Targeted sectors of the Database Market:

basesprocketData Management

Oct 31, 2013 (3 years and 10 months ago)

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The

Database

Market

Matt Castro

Michelle Miller

Matt Powell

Stephen Steckmann

Contents


What is a database?


Oracle


MySQL


Microsoft SQL Server


IBM


ERP


Questions


Database


Any collection of data organized for storage in a
computer memory and designed for easy access
by authorized users.


The data may be in the form of text, numbers,
or encoded graphics.


They have become one of the most important
technological tools in almost every industry.


A
database management system

(
DBMS
) is
a computer program (or more typically, a suite
of them) designed to manage a database (a
large set of structured data), and run operations
on the data requested by numerous clients.

http://
en.wikipedia.org/wiki/Dbms

Oracle


Oldest, Longest Running, and Largest
Database Company Worldwide


48.9% share of the market


55,000 employees worldwide


$11.8 billion in revenue


Technology can be found in 98 of the
Fortune 100 companies

http://
www.oracle.com/corporate/history.html

Oracle Product Lines


Database


Application Serve


Collaboration Suite


Developer Suite


E
-
Business Suite

http://
www.oracle.com/products/index.html

Oracle Database 10
g


Industry
-
Leading Security


Ideal for large enterprises and small and midsize
businesses alike


The First Database Designed for Grid Computing


A group of low
-
cost servers connected by Oracle
software.


Lower Costs with the Self
-
Managing Database


Availability and Scalability with Real Application Clusters


Available in five editions, each suitable or different
development and deployment scenarios


http://
www.oracle.com/database/index.html

Oracle
Innovation
Timeline


Oracle's business is
information

how to manage
it, use it, share it, protect it.
Oracle has created the only
fully integrated platform for
enterprise computing, helping
companies collect and use
precision business information
at the lowest cost. Over three
decades, Oracle has refined its
technology by combining the
ingenuity of the industry's best
software engineers with
feedback from Fortune 500
customers

supporting
information
-
driven business
around the world.

http://www.oracle.com/corporate/history.html

Oracle Merger with PeopleSoft
and JD Edwards


June 1, 2005


Vertical Integration


Customer Satisfaction risen to 90%


11% increase in satisfaction levels of


Technical and product problem response


Resolution


Overall solution effectiveness


http://
www.eweek.com/article2/0,1895,1967358,00.asp

MySQL

s Targeted sectors of
the Database Market:


Smaller Enterprises (focus)


Open source network users


Software is free to all users, licensing is not


Most inexpensive and easy to use system


Larger Enterprises


Franchised MySQL products/services


Licensing to software developers and partners


Further development of database servers and tools
to fit specific industry needs


MySQL’s competition:


Microsoft SQL Server


Free Express edition (limited ability)


Advanced editions ranging to $24,000 plus licensing and user fees


Oracle


New “free” version of applications (limited ability)


Other applications are high in cost


Moving from larger to smaller enterprise applications to compete with
MySQL


IBM
-
DB2


Websphere Program: Web management services


Ranging to $4,000, plus licensing and user fees



MySQL also provides extensive directions for migrating
from all competing systems to MySQL Server applications.


Including free MySQL training

How big is MySQL?


MySQL AB employs



275 professionals worldwide


164 Partners including Dell, HP, & IBM Business Partners


Involving thousands of affiliates testing MySQL software and integrating it
into other software products (partners).



MySQL AB has no postings of earnings due to its privately
held status.



MySQL AB has three main sources of revenue:


Online support and subscription services sold globally over the
MySQL.com website to all users of the MySQL server.


Sales of commercial MySQL licenses to users and developers of
software products and of products that contain software.


Franchise of MySQL products and services under the MySQL brand to
value
-
added partners.


Source:
http://www.mysql.com/company/


How big is MySQL?


Self
-
proclaimed most popular open source database in the world, and
fastest growing database in the industry.


More than 8 million active installations


50,000 new downloads per day



Major Users Including:


Defense


AIRBUS EADS, French Ministry of Defense


E
-
Commerce


Google, Yahoo, TIcketmaster, Lycos, Evite


Education


American Education Corp., MIT Lincoln Lab, University of CA at Berkeley,
University of Texas


Government



State governments of IL, MI, MN, RI, & NY


NASA, U.S. Census Bureau, United Nations FAO, UNICEF


Media


Wikipedia, Associated Press, BBC Tech


Too Many More…

MySQL is the #3 database
among those polled (7/04):

Source:
http://www.mysql.com/why
-
mysql/marketshare/


MySQL Ownership:

MySQL AB Founders



The company was founded in Sweden by
two Swedes and a Finn: David Axmark, Allan
Larsson and Michael "Monty" Widenius who have
worked together since the 80's. MySQL AB is the
sole owner of the MySQL server source code,
the MySQL trademark and the mysql.com
domain worldwide. The company is privately
held and without debt, and it is financed by
venture capital since July 2001.


Source:
http://www.mysql.com/company/


Products/Services offered:


MySQL 5.0 Pro Certified Server


Business critical database applications for enterprise
organizations, & most reliable and secure version of MySQL.


MySQL 5.0 delivers new enterprise features, including:


ACID Transactions
to build reliable and secure business critical
applications


Stored Procedures
to improve developer productivity


Triggers
to enforce complex business rules at the database level


Views
to ensure sensitive information is not compromised


Information Schema
to provide easy access to metadata


Distributed Transactions (XA)
to support complex transactions
across multiple databases in heterogeneous environments


Source:
http://www.mysql.com/products/database/mysql/

Products/Services offered:


MySQL Cluster:


Open source database with a fault tolerant database clustering
architecture to help deliver mission
-
critical database applications
with 99.999% availability.


Enables you to:


Designed for 99.999% Availability


High Performance Only a Main Memory Database Can
Deliver


Extremely Fast Automatic Failover


Flexible Distributed Architecture with No Single Point of
Failure


Significantly Reduce Costly Downtime


Lower Maintenance Costs


Easy
-
to
-
use Administration


Services and Support


Source:
http://www.mysql.com/products/database/cluster/


Products/Services offered:


MySQL MaxDB:


Formerly known as SAP DB and is certified for SAP/R3


Resulting from a strategic alliance with SAP to develop and
market open source database for SAP/R3.


Primarily used for SAP
-
certified open source database for
OLTP and OLAP usage.


Offering high reliability, availability, scalability for large
Enterprise
-
level business environments


Today, about 6,000 customer installations are using MaxDB
technology globally, including Toyota, Intel, DaimlerChrysler,
Braun
-
Gillette, Bayer, Colgate, Yamaha, and Deutsche Post (the
German Post Office).


Source:
http://www.mysql.com/products/database/maxdb/


Products/Services offered:


MySQL Network:


Enterprise
-
grade software for business applications.


Including support and service to ensure highest levels of
reliability, security, and uptime.


Guidance in the development of business critical applications
using MySQL.


Including:


MySQL Pro Certified Server: OLTP & Data Warehousing



Software Update Advisor: Automatic notification



Technical Alert Advisor: Guide to security of infrastructure



Maintenance updates and upgrades: Automatic updates


Comprehensive knowledge base library: Fast, concise, IT info


24 x 7 production support services: MySQL expert support


Source:
http://www.mysql.com/network/


Role of Database Software in
Product Portfolio:


Database management is the main focus of MySQL.


MySQL AB aims to provide the easiest and most used
servers in the world.


Example: Business Benefits from MySQL


Reduces database licensing costs by over 90%


Cuts system downtime by 60%


Lowers hardware expenditure by 70%


Reduces administration, engineering and support costs by up to
50%


Delivers less complicated solutions that complement existing
corporate database such as Oracle, IBM DB2, and Microsoft SQL
Server


Source:
http://www.mysql.com/company/



Microsoft SQL Server

Origin


Microsoft, Sybase and Ashton
-
Tate wanted to enter the
enterprise database market


SQL Server 4.2 combined the core code from Sybase
with contributions from Microsoft and Ashton
-
Tate

SQL Server 2000


Smaller applications


Fewer features


2 Algorithms for data mining

Data business; coming to a server near you; SQL the sequel. 2005. Computing. (November) Lexis
-
Nexis. Online. 29, May 2005.

Caton, Michael. 2005. Server 2005 Options.
eWeek.
(December) Lexis
-
Nexis. Online. 29, May 2005.

McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis
-
Nexis. Online. 29, May 2005.


Microsoft SQL Server

SQL Server 2005


Attempt to compete with IBM and Oracle


Improves on SQL Server 2000 in every category

1.
High
-
Availability


Database Mirroring

2.
Disaster Recovery


Online Restore Capability

3.
Data Mining


Ten Algorithms

4.
38% Faster


Free express edition

McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis
-
Nexis. Online. 29, May 2005.


Microsoft SQL Server


Comparison



Easier to use



Less expensive



Designed for smaller applications



Not as fast (1 million transactions per minute
compared to 3.2 million tpmC by IBM)


McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis
-
Nexis. Online. 29, May 2005.

Mohamed, Arif. 2005. SQL Server 2005 been worth the wait?
Computer Weekly.
(November) Lexis
-
Nexis. Online. 29, May 2005.


IBM


Who they are

-
International Business Machine

-
One of the more prominent businesses in
American history

-
A truly international firm

-
5 employees have been awarded Nobel Prizes

IBM Products


Early products include time
-
keeping
systems, weighing scales, and punch card
equipment


Been involved with everything from
military rifles, accounting systems,
logistics, personal computers, software,
and much more


Recently been steering away from
software and hardware toward consulting

IBM Database Market


Currently 2nd, above Microsoft, and below
Oracle



Revenues of approximately 3.1 billion
dollars which is about 3.5% of its total
revenue


Microsoft has been growing at a much
larger rate lately

IBM Products


Smaller, more
-
specialized products like
Cloudscape, Redbrick, and Universe


Db2 its biggest product


Db2 warehouse edition


An object relational database


Deployment on computers of any size


Design studio


Administration console

ERPs


Enterprise resource planning systems


Management information systems (MISs) that
integrate and automate


ERP is your infrastructure foundation and the
technology and skills to help ensure your
systems work together efficiently.


ERP connects customers, suppliers, partners and
employees to business processes in real time.


SAP is the largest ERP provider!

http://www
-
03.ibm.com/solutions/businesssolutions/erp/index.jsp

Any Questions…