Market Opportunity Citrix XenServer

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Dec 9, 2013 (4 years and 23 days ago)

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Market Opportunity

Citrix
XenServer

Roger Baskerville

Regional Director NE


Server Virtualization

2

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The Market Opportunity

Product Line Overview

Customer Benefits

Pricing and Licensing

Getting Started

Solution & Market Overview

Agenda

The Market Opportunity

Customer Problems

Customer Issues

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Problems Running the Datacenter

79% of IT budget to keep
the business running

Source: Gartner

Managing too many
physical servers

Server sprawl,

electricity, floor space

Average utilization of
servers <15%

Source: Gartner

Underutilized

Hardware

Barriers to

Expansion

5

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New Server Spending

Power and Cooling

Cost of Management and Admin

Servers: Cost of Ownership

Installed Base

(M Units)

0

5

10

15

20

25

30

35

40

45

50

Source: IDC

$0

$50

$100

$150

$200

$250

$300

Spending

(US$B)

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© 2008 Citrix Systems, Inc.


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Case for Server Virtualization


Servers are
costly to maintain


Costs encompass provisioning, housing,
power, cooling, management, etc.


Complex, expensive management


Servers are
poorly utilized


Yet, they proliferate as apps are added


Physical servers are
static


Locked to one workload per server

7

© 2008 Citrix Systems, Inc.


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Citrix XenServer™ is the simplest
and most effective way to virtualize
and provision servers, making the
data center more dynamic.

Solution: Citrix XenServer

Solution & Market Overview

9

© 2008 Citrix Systems, Inc.


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Virtualization Market Opportunity

Note
: Market expected to be
$3.4B by 2011 according to IDC

Source: IDC

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© 2008 Citrix Systems, Inc.


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New x86 Servers Shipped Virtualized

Virtualized

9%

New Servers

91%

11

© 2008 Citrix Systems, Inc.


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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Small
Medium
Large
Very Large
Total sales
Virtualized
Mid
-
Market is Next Virtualization Frontier

Server Sales by Company Size

12

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What do we mean by mid
-
market?


100


1000 employees in
organization or department


>1.5M entities worldwide


On average spends 10.7% of

annual revenue on IT = $2.67M


75% engaging IT partners



Source:
AMI Partners &
VARBusiness/ARC

25%

75%

13

© 2008 Citrix Systems, Inc.


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What is Server Virtualization?


Concept of virtualization has existed in various forms in
computing since the early 1960s


Physical resources are abstracted and partitioned in
multiple virtual systems


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© 2008 Citrix Systems, Inc.


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Xen: Engine of Innovation


Open, reference
hypervisor


Work
closely
with OS

vendors


Advisory board: Citrix, IBM,
Intel, HP, Novell, Red Hat and
Sun Microsystems


Leverage open source
community

15

© 2008 Citrix Systems, Inc.


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APPLICATION ACCELERATION

HARDWARE

APPLICATION MIGRATION

APPLICATION APPLIANCES

CLUSTERED STORAGE

BACKUP

HIGH AVAILABILITY/DISASTER
RECOVERY

GRID COMPUTING

DATABASE

PROVISIONING

P2V CONVERSION

NETWORK HARDWARE

STRATEGIC

SERVICE LEVEL AUTOMATION

SECURITY

SAN HARDWARE

SYSTEM HARDWARE

SYSTEM MANAGEMENT

SYSTEM SOFTWARE

VIRTUALIZATION MGMT

VIRTUAL APPLIANCES

VIRTUAL APPLIANCE RESOURCES

VIRTUAL LAB MANAGEMENT

Technology Partners

16

© 2008 Citrix Systems, Inc.


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Xen and XenServer

Product Line Overview

18

© 2008 Citrix Systems, Inc.


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Best Virtualization
for Citrix XenApp

XenServer Key Message

Citrix XenServer™ is the simplest and
most effective way to virtualize and
provision servers, making the data center
more dynamic.

Low Cost and


Easy to Use

Virtualize and
Provision Servers

19

© 2008 Citrix Systems, Inc.


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Why XenServer


Easy to use


Best price/performance


Efficient


Tuned for Citrix and Microsoft workloads


Open


OS independence


Strong technology ecosystem


Strong Microsoft relationship

20

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Live migration


Resource pools


$3,000 per server

Citrix XenServer Family


Multiple servers


XenCenter


$900 per server


Single server


Free download

Enterprise

Edition


Provisioning capability


$5,000 per server

Platinum
Edition

Standard

Edition

Express

Edition

21

© 2008 Citrix Systems, Inc.


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Feature

Express

Standard

Enterprise

Platinum

64
-
bit Xen hypervisor









Windows and Linux

guests









XenCenter









Multi
-
server management







Enterprise scalability







VLAN support







XenMotion





Resource Pools





SAN and NAS

s
hare
d storage





Citrix Storage Delivery Services





QoS

support





Server provisioning



XenServer Product Line Features

22

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Rich Guest Support


Windows


Windows XP, Vista


Windows 2000 Server


Windows Server 2003


Windows Server 2008 (experimental)


Linux


RedHat Enterprise Linux


Novell SUSE Linux


CentOS


Oracle Enterprise Linux


Debian


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Near “Bare Metal” Performance


Large workload support


Native 64 bit hypervisor


Large memory support


Up to 8 virtual CPUs per guest


Insignificant overhead


Linux: ½
-

4% overhead vs. native


Windows: 2
-

6% overhead vs. native

24

© 2008 Citrix Systems, Inc.


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XenCenter™ Console



Single point of
administration and
control


Manage VMs

from anywhere


Multiple servers




25

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Resource Pools


Join multiple physical servers
into one logical pool


Virtual machine agility with auto
placement and live migration


Shared configurations,
including storage

Resource Pool

26

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XenMotion: Live Relocation

Remote VM
Guest Storage

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© 2008 Citrix Systems, Inc.


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Building on Server Virtualization to Deliver
Dynamic Infrastructure

Fast, scalable, dynamic
virtualization platform

Any image, any
server, any time

Dynamic,

efficient, optimized,

virtualized

Delivery Center

29

© 2008 Citrix Systems, Inc.


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Application
Workload

Application
Workload

Application
Workload

Application
Workload

Application
Workload

Application
Workload

Application
Workload

Application
Workload

Application
Workload

XenServer Platinum Edition

Virtualize


Provision

VM

VM

VM

VM

VM

Virtual Servers

Provision

Physical Servers

The only dynamic infrastructure for both physical and virtual servers

30

© 2008 Citrix Systems, Inc.


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XenServer Platinum Edition


All features of XenServer Enterprise Edition


Adds server and workload provisioning


Powered by Citrix Provisioning Server for
Datacenters


Provisions
unlimited

virtual machines


Provisions
three
physical servers


Provision XenServer to bare metal (future functionality)

XenServer

Enterprise

Edition

+

Virtual
and

Physical
Server
Provisioning

=

XenServer

Platinum

Edition

31

© 2008 Citrix Systems, Inc.


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With Provisioning Server only a small
number of images are required


Provisioning Server
(streaming service)

Network
Storage

Provisioning Complements Virtualization

OS and workload are streamed
from network storage

XenServer

B

A

Virtualized Server

Physical Server

32

© 2008 Citrix Systems, Inc.


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OEM Editions of XenServer


Supported and certified by OEM partners


No installation


just boot and configure


Software delivered on a 1GB flash module


Only 3 minutes to Xen!


Integrated with OEM management consoles

Practically identical to
Citrix
-
branded offerings

33

© 2008 Citrix Systems, Inc.


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OEM Editions:

Upgradeable to Platinum Edition

Shared
Storage

1.
Upgrade license

2.
Add more servers

3.
Add shared storage

4.
Add Provisioning
Server (optional)


Provisioning Server
(streaming service)

Customer Benefits

35

© 2008 Citrix Systems, Inc.


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Simplest, most efficient
way to virtualize servers


Virtualization
decreases costs
and
increases IT agility


Builds on virtualization to
deliver dynamic data center


Best virtualization platform for
Citrix XenApp


Built on the
scalable and open
Xen hypervisor


Unparalleled
performance, economics, and ease
-
of
-
use

Key Customer Benefits

Citrix XenServer™ is the simplest and most effective way to virtualize
and provision servers, making the data center more dynamic.

36

© 2008 Citrix Systems, Inc.


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Target: Use Cases


Build a
Dynamic Data Center


IT flexibility/agility


Disaster recovery


Application availability


App. testing & development


Server consolidation


Green Computing

45

© 2008 Citrix Systems, Inc.


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XenServer means increased revenue


XenServer is
easy to sell
with a
short sales cycle


XenServer can
expand virtualization practices


Server virtualization
complements

application and desktop virtualization


Drive more revenue
by virtualizing
XenApp

and Microsoft infrastructure


New opportunities
to drive revenue


Build on server virtualization to
deliver dynamic data center


New opportunities
with non
-
Citrix customers

Key Partner Benefits

Citrix XenServer™ is the simplest and most effective way to virtualize
and provision servers, making the data center more dynamic.

46

© 2008 Citrix Systems, Inc.


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Product licenses


Advisor Rewards


Services opportunities


Subscription Advantage


Cross
-
sell/up
-
sell opportunities

Partners Earn Multiple Revenue Streams

“$1 of Citrix sales equals $3


$8 of additional revenue”

Citrix Solution Advisor, Summit 2007

47

© 2008 Citrix Systems, Inc.


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Download XenServer


Express Edition


Evaluation and NFR product


Get certified



Next Steps

48

© 2008 Citrix Systems, Inc.


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Get Started

51

© 2008 Citrix Systems, Inc.


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Selling & Positioning

Technical

Exams


CTX
-
2400BW
: Citrix
XenServer Enterprise Edition
4.1: Administration


CTX
-
2401BI
: Citrix
XenServer Enterprise Edition
4.1: Administration


CTX
-
1638AW
:

Selling Citrix
XenServer (CCSP 2008)


CTX
-
1638AW
:

Selling Citrix XenServer (CCSP 2008)


1Y0
-
A02
:

Citrix XenServer 4.1, Enterprise Edition: Administration

Get Educated

52

© 2008 Citrix Systems, Inc.


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Use Customer Conversations Guidebook


Contains the latest
whiteboard conversations
and training tools


For XenServer, focus on:


Strategic IT buyer


IT infrastructure operations buyer


Available on MyCitrite and
MyCitrix

© 2007 Citrix Systems, Inc.


All rights reserved

53

Summary

Key Targets

Key Messages


Enterprise
departmental or mid
-
size organizations


Citrix XenApp
customers


Up
-
sell OEM edition
customers


Single solution for
physical and virtual
servers


Easy
-
to
-
use


Cost
-
effective


Microsoft alignment
and Hyper
-
V ready