David Thomassen - Office of Science

Office

of Science

Office of Biological

and Environmental Research

David Thomassen, Ph.D.

Chief Scientist

Biological and Environmental Research

Biological and
Environmental Research

Communication Efforts

Department of Energy • Office of Science • Biological and Environmental Research

2


BER Overview

BER Communication Team

o
Dean Cole

o
Wanda Ferrell

o
Sharlene Weatherwax

o
Anna Palmisano

o
David Thomassen

Also
-


o
Betty Mansfield team at ORNL

o
BER user facility teams
–

ARM, JGI, EMSL

Department of Energy • Office of Science • Biological and Environmental Research

3


BER Overview

Why communicate?


•
Increases awareness of BER
programs and changing
programmatic research needs

•
Provides a consistent and
common message

•
Builds the fundamental research
community around BER science

•
Provides transparency and
accountability

•
Provides information to inspire
the next generation of scientists;
increases science literacy


Department of Energy • Office of Science • Biological and Environmental Research

4


BER Overview

Multiple Audiences

Researchers

Government

Public

Information
Multipliers

(Media,

Educators)

Department of Energy • Office of Science • Biological and Environmental Research

5


BER Overview

Comprehensive communication package

•
Cross
-
disciplinary inputs and distribution

–
Broad inputs ensure product credibility

–
Broad dissemination increases awareness

•
Multiple products based on audience needs

–
Content is often “repurposed” after initial distribution
to increase economies of scale

–
In its lifetime, the information output from a single
workshop may result in the generation of report(s),
FOAs, websites, image galleries, brochures,
PowerPoint slides, and educational tools

•
Multiple distribution platforms

–
Print

–
Internet

–
Face
-
to
-
face (workshops; exhibits; presentations)

–
Direct mail


Workshops

Programmatic
Information

Reports

Websites

Meeting
Exhibits &
Presentations

Distribution

Crossing discipline, audience, platform, & product boundaries

Department of Energy • Office of Science • Biological and Environmental Research

6


BER Overview

BER programmatic communication

BER Brochure

BER Research
News Highlights
Database

BER Exhibit

Divisional
Brochures

BER Internal
Image Gallery

BER Poster

BER
PowerPoint
Slide Library

Facilities

Brochures

Department of Energy • Office of Science • Biological and Environmental Research

7


BER Overview

Recent BER Workshop Reports

2009

2010

2010

2010

2009

2006

2009

2009

Department of Energy • Office of Science • Biological and Environmental Research

8


BER Overview

Recent BER Programmatic Brochures

Department of Energy • Office of Science • Biological and Environmental Research

9


BER Overview

BER Exhibit

Department of Energy • Office of Science • Biological and Environmental Research

10


BER Overview

Programmatic Exhibits

Department of Energy • Office of Science • Biological and Environmental Research

11


BER Overview

Exhibits in 2010

Genomic Science Program except where noted

▪

Plant and Animal Genome

▪

American Society for Microbiology

▪

Association for Plant Biotechnology

▪

Ecological Society of America (BER)

▪

American Geophysical Union (BER)

▪

SIM Symposium on Biotechnology for Fuels and Chemicals

▪

International Society for Microbial Ecology

▪

American Society of Agronomy (ASA), Crop Science Society of America
(CSSA), & Soil Science Society of America (SSSA) Tri
-
Conference

▪

EERE Biomass Meeting

▪

Society for Environmental Journalists

▪

International Association of Plant Molecular Biology

▪

Supercomputing


Department of Energy • Office of Science • Biological and Environmental Research

12


BER Overview

Websites

Department of Energy • Office of Science • Biological and Environmental Research

13


BER Overview

Sample web s
tatistics

Site

Average Hits

(per month)

Total Hits

(per year)

Average

Text
Page
Views

(per
month)

Total

Text Page
Views

(per year)

Average

User
Sessions

(per month)

Total

User
Sessions

(per year)

Average

Length
of

User

Session

(min.)

Number
of
Pages
Linking
to Site

ARM

31,000

388,719

DOE
Genomics

1,092,388

12,016,267

82,941

912,346

253,799

2,791,789

12

2,377

Genomics:

GTL

406,613

4,879,352

118,467

1,421,600

51,583

618,997

23

2,772

Human
Genome
Project
Information

10,711,911

117,831,023

1,079,913

11,879,043

360,427

3,964,702

11


20,666

All Three
Sites


12,210,912

134,726,642

1,281,321

14,212,989


665,809

7,375,488

15

25,815

Department of Energy • Office of Science • Biological and Environmental Research

14


BER Overview

Other distribution and outreach

•
Direct mail examples

•
Mailing BER brochure to select division directors at national
laboratories

•
Via web requests for documents

•
Research, business, and finance (VC) communities

•
Science attentive public including educators and students

•
Distribution of materials via and on behalf of: JGI, EMSL, BRCs

•
Providing handouts and signage at exhibit booth

•
Guest booth staffing at appropriate meetings

•
Information provided to seminar speakers and workshop leaders
(target speakers and meetings and/or respond to requests)

•
Media
(information supplied as requested)


Office

of Science

Office of Biological

and Environmental Research

Thank you
!

David Thomassen

David.Thomassen@science.doe.gov

http://science.doe.gov/ober