LSM data now available for all online

boneyardtherapeuticData Management

Nov 20, 2013 (3 years and 8 months ago)

393 views

MEDIA
RELEASE

4 February
2013


LSM data now available

for all

online

SAARF
has launched a
free

online tool
that
makes top
-
line LSM information
accessible to anyone with an internet connection.

The
SAARF
LSM
Dashboard

is an easy
-
to
-
use tool that should
prove useful
not only for those
in the marketing, advertising and media industries

without access to data
-
mining software
,
but also for
those outside the industry who are
interested in tracking South Africans’ e
ver
-
improving
living
standards.

Available online on the SAARF website



www.saarf.co.za



the LSM Dashboard provides
Living Standards Measurement (LSM)
data in relation to various demographic profiles, and
to
top
-
line

media usage.

Users can
do
LSM breakdowns by age and gender, schooling, work status,
types of
dwelling

and

the
amenities

available in each
, and durables in the home.

The Media Usage section of the dashboard covers top
-
line data for TV

by channel
, radio

by
sector
, out
-
of
-
home advertising,
newspapers, and magazines
.
Users are also able to cross
-
tabulate various media
, sourcing data such as
the LSM profile of radio listeners who also
consume magazines.

Lastly, there is trended LSM information available fro
m 2001.

The
SAARF
LSM Dashboard outputs
its

LSM runs into various table
s

and graph
s
, all of which
can be printed or exported into Word or PowerPoint at the click of a button.

You’ll find the LSM Dashboard at
www.saarf
.co.za
, under the “Segmentation
tools
>LSM>Data


tab.


E
nds


Note to the editor:

The South African Audience Research Foundation (SAARF) is the provider of research data
to the advertising, marketing and media industries. Its main objective is to direct and
publish media and product/brand research for the benefit of its stakeholders, th
ereby
providing data for target marketing and a common currency for the buying and selling of
media space and time. The information is also used by media owners for strategic
programme and editorial planning.

SAARF conducts a number of major media and pro
duct/brand surveys. The All Media and
Products Survey (AMPS
®
), includes extensive information on media as well as products,
services, brands, attitudes, interests and activities and is South Africa's only free source of
data on nearly 120 product
categories and over 1 500 brands. Other important surveys are
the Radio Audience Measurement Survey (RAMS
®
); the Television Audience Measurement
Survey (TAMS
®
) and the SAARF Out of Home Media Survey (OHMS). SAARF also provides
comprehensive information on
target groups, and supplies segmentation tools which include
the SAARF Living Standards Measure (LSM
®
), SAARF Life Stages, SAARF Lifestyles and
SAARF Attitudes, which are widely used for segmenting target markets.


For further information, please contact:

Bridget von Holdt, InZalo Communications

Tel: (011) 646
-
9992

Email:
bridget@inzalo.com