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cattlejoyousBiotechnology

Dec 9, 2012 (4 years and 11 months ago)

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C
ENTAUR
RESEARCH


Credentials and Capabilities

Full service

Market Research Fieldwork Partner


INTRODUCTION

.








To be the Most Respected and Trusted Marketing
Research Network.


Delivering

Value

through

Knowledge

and

Innovation

,

Customer

satisfaction

and

loyalty

to

provide

Best

Return

on

Investment
.


MISSION

VISION

..

2 Research
Directors

2 Zonal
Heads

3 Research
Managers

3 In House
Moderators

2 Content
Writers

36 Full Time
Field
Executives

8 Project
Managers

2 BD
Managers

5 Research
Analyst

3 CRA

2 In House
Interviewers

Team


STATISTICAL
ANALYSIS

DEVICE
TESTING

MYSTERY
SHOPPING

ON LINE
INTERVIEWS

FGD,MINI

GROUPS, IDI,F2F

ETHNOGRAPHY,
TYADS

QUALITATIVE & QUANTITIVE
MARKETING RESEARCH FIELD WORK


AREA OF SPECIALIZATION

PANNEL
RECRUITMENTS

DATA
PROCESSING

.

Qualitative Research

Quantitative Research

IDI / FGD

Tabulation
,Analysis,

Charting & PPT

Satisfaction Survey

Global
CATI/CAPI

Online Research


Service Offerings

Sports &
Leisure

Healthcare
&
Pharma

Media

Agriculture

Logistics


Focus Group Discussion.


In
-
Depth Interviews.


Online Depth interviews &
Focus groups.


Extended creativity groups.


Ethnographic Approaches.



Dyad/Triad interviews.


Conflict Groups.




Mini
-
Group discussions

.


Creative Groups &
workshops.



Bulletin boards.



C Research brings forth a powerful suite of Qualitative Marketing
Research services to understand the depth and range of consumer
attitude and behavior.



We excel in conducting all types of qualitative researches.

Qualitative Research

.


Face to face interviews.


CATI/ CAPI.


CAWI/ SMS based/ PDA
based data collection.


Eye Tracking.


Perception Analyzer.



Telephone Interviews.


Case Histories/Diaries.



CAWI (Computer Aided
Web interview).



Phone to web surveys.



On
-
line panels.




We offer various quantitative Marketing Research methodologies
salient to markets and consumers



The results delivered are crisp, focused and clearly actionable.

Quantitative Research


We are the leading online panel provider across South East Asia with
proprietary research only panels. With Specialized B2B & Healthcare
panels we always ensure that the panelist are highly engaged.



Expertise in the sampling techniques enables our samples to be in
line with the National Representative Sample.



Local presence across Asia enables us to target low incidence group
effectively and efficiently.

Online Research


Pharmaceutical & Bio technology :


We continually execute projects in Oncology, Drug Delivery,
Biotechnology, Ophthalmic, and Chronic Diseases to develop timely, strategic
market intelligence in the form of quality data.



Medical Device :


The medical device studies are done in various specialities like
Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection
Control Products, General Medical Devices, Hospital Supplies & Products, and
Wound Care/Management Products market sectors to develop timely, strategic
market intelligence for business development.



Healthcare IT :


To be a part of the growth story, C Research already has, and is fast
developing capabilities in this niche field.



Hospital Research :


We do projects in hospitals at national and international levels. Such as
Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain
management, Surgery, Thrombosis, Transplantation.

Healthcare Division

.

Pre
-

Field

Services

Recruitment
Services

Questionnaire
Preparation

Desk
Research

Survey
Programming


Pre Field Services

1.Manpower Planning :

Interviewer force is deployed based on the scope of the study and the
skill required for the same.


2. Translation:

Translation into local language, if required is done by well experienced in
house staff. Translations are checked by the senior field executive and
the researcher before giving it for DTP.


3.Project Briefing:

Research briefs field teams on the project specifications, questionnaire
and sampling.
Project briefing to field Executives is conducted by the
executive.


Field Quality Protocols

4.Mocks Call sessions:



Extensive mock sessions are carried out individually for every interviewer and would
need to pass this test before assigning the project.


5.Quality Control during field work:


Every interviewer is accompanied for 5% of their work to check the quality of their work.

100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.

40% of every interviewer’s work would be randomly selected and would be back checked
either in person or through telephone by the supervisors. Only if found satisfactory would
they be considered as complete and valid interviews.


6.Reporting to Client


We provide the client with regular progress reports, throughout the duration of the
study, as desired.


A reporting format is designed as per the requirement of the study.



Field Quality Protocols

1. Scrutiny

• 100% scrutiny of the questionnaires for completion, logic and other project
specific checks.

• Re
-
checking of at least 30% of the scrutinized questionnaires by Tabulation
supervisors.


2. Coding

•Write offs done on 5
-
10% questionnaires, across centres for all open ended
responses.

• Detailed code
-
list developed by researchers.

• Coding of open end responses as per the code list developed by the

Researcher.

• Checking of coding in at least 10% questionnaires by Tabulation

Supervisor.

Post Field Quality Protocols

3. Data Entry:

• Data entry / punching by dedicated external suppliers

• Checking of data cleaning programme written by the analyst.


4. Data Cleaning:

• Data cleaning by data cleaners so as to ensure zero logical and punching
errors.

• Re
-
checking of the final cleaned data by the supervisor and the analyst.

5. Table Generation/ Data Deliverables:

• Tables generated as per researcher’s analysis plan

• Thorough checking of all the tables for its bases, weighted figures etc.

• In case of complex analysis, thorough checking of output by seniors.



Post Field Quality Protocols


A network of " specialized mysterious clients" spread throughout our
National Territory and our continuous monitoring allow us to manage
complex projects from a logistic point of view and fulfil the goals.



These Research tools are efficient complement to the process of
managing the overall quality.



Mystery shoppers receive a detailed briefing for every project.



Additionally mystery shoppers are trained personally or by phone.



Results can be delivered in a detailed chart report with in
-
depth
analysis.



Data can be delivered in all known formats.

Mystery shopping & Services

Methodology


Face to Face
-
Random

U
sage & Attitude study,

Consumer & Buying Behaviour study


Telephonic/CATI /CAPI

Web based interviews


Face to Face
-
Purposive

Opinion poll, Day After Recall

Customer Satisfaction Study

Employee Satisfaction Study


CLT,s(Central location tests)

Census operations


Mystery Shopping


Exit/Intercept interviews


FGD,s (Focus Group discussions)

In
-
depth interviews


Diary / Panel/Tracking Study

Social and Rural Research


Auto Clinic / Other Clinic


Observation


Concept and Product Tests


Data Collection

Collect quantitative data using all common
methodologies

.

-25.00
-15.00
-5.00
5.00
15.00
25.00
Novo
Lilly
Sanofi
USV
Sun

Besides common data formats
like SPSS or Excel, we are
offering a detailed chart
reporting for quantitative
research projects:


Provide meaningful charts
instead of pure data that is
hard to be interpreted.


Deliver a chart report in your
individual corporate design.


Easily integrate the charts
into management
presentations.


Necessary measurements and
actions can be derived easily.

Deliver data in a detailed & chart report


100% in house Field team


Having a large on roll team helps in conducting field research in a
timely and cost effective manner.


Field Interviewers have minimum 1 years Healthcare research studies
experience.


Field Interviewers are selected based on their past therapy area
experience.




100% back check


To ensure quality deliverance, we willingly offer our clients.




100% digitally audio recorded interviews.

ƒ
Over sampling is common practice in the majority of our projects.

Quality Deliverance


We are a market research firm for quantitative and qualitative market
research located in Mumbai , India.



We are supporting companies in all steps of their market research
project from design, data collection to data analysis.



Specially for India, As a fieldwork service provider we are offering first
class data collection with our own field of trained mystery shoppers and
interviewers and our own online access panel.


For quantitative research we are offering all common methods of data
collection: CATI, CAPI, CAWI, paper and pencil.


We are working objectively, customer
-
focused, goal
-
oriented and
effectively.


Our work is based on reliability, trust, professionalism and a high
quality of assessment.


Therefore, all information we receive from our clients remains
confidential.

Management Summary

Directors

Name and

Designation

Designation

Educational
Qualification

Experience

Research areas worked
in

Mr. Chandrashekhar
Kh

Director,

Business

M.Sc
, MBA
-
IB

> 9

years

Pharmaceuticals, FMCG,

Durables, Social Research.

Mr.
Kamal

Kanta

Sahoo

Director
,

Research

B.Tech
, MBA
-
Finance

>10 years

Financial Services,
Analytics ,Technical
studies.

Chandigarh

New Delhi

Mumbai

Goa

Kolkata

Ranchi

Bhubaneswar

Pune

Nashik

Jaipur

Hyderabad

Chennai

Ahmedabad

Bengaluru

Cochin

Madurai

Guwahati



Centaur Research foot prints in India


Vizag

C
ENTAUR
RESEARCH


INTELLECTUAL

UNDERSTANDING

COMMITMENT

EXCELLENCE

C
ENTAUR
RESEARCH


Venus CHSL,

Evershine

Millennium Paradise,

Thakur

Village,
Kandivali

-
East,

Maharashtra.

MUMBAI. Pin 400 101.

INDIA.



Tel/Fax: +91
-
22
-
2886 8155

Email: info@c
-
research.in

www.c
-
research.in


Thank You