Exhibit at the Windows Phone Developer Conference!

clashroarMobile - Wireless

Jul 19, 2012 (5 years and 2 months ago)

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Windows Phone
is about to take off!
The market for Windows Phone is going
sky-high. Get your first-class seats on WPDevCon.
Coffee, tea or Windows Phone? Pack your bags,
we’re going places! Sponsor or exhibit at the
first Windows Phone Developer Conference!
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Exhibit at the
Windows Phone Developer Conference!
Produced by
BZ Media
WPDevCon

is a trademark of BZ Media LLC. Windows
®
is a registered trademark of Microsoft.
350+
Windows Phone
Developers
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Reach and sell your mobile app development
tools and services to more than 350 Windows
Phone developers at this highly-focused techni-
cal conference. WPDevCon will draw attendees
from the high-tech San Francisco and Silicon
Valley area, and the entire United States.
Your best prospects will spend three intensive
days attending workshops and technical classes
at WPDevCon. They’ll choose from more than
50 sessions that will teach them how to:
n
Build high-quality Windows Phone apps
that will break through clutter and get noticed
n
Create in-house Windows Phone apps and
link them to enterprise systems
n
Market their apps more effectively through
the Windows Phone Marketplace
WPDevCon is an essential educational resource
for everyone building or selling apps for
Microsoft’s red-hot Windows Phone operating
system (code name: Mango). This event — the
first dedicated event focused 100% on Windows
Phone — is designed to appeal to developers,
ISVs, enterprise IT managers and entrepreneurs.
Companies can bring their entire development
team, thanks to special group discounts.
Our top-notch faculty are the most established
app developers and marketers in their
businesses. They’re not talking heads or
corporate drones: They’re hands-on experts
with real-world apps experience. They know
what it takes to succeed in the mobile
marketplace, and at WPDevCon, they’ll share
their knowledge, insights and best practices
to make this the best technical conference
experience for our attendees.
You will find active buyers for your software
development tools and services at WPDevCon!
Plus, there’s no waste — every attendee is a
qualified prospect.
WPDevCon is being produced by BZ Media, the
content experts behind SD Times, iPhone/iPad
DevCon and AnDevCon: The Android Developer
Conference. For 11 years, BZ Media has been con-
necting software development buyers with sellers.
Reserve your WPDevCon booth
space to reach these active buyers
today!!
page 2
Welcome to WPDevCon:
The Windows Phone Developer Conference!
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
With the release of Windows Phone 7.5
“Mango,” Microsoft has nailed the technology
— and carriers, handset makers and consumers
are flocking to this emerging platform. They
needs apps — and they need you.
Windows users are comfortable with the Win-
dows experience — and with the forthcoming
Windows 8, millions of Windows users will have
a Metro-style experience right on their own
desktop. They are ready for your Windows app!
Go where no smartphone has gone before —
right into business. Enterprise IT knows Win-
dows. IT managers tolerated BlackBerry, they
put up with iPhone, they endured the Linux-
based Android. The enterprise has been waiting
for Windows-based smartphones — and with
Windows Phone 7.5 “Mango” and its successors,
they will embrace this familiar technology that’s
easy to manage and easy to integrate into their
networks and security schemes. Be there with
applications — Windows Phone is the next big
market!
Apple’s iOS is mature, Google’s Android is
fragmented, and BlackBerry is in decline.
The smartphone market is ready for a new
player, and that’s Windows Phone. Get in
early and get marketshare in what will be a
fast-growing opportunity. Exhibit at WPDevCon!
The Windows Phone market is ready
to explode!
page 3
Windows Phone tops
in user satisfaction
A Customer Think survey published on
December 18, 2011, found that Windows Phone
users were the most satisfied.
"Windows Phone will begin to make
a resurgence in the second part of
2012, partially helped by Nokia
devices as well as their Skype
acquisition. By the end of the year,
it will move into the Top 4 smartphone
platforms: Android, iOS, BlackBerry,
and Windows Phone."
—Bill Dudley, Sybase 365
CIO.com: Mobile Predictions for 2012:
Security, Payments, Windows Phone and More
Average Customer Satifaction by OS
(+/-6% margin of error)
Android iOS Windows
Phone
Symbian BlackBerry
1.18
1.26
1.31
1.01
1.28
Gartner projects market share of Microsoft’s Windows Phone to nearly double from
5.6% in 2011 to 10.8% in 2012. Gartner expects Windows Phone to be the second
largest smartphone platform by 2015.
— Gartner, April 2011
Forecast: Mobile Communications Devices by Open Operating System, Worldwide, 2008-2015.
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
page 4
Over
50,000
apps are already
in the
Windows Phone
Marketplace
40
million
Windows Phones
will be sold
in 2012
— Digitimes Research
265
apps added
each day
to the Windows Phone
Marketplace
Market Share, Global Smartphone Market
Source: Pyramid Research
Growth in the total
number of applications
published to the
Windows Phone
Marketplace over
the last year
Growth of Windows Phone
Marketplace. Note: Figures up to
December 27, 2011.
2009 2010 2011 2012 2013 2014 2015
Symbian
40%
30%
20%
10%
0%
BlackBerry OS
Apple iOS
Android
Windows Phone
Windows Phone Marketplace: Number of Apps
60K
OCT2010
NOV2010
DEC2010
JAN2011
FEB2011
MAR2011
APR2011
MAY2011
JUN2011
JUL2011
AUG2011
SEP2011
OCT2011
NOV2011
DEC2011
50K
40K
30K20K10K
0K
“Windows Phone is poised to overtake Android’s
massive market share as soon as 2013.”
— Stela Bakun, analyst, Pyramid Research
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Mastering the Windows Phone SDK
Optimizing Silverlight applications for Windows Phone
Advanced HTML5 for Windows Phone developers
Creating excellent user experiences for Windows Phone
Metro style and design for Windows Phone developers
Going from .NET Framework to XNA Framework
Combining Silverlight and XNA Framework
Creating seamless multitasking for Windows Phone
Spare the energy: Advanced power management for
Windows Phone
Mastering the Windows Phone Namespaces and Classes
Picture perfect: Programming the Windows Phone camera
Apps in motion: Leveraging the accelerometer,
gyro and motion sensors
Animation makes perfect with synchronized sound and motion
No dropped data: Advanced caching and
buffering techniques
Integrating notifications into online/offline applications
Mastering the Windows Phone file system and datastore
Applications and the telephone APIs — integration techniques
Optimizing applications for the Windows Phone browser
Internationalization and globalization for Windows Phone
App acceleration with the Windows Phone GPU
Enterprise network security with Windows Phone
Secure Windows Phone user authentication and single sign-on
Social media: Integrating with Twitter and Facebook
Search integration with Bing and other search engines
Windows Phone meets Windows Azure: You and the Cloud
Upgrading projects from Windows Phone OS 7.0 to 7.1
Garbage collection: Making the most of your user’s RAM
Ensuring compatibility with external class libraries
and controls
Performance analysis and tuning of Windows Phone apps
Advanced C# for Windows Phone developers
Migrating to Windows Phone from Android:
What you need to know
Migrating to Windows Phone from iOS: What you need to know
Migrating to Windows Phone from BlackBerry:
What you need to know
Learning and mastering the Windows Phone Emulator
Common classes between Windows Phone and Windows 8
Testing and debugging Windows Phone applications
Creating compelling Windows Phone Marketplace submissions
Keywords, metadata and standing out in the Marketplace
Integrating RESTful Web Services into your Windows Phone apps
Data encryption on Windows Phone applications
Leveraging the Windows Phone contacts, calendar and
photo picker
Streaming media for your Windows Phone apps
Microsoft SharePoint 2010 and Windows Phone
Microsoft Exchange Server and Windows Phone
Building Web applications for Windows Phone
More than 50 classes and workshops covering the gamut
of Windows Phone development topics will be offered.
Check out this sample list:
page 5
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
The Windows Phone development market
is taking off now! Don’t wait for buyers to
discover you. Find and meet them at
WPDevCon.
Meet and sell to an estimated 350+
Windows Phone developers over two
days.
Thousands of Windows Phone developers
who cannot get to the conference this year
will still view your sponsorship logos and
company/product descriptions and know
that you have tools they should check out.
Conferences cannot be beat in terms of
face-to-face conversations with potential
buyers and with existing customers. Plus,
you’ll get valuable feedback about your
products you can never get online, as well
as ideas for future products and upgrades.
You’ll talk to potential customers in a re-
laxed and intimate atmosphere — coffee
breaks and the reception are in the exhibit
hall so you will have plenty of time to
meet each attendee.
BZ Media is promoting WPDevCon — and
its sponsors — with significant investments
in direct, print, social media, paid search,
and electronic marketing. This gives all
sponsors great publicity and builds your
brand awareness even before the conference.
WPDevCon is partnering with more than
50 media companies, websites, portals
and user-group associations to spread the
word with banners, newsletter sponsor-
ships and print ads.
WPDevCon is inexpensive and easy to
staff. Show hours are arranged to maxi-
mize your productivity and minimize
standing-around time, and the exhibition
takes place in just two days.
All sponsoring and exhibiting companies
receive one free conference pass for one
of your own in-house developers —
worth more than $1,200.
If you sign on early, more than 7,400,000
marketing impressions will build aware-
ness of your and create interest in your
products before the show.
1
2
3
4
5
6
7
8
9
10
Ten great reasons to exhibit at
The Windows Phone Developer Conference!
page 6
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Diamond Platinum Gold Silver Booth Only
(Exclusive)
8' x 10' booth
n n n n n n
Promotion of your company: Print Logo, Diamond Logo, Platinum Logo, Gold Logo, Silver Exhibitor Listing
Promotion of your company: Web Exhibitor Section, Exhibitor Section, Exhibitor Section, Exhibitor Section, Exhibitor
Highlighted Highlighted Highlighted Highlighted Listing
Description of your company 200 words 150 words 100 words 75 words 50 words
Conference Pass (worth $1,495)
n n n n n n
Winner’s Circle eligibility
n n n n n
Direct mail list, all attendees
n n n n
Attendee bag insert
n n n n
Logo on home page of website
n n n n
Premium booth position on floor
n n n
E-mail list of attendees (opt-in)
n n n
Ad in Show Program Back Cover Full Page Half Page
Speaker in Lightning Talks event
n n
Inclusion in pre-show e-mail to registrants
n n
Attendee bag logo
n n
Ad in SD Times Full Page Half page
Logo on reception napkins
n
Lanyard sponsor
n
Exclusive sponsorship
n
What You Get
page 7
INCLUDED IN BOOTH PRICE:
• Standard draped table, 30" deep and 6' wide,
with backdrop and sidewall drape dividers.
• Electricity (500 watts, 5 amps)
• Two chairs • Wastebasket • ID sign
Rates/Dates:Diamond Platinum Gold Silver Booth Only
Charter Sponsor: by February 10, 2012 $11,995 $7,995 $6,395 $4,495 $2,395
Xtreme Early Bird: by March 23, 2012 12,495 8,495 6,795 4,895 2,495
Super Early Bird: by May 18, 2012 12,995 8,995 6,995 5,095 2,595
Early Bird: by June 22, 2012 13,995 9,295 7,395 5,295 2,695
Pre-Show: by August 10, 2012 14,995 9,695 7,795 5,595 2,795
Standard Rate: by September 14, 2012 15,995 9,995 8,195 5,895 2,895
After September 14, 2012 16,995 10,995 8,495 6,245 2,995
Windows Phone
Developers
3
5
0
+
Lightning Talks
Diamond and Platinum Sponsors
will have 5 minutes to describe how to
get the most out of their Windows Phone
product in these fun, targeted,
lightning-quick talks.
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Attendee Bag Insert $995
Every attendee will get your collateral material
in their official show bag! Send with a DVD,
memory stick or a printed brochure or data
sheet (limit 8 pages, 8.5 x 11 inches).
Materials must arrive at warehouse by October 15.
Registration Giveaway $2,495
Give away an item of your choice at the regis-
tration desk as attendees are checking in.
Materials must arrive at warehouse by October 15.
Breakfast Sponsor $1,995 ea.
(3 available)
Sponsor Monday’s, Tuesday’s or
Wednesday’s continental breakfast. Large sig-
nage will let every attendee know whom to
thank, and we’ll put your literature out on all
the breakfast tables!
Deadline: October 8.
Luncheon Sponsor $2,795 ea.
(3 available)
Sponsor lunch for one day during
the event. Your logo and message are printed
on the lunch voucher every attendee uses, and
signage identifies you as the lunch sponsor. Plus,
we’ll distribute your marketing literature on the
lunch tables!
Deadline: October 8
Room Key Sponsorship $3,895
(exclusive)
Have your logo on every
plastic room key used by attendees.
Get inside while your competitors are
left at the door!
Deadline: September 10.
Keynote Object
Placement $1,695 ea.
(3 available)
We’ll place the object of your
choice on everyone’s chair before one of
the keynote sessions. What better way for your
special tchotchke — and your company — to
get attention!
Deadline: October 1. Materials must
arrive at warehouse by October 15.
Full-Page Ad
in Show Program $995
Half-Page Ad $795
Get a 4-color full-page ad to describe your of-
fering to all WPDevCon attendees, and assure
you will still be on their minds when they get
back to the office.
Deadline: September 24.
Materials must arrive at BZ Media by September 24.
Coffee-Break Mugs $4,095
(exclusive)
Put your logo of the
coffee-break mugs that attendees
can keep. Cups will be available at
the first exhibit hall coffee break
and at following breaks until they
run out!
Deadline: September 24.
Internet Sponsor $3,995
(exclusive)
Attendees will appreciate your
sponsorship of their wireless Internet access in
the lobby and on the show floor during the
conference. Includes pre-show recognition and
on-site signage.
Deadline: October 8.
page 8
Additional Sponsorship Opportunities
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Exhibitors
take
20%
off
Special Events Today
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Sponsored by
Your Logo
Your message!
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
For additional
information,
contact:
Sales Associate
Adam Teichholz
TEL +1-631-421-4158 x114
FAX +1-631-824-9351
ateichholz@bzmedia.com
Director of Events
Stacy Burris
TEL +1-631-421-4158 x108
sburris@bzmedia.com
Welcome Reception
Sponsor $14,995
(exclusive)
Sponsor the Sunday Night
developer hang-out session. Food and drinks
will be served, and you will have the opportu-
nity to make a 15-minute presentation.
Deadline: October 8.
Attendee Reception Koozie $2,995
(exclusive)
Help attendees at
the reception keep their beer
cold while they cradle your
company logo on a drink in-
sulation sleeve commonly
known as a koozie. The bar-
tenders will be loaded up
and handing them out to
thirsty developers.
Deadline: September 24.
Lightning Talks Sponsor $3,600
(exclusive)
If you are a Diamond, Platinum or
Gold Sponsor, you’ll already be speaking during
the “Lightning Talks” event — and $2,300 makes
you the exclusive food/beverage sponsor of that
event. Signage and emcee recognition will make
sure attendees know whom to thank. If you are
not a Gold or above sponsor, $3,600 will get
you both the food/beverage sponsorship plus a
5-minute presentation.
Deadline: October 8.
Qkies $2,595
(2 available)
QRcode-printed cookies will both
satisfy the attendees’ sweet tooth and send
them your personal
message. These
cookies will be
served at one of
the coffee breaks.
Deadline: September 24.
Footprints! $2,595
(exclusive)
These fun adhesive floor footprints
with your logo will lead buyers right past your
competitors and into your booth. Color choices
available, 150 footprints total with show man-
agement responsible for placement before the
show and removal afterwards.
Deadline: September 24.
Drink Ticket Sponsor $1,995
(exclusive)
Sponsor beer, wine and soft drinks at
the Attendee Reception in the Exhibit Hall. Each
attendee will be given two 3” x 4” drink tickets
with your company name and logo. The only
way to get a drink at the reception is with a
ticket.
Deadline: September 24.
Extra Conference Passes $595 ea.
Get additional passes to the technical sessions at
this heavily discounted rate for your employees
or key customers! Must be an exhibitor. 20%
discount already included.
Deadline: October 15.
page 9
More Sponsorship Opportunities
Exhibitors
take
20%
off
Official Show T-shirt
Sponsorship $5,995
(exclusive)
We’ll print this wicked-cool black
t-shirt and hand it out to all attendees. The
back says “@WPDevCon San Francisco” and
the front has your company logo.
These are walking
billboards for your
company!
Deadline:
September 24.
October 22-24, 2012
Burlingame Hyatt Regency
Burlingame, CA
www.WPDevCon.com
Event Schedule & Floor Plan
page 10
WPDevCon At-a-Glance
Sunday, October 21
4
:00 pm – 7:00 pm Registration Open
Monday, October 22
7:30 am – 7:00 pm Registration Open
7:30 am – 8:30 am Continental Breakfast
8:30 am – 10:00 am Workshop
10:00 am – 10:15 am Coffee Break
10:15 am – 12:00 pm Workshop
12:00 pm – 1:00 pm Lunch
1:15 pm – 2:15 pm Opening Keynote
2:30 pm – 3:45 pm Technical Classes
3:45 pm – 4:00 pm Coffee Break
4:00 pm – 5:15 pm Technical Classes
5:30 pm – 7:00 pm Lightning Talks
Tuesday, October 23
7:30 am – 7:00 pm Registration Open
7:30 am – 8:30 am Continental Breakfast
8:30 am – 9:45 am Technical Classes
9:45 am – 10:00 am Coffee Break
10:00 am – 11:00 am Keynote
11:00 am – 12:15 pm Technical Classes
12:15 pm – 1:15 pm Lunch Break
1:15 pm – 2:30 pm Technical Classes
2:30 pm – 6:30 pm Exhibit Hall Open
2:30 pm – 3:15 pm Coffee, Ice Cream in Exhibit Hall
3:15 pm – 3:45 pm Sponsored Classes
4:00 pm – 5:15 pm Technical Classes
5:15 pm – 6:45 pm Attendee Reception in Exhibit Hall
Wednesday, October 24
7:30 am – 4:00 pm Registration Open
7:30 am – 8:30 am Continental Breakfast
8:30 am – 9:45 am Technical Classes
10:00 am – 11:00 am Keynote
11:00 am – 3:00 pm Exhibit Hall Open
11:00 am – 11:30 am Coffee Break in Exhibit Hall
11:30 am – 12:45 pm Technical Classes
12:45 pm – 1:45 pm Lunch Break
1:45 pm – 2:30 pm Dessert & Winner’s Circle in Exhibit Hall
2:30 pm – 3:45 pm Technical Classes
3:45 pm – 4:00 pm Coffee Break
4:00 pm – 5:15 pm Technical Classes
5:15 pm Conference Closes
Diamond
Platinum
Gold
Silver
Bar/Food Bar/Food
101
102103
104
105
106107
108
201
203
204
205
206207
208
301
302303
304
305
306307
308
401
402
403
404
405
406
Sales Associate
Adam Teichholz
TEL +1-631-421-4158 x114
FAX +1-631-824-9351
ateichholz@bzmedia.com
Sales Director
David Lyman
TEL +1-978-465-2351
CELL +1-978-869-6628
dlyman@bzmedia.com
To reserve space, contact: