Enterprise Management Packs for FMW - Featuring Business-driven Transaction Management!

cagamosisfortunateInternet and Web Development

Aug 7, 2012 (5 years and 3 months ago)

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Enterprise Management Packs for FMW

Featuring Business
-
driven Transaction Management!

Bennett Hirschhorn



Director of SOA and Integration

ESG




Customers tell you:


“Our customers alert us to issues before the
IT department discovers them.”


“Problem resolution takes too long and
costs too much.”


“We’ve invested so much money in the IT
infrastructure, we want to make sure we’re
getting what we paid for.”


“We need to enforce a service level
agreement.”


“We don’t know what services are out there.


Need to ensure better QOS.


High availability, better user experience.


Reduce IT operational costs.


Admin and maintenance = 70%!


Real
-
time business performance
visibility.


Identify slowdowns and changes in
business processes as they happen.

WLS Management Pack EE

Key Business Requirements

SOA Configuration Management Nightmare

WLS Management Pack EE

Features


Application Performance Management


Configuration Management


Service Level Management


Operations Automation


Example:


Policy compliance

dashboard


Monitor whole transaction


Existence and interaction of loosely coupled processes


Automated correlation of services


Understand impact of change


Find root cause of performance bottlenecks


Reporting on
SLAs


Anticipate capacity needs and tuning requirements


Mange
config

changes, and minimize resulting problems

WLS Management Pack EE

Value



We don’t have Oracle middleware.

WLS Management Pack EE

Objection Handling



We don’t have Oracle middleware.


Our solution supports all mainstream application
servers including IBM
WebSphere
,
JBoss
, Apache,
Tomcat and others.


I use the GUI Admin Console that comes with Oracle
WLS. Why do I need the WLS Management Pack EE?


GUI Admin Console does not offer the ability to
manage services and components across tiers and
containers throughout the enterprise.


WLS EM Pack EE helps with configuration
management, cloning, and scaling.


WLS Management Pack EE

Objection Handling



We don’t have Oracle middleware.


Our solution supports all mainstream application
servers including IBM
WebSphere
,
JBoss
, Apache,
Tomcat and others.


I use the GUI Admin Console that comes with Oracle
WLS. Why do I need the WLS Management Pack EE?


WLS Management Pack EE

Objection Handling



We don’t have Oracle middleware.


Our solution supports all mainstream application
servers including IBM
WebSphere
,
JBoss
, Apache,
Tomcat and others.


I use the GUI Admin Console that comes with Oracle
WLS. Why do I need the WLS Management Pack EE?


GUI Admin Console does not offer the ability to
manage services and components across tiers and
containers throughout the enterprise.


WLS EM Pack EE helps with configuration
management, cloning, and scaling.


WLS Management Pack EE

Objection Handling


All of the above
KBRs


Need to manage rapidly changing SOA
environment.


Reduce the risk associated with change and
agility.


Discover performance problems resulting
from process changes.


Need to monitor the business
transaction as a whole


Across different processes and applications

SOA Management Pack EE

Key Business Requirements

SOA Management Pack EE

Features


Business Transaction and Service Management


Configuration Management


Deployment Automation


Historical Analysis and Reporting


Example:


End to end business

transaction monitoring


Real
-
time troubleshooting of middleware and
applications without massive overhead


Reduce operational costs


Correlate middleware with other apps, holistic
management approach


Time savings

manage and monitor the entire
middleware stack as one


Real
-
time business transaction monitoring


Discover and catalog rogue services


Closed
-
loop governance

SOA Management Pack EE

Value

Business
-
driven Management and Monitoring

The new value proposition.

1.
Lowers cost and risk.

2.
Provides end
-
to
-
end end visibility.

3.
Speaks to the business in their
language.

4.
Guarantee the business results of
your IT investment.




Why pay to build it if you’re not going to monitor it?


We already monitor the underlying infrastructure
that supports SOA.


We use another vendor for managing our SOA
environment.

SOA Management Pack EE

Objection Handling


We already monitor the underlying infrastructure
that supports SOA.


We use another vendor for managing our SOA
environment.

SOA Management Pack EE

Objection Handling


We already monitor the underlying infrastructure
that supports SOA.


We use another vendor for managing our SOA
environment.


Our solution does more than monitor the
infrastructure.


How services are related to each other, and rely on
the infrastructure.


Mapping, modeling, service dependency, plus
infrastructure monitoring.

SOA Management Pack EE

Objection Handling


It would be great to reuse services, but how do I
know I can rely on those services?


SOA EM pack EE discovers services and keeps
track of run
-
time performance info. This info is
added to the services repository so developers can
make informed decisions about reuse.


How will our reuse impact the original application?


The EM packs show you relationships between
services and processes, see impact of change
wherever it occurs.

SOA Management Pack EE

Objection Handling


It would be great to reuse services, but how do I
know I can rely on those services?


SOA EM pack EE discovers services and keeps
track of run
-
time performance info. This info is
added to the services repository so developers can
make informed decisions about reuse.


How will our reuse impact the original application?


The EM packs show you relationships between
services and processes, see impact of change
wherever it occurs.

SOA Management Pack EE

Objection Handling


It would be great to reuse services, but how do I
know I can rely on those services?


SOA EM pack EE discovers services and keeps
track of run
-
time performance info. This info is
added to the services repository so developers can
make informed decisions about reuse.


How will our reuse impact the original application?


The EM packs show you relationships between
services and processes, see impact of change
wherever it occurs.

SOA Management Pack EE

Objection Handling


It would be great to reuse services, but how do I
know I can rely on those services?


SOA EM pack EE discovers services and keeps
track of run
-
time performance info. This info is
added to the services repository so developers can
make informed decisions about reuse.


How will our reuse impact the original application?


The EM packs show you relationships between
services and processes, see impact of change
wherever it occurs.

SOA Management Pack EE

Objection Handling

Packaging & Pricing


Product

List Price

License Metric

SOA Management Pack Enterprise Edition

(SOA Suite, SOA Suite for non
-
Oracle, BPEL PM, BPEL PM Option, WLI, OSB)

$25,000
(increase from
$15,000)

Processor

$500

(increase from
$300)

Named User Plus

WebLogic Server Management Pack Enterprise Edition

(WLS SE, WLS EE, WebLogic Suite,
iAS

SE,
iAS

EE)

$12,000
(increase from
$9,500)

Processor

$240

(increase from
$190)

Named User Plus

Management Pack for Non Oracle Middleware


BizTalk & IIS


WebSphere
,
jBoss
, Apache, Tomcat

Business Works

DataPower


Note: System Monitoring Plug
-
ins for BizTalk and IIS move into this Pack

$9,500
(increase from
$7,000)

Processor

$190

(increase from
$140)

Named User Plus

Customer win


Symantec


World’s fifth largest software company by
revenue


Longtime AmberPoint customer, $1Million+ invested, $600k
AmberPoint deal in March
2010


Challenge


Managing heterogeneous SOA stack


FMW,
IBM (WAS and
DataPower
),
TIBCO


Value


End
-
to
-
end management solution for desktop
renewal application

Customer Examples


Leo McDermott

Who uses OBTM and Why?


Best Buy


Needed to ensure completion of transactions and
good customer experience.


Monitor key applications between stores, the
customer, and corporate. E.g. gift cards, returns,
bestbuy.com

product information.


Farmers Insurance


Penalty imposed by DMV if they don’t have sub 3
second response time.


Monitor transactions from DMV Agencies around
the country to validate proof of insurance.

Customer Examples


Tom Schnell

Who uses OBTM and Why?


Halliburton


Varied technologies to monitor: Oracle FMW, Hyperion,
OER, OSR, SAP, Microsoft. Monitoring across
heterogeneous platforms. Closed loop governance.


American
Healthways



SOA implemented internally/externally. Needed
operations center that could manage both sides.


Monitors service
-
oriented “member services” system for
healthcare partners.


AFLAC


Delays in workflow and operations diagnosis.


Monitor and manage Microsoft and IBM web services
for claims management, streamline processes.

Sales Kits

Management Packs
-

Enterprise Edition

Sales Kits

Management Packs
-

Enterprise Edition


EM Pack for WebLogic Server EE:

http://em.us.oracle.com/pls/htmldb/f?p=120:142:2588
384668233801
:::::


EM Pack for SOA EE:

http://em.us.oracle.com/pls/htmldb/f?p=120:150:1536
440726747365

Marketing Sizzle

Heros

wanted: Visit Oracle at Stark Expo

Marketing Sizzle

Heros

wanted: Visit Oracle at Stark Expo


Oracle/Iron Man marketing website:

http://www.oracle.com/us/ironman2/index.html


Really cool flash thing:

http://ironman.oracle.edgesuite.net/ironman2/index.html


Review

Why should I sell EM Packs for FMW?


Lets IT talk to business in
business language.


End to end transaction monitoring
solution.


Understand and reduce impact of
agile change


Double deal size!


Our guys spent some serious
coin on marketing.