Communications & ASCE

1


Communications & ASCE

Steve Kaufman, P.E
.,
M.ASCE



2


Topics


Why should Sections use
communication
tools
?


What works for the
Metropolitan Section
?


Communications for Sections and Branches

3


Communications for Sections and Branches


•
They are
nec
es
sary
, not optional

•
They provide
opportunities

•
They require
preparation

•
You
control

the content, you
control

the
message.


Message matters. Know what you want to
communicate.


4


Communications for Sections and Branches


Website

–
How to Start

•
Hire Website developer

–
Initial development costs
for our Section


$5,000 to $
7,500

•
Use DIY options

–
Squarespace

–
Wordpress

•
Content Management Systems

–
JOOMLA!

–
WordPress

–
Jupal

–
Drupal



5



Website

–
Content

•
President’s Message

•
Section Information

•
Events Calendar

•
Newsletter

•
Advertisements

–
FAQs Page

–
Metrics


Communications for Sections and Branches

6


Communications for Sections and Branches



List Server

–
Constant Contact

–
Mailchimp

–
Listserv

–
Majordomo



7


Communications for Sections and Branches



Event Managers

–
EventBrite

–
Pay Pal

–
Cvent

–
Eventzilla

–
Thriva



8


Communications for Sections and Branches



Event

Managers

–
EventBrite

•
Online

registration

eliminates

the

need

to

manually

obtain

RSVPs

from

attendees

by

phone

of

email
.

•
Create

an

attendance

list

in

Excel

or

PDF

format

to

speed

up

check
-
in

at

the

registration

table
.


•
Option

to

pay

online

by

credit

card


•
Easily

track

the

number

of

attendees

online

and

set

limits

for

total

attendees

if

having

an

event

at

a

small

venue

or

if

it

sells

out
.




9


Communications for Sections and Branches



Event Managers

–
EventBrite

•
Customizable

–
Query attendees for ASCE number or whether PDHs wanted.

–
Automatically offer early registration discounts.

–
Automatically cut
-
off all online registration and payment at a
specified date.

–
Print registration sheet for use as attendance sign
-
in sheet.

•
Receive a single check with the net proceeds from
EventBrite

within five business days of the event.




10


Communications for Sections and Branches



Event Managers

–
Eventbrite

•
Fees

–
Registration fee of 2.5% per ticket value plus 99¢

–
Credit card processing fee of 3.0% per transaction.

–
Section event fee schedule:







•
Sample event registration






11


Communications for Sections and Branches



Surveys

–
Constant Contact

–
Survey Monkey

–
Doodle

–
Zoomerang








12



Questions






Thank you for your time and attention.

Communications for Sections and Branches