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eGovernment



Improving Public Transport

Anne Graham

Director of Public Transport Services


eGovernment Successes Conference

Wednesday, 28 March 2012

Who we are


National Transport Authority established on
1
st

December 2009


Dublin Transport Authority Act 2008 and Public
Transport Regulation Act 2009



Responsible for a range of functions including:


transport planning and capital investment in public
transport in Greater Dublin Area


delivery of public transport services nationally


bus regulation nationally


national taxi regulation








Also


We manage for the Department of
Transport


The
Regional Cities Grants
for traffic
management


The national
Accessibility Fund


the national
Smarter Workplaces

travel
programme


Oversight and funding of the
Green Schools
programme


Rural Transport Programme


eGovernment and the NTA


The Authority are committed to implementing
eGovernment

best practice to optimise services for


Customers

(e to c)


RTPI & Leap


Employees

(e to e)


Intranet


Business

(e to b)


Online services for bus & taxi




industry


eGov and Public Transport
Customers

Direct Consumer Products



Real Time Passenger Information



Leap Card



National Intermodal Journey Planner



Transport for Ireland brand & website









eGov and Public Transport
Customers

Products to improve regulation & compliance

Indirect benefit to Public Transport Customer



CABs

Small Public Service Vehicle (Taxi)Licensing
System



Bulit

Bus Licensing Tool








REAL TIME PASSENGER
INFORMATION










Benefits to Customer of Real
Time Information



Best way to engender confidence in bus service



Individual’s perception of waiting time reduced



Reduces passenger stress



Potential increase in patronage
-

average 5% in
other cities (pre
-
recession)



Increase in customer satisfaction












Improving the experience of using the
bus by providing bus arrival times on:


Signs

520 On
-
Street Displays in Greater Dublin
Area, 50 in Cork, 20 in Galway & Limerick and
10 in Waterford


Integrated Website

Real Time information for all public transport
modes and for all stops
www.transportforireland.ie


SMS service

A One Number text service for all real time
transport 53035



Smart Phone Apps





Real Time Passenger
Information Vision




The RTPI system

AVL
-
equipped fleet

CENTRAL PREDICTION SERVER DUBLIN CITY COUNCIL

sms

gprs

On

Street Signs

SMS service

Website and Apps

Server & time
estimation system

AVL
-
equipped fleet

Server & time
estimation system

GPRS

Other operators

Future Project

Not AVL
-
equipped

No Server & Time
estimation system

Preceding Project


Dual Interface
Development

AVL =
Automatic
Vehicle Location

Real Time

Progress 2011



370
Signs erected in
Greater
Dublin Area



Dublin Bus
iphone

and android app with Real
Time


2.5 million web and app requests per month


Over 500,000 unique users a month



Phase 1 Transport for Ireland website developed



Improved accuracy of Dublin Bus data feeds







RTPI Plan 2012




Complete sign roll
-
out in Greater Dublin Area (520 signs)



Complete sign roll
-
out in Regional cities; Cork, Limerick,
Galway & Waterford



Launch Integrated Website with Real Time for all Dublin Bus,
Bus Éireann City Services, LUAS



Launch Transport for Ireland Android & I
-
phone Apps and API
for other developers



Commence Tender for Commercial Bus Operator system



Commence sign erection in regional towns

Real Time Passenger
Information



Measured level of accuracy



On
going testing for data accuracy and resolving issues



Signs have to pass accuracy test (>90%)



Recent NTA
surveys
show that:



90% of Dublin Bus services are showing on RTPI system


Of those 90% the times on the signs have a 96% accuracy level


Feedback on signs



On
feedback
website 73%
find the service
helpful or very helpful (even
when commenting on specific error)



64%
say that it would encourage them to use the bus more often





Dublin Bus
RTPI


Awareness of RTPI is reasonably high


Although there remain a significant cohort who have
no knowledge at all of RTPI.


Awareness generally centres on RTPI bus stops


Which most associate primarily with city centre and
other prominent locations.


As such, while most see RTPI as a very positive
development, many see little tangible benefit for
themselves as RTPI is not available on ‘their’ bus stop.


“I’ve seen the bus stop there in Ranelagh alright and
that’s great if you’re getting the bus from there, but
between there and Windy Arbour I don’t think there’s
one, so it’s not much good to me really, is it?”


Dublin Bus
RTPI

Dec 2011/Jan 2012 research


There is also a degree of scepticism about RTPI, with
many querying whether the information on the bus
stops would be accurate


Awareness of the RTPI app is relatively low, but where
known is felt to be a very significant innovation:


It lacks the physical presence of the RTPI bus stops,
but arguably is felt to be far more useful for those
who have the app.


Several had downloaded the RTPI app


often following
being tipped off about it by their children


and is felt to
be extremely useful



LEAP CARD SCHEME






www.leapcard.ie



Customer Appeal


Easy to use, flexible and safe


Lower cost than using cash for each leg of journey


Exact change no longer required on buses


No queuing for tickets on Luas and DART


A single card working across all GDA public
transport services


Very similar to other schemes, Oyster in particular

18

Leap Cards are ideal for fast &
safe entry/exits at busy stations

Customers do not need exact
change for Dublin Bus

Customers can buy
and Top Up Leap
Cards at convenience
stores in GDA

Leap Card


the basic elements

Leap Card

Back Office
System

Funds


Customer
Tops Up
their Leap
Card

Data

Depot
Infrastructure

Customer
uses Leap
Card on
buses

Operator’s
HQ Systems

Customer
uses Leap
Card on
Luas or
Rail

Brand Identity

Leap Card Key Brand Benefits


“Makes travelling easier”
is the most prominent Key Brand Benefit identified and will underpin all
communications. Flexibility and value for money are also key benefits of the Leap Card





Topping Up and Buying Products

Internet sales

At Ticket
Machines

In convenience stores

Enhancements planned for 2012

+

+

+

Annual/Monthly
passes

Ticket products
on Leap Cards

School & Student
travel cards

Instant
Top
-
Up

using
direct
debits

Public Services
Card

Free Travel
Pass
interoperability

+

Smart
Ticketing,
e.g.
capping

+

+

Bus
Éireann

Private
Buses

Leap Card Highlights

KEY HIGHLIGHTS

Cumulative 21 March

Total Transactions (top
-
up and
usage
)





2.9 million











Total
Cards

issued



Luas

replacements



5,700





Irish
Rail replacements



2,400





Payzone

sales



50,700






Web sales



16,000





74,800











Top
-
up
Value
Cumulative




4.3 million











Usage
Value
Cumulative




3.6 million











Total journeys

2.01 million

Leap Card enhancements

Indicative
timeline

Planned enhancements

Q1/Q2


Extension to more operators


e.g. Wexford Bus and Bus
Éireann customer pilots


Iarnród Éireann vending of card sales & top ups


Luas & Iarnród Éireann vending enabled for web collection


Auto
-
top facility launched (available across all operators)

Q2/Q3


Tourist & visitor promotions


Bus Éireann full integration


Additional private bus operators


Fare capping on Luas and Iarnród Éireann


Student travel card scheme launch


Q3/Q4


Benefit
-
In
-
kind (taxsaver) annual & monthly cards


Range of time
-
based products introduced


Integration with Free Travel Scheme


Fare capping across Dublin city services

National Scheme







Supports roll out nationally of Public Service Cards for free
travel


ITS systems are all fully scalable


Tourism Spin
-
Off e.g. Golden trekker on ITS


National infrastructure investment required


Top Up network (Ticket Vending Machines and Shops)


Validators on Buses and at Rail stations


National Intermodal
Journey Planner

National Journey Planner


Built off National Public
Transport Database


Door to door


Multi
-
modal


Multi
-
operator


National coverage


(+ Northern Ireland late
2012)


Journey Plans


Timetables


Interactive maps


Printed maps


Walking routes


Available in several languages

Launch April 2012

Journey Planning on the go


Available for Android and iOS


mobile web formats


Location aware


Real time integration

Mobile web

App

Transport for Ireland

Brand & Website

Transport for Ireland
Website


Web portal in development for information
on all public transport nationally includes:



Real time information


Multi
-
modal journey planner


Better maps and timetables



www.transportforireland.ie



Customer information on Taxis



Fares calculator



Transport for Ireland

Data Management in the
NTA

Data Management & NTA


Data is managed so that it is
Fit for purpose
and suitable for
re
-
use

by many systems

That is achieved by…


Use of Internationally recognised data standards for all public transport
data (SIRI,
TransXchange
, VDV,
NaPTAN
, GTFS)


Compliant with the INSPIRE Directive for Transport networks data


Open approach to data


published the maintained national Transit nodes
database for general re
-
use on an INSPIRE portal and the
www.dublinked.com

data sharing website (
Fingal,DCC,DLR,SDCC
, NUIM)

national journey planner

Social inclusion analysis

bus licensing

Real Time

Fleet monitoring

Open data

n a t i o n a l p u b l i c t r a n s p o r t d a t a b a s e

Routes &
schedules

Localities &
addresses

PT stops

Collect once


use many times

Open Data

The NTA are committed to allowing open access to good quality
public transport data where possible


People want to access public

transport data (It is the most sought

after type of data on the Dublinked

Website)


External re
-
use of PT data

www.mapnificent.net

Areas accessible within 15 mins of a Helsinki suburb

By public transport

Internal re
-
use of PT data

Accessibility and social inclusion analysis


can people access

opportunities in reasonable time and reasonable cost

Conclusion

Challenges in Delivery


Integrating Systems of Different
Operators



No direct control of Operators’ suppliers



Interface requirements under estimated


Opportunities


Delivery through different agencies


Dublin City Council & other Local Authorities
(RTPI)


Railway Procurement Agency (Leap)



Delivery to different agencies


Fáilte Ireland (Journey Planner)


Public Transport Operators (Journey
Planner)

Future Challenges



Keeping Data Up
-
to
-
date



Building Awareness of Products



Financing improvements & extensions