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Oct 26, 2013 (3 years and 9 months ago)

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CloudEthernet

Forum

Overview





2

The
CloudEthernet

Forum

is an industry forum that brings together
relevant stakeholders to work towards
maximizing the use of Ethernet to meet the
evolving needs of cloud service users over the
coming decade


3

Cloud Services Market Growth


Enterprises and consumers around the globe need
increasing amounts of on
-
demand cloud compute and
storage capacity


Cloud service providers need to minimize complexity of
scaling and rapid redistribution of VMs and storage to
meet performance, cost and regulation compliance
objectives




4

Cloud Services Scaling Challenges


Ethernet is the fundamental networking technology used in the
backplane, racks, between racks and site interconnects BUT


Current layer 2 technology approaches do not yet effectively
support
i
ncreasingly large and geographically dispersed VM
and storage environments


Orchestration layer to support very large VM environments
dependent on increasingly complex L2/L3 interactions




5

Stakeholders in Scaling Cloud Services


A range of companies need to work together effectively
to address technological issues of scaling cloud
service infrastructures


Data Center Providers


WAN Service Providers


System Integrators


Network Equipment Manufacturers


Cloud Service Providers


Cloud Infrastructure
P
roviders




6

CloudEthernet

Forum


target issues

To recap the issues we were set up to solve:


Enabling Cloud Service providers to offer cost effective
solutions, quickly


Faster time to market


Flexible ability to address customer’s changing needs


Taking Ethernet to a whole new level globally


Expanding the market for Ethernet services


Utilising existing networking capabilities


Greater end
-
to
-
end
integration
across cloud & network solutions

Meeting the needs of cloud service users through
effective use of Ethernet
networking

7

CloudEthernet

Forum


market environment

New industry solutions are needed for a rapidly evolving
environment:

SaaS


Google
Apps,
SalesForce
,
SuccessFactors
, Office
365

PaaS
/
IaaS


AWS, Azure, Google, …

Private clouds


BFSI, System Integrators, Rackspace,
Equinix
,

Ever
-
increasing demand for compute and storage resources

Location, location, location!


Enhance user experience with fast response times


Reduce
costs


optimize resources, power and space


8

CloudEthernet

Forum


problems faced today

Users face a number of problems today:


Performance degraded with single hub architectures


Laws violated due to inadvertent reroutes


Cloud infrastructure providers ask customers to cobble
together their own global mirroring solutions


Customers facing competing approaches to cloud
infrastructure






9

Standardize To Achieve Promise of Cloud……

Simplification


Reduce load on higher order protocols


e.g. VXLAN
, NVGRE,
STT,
even SDN


Uncouple complex and inflexible relationship between L2 and L3


Consolidate the multitude of storage protocols

What this means


Less complex equipment, fewer management layers, easier routing
configuration and same infrastructure for compute & storage


Flexible and scalable infrastructure allowing cloud resources to be
delivered where needed





10

Forum Activities


Technical


Identify required technical work


Develop specifications and implementation agreements


Marketing


Promote technical solutions developed by the Forum


Operations


Identify required business processes


Develop
recommended best practices



11

CloudEthernet Forum Members

12

CloudEthernet

Forum Board

President:





James Walker, VP Managed Network Services


Sunil
Khandekar
, President & CEO,
Nuage

Networks

Dan
Romascanu
, Director

Tom
Davies, Senior Director, Cloud Platforms

Lane
Patterson,
CTO

Dave
Larson
, VP & CTO, HP
Networking

Justin
Dustzadeh
, CTO & VP Technology Strategy,
Networks

Doug
Wills, Senior Director, Product Marketing & Management

Shahar

Steiff
, AVP Business Operations

Mike
Bencheck,
Verizon Fellow

Founding Board Members confirmed:

Chairman:




Jeffrey
Schmitz, CMO

13

CloudEthernet

Forum Co
-
Chairs


Technical Co
-
Chairs:


Sam
Youn
, Director Network Architecture


Mike Bencheck, Verizon Fellow




Marketing Co
-
Chairs:


Henry Bohannon,
Senior Director, Head of Ethernet Product Management


Doug Wills, Senior Director, Product Marketing & Management




Forum Management & Support:


Daniel Bar
-
Lev & Mark Fox

14

CloudEthernet Forum

Key Board Appointments
:


President


James Walker, Tata Communications


Chairman


Jeffrey Schmitz,
Chief Marketing Officer,
Spirent Communications
plc

Technical Co
-
Chairs:


Mike
Bencheck
, Verizon Fellow


Sam
Youn
, Director Network Architecture,
Equinix

Marketing Co
-
Chairs:


Henry Bohannon, Senior Director, Head of Ethernet
Product Management Tata Communications


Doug Wills, Senior Director, Product Marketing &
Management, Juniper Networks




15

Close Collaboration with MEF


Forums’ synergy results from common focus on using
Ethernet to enable global scaling of digital services


CloudEthernet Forum part of the MEF legal entity using
identical bylaws and IPR


Reduced CloudEthernet Forum membership fees for MEF
members and vice versa


MEF
-
provisioned member services enable rapid scaling of
CloudEthernet Forum work




16

First Forum Activities


Launch & members meeting


Launched at Ethernet Innovation Summit, CA


May 23
rd
, 2013


Inaugural Members Meeting, Montreal


July 24
th
, 2013


Publish


Problem Statement White Paper


Sept 25
th
, 2013:







Use
Cases







Cloud types


Deterministic traffic performance


End
-
to
-
end provisioning


Overlay tunnels


Provisioning resources

CloudEthernet Forum

Technical Co
-
Chairs:

Sam
Youn
,
Director, Network
Architecture,
Equinix

Mike Bencheck,
Principal Member of Technical
Staff,
Verizon

Supported by

Daniel Bar
-
Lev,
CloudEthernet

Forum





Pl ease vi si t the
Cl oudEthernet

Forum
WIKI

for Techni cal Meeti ng
notes & acti ons

Note:

Please email
Daniel Bar
-
Lev

if you require authorization rights to the wiki.






CloudEthernet Forum

Marketing Co
-
Chairs:

Doug Wills,
Senior Director, Product Marketing &
Management,

Juniper Networks

Henry Bohannon,
Senior Director, Head of Ethernet Product
Management,
TATA Communications

Supported by

Mark Fox,
CloudEthernet

Forum





20

Launch @ Ethernet Innovation Summit, California

May 24, 2013


80 press from 35+ countries




21

Launch @ Ethernet Innovation Summit, California

May 24, 2013


80 press from 35+ countries



Diary Dates

EMEA Regional
Meeting, France, September 25
th


APAC Regional Meeting, Singapore, November 19
th

Next Members Meeting, Seattle, USA, October 24
th


(Members Board Meeting October 23
rd
)

23

Joining the
CloudEthernet

Forum

For further information on joining the
CloudEthernet

Forum,
please contact Mark Fox at:

Email:
mfox@CloudEthernet.org

Tel: +1 408 504 8665 or +44 7836 248110

Note:





Next members meeting Seattle, Thursday October 24
th