Unique_Foods_2013_Proposalx

clappedtoyInternet and Web Development

Dec 7, 2013 (3 years and 10 days ago)

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Web Development Proposal for:

Unique Foods

http://www.uniquefoodscanada.ca/











June 14
,

201
3



Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
1

INTRODUCTION

Cyber Relief is a web development firm that builds custom software solutions
for the web and mobile platforms. We are pleased to
present you with a proposal
that describes the features and benefits of building a customized website for your
business.


Headquartered in Montreal, we employ a dynamic team of graphic artists and
software engineers who share in a collaborative environment

where original ideas
are shaped into practical solutions for our clients.


In this proposal, we outline the essential functionality and design
components required to provide a complete solution for your online needs. The
website we propose would integrate

the functions you need into an intuitive
administration control panel, allowing you to actively manage your website and its
content. The website design would be based on an original concept that depicts the
value your business provides and encourages visi
tors to browse your services and
resources for more information.


A breakdown of the development phases and costs are provided based on the
proposed functionality of your website. Additional complementary services are
suggested to optimize the performance
and visibility of your website. We are
confident the synergy inherent within our core competencies of graphic design, web
development and online marketing will produce a web presence that meets your
expectations and helps you manage the growth of your busi
ness.


We look forward to the opportunity of building a strong relationship with
you in the future and are available at your convenience should you have any
questions concerning this proposal.


Sincerely,



Tyler Katz

Project Manager

tyler@cyberrelief.com

Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
2

GOAL OF THIS PROJECT

The goal of this project is to redesign the online presence for Unique Foods

to
better inform, and engage its client base while generating leads from potential new
clients interested in the

lifestyle brands Unique Foods provides
. The redesign will
effectively remove unneeded B2C eCommerce functionality, while providing a
greater focus on Unique Foods’
brands through dedicated brand pages that
showcase their unique and individual products and

promotional materials. The
website will also emphasize Unique Foods’ various events, including
its
philanthropic events
. To aid in achieving these goals, the website will leverage

the
latest social
media and social sharing networks.

The redesign will incl
ude a self
-
manageable website control panel, allowing
the website owner (or administrator) to easily update content on the website


keeping it current and fresh.


PROPOSED
WEBSITE
SOLUTION & CYBER RELIEF CMS

To provide a tailor
-
made

website

solution to it
s clients, Cyber Relief develops
a custom content management system (CMS) for all its clients’ websites. This
effectively strips out unnecessary functionality and provides a streamlined and
easy
-
to
-
use website control panel. The content management system i
s scalable, and
can grow in functionality as needed.

Our clients have found this approach simpler to use, as it provides exactly the
functionality they’ve requested and behaves exactly as they would expect. The Cyber
Relief CMS has also proven more robust
and secure when compared to open
-
source
solutions (ie: Joomla or WordPress).

Each Cyber Relief CMS is custom
-
built to our clients’ needs. The CMS can
control and manage everything from a simple blog, to full eCommerce solutions with
hundreds of products


all from one, easy to use control panel.


1.

Custom
Design Services




Cyber Relief prides itself on its custom designs. One of our core beliefs
is that ‘no business

is the same, so why should
their

website look like
it was from a cookie
-
cutter?
’ We strive to provide designs that are
clear and coherent to create a user experience that is inviting and easy
to use.
Cyber Relief’s design services are included in this proposal.

2.

Content Management Module



The Content Management Module includes a WYSWYG

(What You See
is What You Get) editor which makes it easy to place, edit, and change
Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
3

content on your website at any time. The Content Management
Module would control pages

such as the homepage
, a
nd the contact
pages
.

3.

SEO Keyword Management

Module



Search E
ngine Optimization is the technique of using targeted
keywords to get recognized by major search engines, and more
importantly: get found by new clients searching for the services and
products that you offer. The SEO Keyword Management Module
incorporated
in the

website panel allows for easy modification of the
<meta>

keywords that are found deep in the source code of your
webpages.




With the SEO Module, our clients can actively control their own SEO
keywords. Cyber
Relief also offers SEO services, mentione
d in the
‘Additional Services’ section of this proposal.

4.

Blog
& News
Module



The Blog Management Module provides a complete solution for your
blogging needs by providing a WYSWYG editor and blog organizer
where you can create, modify or delete blogs. Blog p
osts can be
categorized which helps reference your website with major search
engines and allow your visitors to search through all your blog
postings. The WYSWYG editor allows you to attach text, or images,
and embedded content such as video from YouTube a
nd Vimeo.

5.

Social Media Integration



The Social Media Module of the Cyber Relief CMS provides a simple
way for website administrators to integrate social media on their
website. We have created a simple form to input your company’s
social media URLs, and th
e system does the rest.



Social Media can be integrated as icons on the homepage (or all page
headers), as share buttons on every product page (or blog post
, or
photo gallery
), or as a newsfeed displayed in a specific location.

6.

Photo Gallery

Module

with Branding Watermarks




The Photo Gallery Module enables easy uploading of an image and
short description to your website’s Photo Gallery. Photo Gallery pages
can be used to display pictures throughout your campaigns and
events.

Images can be grouped in
to various categories, which makes it
easy to create albums for
individual

event
s
.



To provide even greater brand awareness and exposure for the
Unique Foods brand, photos uploaded to a gallery can be
watermarked with one or more logos automatically on uplo
ad. Adding
Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
4

a watermark is as easy as uploading an image, and letting the system
do the work.

7.

Banner Management Module



The Banner Management Module would be used to control rotating
banners on your website. Cyber Relief has designed specialized tools
to con
trol this focal point of the homepage by providing controls to
not only manage the order of the banners displayed by drag
-
and
-
drop,
but also control start and end dates for specific banners for
promotional purposes. It all begins by uploading the banner wi
th the
simple uploader built
-
in to the website control panel.

8.

Event Management

Module



The Event Management Module makes it easy to add, remove, and edit
events on your website. Events are automatically entered onto a
calendar for easy viewing, and the Even
ts section of the site displays
the event’s time, date, location, event picture and a brief description.

9.

Contact
Form Management Module & Forwarding Module



The Contact Form Management Module provides a central location for
website administrators to view a
nd track messages

and inquiries

left
by visitors on the website’s
various
contact form. All interactions are
captured and held in the back
-
end, while also being forwarded to one,
or many, email addresses added via the Forwarding Module.

10.

Product Management
Module



The Product Management Module controls the products within the
individual brands on the website. This module is custom tailored to
our clients’ needs and typically includes the product’s title,
description, and specifications. Multiple images as wel
l as video can
also be attached to a product. Products added within this module will
automatically appear on your website and products as a whole can

be
edited, removed or re
-
organized.

11.

Brand Management Module



Each Brand represented on the Unique Foods
website will be
provided with their own unique landing page, themed to match the
lifestyle experience they provide. The Brand Management Module will
provide the necessary functionality to create, design, and manage the
content, and products displayed on ea
ch Brand page.



Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
5

ESTIMATED WEBSITE SCOPE


The following is a partial list of pages to be included in this project. The
content management system will be desig
ned to place content in English

and
French.


1.

Homepage

2.

About Unique Foods

a.

History

b.

Mission

3.

Brands

a.

Individual Brands Landing Pages

i.

Products
A
ssociated to each Brand

ii.

Contact I
nquiry
F
orm for each Brand

4.

Media

a.

Photo and Video Gallery

b.

Press Kit

c.

News/Releases/Blog

i.

Individual News Articles

5.

Events

a.

Events Listing/Event Calendar

i.

Individual Event Details

6.

Contact
Us



Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
6

WEBSITE
DEVELOPMENT PHASES & PAYMENT BREAKDOWN

Component

Description

Graphic Design


$4,
8
00



Design of website based on required functionality



Provide two (2) rounds of design revisions



Responsive design for desktops, tablets and mobiles

Development


& Quality
Assurance


$
5
,
10
0



Integrate designs into web programming



Activate functionality in website control panel



Tests for quality assurance



Upload website to hosting server

Basic Hosting Service
*

1 year included,

$8.99/month thereafter



Disk space: 3

GB



Monthly bandwidth: 10 GB



Email accounts: 20 accounts



FTP accounts: 1



SQL databases: 1



*We offer custom tailored hosting packages with
additional disk space, bandwidth, FTP accounts and
SQL databases. Contact us for details.

Total development price for

this website:
$
9
,
9
00

+

applicable

taxes


The
web
project would begin once a final contract is drafted, signed and the
first payment is made. In the graphic design stage, a concept design would be
presented for each webpage, which can be modified to your
liking during the
revision rounds. Upon final approval of each webpage design and receipt of the
second payment, our team would begin the programming phase.

Once programming is complete, the testing phase would begin to identify any
potential glitches, bug
s or minor layout modifications. The final payment would be
delivered and paid once the website is fully functional, active online and you are
satisfied with the final results.


Phase 1 of 3


Graphic Design

(40% of payment due)


Estimated time to complete
:
3
-
4

weeks

Phase 2


Programming & Quality Control

(40% of payment due)


Estimated time to complete:
4
-
5
weeks

Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
7


Phase 3


Delivery

(Final 20% of payment due)


Estimated time to complete:
2

weeks


Budget and timeline are subject to change should the scope
of the project change in
any way.




Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
8

VIDEO SERVICES PROPOSAL

A recent study conducted by the Online Publishers Association, found that
69% of online users have watched a video online, and 24% do so at least once a
week. Out of those surveyed it was found t
hat 66% have viewed an online video ad.
Videos are a great way to grab the attention of your new and existing customers and
easily explain your product, service, or website to your target market. They also
provide a unique way to build a connection between

a business and its customers. In
today’s fast paced world, it is much more efficient for someone to click on a video
link than it is for them to read a page of text. People want fast and easy information,
and web video allows them to have that.

Proposed
Video Solution

For this video project, we propose a short video, ranging from a minute to a
minute and a half, which takes viewers through the various brands that Unique
Foods supplies and distributes across Canada and ends with your organization’s
contact

information. Each brand would be provided its own
segment

in the video to
describe its

benefits and

lifestyle impact within the assort
ment of Unique Foods’
products. Beyond informing and engaging the viewer, the video’s aim is to create
a

relationship

bet
ween the lifestyle brands showcased, and Unique Foods as the
company that offers them.

Integration To Website a
nd Social Media

The video spot would be given a prominent space on the redesigned website,
as well as included on the Media and Press pages of the website.

The compliment Unique Foods’ Social Media plan, the video could equally
uploaded to YouTube and Vimeo for easy shar
ing on those social video networks as
well as Facebook, and Twitter.


Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
9



Component

Description

Concept Development

& Storyboard


$200



Creation of the marketing concept



Mapping frame
-
by
-
frame, the flow of the video

Script Writing (English)


$150



Writing
and editing of the script that will be used for
the video



Initial timing to match the video’s storyboard

Graphic Design


$400



Creating graphic artwork and elements that will be
used in the video

Stock Imagery

$150 (Approximate)



Purchase of stock images
for use in the animation



To decrease the cost of graphic design work, stock
imagery is often used

Voice Over

$150



Hiring a professional voice actor to narrate the script
in English

Animation Work

$800



Combining all graphic design, stock imagery, and the
scripted voice into the completed video



60 to 90 second video

Conversion to French

$600

(Not included in price)



Using the existing storyboard, with slight changes



Translate the script to French



Voice actor in French



Modify any necessary graphics



Render
the video with French elements

Estimated price for this video:
$1,900

+

applicable

taxes

Estimated time to complete: 4
-
5 weeks.



Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
10

ADDITIONAL SERVICES

In addition to web development, our team is also fully capable of providing
the following complementary services to enhance the performance and
leads
generated by your website.


Mobile Web User Interface


Engage your mobile audience by providing a smartpho
ne optimized version
of your website. Mobile websites are faster and more accessible on smartphones,
meaning no small fonts or the need to zoom in. Even today, mobile optimization is
underutilized, and research suggests that, on average, website visitors a
re 50%
more likely to do business with online retailers and service providers that offer
mobile sites. By going mobile now, you will find yourself ahead of the curve, and
ahead of the competition


which are both a source of competitive advantage.

Contact
Us for Pricing and Ideas


Market Research


Our market research service would provide an overall perspective of
your
sales and service

market. The analysis would be conducted to identify key success
factors and trends in the market for your services
. The re
search also

evaluate
s

popular keywords being search
ed

by your potential clients. This service would also
include an assessment of specific competitors in the local market to identify
potential sources of competitive advantage.

One
-
time fee of $
3
5
0


Search Engine and
Web Optimization (SEO)


Our web optimization services are designed to maximize your return on
investment by increasing the traffic directed toward your website. The information
gathered in the local market analysis would be used to create

a strategic action plan
that details which marketing channels to utilize and how to implement the strategy.
The popular keywords identified would be incorporated into the source code of
your website for search engine optimization. A
dditional tactics such
as back
-
linking
and

content populating would be used to increase your PageRank on Google
, Bing,
and Yahoo

to

drive more traffic to your website.

All Cyber Relief SEO contracts
include monthly and quarterly SEO ranking reports.

Monthly fee $ (To be determin
ed)

Based on competition level of keywords




Web, Video & Social Media
Proposal



Unique Foods

& Cyber Relief

June 2013


Page
11

Graphics and Print


While Cyber Relief has always been synonymous with web design, online
marketing, and custom development


we also have an extensive background in
graphics and print. Allow our designers and
artists to create beautiful flyers,
pamphlets, packaging, banners, business cards and more. Our printing partners
enable us to provide the best value, the highest quality, and fast turnaround.

Contact us for your graphic and printing needs


Social Media Ca
mpaigns


Beyond integration of social media into your website, allow Cyber Relief to
create, manage, and design social media campaigns that reach out to new customers,
and engage existing ones. We offer social media services including custom Facebook
and T
witter backgrounds, outreach campaigns, as well as
creating ‘Fan Only’ content
on Facebook such as promotions and sweepstakes. Cyber Relief’s social media
professionals can also teach you the basics of social media, allowing you to use the
power of social
networks to the fullest.

Contact us
for
ideas and pricing


Additional Development and Maintenance Contracts


While Cyber Relief guarantees its websites to be bug
-
free on delivery,
changes in technology and changes to website requirements often require
add
itional work to be performed


for this reason we offer maintenance contracts to
our clients. Maintenance hours are redeemable towards routine updates/upgrades
to existing APIs/functions, technical support, content placement, graphic work and
minor tweaks
or adjustments. Our 6
-
month maintenance contracts even include
rollover hours allowing our clients to bank hours to the following month.

Prices as low as $550 a month (10 hours) / 3 month contract minimum

Per hour rates starting at $60, with volume
discounts beginning at 15 hours

Contact us for more details

C
ONCLUSION

We trust that this proposal covers the essentials for the design of your
upcoming website. At Cyber Relief we are able to develop custom solutions for the
smallest online blogs with bas
ic content management, to large eCommerce panels
that include integrated accounting and inventory management tools


there is no job
too big or too small. If you would like to discuss further, or have any questions
regarding this proposal, then please do n
ot hesitate to get in touch.


Thank you for your time.