquarters i n São Paul o,
Brazi l.




How is Lima Consulting
Positioned to
Help?


We are
not

a digital agency.


We are not a management consulting

firm
.



We are not software
innovators.


We are
i ntegrators

who stand at the center of the strategy, t
echnol ogy
, executi on
and measurement of onl i ne marketi ng and busi ness strategy i ni ti ati ves.



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We
often
hear from our clients that
our clients are dissatisfied with
marketing
consultan
ts
who
don’t understand how to
benefit from
information technology and
that
their technical
practitioners

don’t understand how to relate software or online
marketing to their business.
Our clients generally work in environments where t
hey
also are held
a
ccountable
to
consistently
improve
marketing result.


Over time, the
hodge
-
podge of software makes it difficult to measure results, new strategies prove
too difficult to implement and what you can do is often confined or defined by
technical or human resou
rce limitations.


So
with
each budgeting cycle
our clients
undergo a process that often looks like
the
process outlined in the graphic below
: they d
evelop
their traditional and
online
marketing strategy, select the technical solutions to support the inten
ded strategy,
execute the plan and then measure the results from end
-
to
-
end. Assembling a
coherent and integrated plan to effectively put
all of this together
is also a skill
-
set in
and of itself
, but not one that marketers are generally prepared to condu
ct
.


The consultants at Lima Consulting Group are
integrators

that stand with you at the
center of the
se four disciplines (1)

strategy,
(2)
tools,
(3)
execution and
(4)
measurement of your online marketing and business initiatives.


Our
Strategic
Framework

S
ince 2004 we have worked hard to
improve our processes to address our
clients


needs.
Our methodology is
simple, comprehensive and easy to
deploy across the four business
models we serve.

Our methodology is
four step process that incorporates
the disciplines needed to play and
needed to win in online marketing.







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Think

Lima Consulting Group is best known for delivering cohesive and integrated online marketing
strategies.
Developing strategy starts with an understanding of business objectives. From
there,
Lima Consulting Group’s
collaborates with you to make a recommendation on an
appropriate online marketing strategy. We help
define objectives and goals,
set your
expecta
tions and determine how results should be measured.

The deliverables at this stage
generally include the roadmap for the life of the strategy.


We have offerings to audit the existing content, analytics posture, technical solutions, and of
course, the eff
ectiveness of existing strategies.


Tool

We identify the software, systems and even processes needed to execute the strategy.
Sometimes we make recommendations on human resources, training and we implement the
software needed to run a successful and int
egrated online marketing strategy.



Technology should not define or confine the desired business processes; rather they should
support them.

Business
requirements and process maps are very helpful tools we deploy to
ensure we get this step right.

Do

Exe
cuting a strategy often involves the coordinated management of internal and external
resources. We often manage these processes and resources for our clients to ensure the
desired outcomes.


Measure and Adjust

This
is where we help our clients make more m
oney and gain efficiencies. We hold routine
meetings to review the performance of campaigns and identify new areas for testing. As we
gain more consumer insights, we offer recommendations on how to create new experiences
for our clients.



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Whether we are

implementing a web analytics solution, a website, developing a
n
online marketing strategy

or an accounting system for your organization, Lima
Consulting Group uses
the
four step methodology.


The below project plan represents a
typical approach we take
in a client engagement
and may vary for your project.

Reports, Dashboards Scheduled
Lima Consulting Group Web Development Design Process
Think
Tool
Do
Measure
Discovery & Research
Define Key Performance Indicators
Marketing Team
Web Analytics
Team
Creative Team
Software
Development
Business Analysts
Business Requirements
Functional Requirements
Content Audit
Content Migration
Funnel Development
Launch
Testing
Usability Testing
Prototype
Wireframes
Process Engineering
Navigation Map & Site Map
Online Marketing Plan
Template Implementation
Creative Brief
Online Marketing
Team
On
-
Site Activities
CMS Framework
Represent  deliverables
Editorial Calendar
Off
-
Site Activities
2009  ©  Lima  Consulting  Group,  LLC





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8



iPad and iPhone application development



When Apple release
d

the first iPad in April of 2010 few people could have imagined that an entirely
new, vibrant, and competitive world of content would be opened.


Although not the first to create a
tablet computer, Apple finally created a first
-
rate product which had a broad reach and almost
universal appeal.


The iPad and the iPad 2 have sold over 29 million units across the globe as of the middle of
2011.


The devices have found a place in everyth
ing from industry to children's education, all
through the power of highly customizable "apps".

Retailers report that shoppers visiting on an iPad
are much more likely to purchase, and
that when they do purchase, their Average
Order Value is at least 10%
higher than
PC shoppers.



With the ease of use of our turn
-
key
approach to building and launching an
iPad application, nearly any company

or
organization can afford to

leverage the
portability, interactivity, and power of this
platform to help them impr
ove sales,
generate leads, or promote their business
objectives.


However, just like when the internet came
out, most organizations starting out with
iPad Application Development have fallen
into the trap of launching "brochure
-
ware".

Today's applications

have the
power to engage visitors in meaningful
ways using features such as geo
-
location services, interactive searches, powerful payment features
through the iTunes store, and even integration with data stored on one's iPhone.



To take advantage of the

power and versatility of the iPad, Lima Consulting Group brings a multi
-
discipiplary team to your business, a team that understands business, marketing and of course,
technology.

We start each project not just asking what "has" to be done, but what "can"

be done as
well.


We here at Lima Consulting understand that, and are committed to creating custom apps that
really exercise the full potential of the iPad to meet your particular business' needs.


Through our partnership with Rarewire, we use the industr
y leading iPad application development
suite, allowing us to build applications quickly, powerfully, and at a economic rate you would be hard
pressed to find anywhere else.


No level of complexity is out of reach with our team of dedicated
experts that wil
l stand behind you at every step of the development process.

We help organizations
develop, deploy and measure effective iPad and Android applications that bring effective results.




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9

Service Offering Line Up


Consul ti ng Servi ces


Ø

Online Marketing Strategy

Ø

Business Process Analysis and
Engineering

Ø

Custom Application Development

Ø

Technology Purchasing Decisions

Ø

Website Traffic Analysis and
Campaign ROI


Onl i ne Marketi ng


Ø

Pay
-
Per
-
Click Advertising

Ø

Search Engine Optimization

Ø

E
-
Mail Marketing

Ø

Link Building

Ø

Internet Media Buying


Web Anal yti cs
Anal ysi s


Ø

Web Analytical
Implementation
and Audits

Ø

Online Marketing Consulting
Services

Ø

Campaign Evaluation


I nteracti ve Medi a


Ø

Web
site development

Ø

iPad/iPhone Development

Ø

Software as a Service for E
-
mail
marketing campaigns


Creati ve Servi ces


Ø

Digital
Graphic Design

Ø

Logo and Branding Development

Busi ness Sol uti ons


Ø

Customer Relationship
Management Systems

Ø

Content Management Systems
Vendor Selection and
Implementation

Ø

E
-
commerce system selection
and Implementation

Ø

Market Survey Systems and Polls

Ø

E
-
Learning Systems


Verti cal Sol uti ons


Ø

Defense Industry

Ø

Financial Services

Ø

Professional Services

Ø

Field Service Organizations

Ø

Franchises

Ø

Ma
nufacturers and Distributors

Ø

Associations and Non
-
Profits


Techni cal Sol uti ons


Ø

Certified Google Consultancy

Ø

Omniture Certified
Implementation Partner

Ø

IBM Coremetrics

Ø

NetSuite Certified
Implementation Partner

Ø

Ektron Certified Implementation
Partner

Ø

Salesforce Certified Reseller

Ø

MX Logic Certified Reseller


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10

The Team

Paul Li ma,
e
-
Busi ness Consul tant and Founder



Paul
bri ngs

twenty

years experi ence
i n servi ng i ndustry, government
and non
-
profi t organi zati ons.


Pri or to starti ng Li ma Consul ti ng Group, he spent seven years i n the fi nanci al
servi ces i ndustry.
H
e hel d
various
positions at SEI

Investments
(
SEIC
)
, a $5
Billion dollar company, where he developed
business and technol
ogy strategies

and was
responsible for new product development and service offerings.


He also served in the US Army and
most recently served

as a Reservist as the Deputy
Commander of the unit supporting the Defense Information Systems Agency (DISA), the
Agency responsible for the IT Infrastructure for the Department of Defense. Mr. Lima held
Board Positions with the National Society of Hispanic MBA’s and founded an “English as a
Second Language” program in his community. Paul speaks Spanish and Portugue
se and
serves on the Philadelphia Boards of Alumni for his Alma Maters,
West Point and Wharton,
and as the Chairman of the Greater
Philadelphia Hispanic Chamber of Commerce.


Paul holds an active top secret security clearance (TS/SCI).
He
earned

a Masters

in the
Management of Technology awarded jointly by the University of Pennsylvania’s School of
Engineering (SEAS) and the Wharton School and holds a B.S. from the United States Military
Academy.



Al an Col menares
, Di rector for Busi ness Devel opment, Andean

Regi on


Al an Col menares has over twenty years experi ence i n technol ogy i n sal es,
thought
-
l eadershi p and Venture Capi tal. As the Di rector of Busi ness
Devel opment for
Li ma Consul ti ng Group he i
s responsi bl e for growi ng sal es
.


Pri or to worki ng wi th Li ma Consul ti ng Group, Mr. Col menares hel d seni or executi ve rol es at
Compaq Computer, Intel, Oracl e and SAS Insti tute i n Lati n Ameri ca and the Uni ted States.
Mr. Col menares has extensi ve experi ence devel opi ng and executi ng busi ness devel opment
strategi es as wel l as sel l i ng through channel s and devel opi ng robust channel ecosystems.



Mr. Col menares was the Strategi c Investment Manager for Intel Capi tal i n Mexi co

and Brazi l.
Pri or to that, he surpassed sal es obj ecti ves at Intel Corporati on where he achi eved 130% of
hi s regi onal sal es obj ecti ves and at Oracl e where he consi stentl y exceeded hi s sal es
obj ecti ves.

Pri or to movi ng to Lati n Ameri ca i n 1995, Mr. Col mena
res worked i n Si l i con
Val l ey at software and hardware compani es such as Santa Cruz Operati on (SCO),
NetManage, Inc. and Madge Networks. Pri or to movi ng to Si l i con Val l ey, Mr. Col menares was
an advanced engi neer at a Pennsyl vani a
-
based defense contractor.


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As a thought leader, his research and articles has been publishes in Computer Reseller
N
ews, InfoWorld, and VarBusiness
. He holds a Bachelor of Science in Electrical Engineering
from Lehigh University in Bethlehem, PA as well as an MBA from INALDE Business

School in
Bogota, Colombia.



Ni col as Cano
, Software Archi tect

Ni col as manages the techni cal aspects of cl i ent engagements. He i s a subj ect
matter expert i n several programmi ng l anguages and has over ei ght years
experi ence i n devel opi ng appl i cati ons wi t
h NetSui te. Other software sol uti ons he has deep
experi ence i ncl ude Sharepoi nt, Ektron, Omni ture, and common open


source sol uti ons
such as Drupal, Jooml a, and Magento and others.


He hol ds a Bachel ors of Sci ence Degree i n Computer Sci ence from the Tec
hni cal I nsti tute of
Buenos Ai res and a Masters of Sci ence Degree i n Software Engi neeri ng from the Uni versi ty
of Madri d. He i s fl uent i n Engl i sh and Spani sh.



Bri an Leatherberry
, Marketi ng Strategy Consul tant


Bri an Leatherberry i s a marketi ng strategi st. He speci al i zes i n hel pi ng cl i ents devel op thei r
marketi ng strategi es and i ntegrati ng them i nto an i ntegrated methodol ogy that supports
thei r busi ness obj ecti ves. He was a former brand manager for
Tylenol

and
Imodium, and at
Campbell’s Soup, and has held senior marketing executive roles at IMS Health, the nation’s
largest provider of pharmaceutical use data.


Brian is a graduate of Temple University and earned an MBA from the Wharton School of the
University of

Pennsylvania.



Mi l ton Huezo,
Operati ons Manager


Mr. Huezo has
ei ght
years experi ence i n managi ng
compl ex techni cal and busi ness
proj ects.
He i s responsi bl e for the qual i ty of the servi ces rendered by LCG. Hi s experi ence
i n retai l, fi nanci al servi ce
s and the i nsurance i ndustri es bri ngs depth to the "Appl i ed" wi thi n
the LCG phi l osophy:
Strategy
à

Appl i ed
à

Resul ts

SM
.


Previously, Milton co
-
founded Infinity 2, where he managed the company’s marketing
department. He is a specialist in developing,
implementing, and measuring lead generation
programs, search engine optimization, e
-
mail marketing and all forms of pay per
performance internet advertising. He has experience in conducting analysis for the
effectiveness of marketing campaigns through the

use of quantitative modeling and web
analytics software

and is a certified Omniture consultant
.


He holds an B.A. from Dickinson College and an MBA with emphasis in E
-
Business from the
University of Phoenix.


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12



Karen Johnson,
Fi nanci al Manager


Wi th over
seventeen

years i n the accounti ng i ndustry, Karen bri ngs key i nsi ghts i nto the
purchasi ng deci si on of General Ledger systems and consul ts on how best to setup systems
and processes to provi de routi ne reporti ng for l eaders
.




Paul E. Li ma
, Sr. (M
aj or General, Reti red)



Busi ness Devel opment


Paul E. Li ma, Sr. i s responsi bl e for marketi ng and sal es of Federal contracti ng opportuni ti es
wi th Al fonso Cotto
-
Ri vas. Paul bri ngs a seasoned perspecti ve of over forty si x years i n
marketi ng and managi ng var
i ous i nternati onal busi nesses i n the automoti ve, consumer
goods, defense, i nsurance and fi nanci al servi ces i ndustri es. Most recentl y, Paul managed
the i nternati onal busi nesses l i nes for Northwestern Mutual Fi nanci al Network. Pri or to that,
Paul managed t
he Lati n Ameri can (LAM) i nternati onal i nsurance busi ness i nterests of I TT
Hartford, and before that, the LAM i nsurance busi nesses of AI G.


Pri or to that Paul managed product l i nes for Bl ack &

Decker i n LAM, and pri or to that he
managed the LAM busi ness rel ati onshi p for PACCAR, the hol di ng company for Kenworth and
Peterbui l t trucks. Paul i s al so a reti red Maj or General Offi cer from the US Army Reserves
where he served as the Deputy Commander a
nd Chi ef for the Southern Forces, representi ng
Ameri ca’ s mi l i tary presence i n Lati n Ameri ca and the Cari bbean. Former Presi dent Cl i nton
appoi nted Maj or General Li ma as the l ead US Advi sor to the Hai ti an government duri ng the
Hai ti an cri si s.


Paul al so s
peaks Spani sh, Portuguese. He currentl y hol ds the hi ghest securi ty cl earances
awarded by the Department of Defense (an acti ve TS/SCI ). Paul hol ds Masters Degrees
from the Darden School of Busi ness, Boston Col l ege, and the US Army War Col l ege, and i s a
gr
aduate of the United States Military Academy.



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13

Lima Consulting Group Values

Integrity


Do what’s right, legally and morally.

Integrity is a quality develop
ed

by adhering to
moral principles. It requires that
we
do and say nothing that deceives others. As

our
integrity grows, so will the trust others place in us.


Selfless Service


Put the welfare of clients, the company, and subordinates before our own by placing
loyalties

to the values of the organization before personal gain. The basic building
block of selfless service is
based on
the commitment of each team
member
to
persevere in making contributions while placing our clients’ interests first
.


Duty


Exceed the expec
tations of others. Your personal expectations demonstrate who you
are, and since companies don’t make money, people do, our people are the best
metric others have in assessing our company’s future. Doing your duty means more
than
completing a job
.


Duty
means that
we
execute as part of a team. It’s not
enough to get great results for our clients; every member of the team owes it to the
team to grow along the way.


Respect


Treat others with dignity and respect while expecting others to do the same. Re
spect
is what allows us to appreciate the best in other people. Respect is trusting that all
people have done their jobs and fulfilled their duty. This attribute starts with self
-
respect which results from knowing
we
have put forth our best effort. We are
one
team and each of us has something to contribute.


Passion for Thought Leadership


Get out in front of our clients’ needs by anticipating their challenges through

foresight
and relentless thinking
. Objectively council our clients
by drawing on our
collective
experiences and through disciplined thinking
.
Innovate, use imagination and use
technology

to address their objectives
. I
f
your
passion for getting results
isn’t at
100%
, let someone else

serve the client
.


325 Chestnut Stree
t

Suite 405

Philadelphia
,
PA 19106


(866) 500


LIMA


(5462)



®



Lima Consulting Group
(LCG)
helps companies
devel op
,
depl oy

and
measure

thei r
busi ness and onl i ne marketi ng strategi es. We offer

a range of professi onal servi ces that
compl ement
our onl i ne marketi ng
strategy consul ti ng, i ncl udi ng onl i ne marketi ng, web
site

and ecommerce development
, implementation services, business process consulting,
and
project management services
.
We
are integrators who specialize in web analytics, business
ma
nagement software and content management systems.
Our customers include AmeriGas

(NYSE: APU)
, Lazard Alternative Inves
tments, IQuote.com,
the Philadelphia Zoo and the
University of Pennsylvania
.




www.LimaConsulting.com