Preparing your business locations for iOS 6 post Google Places

Arya MirInternet and Web Development

Sep 12, 2012 (4 years and 7 months ago)

813 views

Apple’s iOS 6 is almost here. One of the key changes is that iOS6 will no longer use Google Maps as the default mapping or location based search tool on iPhone or iPad. Find out what you need to do to prepare for its launch so that you can maintain search ability and footfall to all your business locations on all mobile devices. We estimate that mobile traffic to Google + / Google Places and Google Maps pages will drop by 55% once iOS 6 goes live.

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Preparing
your

business
locations

for iOS 6
post Google Places.

The

How
Much Traffic
C
ould

W
e

Lose
?


Checklist


Apple

s


i
OS

6 is almost her
e
.
One of the key changes is that iOS
6

will no longer use Google Maps as
the default mappin
g or location based search tool

on
iPhone or
iPad.

Find out what you need to do to prepare for its
launch so that you can
maintain

search ability

and
footfall t
o a
ll your

business locations

on

all

m
obile d
evices
.

We estimate that
mobile

traffic to Google
+ /
Google

Places

and Google Maps pages will drop by 55% once
i
OS 6 goes live.


1)

How many
impressions

and
actions

do you
currently

get with Google Places / Google Maps
/ Google G+

across all your

business

locations?

If you are using Google Places you will have a view of y
our ov
erall impressions and
actions.

This
figure relates to all
platforms and devices, including desktop search.

If you have large numbers of
business
locations (more than 50)
contact us

and we can
provide

a report that will
measure
how
much traffic you are
receiving

from

all your
business

locations without
having

to add them up
manually
.

The proportion of mobile users is
most likely between 40% and 50% of this
total

impression
figure
.


2)

How much of your
target audience

is

currently

using iOS
?

The
Google Places

management

tool won’t

provide

you with
a
ny
statistics

on
the types of devices
or
operating systems
your customers

are using to find your
business
locations.

However if you are using
Goog
le
Analytics

you can run a
report

that will tell you what proportion of your total
mobile

traffic is
using
i
OS.


3)

Work out how much

Google Places

traffic

is coming from iOS
?


Using the percentage of your total mobile traffic
to your web site
you should be able to estim
ate
what the split is between i
OS and other mobile platforms. From this number you can then calculate
the

proportion of mobile
traffic to

Google Places currentl
y from iOS. This will give you a final
estimate of how much traffic will cease when iOS6 goes live.

For example if you
receive

68% of your
mob
ile web traffic from iOS, and
47
% of your Google Places traffic is from
mobile it might look like
this:

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Google Places Impressions (total) per month

630,000


Proportion of Traffic From Mobile

47%


Mobile Traffic

296,100


% of Web traffic from iOS

68%


Total iOS Traffic to Google Places

201,348


From this
analysis

it is
estimated

that
about 200k

page views will be lost per month to all
store

locations
.

4)

Do a cost
benefit

analysis

How much will it

cost to set up and maintain a new set of listing to support
iOS

6?

Most of th
e data
that Apple will use will
come from Yelp
!

Y
ou
r business

will need to set up a bulk
account

with

them

if

you ha
ve a large numbers of locations

and then manage these listings mov
ing forward. In
addition

you will want to manage any reviews and response
s

from this new iOS 6
using
audience
.


Summary

The release of iOS

6
is
yet

a furth
er sign of
fragmentation

in the location based search space
. As
mobile search
continues

to
increase

at its current rate
, more and more platform and device specific
ways of finding one of your business locations will

con
tinue
.

How much this will cost in terms of time and resource will depend to what extent your business
needs to reach the widest possible
audience

for each of it
s locations
.
Google estimates

40% of
mobile search is
for nearby bus
iness
locations
.


If you manage over 50 business locations you might
consider

contacting us

to manage them for you.

Mobilize
specialis
e

in driving fo
otfall to
businesses

using

location and mobile
based

search. We cover
all the different
location

based search tools, including Google Places, Foursquare, Bing Business,
Yahoo Local, Yelp and

many more. We can even manage your mo
bile
optimized
store

locator, web
page or native mobil
e app.


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Contact Us:

info@mobileize.co.uk

ph: +44 (0)207 993 2138

Mobileize

Parsons Green House

27 Parson Green Lane

Fulham

London SW6 4HH