Friday, October 1, 2010

alarminfamousInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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Survey Forms Online

at

http://members.msec.org/surveys/questionn
aires/Downloads/Forms/AllItems.aspx



2010

Publishing Industry Compensation Survey




Return by:

Friday, October 1
, 2010

Note
Directions and Definitions

page
.

UNDERSTANDING OF CONFIDENTIALITY

This survey questionnaire should be completed with the understanding
that:



Organization identity and compensation or benefit information will remain confidential and will not be
released without advanced approval by the organization.



The contents and the resulting survey report will not be used in collective bargaining
sessions or in
grievance proceedings by either MSEC or the organization.



The resulti
ng survey will be used solely to assist in guiding the effective management of compensation
or benefit programs.

Please Keep This Sheet Attached to the Questionnaire

Indicate any changes to name and address below.

Please make a photocopy of

your completed
questionnaire

for your records

1799 Pennsylvania Street


P.O. Box 539

Denver, Colorado 80201
-
0539

303 839 5177 (main)



303 861 0135 (fax)

surveys@msec.org

(email)


Publishing Industry Compensation Survey


2010

TABLE OF CONTENTS



General Information
Questionnaire
Directions and Definitions

Job Code


Page

Media

340
100

Contract Administrator

1

340
101

Video Editor


1

340
102

Media Production Specialist

1

340
103

Producer


1

340
104

Video Studio Manager

1

Sales

340
200

Ad Sales Manager

1

340
201

Ad Traffic
Coordinator

1

340
202

Director of Retail Sales

1

340
203

Media Sales Director

1

340
204

Sales Manager


1

340
205

Sales Manager, Senior

1

340
206

Sales Operations Manager

2

340
207

Vice President of Sales

2

Art

/ Production

340
300

Art Director


2

340
301

Web Art
Director

2

340
302

Associate Art Director

2

340
303

Designer


2

340
304

Web Designer


2

340
305

Photographer


2

340
306

Production Artist


2

340
307

Production Assistant

3

340
308

Production Coordinator

3

340
309

Production Coordinator, Senior

3

340
310

Prepress
Manager

3

340
311

Production Designer

3

340
312

Production Designer, Senior

3

340
313

Production Director

3

340
314

Vice President of Production

3




Job Code


Page

Editorial

340
400

Executive Editor/Editorial Director

3

340
401

Editor
-
in
-
Chief


3

340
402

Senior

Editor


4

340
403

Online Editor


4

340
404

Associate Editor


4

340
405

Assistant Editor


4

340
406

Editorial Assistant

4

340
407

Editor



4

340
408

Acquisition
s

Editor

4

340
409

Publisher


4

M
arketing

340
500

Audience Development Director

4

340
501

Audience
Development Manager

4

340
502

Circulation Business Manager

5

340
503

Circulation Manager

5

340
504

Director of Public Relations

5

340
505

E
-
Mail Marketing Assistant

5

340
506

E
-
Mail Marketing Manager

5

340
507

Creative Director


5

340
508

Events Coordinator

5

340
509

Events Planner


5

340
510

Events Manager


5

340
511

Events/PR Marketing Manager

5

340
512

Vice President of Events

6


340
513

Marketing Assistant

6

340
514

Marketing Coordinator

6

340
515

Online Coordinator

6

340
516

Marketing Manager

6

340
517

Marketing Manager, Senior

6

340
518

Vice President Consumer Marketing

6

340
519

Product Manager (Non
-
supervisory)

6

340
520

Product Manager (Supervisory)

7

340
521

Product Group Manager (Supervisory)

7

340
522

Online Marketing Manager

7

340
523

E
-
Commerce Produc
t Manager

7

340
524

Web Manager


7

340
525

Web Analytics Specialist

7





Publishing Industry Compensation Survey

2010

DIRECTIONS AND DEFINITIONS


Please familiarize yourself with all instructions before filling out the questionnaire.

No organization’s structure or job
descriptions will match exactly the jobs outlined in this survey. It is critical that
participating organizations match their jobs as closely as possible. Our objective is to provide survey results that
accurately reflect competitive pay levels for jobs i
nvolving work of a similar nature and performed at a similar skill
level.




Use data closest to, but not later than
September 11,
2010
.

If rates will change within next 30 days, please report
new

rates.



Submitting Survey Data

Please see the options on the Options page.



Report employees
located in
Colorado only.



Photocopy questionnaire(s)

Please photocopy your completed questionnaire(s) for
your records.



Review job descriptions.

Do not merely match

job titles. It is the content of the job
that determines a good match.



Note jobs with several levels.

Please read all descriptions before determining a match.



R
eport only Employees who spend 7
0% or more of
their time in the described function.



Do not
report the same employee in more than one
job.



Do not try to force match every employee.

It is not necessary that you report all your employees,
nor is it necessary that you report for every job in the
survey.



Report FULL
-
TIME Regular Employees.

Employees
working at least 35 hours per week

or are
fully equivalent
.



Job title and code

Please provide your organization’s job title and MSEC
job code in the space provided by each job. This helps
us in working with job matches and assists you in
completing future
surveys.



Report actual rates

Report the number of employees receiving each actual
rate.



Do not report averages
.



Annual
$
Bonus/Incentive

If the incumbent is eligible for additional compensation
(bonuses / incentives) as a percentage of base salary
or lum
p
-
sum payment, provide the annual cash
incentive for the

LAST fiscal / calendar year
.



Report established rate range

Formally established limits of pay for a given job.
Exclude step progressions (wage increases granted at
fixed intervals based solely on len
gth of service).
Not all
organizations have rate ranges.


Minimum

-

The lowest rate that can be paid to an entry
-
level employee who is qualified to perform the minimum
requirements of the job.

Maximum

-

The highest rate an employee can obtain in
the job.


Note: Please do not report the lowest actual rate of pay
and the highest actual rate of pay for the rate range. We
are surveying
formally established

ranges only.



Exclude:

-

rates for unique situations, such as demotion or
accommodation; where an incumbe
nt is paid more/less
than you would normally pay for the position;

-

part
-
time employees (employees working fewer than 35
per week;

-

shift premiums, overtime premiums, lead differentials,
and

-

temporary and seasonal employees.



Include:


-

Additional
compensation granted in equal amounts to all
employees in a job (e.g., cost
-
of
-
living accumulations).

-

Established rate range even if position is vacant.



Any questions about a job match or filling out this questionnaire should


be directed to the MSEC Surveys Department at (303) 839 5177.

Please ret
urn by
Friday
,
October 1
, 2010
.

Publishing Industry Compensation Survey

2010

GENERAL INFORMATION QUESTIONNAIRE


1.00

Full Organization Name:







Name of Person Completing Questionnaire:







Street Address and Zip Code (if different than on cover):







Phone Number:







FAX Number:







E
-
mai
l








2.0


Total current
Colorado
employment size:

(include Full
-
Time & Part
-
Time Employees)







3
.0

What is the total average
percentage increase
received or

projected to receive during 2010

and 201
1

for the
following categories:


PAY

Include merit, general, longevity, cost
-
of
living, etc.
for the “average” employee

PAY STRUCTURE

Pay Range Adjustment

EMPLOYEE CATEGORY
:

2010

2011

2010

2011

Non
-
Exempt






%






%






%






%

Exempt






%






%






%






%

Comments or explanation:










You have
when submitting your survey data.

3

OPTIONS

1

Rate Sheet



Enter your data on the rate sheet included in the enclosed
questionnaire
. Be sure to make
copies of the rate sheet
before you begin.

2

Survey forms electronically



Go to www.msec.org, select surveys, click on “
Q
uestionnaires” and follow
the directions to download the forms to your computer.

You can also contact
surveys@msec.org

and request
the electronic collection forms be emailed to you.

3

Spreadsheet or Database



If you currently have your salary data in a spreadsheet or database file, we
can accept your data
electronically

without any conversion on your part. Be sure the file

includes the MSEC
job code, your job title, the salary range and individual rates of pay, and how the data is reported (annually,
hourly, etc.). It is not necessary to include any additional information in your file.

4

E
-
Mail


You can e
-
mail your data to u
s, whether it is in a word processing package, spreadsheet or database.
As with the above options, be sure the file includes the MSEC job code and how the data is reported. Please
e
-
mail your data to:
surveys@msec.or
g
.



Publishing Industry Compensation Survey

2010

WE NEED YOUR INPUT!







To keep our compensation surveys up
-
to
-
date, we ask for your input. Please list any positions and/or
changes you would like to see in future surveys. Remember, in order for a
position to publish, we must have at
least three participants reporting data.



Name








Title








Organization








Telephone Number






E
mail Address









Check One:


MSEC Member


Non
-
Member




List of Suggested Positions to Add to Future Survey:









































Publishing Industry Compensation Survey

Page
1

MEDIA

340
100

Contract Administrator

R
esponsible for managing all master contracts with emphasis
on monitoring the company’s content rights including
managing the contract databases and all
associated files.
Content here is used as all inclusive for authors, artists, music,
photographers or any other external contributor to the editorial
and design of products that include manuscript, illustrations,
photos, drawings or other items included i
n our paid or free
content products.

Work Space:

340
101

Video
Editor

Responsible for shooting and editing video for use in our
products as well as taping and editing audio recordings.
Photoshop, Final Cut, videography skills. 3 plus years
experience.

Work Space:

340
102

Media Production Specialist

Responsible for p
re
-
production planning and coordination,
location and talent coordination, prop and equipment
management. Production duties, could include videography
and capture, audio capture, teleprompter

operation, video
monitoring, and lighting. Post
-
Production duties, including
transcoding and/or video capture, archiving and administrative
duties.

Work Space:

340
103

Producer

Manage
s

and operate
s

internal video production. Schedule
s
,
produce
s
, and deli
ver
s

video products. Direct
s

and
coordinate
s

all aspects of video production including pre
-
production planning, on
-
set direction/scripting, and post
-
product meets quality standards.

Work Space:

340
104

Video Studio Manager

Manage
s

and operate
s

internal vid
eo production team/agency.
Schedule
s
, produce
s
, and deliver
s

video products. Direct
s

and
coordinate
s

all aspects of video production including pre
-
production planning, on
-
set direction, and post
-
production.
Control
s

and master
s

all video products prior
to delivery to
ensure quality standards are met. Ensures technical elements
are being executed properly throughout production.
Supervisory level.

Work Space:

S
ALES

340
200

Ad Sal
e
s Manager

Responsible for selling display, classified and web ads for
selected magazine titles and SIP (special interest
publications),events, websites, and other channels associated
with the brands. Services and maintains existing accounts.
Prospects and develops new business for each market area.

Work Space:

340
201

Ad Tra
ffic Coordinator

Manages the status and flow of ads through the production
process such as liaison between advertiser and designer to
create new ads; quality control, order entry, and invoicing.

Work Space:

340
202

Director of Retail Sales

Responsible for

m
anaging overall retail sales efforts and lead
retail sales teams across all product lines.

Work Space:

340
203

Media Sales Director

Under general supervision
. R
esponsible for conducting and
documenting moderate to complex financial analysis projects.

Typically requires a Bachelor’s degree and two to four years
of experience.

Work Space:

340
204

Sales Manager

Responsible for selling display, classified and web ads for
publications, events, websites, and other channels associated
with the brands. Servic
e existing accounts, prospect
s

and
develop
s

new business for each market area.

Work Space:

340
205

Sales Manager, Senior

Responsible for selling display ads in print and online for
selected magazine titles and actively prospects and conduct
sales
presentati
ons to new business.
Collaborate
s

with co
-
workers and Media Sales Director to develop sales initiatives,
g
enerate reports and forecasts.
Assign
s

new leads for the
relevant sales team. Handle
s

trade show account assignments.

Work Space:



Publishing Industry Compensation Survey

Page
2

340
206

Sales Oper
ations Manager

R
esponsible for inventory management by working with
production, warehouse and sales team to maintain inventory
levels.

Responsible for development, documentation, and
implementation of sales support processes. Supports the sales
associates

and key accounts. Oversees retail email marketing
program and website.

Work Space:

340
207

Vice President of Sales

Develops and coordinates sales, marketing and PR plans and
goals for company's multi
-
platform products; oversight of
trade show presence and
company sales events; identify and
manage new sales opportunities. Manage PR specialists'
priorities and ensure consistent brand management. Facilitate
collaboration with sales and marketing to promote up
-
selling
and drive revenue. Responsible for overs
eeing the
management of all product data in order processing and
fulfillment software. Works closely with warehouse manager
and 3rd party distributors to maintain optimum levels of
inventory of all products. Part of the executive team charged
with develo
ping the company's strategic plan and ensuring
successful execution of related tactical initiatives.

Work Space:

ART

/ PRODUCTION

340
300

Art Director

Manages and directs graphics for all parts of a product line.
Is

the

design leader in the
company, and con
sistently moves
graphics forward. Provides design expertise across product
lines as requested. Evaluates the success of graphics teams’
work based on the identified design goals, and re
-
directs work
as need
ed to achieve the needed look.
Manage
s

team of
des
igners and freelance providers through all phases of the
design process.
Supervisory, may also be called Senior Art
Director.

Work Space:

340
301

Web Art Director

R
esponsible for developing and guiding the high
-
level
corporate or busine
ss
-
unit web design direction. P
rovid
es

creative direction and the ability to right
-
size a project to meet
business goals. Manages team of Web D
esigners to meet
deadlines and
provide
s

coaching, support, guidance a
nd
evaluations. Proven ability t
o use Photos
hop, Dreamweaver,
Flash, Fireworks, HTML, javascript and CSS. Good working
knowledge of Quark, Illustrator and InDesign.

Work Space:

340
302

As
sociate

Art Director

Maintain
s

the visual design and brand of the company,
designing print, digital media product
s, advertorial pages and
event
-
related grap
hics. May direct freelancer.
Non
-
supervisory.


Work Space:

340
303

Designer

Assists in the creation and execution of graphics for books,
posters, curriculum pieces, packaging and related product
-
related design.
Works with an Art Director to understand
overall design vision, direction of product.
Assists

Art
Director

in developing
design concepts that address design
needs/goals.
C
ommunicate design vision to others involved in
the project: photography team, product
ion artists, in
-
house art
team or freelance designers.
Works with
Art Directors’ input
on design produced and re
-
works design as needed to reach
needed look. Contracts with outside freelancers only under
direction of an Art Director or supervisor. (non
-
exe
mpt)

Work Space:

340
304

Web Designer

R
esponsible for assembly and organization of all project
assets, assisting in establishing timelines to meet goals,
communicating and coordinating with Art Directors, media
teams, print artists, and freelance vendors as

r
equired to
complete a project.
Must be very aware of emerging
technologies and able to illustrate how the introduction of new
capabilities can enhance the b
usiness effort. Proven ability
to
use Photoshop, Dreamweaver, Flash, Fireworks, HTML,
javascript a
nd CSS. Good working knowledge of Quark,
Illustrator and InDesign.

Work Space:

340
305

Photographer

Responsible for photographing people and objects to create
the rig
ht atmosphere for the product.
Skills may include
proficiency in Photoshop and Indesign, l
ighting techniques,
and

special photographic effects.
May also make drawings,
diagrams, charts, etc. that help make a product or pattern more
attractive or easier to understand
.

Work Space:

340
306

Production Artist

Produces the design as directed by an Art

Director, Sr.
Designer or Designer. Flows type, scans images, places
graphics, etc., according to specifications of an Art Director.
Uses clearly outlined procedures and specifications to achieve
design as indicated. Checks in with Art Director to make su
re
design is on track with product goals. Does not contract with
outside freelancer, but may communicate with a freelancer
while a project is in production. May occasionally take on
some design responsibilities, but generally with tight
supervision of fina
l outcome. May have special duties
(imprints, archiving) in addition to those described here.



Publishing Industry Compensation Survey

Page
3

340
307

Production Assistant

Assists in the coordination of editorial and art activities, and
prepares layouts.

Work Space:


340
308

Production Coordinator

Produces and coordinates editorial and art activities and
prepares layouts. Makes editorial corrections; coordinates
transmissions to and from printing vendors. 1
-
4 years of
experience
.

Work Space:

340
309

Production Coordinator, Senior

Produces and coor
dinates editorial and art activities and
prepares layouts. Makes editorial corrections; coordinates
transmissions to and from printing vendors. Position may also
include some art design work and/or special projects. 6+ years
of experience

Work Space:

34
0
310

Prepress Manager

Coordi
nates design and production of
products and marketing.
Responsibilities include lead
ing a team of production artist
s,
scheduling and a thorough understanding of the design and
print processes, coordi
nates

scheduling with supply
chain to
ensure critical schedules are m
et.

Work Space:

340
311

Production Designer

Prepares book files and book marketing materials for printing.
Prepares final cover images for transmission cover images and
in
-
house images in sync. Reviews blueline proo
fs from a
production standpoint and makes all approved proof changes,
including text changes, image manipulation, and color
correction. Provides new PDFs and color lasers of corrected
pages. Works with designers throughout production and
creates charts an
d schematics as needed, works with templated
designs, makes and places final scans of hand
-
drawn
illustrations as needed.

Work Space:

340
312

Production Designer, Senior

Manages creation of graphics for specific products.
Researches design needs and goals
for product with editor,
Marketing and outside authors.
With input from an Art
Director where needed, develops design concepts that address
design needs/goals. Communicates and directs execution of
design vision to others involved in the project: photograp
hy
team, production artists, in
-
house art team or freelance
designers. With Art Directors’ input, evaluates the success of
what these teams produce in achieving the design goals, and
re
-
directs work as needed to achieve the design needed.
Independently con
tracts with outside freelancers.

Work Space:

340
313

Production Director

Responsible for managing the process (bids, scheduling,
production and delivery) of producing publications, from
concept through production, including photography,
separations, 4
-
colo
r press work and digital production.

Work Space:

340
314

Vice President of Production

Provides leadership and strategic direction for the production
team both in
-
house and outsourced. Coordinates editorial and
art activities for the production team.

Also oversees video
production team. Part of the executive team charged with
developing the company's strategic plan and ensuring
successful execution of related tactical initiatives.

Work Space:

EDITORIAL

340
400

Executive Editor/Editorial Director

The

Editorial Director is responsible for managing and leading
all aspects of the companies content and product development
from concept to creation and beyond, including P&L
responsibility and team development for an entire market.
Provides the strategic an
d creative vision for products across
all channels, meets or exceeds revenue and profit projections,
maintains our brand equity in the market, maintains strong
relationships, and offers key opportunities for growth while
meeting financial margins. Leads a

team of both designers
and editors.

340
401

Editor
-
in
-
Chief

P
rimary responsibility for editorial direction, content (art &
text), cover, staff & budget of product
.

Work Space:



Publishing Industry Compensation Survey

Page
4

340
402

Senior Editor

With a number of

years of successful experience, a senior

editor provides editorial leadership to the development of new
product lines or oversees revisions of existing lines. A senior
editor provides QC input for other editors and associate or
assistant editors. This role often includes managing the
workflow an
d making assignments to others on the editorial
team. It may also involve supervision of others on the editorial
team and most likely includes participation in creating
development budgets and responsibility for managing those
budgets. This role usually as
sumes full responsibility for
specific age levels or major components of their product line.
Writes and edits content as assigned. May also be called
Managing editor

Work Space:

340
403

Online Editor

R
esponsible for the strategic development and implement
ation
of managing content, community development and organic
marketing of the assigned web site(s) with the goal of
attracting, converting and retaining online readership as
measured by key online metrics. May write.

Work Space:

340
404

Associate Editor

R
e
sponsible for an age level or major components of a product
line. Primary tasks include research, making assignments and
working with outside writers, editing, rewriting or writing
manuscripts, and working with the page layout design team.
This role may al
so include copy editing and/or proofreading
for specific products or components depending on schedules,
budget and size of the editorial team. Work still requires
significant QC input. May write.

Work Space:

340
405

Assistant Editor

En
try
-
level
position
p
rovides “assistance” to editors or
associate editors. May research, assign, edit, rewrite, copyedit
or proofread various products as assigned, but is not fully
responsible for an age level or a major component in
development. This role may be responsible f
or products or age
levels that are in maintenance/reprint mode. All work requires
significant QC input and approval.

Work Space:

340
406

Editorial Assistant

Provides direct support to the Managing Editor in the
following areas: submissions, planning,
scheduling, tracking,
and contracts. Also, makes creative contributions to editorial
content when possible.

Work Space:

340
407

Editor

R
esponsible for major components and requires minimal QC
input. An editor may QC the work of other editors, associate
and
/or assistant editors, and determines responses to queries
and suggested changes from copyeditors and proofreaders.
Primary tasks include research, making assignments and
working with outside writers, editing, rewriting or writing
manuscripts, and approvin
g placement of graphics and other
page layout issues.

Work Space:

340
408

Acquisitions Editor

Acquire
s

and contract
s

new titles.
Act
s

as primary liaison
between Company and Co
-
Edition publishers. Develop
s

and
maintain
s

a collaborative relationship with boo
k agents and
authors. Develop
s

and present
s

new book proposals and
develop
s

pro
-
forma P&L’s for all proposed titles.

Work Space:

340
409

Publisher

Assure
s

the assigned division meets and exceeds projections
for the relevant year, continues to acquire marke
t share from
competitors, operates in an effective and efficient manner.
Typically reports to the CEO.

Work Space:

MARKETING

340
500

Audience Development Director

Responsible for o
nline
m
arketing
t
eam development.
Participates in

strategic planning related to audience attraction,
conversion and retention aspects of the Online Network.
Create Audience Development marketing plans to build the
subscriber lists for all daily newsletters. Work with eMedia,
marketing man
a
gers, online
editors, publishers and the online
marketing team to refine the promotion planning process to
manage increasing newsletter publication frequency while
improving the performance analytics to maximize email
-
derived revenue.

Work Space:

340
501

Audience Develo
pment Manager

Responsible for facilitating the accomplishment of Company's
vision and values by maximizing the size of Community web
sites and email lists (registered users) utilizing SEO campaign
development, registration process optimization, TV viewer
c
onversion to registered members, partnerships, contests,
promotion, social media presence and list segmentation
management and develop new and profitable sources.

Work Space:



Publishing Industry Compensation Survey

Page
5

340
502

Circulation Business Manager

Provide
s

analytical support to VP Consumer Marketing and
Circulation Managers through the development, updating and
analysis of Circulation Department reports tracking activity
and associated revenues and expe
nses.


Supports all
Budgeting,

KIP (Key Indicators of P
erformance), Modeling,
Reforecasting, Variance analysis, Trend analysis and
promotion analysis related to subscription and newsstand
management.

Work Space:

340
503

Circulation Manager

Handles all facets of circulation by meeting the Subscription
Margin Bud
get (sub revenue


Sub/fulfillment Expense) for
each assigned title while achieving the target level of
subscribers for each assigned title. This includes development
and execution of the subscription acquisition and retention
plan for assigned titles, de
veloping the print run for each issue,
working with fulfillment vendors, and developing cir
culation
promotional material.
Develop
s
, update
s

and evaluate
s

promotion analysis response, P/L and Budget vs. Actual
results for all circulation programs/sources.

Work Space:

340
504

Director of Public Relations

Develops and implements promotional, publicity and
marketing programs; represents the organization to the
community and other media to publicize its programs and
needs; seeks and develops to enhance the image

of the
organization
.

Work Space:

340
505

E
-
Mail Marketing Assistant

Assembling reports monthly, analyzing past results of email
campaigns. Aiding in the design and development of regular
testing programs to all email lists. Monitoring of SEO
premiums.
Develops and manages the budgets, schedules and
production processes associated with all house banner ad
promotions.

Work Space:

340
506

E
-
Mail Marketing Manager

Works with marketing manager and editor to develop, analyze
and manage the email promotion
process. Ensure email
promotions for company products directed to company opt
-
in
lists maximize short term and longer term revenue.
Designing, executing, evaluate and implementing regular
testing programs to all email lists. Insuring that revenue from
b
oth editorial and promotions are optimized by utilizing best
practices for direct marketing promotion and ‘endorsement’
selling. Developing and managing the budgets, schedules and
production processes associated with all email and house
banner ad promotio
ns.


340
507

Creative Director

R
esponsible for establishing and maintaining the overall
design strategy/image/look/identity of a brand/organization.
May also be called Chief Creative Officer.

Work Space:

340
508

Events Coordinator

Work
s

directly with the Events Manager to manage the
concept, plan and coordinate logistics at events. Act as liaison
f
or exhibitors and instructors.
May develop schedules,
concepts, content, and execution of marketing and
promotional material, develop/write ar
ticles leading up to
event. Conducts and analyzes market

data on competitor’s
events.
Work onsite at events
.

Work Space:

340
509

Events Planner

Design
s
, organize
s

and implement
s

all logistic requirements
for multiple events. Responsible for event facilities
, catering,
accommodations, transportation, signage & supplies, audio
-
visual equipment, p
rinting, security, instructor &
speaker
arrangements and all participant logistics. Monitor budgets,
assist with sales & marketing, and post
-
event reconciliation
.

Work

Space:

340
510

Events Manager

P
rimary responsibility for a group of events. Oversees aspects
of production and ensures coordination of staff/supporting
cast.

Work Space:

340
511

Events/
PR
Marketing Manager

Responsible for the development and execution of bu
siness
unit events and public relations efforts. Develops objectives
and strategies for business unit
-
related events (ex: consumer
and reseller events, summits). Areas of responsibility include:
content and script development, materials
requirements/procur
ement/assembly coordination, internal
staff coordination, and master scheduling. Also develops an
annual public relations plan that supports business unit
marketing goals targeting customers, ambassadors, internal
depts.
/teams, etc; to be accomplished thro
ugh the creation and
distribution of newsletters, press releases, web updates, direct
mail, email, sales team updates, etc.

Work Space:



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6

340
512

Vice President of Events

Responsible for the development and execution of business
unit events and public
relations efforts. Develops objectives
and strategies for business unit
-
related events (ex: consumer
and reseller events, summits). Areas of responsibility include:
content and script development, materials
requirements/procurement/assembly coordination, i
nternal
staff coordination, and master scheduling. Also develops an
annual public relations plan that supports business unit
marketing goals targeting customers, ambassadors, internal
depts.
/teams, etc; to be accomplished through the creation and
distribut
ion of newsletters, press releases, web updates, direct
mail, email, sales team updates, etc.

Work Space:

340
513

Marketing Assistant

An entry
-
level position responsible for assisting marketing
team members with initiatives and day
-
to
-
day tasks.

Major
areas of responsibility: assists with campaigns through
development of a master schedule for all marketing jobs,
starting of job folders, requests item numbers and promo
codes; runs basic reports, gathers and formats data; assists
with coordination
and preparation of special activities and
events (ex: focus groups, summits, conferences, networking
parties).

Work Space:

340
514

Marketing Coordinator

In addition to fulfilling the duties of the Marketing Assistant,
major areas of responsibility include:

coordination of projects,
keeps sales teams informed of marketing campaigns by
updating established communication vehicles; can effectively
communicate/coordinate with outside customer groups and
vendors. Possesses the ability to take ownership of higher
-
level projects than the
Marketing

Ass
istant

and is capable of
pulling higher level reports.

Work Space:

340
515

Online Coordinator

Executes online elements of marketing plans including testing,
tracking, and refining of campaigns; coordinates development
an
d launching of product line web sites and associated e
-
commerce elements, tracks analytics and implements changes
to maximize site and promotional activities; manages third
-
party vendor activity; works to optimize SEO and key word
lists; assists in monitor
ing and maintaining social media
efforts.

Work Space:

340
516

Marketing Manager

Responsible for the general marketing of a product line(s) into
all channels. Develops and implements marketing plans and
budgets; leads in the decision making process regarding

marketing mix, campaign strategy and format, and spending
levels; oversees development of catalogs, printed material, and
ads, responsible for all messaging content within; proposes
campaign promotions and offers; tracks campaign ROI and
marketing plan pe
rformance, makes adjustments to achieve
objectives.

Work Space:

340
517

Marketing Manager, Senior

Responsible for the general marketing of a product line(s) into
all channels. Develops and implements marketing plans and
budgets; leads in the decision making

process regarding
marketing mix, campaign strategy and format, and spending
levels; oversees development of catalogs, printed material, and
ads, responsible for all messaging content within; proposes
campaign promotions and offers; tracks campaign ROI and

marketing plan performance, makes adjustments to achieve
objectives. In addition to the above Marketing Manager
responsibilities, this role includes: Responsibility for
marketing quality and consistency across product lines.
Ensures appropriate distincti
ons between products lines


print, electronic, events, PR, trains new staff on creative and
marketing processes. Recommends process flow
enhancements.

Work Space:

340
518

Vice President Consumer Marketing

Provides leadership and strategic direction to mana
gers of
consumer marketing departments, web marketing, circulation
marketing, and direct
-
to
-
consumer sales. Integrates traditional
direct marketing and new media direct marketing to increase
direct
-
to
-
consumer sales. Works with market groups to
develop p
artnerships to increase direct to consumers sales of
company's products. Part of the executive team charged with
developing the company's strategic plan and ensuring
successful execution of related tactical initiatives.


Work Space:

340
519

Product Manager

(Non
-
supervisory)

Serves as marketing leader for a major product line/multiple
product lines. Develops, implements, and oversees a strategic
plan and budget for marketing the brand into direct, reseller,
and special markets channels; leads forecasting and

pricing
process, assists in inventory management; responsible for
developing and directing market research efforts; works
closely with sales management to integrate sales and
marketing efforts. Is responsible for both top and bottom line
performance. Work
s with editorial staff to develop new
products.

Work Space:



Publishing Industry Compensation Survey

Page
7

340
520

Product Manager (Supervisory)

Serves as marketing leader for a major product line/multiple
product lines.

Serves as supervisor and leader for the
marketing staff associated with those product lines. Develops,
implements, and oversees a strategic plan and budget for
marketing the brand into direct, reseller, and special markets
channels; leads forecasting and
pricing process, assists in
inventory management; responsible for developing and
directing market research efforts; works closely with sales
management to integrate sales and marketing efforts. Is
responsible for both top and bottom line performance. Works

with editorial staff to develop new products.

Work Space:

340
521

Product Group Manager (Supervisory)

Fulfills the role of Product Manager for a specific product
line(s) but also acts as supervisor for another product
manager(s). Does not carry product ma
nagement
responsibility for the product lines of the PMs he/she
supervises; acts as a supervisor to help keep the reporting
structure flat.

Work Space:

340
522

Online Marketing Manager

Responsible for the online/electronic marketing of a product
line(s) in
to all channels. Develops and implements electronic
marketing plans and budgets; leads in the decision making
process regarding marketing mix, campaign strategy, and
spending levels; proposes campaign promotions and offers;
tracks campaign ROI and marketin
g plan performance, makes
adjustments to achieve objectives. Acts as project manager for
developing and implementing electronic initiatives
.

Work Space:

340
523

E
-
Commerce Product Manager

Responsible for creating and driving the overall e
-
commerce
marketin
g plan driving revenue and customer experience.
Track and analyze web analytics, social marketing and ROI on
e
-
commerce programs. Meet budgets.

Work Space:

340
524

Web Manager

Responsible for website marketing deployment and product
merchandising includin
g website maintenance, project
management for online development, contributes to SEO and
performs analytics upgrades. Knowledge of e
-
commerce best
practices, SEO, PPC, Affiliate Marketing, HTML, FTP Tools,
Dreamweaver, Photoshop and Excel
.

Work Space:

340
525

Web Analystics Specialist

Responsible for analyzing web data and search techniques and
turn that information into actions resulting in the best
customer experience. Includes optimizing online experience
through effective search engine marketing strateg
ies,
comprehensive testing practices and insightful
recommendations based on thorough web analytics. Through
understanding of digital marketing and organic /paid search
strategies, user behavior and market trends, marketing and
merchandising techniques.

W
ork Space: