Office
of Science
Office of Biological
and Environmental Research
David Thomassen, Ph.D.
Chief Scientist
Biological and Environmental Research
Biological and
Environmental Research
Communication Efforts
Department of Energy • Office of Science • Biological and Environmental Research
2
BER Overview
BER Communication Team
o
Dean Cole
o
Wanda Ferrell
o
Sharlene Weatherwax
o
Anna Palmisano
o
David Thomassen
Also
-
o
Betty Mansfield team at ORNL
o
BER user facility teams
–
ARM, JGI, EMSL
Department of Energy • Office of Science • Biological and Environmental Research
3
BER Overview
Why communicate?
•
Increases awareness of BER
programs and changing
programmatic research needs
•
Provides a consistent and
common message
•
Builds the fundamental research
community around BER science
•
Provides transparency and
accountability
•
Provides information to inspire
the next generation of scientists;
increases science literacy
Department of Energy • Office of Science • Biological and Environmental Research
4
BER Overview
Multiple Audiences
Researchers
Government
Public
Information
Multipliers
(Media,
Educators)
Department of Energy • Office of Science • Biological and Environmental Research
5
BER Overview
Comprehensive communication package
•
Cross
-
disciplinary inputs and distribution
–
Broad inputs ensure product credibility
–
Broad dissemination increases awareness
•
Multiple products based on audience needs
–
Content is often “repurposed” after initial distribution
to increase economies of scale
–
In its lifetime, the information output from a single
workshop may result in the generation of report(s),
FOAs, websites, image galleries, brochures,
PowerPoint slides, and educational tools
•
Multiple distribution platforms
–
Print
–
Internet
–
Face
-
to
-
face (workshops; exhibits; presentations)
–
Direct mail
Workshops
Programmatic
Information
Reports
Websites
Meeting
Exhibits &
Presentations
Distribution
Crossing discipline, audience, platform, & product boundaries
Department of Energy • Office of Science • Biological and Environmental Research
6
BER Overview
BER programmatic communication
BER Brochure
BER Research
News Highlights
Database
BER Exhibit
Divisional
Brochures
BER Internal
Image Gallery
BER Poster
BER
PowerPoint
Slide Library
Facilities
Brochures
Department of Energy • Office of Science • Biological and Environmental Research
7
BER Overview
Recent BER Workshop Reports
2009
2010
2010
2010
2009
2006
2009
2009
Department of Energy • Office of Science • Biological and Environmental Research
8
BER Overview
Recent BER Programmatic Brochures
Department of Energy • Office of Science • Biological and Environmental Research
9
BER Overview
BER Exhibit
Department of Energy • Office of Science • Biological and Environmental Research
10
BER Overview
Programmatic Exhibits
Department of Energy • Office of Science • Biological and Environmental Research
11
BER Overview
Exhibits in 2010
Genomic Science Program except where noted
▪
Plant and Animal Genome
▪
American Society for Microbiology
▪
Association for Plant Biotechnology
▪
Ecological Society of America (BER)
▪
American Geophysical Union (BER)
▪
SIM Symposium on Biotechnology for Fuels and Chemicals
▪
International Society for Microbial Ecology
▪
American Society of Agronomy (ASA), Crop Science Society of America
(CSSA), & Soil Science Society of America (SSSA) Tri
-
Conference
▪
EERE Biomass Meeting
▪
Society for Environmental Journalists
▪
International Association of Plant Molecular Biology
▪
Supercomputing
Department of Energy • Office of Science • Biological and Environmental Research
12
BER Overview
Websites
Department of Energy • Office of Science • Biological and Environmental Research
13
BER Overview
Sample web s
tatistics
Site
Average Hits
(per month)
Total Hits
(per year)
Average
Text
Page
Views
(per
month)
Total
Text Page
Views
(per year)
Average
User
Sessions
(per month)
Total
User
Sessions
(per year)
Average
Length
of
User
Session
(min.)
Number
of
Pages
Linking
to Site
ARM
31,000
388,719
DOE
Genomics
1,092,388
12,016,267
82,941
912,346
253,799
2,791,789
12
2,377
Genomics:
GTL
406,613
4,879,352
118,467
1,421,600
51,583
618,997
23
2,772
Human
Genome
Project
Information
10,711,911
117,831,023
1,079,913
11,879,043
360,427
3,964,702
11
20,666
All Three
Sites
12,210,912
134,726,642
1,281,321
14,212,989
665,809
7,375,488
15
25,815
Department of Energy • Office of Science • Biological and Environmental Research
14
BER Overview
Other distribution and outreach
•
Direct mail examples
•
Mailing BER brochure to select division directors at national
laboratories
•
Via web requests for documents
•
Research, business, and finance (VC) communities
•
Science attentive public including educators and students
•
Distribution of materials via and on behalf of: JGI, EMSL, BRCs
•
Providing handouts and signage at exhibit booth
•
Guest booth staffing at appropriate meetings
•
Information provided to seminar speakers and workshop leaders
(target speakers and meetings and/or respond to requests)
•
Media
(information supplied as requested)
Office
of Science
Office of Biological
and Environmental Research
Thank you
!
David Thomassen
David.Thomassen@science.doe.gov
http://science.doe.gov/ober
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