Setting Up an Ecommerce Business

cornsilkbistreInternet and Web Development

Dec 7, 2013 (3 years and 8 months ago)

61 views

CS28310

Steps to Business on the Internet


Find niche market


Decide on what you’re going to sell


Different Profit Streams


Understand the Competition


Business Plan


Your Branding


Build your web site…….

Find niche market


Your area of interest or expertise


Niche problem


can you solve?


Find a market not being met


Confirm thoughts before spending time and
money

Decide on what you’re going to sell



Must offer something to satisfy needs


Products


Can you drop ship


Services


Have you the skills


Affiliate programs/Advertising/
Adsense


Joint ventures


Beware!

Affiliate programs/Advertising/
Adsense



Affiliate


Per cent of possible sale


Advertising


Various payment schemes


Adsense


PPC

Different Profit Streams



Advertising


Products


Services


Newsletters


Subscriptions


Affiliates


Adsense



Understand the Competition



Get


Literature


Website


Newsletters


Customer feedback


Don’t “Knock” Copy


Negative tactic


Business Plan



Set out thoughts and plans clearly


Set financial targets


Set timescales


A route map

Your Branding


Level the playing field


Quality


Web site


Letterhead


Fax


Brochures


Business cards


“Uniform”


Public relations


Build your web site


Domain Name


.com, .
co.uk

etc


Hyphens


Short and memorable


Webhost


Self
-
build or Contract


Joomla
!,
Wordpress
,
DotNetNuke

and
Drupal


Automated ordering system

Other internet sales


Examples


Newsletters


Opt in emailing

Newsletters


Email letters


Specialist


You may a real expert


Simple layout approach


Text only


“Readers Digest”


Link to web space for better visual appeal


Paid or Free

Opt
-
in Email Gathering


Competition


Free e
-
book


Free Whitepaper


Free Download


Free course


Surveys


Member only areas



Opt out capability on all correspondence


But ensure….


Site is resilient


You can upgrade quickly


You can manage traffic, emails, orders


You have fallback positions