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cologneonionringsNetworking and Communications

Oct 30, 2013 (4 years and 8 days ago)

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For internal circulation of BSNL only
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Land Line & Mobile VASLand Line & Mobile VAS
WELCOME
•This is a presentation for the E2-E3 Cosumer Mobility
•Module for the Topic: Mobile VAS
•Eligibility: Those who have got the Upgradation to from
E2 to E3.
•This presentation is last updated on 18-3-2011.
•You can also visit the Digital library of BSNL to see this
topic.
For internal circulation of BSNL only
AGENDA
ISDN (Integrated Service Digital Network)
•An ISDN subscriber can establish two simultaneous independent
calls (except when the terminal equipment is such that it occupies
two 'B' channels for one call itself like in video conferencing etc.) on
existing pair of wires of the telephone line (Basic rate ISDN) where
as only one call is possible at present on the analog line /telephone
For internal circulation of BSNL only
as only one call is possible at present on the analog line /telephone
connection. The two simultaneous calls in ISDN can be of any type
like speech, data, image etc.
ISDN (Integrated Service Digital Network)
ISDN also supports a whole new set of additional facilities,
called Supplementary Services:
•Normal Telephone & Fax (G3) and G4 Fax

Digital Telephone
-
with a facility to identify the calling
For internal circulation of BSNL only

Digital Telephone
-
with a facility to identify the calling
subscriber number and other facilities.
•Data Transmission at 64 Kbps with ISDN controller card
•Video Conferencing
Types of Accesses in ISDN
•There are two types of "accesses" (connections) for
ISDN.
•Basic Rate Access(BRA):2B+D 2Channels of 64 Kbps
for Speech And Data. 1Channel of 16 Kbps for Signalling
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for Speech And Data. 1Channel of 16 Kbps for Signalling
•Primary Rate Access (PRA):30B+D 30Channels of 64
Kbps for speech and data1Channel of 64 Kbps for
signalling
Types of Accesses in ISDN
•There are two types of "accesses" (connections) for
ISDN.
•Basic Rate Access(BRA):2B+D 2Channels of 64 Kbps
for Speech And Data. 1Channel of 16 Kbps for Signalling
For internal circulation of BSNL only
for Speech And Data. 1Channel of 16 Kbps for Signalling
•Primary Rate Access (PRA):30B+D 30Channels of 64
Kbps for speech and data1Channel of 64 Kbps for
signalling
Landline VAS
Internet Facility •Sancahrnet:BSNL is providing Internet service throughout the
entire country (except in New Delhi and Mumbai) under the brand
name of "
Sancharnet
". Sancharnet provides free all India roaming
and enables it's users to access their accounts, using the same
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and enables it's users to access their accounts, using the same
access code (172233) and user ID from any where in the Country.
Landline VAS
Internet Facility •ISDNdial up accessSubscribers can have blazing fast
Internet surfing and download speeds in 64 and 128
Kbps ISDN dial up connections. The uniform all India
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Kbps ISDN dial up connections. The uniform all India
access no. for ISDN access is '172225'.
Landline VAS
Internet Facility•Account free Internet dial up access based on CLI CLI based internet
service is a unique method providing Internet service in which the Customer
can access the Internet service from any telephone through dial up. The
service allows automatic registration on first LOGIN. The authentication will
be based on CLI of the telephone with the password supplied by the caller.
For internal circulation of BSNL only
be based on CLI of the telephone with the password supplied by the caller.
The charging is totally usage based and the service is a post paid service
like normal PSTN. The billing will be separate based on the duration of use
and will be charged to telephone bill (CLI based) as Internet access charge
at the prescribed rate. The service is available in selected cities. The access
no. of this service is '172222' in all cities .
Landline VAS
Internet Facility •BROADBAND connection Broadband service is based
on DSL technology (on the same copper cable that is
used for connecting telephone). This provides high
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used for connecting telephone). This provides high
speed internet connectivity upto 24 Mbps. This is always
-on internet access service with speed ranging from
256Kbps to 24 Mbps.
IN Services
•IN is flexible network for designing , implementing and
using services
•Each service consists of one or more service features. A
Service feature is a unit of functionality for eg. Routing
Service feature is a unit of functionality for eg. Routing
by time of day or call queuing
•A caller normally accesses a service by dialing a Service
Access Code (SAC).
For internal circulation of BSNL only
IN Services
•Advanced routing services
•Single destination service
•Account card calling service

Televoting service

Televoting service
•Virtual Private Network Servive
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Advanced routing services
•Freephone Service
•Split charging service
•Premium charging service

Universal access service

Universal access service
For internal circulation of BSNL only
•Call Now Cards: It is a normal ITC card but
specifically designed tariff to suit the requirement of
users making heavy International/STD calls. Dialing
procedure and features are same as that of ITC but the
procedure and features are same as that of ITC but the
tariff is different from ITC and also different for different
denomination of Call Now cards.
For internal circulation of BSNL only
•Personalized Ring Back Tone service: This service is
just like the caller tune service in mobile phones. The
landline subscribers can also set the ring back tone to be
heard by the calling customer as per his choice. This
heard by the calling customer as per his choice. This
service is under testing phase and will be available
commercially very soon.
For internal circulation of BSNL only
12555 Service:
•On landline numbers by dialing 12555 the subscribers can have many types of
services like:
•Latest Bollywood songs
•Old classic songs
•Jokes

Horoscope

Horoscope
•International/National news
•Cricket news
•Different contests
•Finance/stocks related news
•Travel information etc
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Introduction Mobile VAS
•In India, Mobile VAS has become a big part of the
mobile user's life today.
•Today mobile phones have moved beyond their
fundamental role of voice communications and are
fundamental role of voice communications and are
increasingly being used to provide a number of value
added services.
•Market need of mobile services has given an
opportunity to service providers to develop new VAS
applications and generate new revenue streams.
For internal circulation of BSNL only
Introduction Mobile VAS
•Value Added Services are those services which are not
part of basic voice but are availed by telecom service
providers to enrich their offerings .

VAS data services are based on bearers like SMS, USSD

VAS data services are based on bearers like SMS, USSD
(Unstructured Supplementary Services Data), WAP,GPRS,
EDGE and 3G.
•Average Revenue Per User (ARPU) from Voice services
are decreasing.
For internal circulation of BSNL only
Introduction Mobile VAS
•Innovative Value Added Services offer an opportunity to
Telecom Service Providers to
differentiate
their offerings
in the market.

Service providers are bringing new value added services

Service providers are bringing new value added services
in order to satisfy the growing demand .
•Mobile service providers are making all out efforts to
introduce newer and newer services to customers.
For internal circulation of BSNL only
Various VAS Services
•Understanding the market needs and accordingly
applying the principles of Segmentation, Targeting and
Positioning (STP) to decide a particular service, have a
key role for success in MVAS
key role for success in MVAS
•A glipmse of various types of VAS is as:
•NEWS: National, International, Business.
•Finance:Stocks, Forex Rates, Commodity Prices.
•Entertainment: Games, TV, Jokes, Bollywod Songs.
For internal circulation of BSNL only
Various VAS Services
•Travel:Railway Airline
•Downloads:Logos, Ringbones, Caller Tunes
•Astrology Services:Horoscope/Prediction

Contest:
Reality Shows

Contest:
Reality Shows
•MMS:Picture Massages, Clippings
•Music on Demand: Sing a Song and download.
•Cricket: Cricket, Score, Clipping, Commentary
•GPRS/WAP: Mobile Internet, Chat, TV
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Various VAS Services
•Call Alert: When Mobile is Switched off, Busy
•Health: Health, Tips, Beauty Tips
•m-commerce: Transaction-Based Services

Miscellaneous
: Devotional songs, Movies & Music

Miscellaneous
: Devotional songs, Movies & Music
•Voice Based Applications
For internal circulation of BSNL only
VAS Value Chain
•VAS Value Chain:For the VAS to make an impact
Network, Devices (Handsets) and Applications are
critically important .

Content owner owns the content and Aggregator

Content owner owns the content and Aggregator
modifies that content to suit requirement of Consumer
and device capability.
•Software developer and Technology Enabler assist
Aggregator in modifying the content.
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VAS Value Chain
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Revenue Share
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VAS:End user Perspective
•VAS : An End User Perspective:
•Understanding consumer perspective of VAS is
significant for correct positioning of the VAS.

From end user perspective, the important considerations

From end user perspective, the important considerations
are: -Services as per user need.
-Simplicity to use
-Reliability, and
-Affordability.
For internal circulation of BSNL only
VAS:End user Perspective
•-Different segment of customers are interested in
different kind of services.
•For younger generation entertainment may be primary,
for business executives company data and financial
for business executives company data and financial
transaction may be more important whereas middle
aged people may be more interested in sports updates.
•This calls for Segmenting the end user according to their
profile.
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BSNL VAS SERVICES
•Mobile VAS of BSNL can be broadly classified into two
categories–
•A) Under BSNL Branding-

A1. SIM Tool Kit (STK) Based Services:

A1. SIM Tool Kit (STK) Based Services:
•-These are SMS based services, embedded in
SIM tool kit and are easier to use as they are
preconfigured On BSNL mobiles, through Cellone Menu
users can get various information like News, Finance,
Rail/Air Reservation status, Cricket scores etc.
For internal circulation of BSNL only
BSNL VAS SERVICES
•B2. Push Based Services:These services are not user
initiated. Customer receives an SMS alert from an
Insurance company, Bank or Financial Institution or a
utility company.
utility company.
•Such SMS alerts may relate to reminding the customer
about the payment due or about new scheme or a new
insurance product.
•B3. GPRS Based Services: These services are available
on short code through content providers own WAP site.
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BSNL VAS SERVICES
•C)NewVASin3G:In3Ghigherbandwidth,maximum
up-to2Mbps,wouldbeavailabletoendusers.
•BSNLhasplannedVideoonDemand(VoD),video
streaming
and
other
multi
-
media
applications
in
3
G
streaming
and
other
multi
-
media
applications
in
3
G
network.
•BSNLLive’isaWAPPortalwhichoffersonestopshop
forallInformation,Entertainment,andCommunication
relatedrequirements.
For internal circulation of BSNL only
BSNL VAS SERVICES
•BSNL Live’provides a variety of services : Movies
/Videos /Game etc. ‘BSNL Live’ can be accessed by all
GSM (2.5 G and 3G) subscribers .

D) Other New Value Added Services
:

D) Other New Value Added Services
:
•-Mandi Bhav :Mandi Bahv service provides rate list of
more than 500 commodities from over 3000 Manis
across India. To subscribe to this service we need to
send SMS MANDI to 59696 .
For internal circulation of BSNL only
BSNL VAS SERVICES
•YOSMS–TheserviceallowsasubscribertosendSMS
withfontsindifferentcolours.,backgrounds,soundsand
smileywhichessentiallygiveseffectofMMS.To
subscribe
to
this
service
we
need
to
send
SMS
YOSMS
to
subscribe
to
this
service
we
need
to
send
SMS
YOSMS
to
54444.
•HandsetSecurity–Theserviceprovidesasolutionfor
securityofsubscriber’smobilehandset.
For internal circulation of BSNL only
BSNL VAS SERVICES
•-WheneveramobilephoneisstolenandSIMischanged,
subscribergetsamessageaboutchangeofSIMtopre-
registeredmobilenos.Tosubscribetothisservicewe
need
to
send
SMS
MS
to
52222
.
need
to
send
SMS
MS
to
52222
.
•DataSecurityandBackup-Incaseoftheft/lossof
subscribermobilehandset,thissolutionprotectsthe
subscriberdatastoredinthephonebookofhandset.To
subscribetothisserviceweneedtosendSMSMSto
52222.
For internal circulation of BSNL only
BSNL VAS SERVICES
•Call Tricker: With this service a user can play various
pre recorded sounds in the background while accepting
the call. To subscribe to this service we need to send
SMS CALL to 52222.
SMS CALL to 52222.
•Mail on SMS: This application makes it possible for a
subscriber to receive mails on his/her mobile as SMS. To
subscribe to this service we need to send SMS subemail
56688.
For internal circulation of BSNL only
BSNL VAS SERVICES
•Mob-Share ( Photo Video Sharing): BSNL mobile
users to instantaneously share a mobile media viz photos
and videos with other BSNL mobile users directly, start
this service need to send SMS ‘subs name’ to 59696.
this service need to send SMS ‘subs name’ to 59696.
•SMS Counseling:This service provides counseling for
general problems/queries from experts across the globe
in 6 major fields namely Love, Workplace, Family, Stress
Management, Feelings, Career and Visa,subscribe to this
service we need to send SMS HOPE to 54000.
For internal circulation of BSNL only
BSNL VAS SERVICES
•Humshakal: This application helps to understand the
similarities a person has with other celebrities, icons etc. To
subscribe to this service we need to send SMS HMM to
54000 .
For internal circulation of BSNL only
Conclusion
•The revenue from mobile advertising is likely to open a
new revenue stream for VAS players .
•On the user front awareness is likely to remain a
problem for high end VAS. However traditional VAS
-
problem for high end VAS. However traditional VAS
-
SMS, CRBT and Ring-tones are likely to continue to grow
with increased user awareness.
•Competition is really becoming fierce in VAS space and
each service provider including BSNL is making all out
effort to grab a share of VAS market.
For internal circulation of BSNL only
Conclusion
•BSNL has introduced numerous VAS services on its 3G
platform ‘BSNL Live’ and other VAS services.
•service providers bundling the handsets may lead to
greater adoption of VAS.
greater adoption of VAS.
•There is a need to create awareness about recently
introduced services and to popularize the services.
For internal circulation of BSNL only
For internal circulation of BSNL only