Search Engine Marketing Questionnaire

alarminfamousInternet and Web Development

Nov 18, 2013 (4 years and 7 months ago)


Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a
web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically,
the earlier a site appears in the search results list, the more visitors it will receive from the search
engine. SEO may target different kinds of search, including image search, local search, and
industry-specific vertical search engines.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites
by increasing their visibility in search engine result pages (SERPs) through the use of paid
placement, contextual advertising, and paid inclusion.[1]. The Pay Per Click (PPC) lead Search
Engine Marketing Professional Organization (SEMPO), also includes search engine optimization
(SEO) within its reporting, but SEO is a separat
e discipline with most sources, including the New
York Times defining SEM as 'the practice of buying paid search listings'.
Search Engine Marketing Questionnaire
Company Name:
What do you want to accomplish with Search Engine Marketing?
Have you employed SEO or SEM before? If so, what was performed and what were the results?
What are the products or services that your company offers?
What is the primary thing that your business is known for?
Is there anything else (please be specific) that you want your business to be known for?
Who are your target customers?
What problems do you solve for your customer?
Who are your competitors (Name, Website Addresses)?
How are you currently marketing your products and services?
Does your company have target geographic locations? If so, please list them.
What organizations or industries are supportive and/or complimentary to your product/services?
Do you have traffic stats/logs or a web analytics program?
What is your current website traffic?
What are your referring sources?
What are your referring keywords?
Have you compared your search results to your competition?
Anything else?