of Broadband Mobility

bottlelewdMobile - Wireless

Dec 12, 2013 (4 years and 5 months ago)


The Future

of Broadband Mobility


Tuesday Plenary

January 20, 2009

Honolulu, HI

Ken Zita

Network Dynamics Associates

Arrival of the mobile Internet

The Promised Land is at hand

LTE field tests achieving “ultrabroadband” speeds of
250MB/s down, 50 MB/s up

Commercial shipments begin 2H09

What is the route to mass market adoption?

How will a “mobile Internet” be different?

For the consumer experience?

For service definition?

For the competitive landscape?

The arrival of very high speed and all
IP mobile
networks is immanent. So
called 4G will transform
markets and the mobile services paradigm

1. What is the impact of broadband on

mobile business strategy?

Switched (closed) => packet (open)

Shift to IP allows service creation of content
services independent of the access network

Gateways for media downloads vs. merely
transporters of bits

If future market success is tied to application
and content services, where will carriers
place their bets?

The mobile value proposition remains tied to legacy
“bandwidth economics” and is relatively untouched
by the economics of the Internet.

2. How will mobile business models

evolve with broadband?

Emerging financial models have many more
moving parts, and far less revenue certainty

Subscriptions => to ad
hoc revenue events

Voice, messaging => on demand content

Recurring revenue => commissions, advertising,

revenue shares

Per minute pricing => connectivity

Timing the transition of revenue composition

No “net neutrality” for mobile … today

demand video, peer to peer communications,
generated content, and application downloads
will displace basic access services such as voice for
new revenue growth.

3. Who will “own” what in the new

broadband mobile ecosystem?

Can mobile operators preserve their closed
ecosystems for content?

So far, incumbency has worked

(US) carriers control content, despite pledges to open

Apple and Nokia (and Google?) gambling on
integrated, vertical services

Operating systems resurgent

MVNO for the new world

mobile content without the networks

Who will build the next Apple store?

How will the network/device/content/brand/web
storefront armistice evolve as the mobile
experience is gradually pried open by IP?

4. Search

Today mobile search is a drag

Contextualize with geography

Find stuff things that can only been ‘seen’ virtually
through a computer network

Contextual with geography

local life

Social information that “announces” in cyberspace

How can a network (or device) anticipate my search?

“Network push” => human
centered “demand pull”

data and location tagging

Speed to the handset is exciting but mobile search
needs to evolve, too. What is required to create
“meaningful” mobile search and retain net
customers on the move?

5. Operational challenges

Facing the on
net challenge



Mobile IPv6

What happens to Wimax?

Do carriers need to be software companies?

Video hits the local mobile network

250,000 U.S. cell sites with T
1 backhaul

Service delivery involves controlling content
through middleware or finding a way to stay
relevant as consumers download content from off
network sites.

6. Can Asian mobile SPs globalize?

Big differences between U.S. and Japan
mobile content strategies

Mobile Internet is a platform for delivering
lifestyle services and knowledge
appropriate to the local market

Diversity vs. mass market

Does network scale have a natural (or
optimal) limit when value shifts to services
that involve local market knowledge and

North Asia is streets ahead of the rest of the world
in terms of mobile broadband adoption. But past
attempts by Japanese and Korean operators to go
global have failed. Why?

What does it mean, really, to
create a “mobile Internet”?

See: www.telecomwithvision.com