to download our Website Questionnaire - Mamba Media

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Nov 5, 2013 (3 years and 5 months ago)

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www.mambamedia.com

|
+44 208 123 9849
|
skype: mambamedia

1





WEBSITE
QUESTIONNAIRE



In order to better understand your project and needs, we would ask that you please complete this
questionnaire. Thank you for your time.


Company Contact Information


Official company name:



Company full address:


Main contac
t for the project (name and title):


Final decision maker for the project:


Phone:


Email:


Current Website Address:



General


1.

Do you have a budget set aside for this project? If so, what is your range?


2.

What is the timeline for the project?


3.

What is t
he deadline for the project? What are the factors surrounding this deadline?


4.

Are you receiving quotes from other companies?



Project Objective


1.

Please describe the primary objective for this project.


2.

Is there a specific message you wish to convey
to your audience with this new project?


3.

Please list any secondary objectives (if applicable).


4.

What are your overall goals (for instance: increase sales, change company images, reach a new
market …)?


www.mambamedia.com

|
+44 208 123 9849
|
skype: mambamedia

2



5.

How does the company differentiate itself fr
om competitors?


6.

What are the key reasons why customers choose your company?



Target Audience


1.

Who is your target audience (for instance: males and females 18


50)?


2.

What do you feel are the three most important needs of your target audience as

it relates to
your business (for instance: buying a product, catering for the trade or consumer etc.)?


3.

How aware is your target market of your company and the current web site?



Perception and Design


1.

Use three adjectives to describe how the us
er should perceive the new site. (examples:
conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional
…)


2.

Is this different than current image perception? How is your company currently perceived?


3.

What do you fee
l is the biggest challenge in getting this image across to customers?


4.


Describe any visual elements or styles that can be utilized from existing marketing materials or
collateral, corporate style guide, etc..


5.

List any web sites you find compelling.

What do you find most interesting about these sites?


6.

List web sites of competitors and briefly describe what you like and dislike about them.


7.

Is there a current corporate style guide that will be used? If not, are you considering the
creation of a

corporate style guide, identity or logo?


8.

What type of imagery would you like to see on the new website (ex. Corporate
images/business people, conceptual images that show business concepts, nature landscapes,
etc. )?


9.

Do you have a specific color sc
heme in mind for the new site?


10.

Do you have any support materials or examples that would help in the creative process (for
example: brochure, magazine)?


www.mambamedia.com

|
+44 208 123 9849
|
skype: mambamedia

3



Action


1.

What is the primary action you wish a visitor to take from the main page of your new s
ite?
(examples: download, browse, move along a specific path, email, order, explore, click button,
call via phone …)


2.

What is the primary action you wish a visitor to take before leaving you site? Is it the same
action as #1? If not, please describe.


3
.

What elements are key items you wish to be available on every page (examples: company
phone number)?



Content


1.

Will this project use existing content (text, art, photos, etc.)? If so, what is the source and who
is responsible for approval? If not, wi
ll you be creating content in
-
house or will you require our
help with content to include key words and phrases to help with SEO?


2.

What is the basic structure of the content and how is it organized? (examples: is the text easily
available or will it nee
d to be re
-
typed? What is the resolution of your images and can this be
provided on disc?


3.

What do you see as navigation selections for your new site (examples: About Us, Our Services,
Contact Us …)

submenus, social media links etc
?
If possible, please

provide a site map of the
proposed new site structure (can be an attachment).




For the Web
-

Technology


1.

Do you currently have a domain name and website hosting?

Please state which domains you
have as well if you do?


2.

Do you want us to organize do
main and hosting on your behalf?

If so please state names you
are looking for


3.

Are there specific technologies you would like to utilize in your website? (examples: Flash,
video, audio, javascript …if you are unsure we can discuss this further)


4
.

Wi
ll your new site need CMS functionality?
(e.g. to be able to update the website yourself)
If
so, please describe how your new site will utilize this technology (examples: ability to post
articles and news, full content management of your site via the web,
other custom functions
…)



www.mambamedia.com

|
+44 208 123 9849
|
skype: mambamedia

4



Additional Needs


1.

Please list any additional needs you may have
for your website
(for example: printed or
collateral materials, copywriting, photography, 3D design, Flash animation, video editing …)



Marketing


1.

Briefly,
what are your short
-
term marketing goals (in the next 1
-
2 years)?


2.

How do you anticipate this new project helping to reach those goals?


3.

Do you have an existing or planned marketing strategy in mind to promote this site? If so,
please describe.


4.

What do you feel is your number one existing problem? (examples: change image, increase
customers, promote company …)


5.

What do you estimate your marketing budget to be?



For the Web
-

Maintenance



1.

What is your plan for site maintenance? (examples:

will it be handled in
-
house or would you
prefer Mamba Media to handle the updates …)



Additional Notes/Comments

















Thank you for taking the time to complete this form
. Please

provide a website structure sitemap if
possible

and any website ex
amples
. Once we receive this we can then chat through this with you
and put together a proposal and costing for the project.