Website Content and Search Engine Marketing
Clinics may use the information or images from or www.CochlearAmericas.com on their websites.
Where to Find Content for Your Website?
Cochlear has available some useful links and information on its
websites that may be helpful to review as you develop your own
website. And – in the Professional section of Cochlear Americas
website, various diagrams and photos of implants and other
product are available for use, merely by agreeing to some simple
Cochlear offers a Find a Clinic resource on its Cochlear Americas
website. If you are not currently listed and would like to explore
being listed, please contact your Customer Care representative.
What is Search Engine Marketing?
Search Engine Marketing, or SEM, is a form of Internet marketing
that seeks to promote websites by increasing their visibility
in search engine results. SEM can be achieved through paid
advertising as well as Search Engine Optimization (SEO).
Advertising can be achieved through partnerships with Google
and Yahoo, which offer you tools and guidance on how to develop
your ads and optimize your presence and relevance. To get started
visit www.Google.com/Adwords or search Marketing.yahoo.com.
Additional helpful hints:
Search engine optimization –
Most people begin their
experience online with a search engine. It’s important to include
keywords, such as hearing loss or cochlear implant, in your
page headers and in link text. Keyword density (the number of
times a keyword is used) and links from and to other sites also
increase your site’s ranking. In general, the earlier (or higher
ranked on the search results page), and more frequently a site
appears in the search results list, the more visitors it will receive
from the search engine's users.
People generally like to see others like
them who have been through and benefited from the product
and procedure. Be sure to seek permission from those you'd like
to highlight on your website prior to using a testimony.
Make your site’s experience richer by using
photographs, graphical illustrations and video when possible.