1
Communications & ASCE
Steve Kaufman, P.E
.,
M.ASCE
2
Topics
Why should Sections use
communication
tools
?
What works for the
Metropolitan Section
?
Communications for Sections and Branches
3
Communications for Sections and Branches
•
They are
nec
es
sary
, not optional
•
They provide
opportunities
•
They require
preparation
•
You
control
the content, you
control
the
message.
Message matters. Know what you want to
communicate.
4
Communications for Sections and Branches
Website
–
How to Start
•
Hire Website developer
–
Initial development costs
for our Section
$5,000 to $
7,500
•
Use DIY options
–
Squarespace
–
Wordpress
•
Content Management Systems
–
JOOMLA!
–
WordPress
–
Jupal
–
Drupal
5
Website
–
Content
•
President’s Message
•
Section Information
•
Events Calendar
•
Newsletter
•
Advertisements
–
FAQs Page
–
Metrics
Communications for Sections and Branches
6
Communications for Sections and Branches
List Server
–
Constant Contact
–
Mailchimp
–
Listserv
–
Majordomo
7
Communications for Sections and Branches
Event Managers
–
EventBrite
–
Pay Pal
–
Cvent
–
Eventzilla
–
Thriva
8
Communications for Sections and Branches
Event
Managers
–
EventBrite
•
Online
registration
eliminates
the
need
to
manually
obtain
RSVPs
from
attendees
by
phone
of
email
.
•
Create
an
attendance
list
in
Excel
or
PDF
format
to
speed
up
check
-
in
at
the
registration
table
.
•
Option
to
pay
online
by
credit
card
•
Easily
track
the
number
of
attendees
online
and
set
limits
for
total
attendees
if
having
an
event
at
a
small
venue
or
if
it
sells
out
.
9
Communications for Sections and Branches
Event Managers
–
EventBrite
•
Customizable
–
Query attendees for ASCE number or whether PDHs wanted.
–
Automatically offer early registration discounts.
–
Automatically cut
-
off all online registration and payment at a
specified date.
–
Print registration sheet for use as attendance sign
-
in sheet.
•
Receive a single check with the net proceeds from
EventBrite
within five business days of the event.
10
Communications for Sections and Branches
Event Managers
–
Eventbrite
•
Fees
–
Registration fee of 2.5% per ticket value plus 99¢
–
Credit card processing fee of 3.0% per transaction.
–
Section event fee schedule:
•
Sample event registration
11
Communications for Sections and Branches
Surveys
–
Constant Contact
–
Survey Monkey
–
Doodle
–
Zoomerang
12
Questions
Thank you for your time and attention.
Communications for Sections and Branches
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