DMTI Spatial – Salesforce / FeaturePlan - Toronto Product ...

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Feb 17, 2014 (3 years and 6 months ago)

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DMTI Spatial –Salesforce/ FeaturePlan
Robert Szyngiel, Industry Strategist Feb 26, 2008
Toronto Product Managers Association (TPMA)
Page 1Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
DMTI Spatial
DMTI Spatial


Company Information
Company Information
•13 years in business –privately owned
•80 staff located in Markham
•Provider of Location Intelligence Solutions
•High quality integrated spatial data
•Address Management Software Solutions
•Website: www.dmtispatial.com
Page 1Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
DMTI Spatial
DMTI Spatial


Company Information
Company Information
DMTI provides location intelligence solutions that
enable our client to recognize core business
benefits:
•Locate new revenue,
•Leverage customer knowledge,
•Liberate market opportunities
Page 2Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
DMTI Spatial
DMTI Spatial


Markets
Markets
Markets:
•Telecommunications
•Insurance
•Oil & Gas
•Retail / Media / Distribution
•Internet / Navigation
•Government
Page 3Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
DMTI Spatial
DMTI Spatial


Role of Product Management
Role of Product Management
•Outside-in-approach
•Inform company with market feedback
•Roadmaps (internal negotiation)
•Visionary documents
•Track market trends
Page 4Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
Past: Sales / Product Management Processes
Past: Sales / Product Management Processes
Sales Process
•Acted as both Sales / Product Manager
•Technical Details, Business Problems
•Interact directly with Product Development team
Product Management
•None
Page 5Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
Past Tools (Sales / Product Management)
Past Tools (Sales / Product Management)
Before Salesforceand FeaturePlan?
•Using ACT! Software
Comments:
•antiquated
•limited accessibility
•no flexibility
•lack of robustness
Page 5Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
Motivation for change
Motivation for change
Salesforce
•Change required (exec enforcement)
•Pull ACT! Items into SFDC
•Meet with stakeholders (req, comments)
FeaturePlan
•Capture Win/Loss, CR, IR, ER
•Product Manager (1)
•Heavily reliant on Sales
•Pragmatic Marketing influence
Page 5Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
New ground: Key challenges / issues
New ground: Key challenges / issues
SFDC Challenges
•Transfer of information
•Learning curve
FeaturePlanChallenges
•Getting Sales/Exec buy in
•Contact information problems (SFDC)
•Lack of field level integration (SFDC)
•Cannot view FP submissions (SFDC)
•too reliant on FP client
Page 5Feb 26, 2008 | DMTI Spatial –Salesforce/ FeaturePlan
Lessons Learned
Lessons Learned
•Obtain exec support
•to move forward, make easy
•Interview key stakeholders (old/new)
•Demonstrate benefits of each software
•Befriend colleagues in production
DMTI Spatial Inc.
625 Cochrane Drive, 3rd Floor
Markham, Ontario, Canada
L3R 9R9
Phone: +1-905-948-2000
Toll Free: +1-877-477-3684
Fax: +1-905-948-9404
E-mail: info@dmtispatial.com www.dmtispatial.com
About DMTI Spatial:
DMTI Spatial has been providing industry leading location intelligence solutions for more than a
decade to Global 2000 companies and government agencies. DMTI’s world-class Location Hub™
platform uniquely identifies and cross-references a universe of location-based data. DMTI is the
creator of the CanMap suite of geospatial data products, including CanMap®Streets and
RouteLogistics, the gold standard for location data in Canada. DMTI also provides professional
services and software tools bringing full solutions to the marketplace. All materials subject to
copyright 2008 DMTI Spatial Inc.
Thank you
Robert Szyngiel
Industry Strategist
rszyngiel@dmtispatial.com
Toll Free: 1-877-477-3684