Privacy in the digital age

Arya MirSecurity

Feb 1, 2012 (5 years and 6 months ago)

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Privacy in the digital age Public attitudes about personal information and the “veillances”

Pew
Internet
.org

Privacy in the digital age

Public attitudes about personal information

and the “
veillances


Lee Rainie, Director, Pew Internet Project

1.25.12

Transportation Research Board

Email:
Lrainie@pewinternet.org

Twitter: @
Lrainie


Backdrop for thinking
about transportation
and privacy in the digital
age

0%
10%
20%
30%
40%
50%
60%
70%
80%
June
2000
April
2001
March
2002
March
2003
April
2004
March
2005
March
2006
March
2007
April
2008
April
2009
May
2010
May
2011
August
2011
Jan
2012
Home broadband
Home dial-up
Digital Revolution 1

Internet (83%) and Broadband at home (67%)

71%

67%


Digital Revolution 2

Mobile


87%

327.6

Total U.S.
population:

315.5 million

Digital Revolution 3

Social networking


50% of all adults

9%

49%

67%

76%

86%

83%

85%

7%

8%

25%

48%

61%

70%

71%

6%

4%

11%

25%

47%

51%

52%

1%

7%

13%

26%

33%

35%

0%
20%
40%
60%
80%
100%
2005
2006
2007
2008
2009
2010
2011
2012
18-29
30-49
50-64
65+
% of internet users

Location services


6% of online adults use “check in” service
like Foursquare/
Gowalla


9% enable local information in social media
posts like Facebook/Twitter


23% use mobile device for directions and
finding out what’s nearby


??? have GPS devices (17% in 2007)


~10%
-
15% have electronic toll passes


Traffic
-

attitudes


31% get stuck in traffic at least a couple of
times a week


49% say traffic gotten worse in past 5 years
and 54% expect it to get worse in next 5 years
(vs. 38%/28% saying no change)


59% would pay higher tolls (HOT lanes) if it
“saved them significant time”


Reason/Rupe December 2001 poll
http://reason.org/files/reason_rupe_transportation_poll.pdf

How Americans feel
about privacy in the
digital age

1) A paradox lies at the heart of
Americans’ views on privacy


They cherish it as a right and principle …


80%
-
95% say they think it is very important,
depending on question framing


… yet they often will act in their daily lives in
ways that allow others to monitor and track
them


50%
-
70% do so in their use of credit cards,
preferred customer cards, online activities



Paradox continued


There is generalized anxiety about the consequences of
inappropriate personal information disclosure….


84% concerned about businesses and people they don’t know
getting personal information about them and their families


68% fear computer hackers getting their credit card information


54% fear getting a computer virus


68% of cloud application users ay they would be very concerned
if companies who provided these services analyzed their
information and then displayed ads to them based on their
actions.


… but not much certainty that actual harm has occurred

Paradox continued


Many misunderstand what is going on


59% mistakenly believe that the existence of a
privacy policy means their info is kept private


64% have never searched for info about how to
protect their privacy online


People care about privacy, but don’t opt out


Majorities don’t know tracking and sharing
policies of websites

Joseph Turow, Americans Online Privacy: The System is Broken
“http://www.securitymanagement.com/archive/library/Anneberg_privacy1003.pdf

2) Privacy actually means three things
to Americans


Anonymity:

In general, they are somewhat less
concerned about that in the networked age. Tied to
interactions with others.


Confidentiality:

They want their data
-
minders to
give them control over the use of their personal
information. Tied to corporations and government.


Security:

They want data
-
minders to protect them
from data breaches and identity theft. Tied to ways
others can cause them harm.

3) Not all people feel the same about
privacy problems

1999

2003

Privacy
Fundamentalist

25%

26%

Privacy
Pragmatist

54%

64%

Privacy
Unconcerned

22%

10%



[
1
]

IBM
-
Harris

Multi
-
National

Consumer

Privacy

Study
,
1999

[
2
]

Public

Records

and

the

Responsible

Use

of

Information
,

Opinion

Research

Corporation

and

Dr
.

Alan

F
.

Westin,

for

the

Center

for

Social

and

Legal

Research,

sponsored

by

ChoicePoint,

Inc
.
,

2000

4) Not all information is created equal


Most protective of …


Health information


Financial information


Children’s information


Personal and family secrets


Most everything else is on the table for
negotiation

5) Context matters


More people are willing to forego some privacy if
the monitoring is aimed at fighting things like …


child predators


terrorists


other criminals


making streets of bad drivers


to make public places safer

----


Comparisons of privacy vs. conferred benefits
often see people favoring the benefits

Surveillance


powerful
watch the ordinary

Sousveillance



ordinary
watch powerful

Coveillance



peers stalk
peers

6) Three “
veillances
” affect people’s sense
of what is happening around them

7) Reputation management is a new
part of people’s privacy calculations


57% of online Americans search for information
about themselves


69% have searched for info about others they are
going to meet


44% have taken steps to limit information about
themselves


71% of young adults who use social networking
services changed their privacy settings


41% of these SNS users check picture tags and ask for
changes

Implications for transportation


Boundary between public and private is shifting in
mobile age


People would like clear and simple explanations of
what’s being done


They have an instinctive preference for “opt in”
systems


They like convenience and efficiency


They worry about what can be held against them

and want rules to spell out how abusers will be
punished

Thank you!