Ad Specifications

baldknobdasypygalSoftware and s/w Development

Jul 4, 2012 (5 years and 4 months ago)

342 views

UNI TED STATES • UNI TED KI NGDOM • GERMANY • FRANCE • DENMARK • NORWAY • SWEDEN • NETHERL ANDS
© Specific Media 2011. All names and logos are trademarks or registered trademarks of their respective owners.
04/26/2011
WWW.SPECI FI CMEDI A.COM
888.376.0030
In-Banner Video
Dimensions
Max File Size
Animation
In-Banner
300 x 250
Maximum initial load: 40K
Polite file size: 80K for Flash;
500K / low bandwidth and
1MB / high bandwidth for video


Audio and video length: 15 seconds recommended (30 maximum)


Cannot exceed 24 frames per second


Cannot have constantly animating elements


User must click to initiate streaming video


Audio must be user initiated with standard controls (e.g. play, pause, audio, mute and stop)


Start, stop and mute buttons are required
Ad Specifications
Specific Media supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units.
Standard GIF / JPEG
Dimensions
Max File Size
GIF / JPEG
Max File Size
Flash
Leaderboard
728 x 90
40K
50K
Rectangle
300 x 250
40K
50K
Wide Skyscraper
160 x 600
40K
50K
Small Rectangle
180 x 150
40K
30K
Skyscraper
120 x 600
40K
50K
Mega Wide
Skyscraper
300 x 600
40K
50K
Half Page
600 x 400
40K
50K
Third-Party Ad Servers
Specific Media
supports
third-party ad servers and
accepts iFrame and
JavaScript tags.
• Atlas
• DART
• DMT
• EyeBlaster
• EyeReturn
• EyeWonder
• Interpolls
• KlipMart
• Mediaplex
• PointRoll
• Unicast Superstitials
• ViewPoint
Rich Media - Expandables
Initial
Dimensions
Initial
Max File Size
Expanded
Dimensions
Final Max
File Size
Panel Expansion
Direction
Animation
Leaderboard
728 x 90
40K
728 x 270
100K
Down


5 loop max


15-second animation max


5 panel max


User-initiated audio


Close button available
Rectangle
300 x 250
40K
500 x 250
100K
Left / Right
Skyscraper
120 x 600
40K
300 x 600
100K
Left / Right
Wide Skyscraper
160 x 600
40K
300 x 600
100K
Left / Right
Flash
Version
Flash 8 or newer
Language
(A clicktag is
required and
must be all
lowercase.)
ActionScript 2.0 EXAMPLE:
on (release) {getURL(clicktag, “_blank”);}
ActionScript 3.0 EXAMPLE:
public var _url:String;
function frame1()
{ this._url = “”;
if (LoaderInfo(root.loaderInfo).parameters.clicktag)
{this._url = LoaderInfo(root.loaderInfo).parameters.clicktag; }
return; }
public function handleMouse(param1:MouseEvent) : void
{ navigateToURL(new URLRequest(this._url), “_blank”);
return; }
Frames
18 frames per second (FPS)
Additional
Back-up GIF or JPEG
Dimensions
File Type
Max
File Size
Animation
Companion
Banner Ad
300 x 250
.gif, .jpeg,
.swf
GIF / JPEG
50K
Pre-Roll Video
Compression
Type
Quality
Dimensions
Max
File Size
Audio
Quicktime
.mov
(uncompressed)
Uncompressed
8-bit 4:2:2
High /
Best
Depends on original creative
(should be 640 x 480)
20MB

Format:
Integer (Little Endian)

Sample Rate:
48.000 kHz

Sample Size:
16-bit

Channels:
Stereo (L R)
Compression
Quality
Frame
Rate
Depth
Key Frames
Dimensions
Max
File Size
Audio
Quicktime
.mov
(compressed)
H.264
High /
Best
29.97
(must be above
20 FPS)
Millions of
colors +
Automatic
640 x 480
20MB

Format:
Integer (Little Endian)

Sample Rate:
48.000 kHz

Sample Size:
16-bit

Channels:
Stereo (L R)


1 loop max


30-second animation max


5 panel max


User-initiated audio


Close button available
Advertising Option Icon
Size
Design
Placement
Application
Ad Marker Container Dimensions
77 x 15px
Gray, transparent container,
rounded lower left corner
radius: 8px
Top right corner
of creative
77px
8px
15px