What is SEO? Search Engine Optimization.

bivalvegrainInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

73 views




W
h
a
t

i
s

S
E
O
?

S
e
a
r
c
h

E
n
g
i
n
e

O
p
t
i
m
i
z
a
t
i
o
n
.


T
his

is

ev
er
y
t
hing

we
do

fr
om

im
plemen
t
ing

Met
a

T
a
g
s

t
o

enr
ic
hing

c
on
t
en
t

a
nd

pr
ovidi
ng

a
n
over
a
ll

bet
t
er

us
er

exper
ienc
e
t
o
our cur
r
ent

a
nd
po
t
en
t
ia
l
c
li
ent
s
.
No
t

o
nly

do
es

S
EO

br
ing

t
hem

t
o
o
ur

s
ite
but

it

keeps

t
he
m
on

it
a
s

wel
l.

T
he

foll
owing

t
ip
s

a
r
e

t
hing
s

y
ou
c
a
n

do

r
ig
ht

n
ow
t
o

enha
nc
e

y
our se
a
r
c
h
eng
ine vis
ibi
li
t
y
.


Step
s y
o
u
can

take
rig
h
t now?



L
o
cali
ze

Y
o
u
r
Ch
a
p
t
er Site


O
ne
of
t
he

mo
s
t

imp
ortan
t

t
hing
s

y
ou
n
eed
t
o

d
o
r
ig
h
t

n
ow
on
y
our cha
pt
er

s
ite

is

MAK
E

IT

Y
O
U
R

O
W
N.

T
her
e
is

plenty

of

d
efa
ult

t
ext

t
ha
t

na
t
i
onal has

put

in
y
our webs
ite

but

it

is

a

na
t
i
onal mess
a
g
e, n
ot

a


y
our

c
ha
pt
er


mes
s
a
g
e.
Y
our we
bs
ite
is

t
o
br
ing

loca
l
t
r
a
ffic

in.

Y
our si
t
e
wi
ll

no
t

c
ha
ll
e
ng
e
for a

br
oad

s
ea
r
c
h
t
er
m
s
uc
h
a
s


s
mal
l
bus
ines
s

a
dvi
c
e”

(
t
he

SC
O
R
E.
org

na
t
i
on
a
l
s
ite
wi
ll

dr
a
w
t
his

t
r
a
ffic
)

but

it

c
a
n
f
or “s
mal
l
bus
ine
s
s

a
dvi
c
e
New
Y
ork
.”

T
ha
t

is

why

t
his

is

V
E
R
Y

impor
t
a
n
t
.
If

y
our c
ha
p
t
er

is

New
Y
ork

t
he
n
y
o
u
nee
d
t
o

t
ell

t
he
s
ea
r
c
h
eng
ines

y
ou
a
r
e

Ne
w
Y
ork

SC
O
R
E.

T
a
ke

a

l
o
ok
a
t

Pi
t
t
s
bur
g
h

(
ht
t
p://
pitt
s
bur
g
h.s
c
ore
.or
g
)
or
Y
oungs
t
own

(
h
t
t
p:/
/youngs
t
own.s
c
ore
.or
g
)
s
ites
t
o
s
e
e
how

t
h
ey

a
r
e
d
oing i
t
.


M
eta

Data


Met
a

Da
t
a

is

es
s
ent
ia
l

t
o
S
EO

s
uc
c
es
s
.
T
he
Pag
e

T
i
t
le

Me
t
a

T
a
g

is

t
he
mo
s
t

imp
o
r
t
a
nt
.
I
t

ne
eds

t
o
be
c
lea
n

a
nd
ha
v
e
r
ic
h
key
wor
d

c
on
t
ent
.

Put

wha
t
ev
er

y
ou

c
a
n
a
t

u
p
t
o
70

c
ha
r
a
c
t
er
s

a
s

t
ha
t

i
s

a
ll

t
ha
t

G
oo
g
le will


r
ea
d.”

Below
is

a
n
exa
mple:



S
C
O
R
E

N
ew

Y
o
rk
|
F
re
e
S
mall

Bus
in
ess

A
d
vic
e
|

P
la
n
s

|

W
o
r
ksh
o
p
s

|
Too
ls


Y
es
,
t
ha
t

is

71
c
ha
r
a
c
t
er
s

b
ut

t
his

is

jus
t

a
n
exa
mple.



T
he
s
ec
o
nd
mo
s
t

imp
ortan
t

M
et
a

T
a
g

is

t
he

Me
t
a

Des
c
r
iptio
n.
T
his

nee
ds

t
o
be

a

s
ummar
y

o
f
wha
t

y
o
ur

pa
g
e
is

a
bout
.

K
eep
t
his

t
o
a
r
o
und

1
70

c
ha
r
a
c
t
er
s

a
s

t
ha
t

is

a
l
l
Goo
g
le

wi
ll


r
ea
d.”

Below

is

a
n
e
xa
mple.



S
C
O
R
E

N
ew

Y
o
rk
h
e
lp
s

S
m
all

B
u
s
i
n
ess

S
t
art

a
n
d

Gr
o
w.

W
e

o
f
fe
r

fre
e

co
u
n
s
el
in
g,
b
u
s
in
ess

p
la
n
s
,
t
o
o
ls,

res
o
u
rc
es,
wo
rks
h
o
p
s
,
an
d

more
.
Gro
w

Y
O
U
R

s
mall

b
u
s
i
n
ess

with

S
CO
R
E

N
ew

York.



T
he

t
hir
d
mo
s
t

imp
ortant

i
s

Met
a

key
wor
ds
.
No
w,

t
h
es
e
a
r
e
bec
om
i
ng

les
s

a
nd

l
es
s

impor
t
a
n
t

a
s

SE
O

is

ev
er
-
c
ha
ng
ing

but

if
i
t

c
a
n

help
u
s

in
a
ny

fa
s
hio
n,
t
hen
we m
us
t

t
a
ke

a
c
t
io
n.
We
ha
v
e

p
r
epopula
t
ed

key
wor
ds

in
y
our
Met
a

D
a
t
a

s
ec
t
ion.
Make
t
hem
y
o
ur

own

t
hou
g
h

by

a
dding geogr
a
phic

t
er
ms

t
o

t
hem

(
i.
e.,

New
Y
ork
,

DC,

Chi
c
a
g
o….)



S
p
eci
al

n
o
t
e:

a


ke
y
wo
r
d

ca
n

b
e

o
n
e

w
o
rd

o
r
a
gr
o
u
p

o
f

w
o
rds,

i.e
.
“s
mall
b
u
s
in
ess

a
d
vic
e
S
a
n

Di
eg
o


is
a
ke
y
wo
r
d
.

SCORE of Northwest Arkansas |
614 E Emma Street, M412
Springdale, AR 72764 |

Phone/Fax (800) 646-0450 |
http://
nwascore.org


H
o
w
-
t
o
:
M
et
a

Ta
g
De
s
c
riptio
n
s

&

Ke
yw
o
rds

Cha
pt
er

web
mas
t
er
s

c
a
n
a
dd
M
et
a

T
a
g

k
ey
wor
ds

a
nd

des
c
r
iptio
ns

t
o

a
ny

piec
e

of
edi
t
a
ble c
ont
en
t

on

t
hei
r

c
ha
pt
er

webs
ite.


T
his

a
ll
o
ws

c
ha
pt
er

web
mas
t
er
s

t
o
c
ont
r
ol
s
ea
r
c
h
e
ng
ine key
wor
d
ma
t
c
hes

f
or t
heir

we
bs
ite.
T
his

wi
ll

h
elp cha
p
t
er
s

g
en
er
a
t
e
mo
r
e

t
r
a
ff
ic

t
o

t
heir

s
ite.


T
her
e
a
r
e
defaul
t

key
wor
d
s

in
t
h
e
fiel
d

bu
t

c
ha
p
t
er
s

a
r
e
enc
oura
g
ed
t
o

c
us
t
o
miz
e
t
he
m
t
o

t
heir

c
ha
pt
er
.
O
ne
g
r
ea
t

wa
y

of

d
oing
t
his

is

b
y

a
dding y
our city

or
t
own.

T
her
e

is

no

defaul
t

f
or
t
he

Me
t
a

T
a
g

des
c
r
iptio
n

s
o

webma
s
t
er
s

wi
ll

nee
d

t
o

a
d
d
t
his

t
he
ms
elv
es
.


Webmas
t
er
s

c
a
n

edit

t
h
es
e
by

g
oing

t
o
t
he

pa
g
e
t
hey

would
li
ke

t
o
a
d
d
key
w
ord
s

or a
des
c
r
iptio
n
t
o,

c
li
c
king


Met
a

T
a
g
s
,”

editing

t
heir

t
a
g
s

a
nd
c
li
c
king


Sa
v
e”

a
t

t
he
bo
t
t
om

of

t
he

pa
g
e.




SCORE of Northwest Arkansas |
614 E Emma Street, M412
Springdale, AR 72764 |

Phone/Fax (800) 646-0450 |
http://
nwascore.org
SCORE of Northwest Arkansas |
614 E Emma Street, M412
Springdale, AR 72764 |

Phone/Fax (800) 646-0450 |
http://
nwascore.org
SCORE of Northwest Arkansas |
614 E Emma Street, M412
Springdale, AR 72764 |

Phone/Fax (800) 646-0450 |
http://
nwascore.org



H
o
w
-
t
o
:
M
et
a

Ta
g
P
ag
e

Tit
le
s

T
o

edit

Pag
e
T
itles
,

webma
s
t
er
s

mus
t

g
o
t
o

t
he

pa
g
e
t
hey

would

li
ke
t
o

a
dd

a

t
itl
e. Clic
k

Edi
t


a
t

t
h
e
t
op

of

t
he

pa
g
e
a
nd
s
c
r
oll
do
wn

t
o
t
h
e
fiel
d,

Pag
e

T
i
t
le.


Pr
ovi
d
e
a

des
c
r
ipti
on
of
t
his

pa
g
e

t
o

a
ppea
r

in

t
he
t
a
b
whi
c
h

s
ea
r
c
h
eng
ines

c
a
n
us
e
in

s
ea
r
c
h
r
es
ult
li
s
t
ing
s
.
T
his

fi
eld
is

o
pt
ional
.

It

is

g
ener
a
ll
y

a
c
c
ept
ed

t
ha
t

t
his

fiel
d

s
h
ould
be
les
s

t
ha
n

70

c
ha
r
a
c
t
er
s
.










Af
t
er

y
ou

ha
v
e
fini
s
hed

a
dd
ing

a

P
a
g
e

T
i
t
le,

c
li
c
k

Sa
v
e


a
t

t
he

bo
t
t
o
m
of
t
he

pa
g
e
.
T
he

t
a
b

of

t
he
in
t
er
net

br
ows
er

wi
ll

now

c
ha
ng
e
t
o
t
he
t
ext

li
s
t
ed

in
t
he

Pag
e
T
i
t
le field.

















SCORE of Northwest Arkansas | 614 E Emma Street, M412 Springdale, AR 72764 | Phone/Fax (800) 646-0450 | http://nwascore.org





Backli
n
ks


Bac
kli
nking

is

v
er
y

imp
orta
nt

whe
n
i
t

c
o
mes

t
o
S
EO
.

A
ny
one
wh
o
li
nks

t
o

y
our

s
ite
fr
om

t
heir
s

is

a

ba
c
kli
n
k. It

is

a
s

s
imple

a
s

t
ha
t
.


W
h
ere

t
o

ge
t

b
ack
l
in
ks?

D
o
not

g
o

ou
t

a
n
d
jus
t

p
ost
t
o

ev
er
y

UR
L

dir
ec
t
ory

on

t
he

web

a
s

t
he
qua
li
t
y

of
t
he
ba
c
kli
nk

wi
ll

be

low.

T
h
e
bes
t

pla
c
e
t
o
s
t
a
r
t

is

t
o

g
et

bus
ines
s
es

t
ha
t

y
ou

ha
v
e

helpe
d

s
uc
c
eed
t
o

ba
c
kli
n
k
t
o
y
ou.
Y
ou

a
r
e
ba
c
kli
nking

t
o

t
he
m
wi
t
h
y
our suc
c
es
s

s
t
ori
es

s
o

why

no
t

r
et
ur
n
t
h
e
fa
v
or,

r
ig
ht
?

A
ny

ot
her

lo
c
a
l
bus
ines
s
es

t
ha
t

y
ou
ha
v
e
p
a
r
t
ner
s
hips

wi
t
h
a
r
e

a

g
r
ea
t

pla
c
e
a
n
d
i
t

d
oes n
ot

hur
t

t
o

a
s
k.



L
in
k W
it
h
in
Y
o
u
r
S
it
e


W
h
at
d
o
es
t
h
is m
ea
n
?

L
et

me

s
t
a
r
t

by

s
a
y
ing

DO
N
’T

over
us
e

t
his

but

D
O

us
e

it….If

we

g
o
t
o

t
he

Y
oungs
t
own

Ho
me
Pag
e

(
h
t
t
p:/
/youngs
t
own.s
c
ore
.or
g
)
,

we ca
n

s
ee
a

g
oo
d
us
e

of

li
nking

wi
t
hin a

s
ite.
If

y
ou

us
e
t
he
w
ord
ment
ori
ng
,
t
he
n
l
ink it

t
o

t
he
ment
ori
ng

Pag
e. T
r
y

t
o

a
v
oid,
s
a
y
ing


Cl
i
c
k
Her
e”

in

li
nks

a
s

it

is

bec
om
ing

mo
r
e
a
n
d

mo
r
e
i
mpo
r
t
a
n
t

f
or SE
O

t
o
li
n
k
t
he
pr
oper

wor
d

t
o

t
he
pr
o
per

pa
g
e
a
s

i
t

is

mo
r
e
r
ele
v
a
nt
.
It

is

p
oss
ibl
e
t
o
over
do

t
his

s
o
plea
s
e

us
e
c
o
mmo
n
s
en
s
e, if
it

loo
ks

li
ke
y
ou
ha
v
e

t
oo

many

li
nks

in
y
our
t
ext
…t
ha
n

y
ou

pr
obably

d
o.

SCORE of Northwest Arkansas |
614 E Emma Street, M412
Springdale, AR 72764 |

Phone/Fax (800) 646-0450 |
http://
nwascore.org