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GS1 Industry & Standards Event

26
-
30 September 2011

Cologne, Germany


Creating value together with global standards

Cloud Computing


Time of Session: 09:00


10:45

Who May Attend: Everyone

Speakers: Anders Grangard

© 2011 GS1

Anti
-
Trust Caution


GS1 and the GSMP operate under the GS1 anti
-
trust caution. Strict
compliance with anti
-
trust laws is and always has been the policy of GS1.



The best way to avoid problems is to remember that the purpose of the
committee is to enhance the ability of all industry members to compete more
efficiently.



This means:


There shall be no discussion of prices, allocation of customers,
or products, etc.



If any participant believes the group is drifting towards an
impermissible discussion, the topic shall be tabled until the
opinion of counsel can be obtained.


The full anti
-
trust caution is available in the Community Room if
you would like to read it in its entirety


2

© 2011 GS1

3

Purpose of this session


Brief overview of cloud computing


What is it


Pros and cons


Real or hype



Open discussion


Next steps


if any

© 2011 GS1

Cloud Computing


what is it?


Cloud computing

is the delivery of
computing

as a
service

rather
than a
product
, whereby shared resources, software, and
information are provided to computers and other devices as a
utility

(like the
electricity grid
) over a
network

(typically the
Internet
).


Grid computing, SOA



Software as a Service (
SaaS
)


Infrastructure as a Service (
IaaS
)


Platform as a Service (
PaaS
)


Communications as a Service (
Caas
)


Network as a Service (
NaaS
)



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© 2011 GS1

Cloud Computing Eco System

5

Content
Providers

Application
developers

Other service partners: application
providers, application integrators, etc

Consumers

Enterprises

C loud
service
partners

C loud
service
Users

Service provider(s)

SaaS, PaaS, IaaS, Caas, NaaS

Inter
-

Cloud

Service provider(s)

SaaS, PaaS, IaaS, Caas, NaaS

Cloud Service Users

Cloud Service Partners

Source: ITU

© 2011 GS1

Deployment models


Public cloud


Community cloud


Hybrid cloud


Private cloud

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© 2011 GS1

Benifts


SME deployment


Developing economies


“Pay per view”


Marketing value

7

© 2011 GS1

Issue


Security


Privacy


Legal compliance


Standards & Interoperability


“A key conclusion is that increased focus on standards for
interfaces will enable commoditization of clouds and grids and
ensure interoperability.”
ITU Tech Watch report

8

© 2011 GS1

Is it hype or real?

9


Both


There are real implementations


Consumers: Amazon, Google, Apple, Ford Cloud


Enterprises: “all” solution providers offers some kind of
cloud


The big: IBM, (certified by) SAP, GXS


The small:
Babelway
, B2Boost


But:


Can they be trusted


Are these truly
cloud computing


Are they scalable

© 2011 GS1

Discussion


Are your company/organisation doing something today?


Can GS1 be a player?


Should we engage and, if so, how?


GS1 Global Office

Avenue Louise 326,
bte

10

B
-
1050 Brussels, Belgium

T

+32 3 788 78 00

W

www.gs1.org

Contact Details