AND THE YOUNG & AFFLUENT

bumpedappleMobile - Wireless

Nov 21, 2013 (3 years and 6 months ago)

117 views

INDOOR
A
DV
ERTISING
-
EVEN
T
MARKETIN
G -
NIGHTLIF
E
MEDI
A
To
ronto
-
Mo
nt
real
-
Calgar
y - Ed
mo
nton
-
Va
nc
ou
ve
r -
Mo
nc
to
n
Mo
nt
real
1 8
66
8
99
.6
685
-
To
ront
o 1
80
0 78
7.
17
76 -
Va
nc
ou
ve
r 1 6
04
6
46
.1
37
0
ww
w.
ne
wad.co
m
Reach the Young & Affluent™
A hard-to-reach segment of the
population that has a profound
influence on consumer trends.
Composed mainly of adults aged
between 18 and 34 years old who
are single, don’t have children, lead
an active lifestyle and have higher
average discretionary income.
WALK, TALK, AND TALK SOME MORE

Valued at almost $13 billion, wireless communications comprise the biggest and fastest
growing slice of Canada’s $42 billion telecom sector
1
. Always on the go, the Young & Affluent
are particularly strong contributors to this undeniable trend:

89% of Young & Affluent Canadians own a mobile phone
2

—compared with only 64%
of 18 to 49 year olds as a whole.
• They spend significantly more on cell phone services each month—they are 19% more likely
than 18 to 49 year olds as a whole to spend
$75 or more on monthly mobile services.
YOU CAN RING MY… PERSONALIZED RING TONE
The Young & Affluent are always fashion forward and technologically savvy. They are
significantly more likely than 18 to 49 year olds as a whole to have cell phones that are capable
of performing a range of cutting-edge functions and to boast personalized features, including
3
:
• Video capture/playback
(10.6 times more likely)
• MP3 player
(8.4 times more likely)
• Text messaging
(2.0 times more likely)
• Digital camera
(2.0 times more likely)
• Personalized ring tones
(1.9 times more likely)
1
Canadian Business Magazine. September 5, 2007.
3
Ibid. Note: Among those who own a cell phone.
2
TARGET™ 2007, PMB 2007.
4
Source: E.M Rogers Innovation diffusion curve
WIRELESS COMMUNICATION
AND THE YOUNG & AFFLUENT
TM
Mobility mania has finally arrived in Canada! Although Canadians have been relatively slow in adopting new wireless

technologies, there is no doubt that today they are making up for it. This is particularly true of the Young & Affluent™.
Always trendsetters, they are among the first to buy all sorts of new-fangled wireless devices!
NEWAD IS THE CORE OF AN EFFICIENT CAMPAIGN TO
REACH THE YOUNG & AFFLUENT
The Young & Affluent are typically innovators and early adopters
4
. They can contribute to the
widespread acceptance of a new product or service.
Contact your sales representative to learn how NEWAD can help deliver your message to the
Young & Affluent via our three divisions: Indoor Advertising, Event Marketing, and NIGHTLIFE
Media.
RESEARCH SHEET
Mobility