Hobbies, Pets and Passions

colorfuleggnogSoftware and s/w Development

Feb 17, 2014 (3 years and 3 months ago)

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Hobbies, Pets and Passions

Primedia is LARGEST Automotive Industry Source

Recently Acquired About.com


King of online niche
--

the Primedia of the Internet


Product:


800 comprehensive verticals
--

Consumer and B2B


Human, not mechanical, approach


800 guides/general managers


10,000 associate guides


Distribution:


65,000 affiliates


1,100 Luna partners


Media Metrix: has surpassed Ebay, Amazon, Disney


Growth Engine







Q4 1999 Q3 2000


Q4 2000


Rank


#16



#7



#6
*


Pages/day 5mm


34mm


46mm


Subscriptions 2mm 14mm


21mm


Revenue


$13.0mm $26.8mm

$34.2mm



What Is About?

* Includes Primedia

150 million direct e
-
mails per month

Accelerated Growth Strategy


Focus on integration


International expansion


On
-
line and off
-
line


Print, video, live events, Internet


Utilize 1,700 person advertising salesforce


Niche, niche, niche


Cross promotion


Magazine subscription sales


Extending user experience to Internet and
Broadband Video

Online/Offline Integration