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Nov 6, 2013 (3 years and 10 months ago)

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Indian Institute of Information and Technology, Allahabad

MBA
-
IT 1
st

Semester

Detailed Course on Business Law

Objective:

The course is placed to orient and enrich the students about prevalent legislations in business and
allied areas. This course would
expose the students to the compliance and implementation of
business operations with respect to legal system in Indian & International scenario, its impact
on the resultant measures and remedies available.

It seeks to mix practice
-
directed material
with pu
blic policy concerns. It will approach intellectual property as a regulatory system,
balancing incentives to foster human creativity while at the same time seeking not to unduly
restrict its diffusion.




Self Reading:
Introduction to Law
;

Its

impact,
F
orms of Business
Organisations: Sole

Proprietary, Partnership

and Cooperative

Societies
.


Lecture List

1.

Indian Partnership Act 1932
:
Definition and Nature of
Partnership; Deed of Partnership;
Sharing of Profits; Mutual Agency; Duties of Partners; Rights of
Partners; Dissolution of
Partners.


2.

Indian Contract Act1872
:

Introduction to Indian Contract
act; Definition of Contract;
Proposal and Acceptance; Consideration; Capacity of Parties; Free Consent; Legality of
Object
.


3.

Negotiable Instrument Act 1881
:
Definition of Negotiable I
nstrument; Promissory note ; Bill
of exchange ; Check ; Tr
ansfer of Negotiable I
nstrument; Kinds of Crossings
.



4.

Company Act 1956
:

Nature of Company and R
egistration; Corporate
P
ersonality and
advantages

of incorporation;

Registra
tion and

incorporation; Memorandum of Association;
Articles of A
ssociations;
Kinds of Share C
apit
al; M
eetings ;
Dividends; W
inding up

of
Companies.


5.

Sale of Goods Act 1930:

The contract of sale,
E
ssentials of sale;

S
ale and
A
greement to sale
;
F
ixing of pri
ce;
C
ondition and
warranties

;
S
tatements of
C
aveat
Emptor; Passing of property
; R
ights of seller and buyer


6.

IT Act 2000:

History of the Act; Definitions of various Terminologies;
Digital Signature;
Electronic Governance;
Attribution; Acknowledgement and
Despatch of Electronic Records;
Offences; Miscellaneous.


7.

Consumer Protection Act 1986
:

Interpretation and Application; Consumer Rights and
Warranties; Unfair Practices; Rights and Obligations.


8.

Intellectual Property Law
:
Origin of Intellectual Property Ri
ght;
Trade Secrets
;
Trademark
;
Rights of Publicity & Moral Rights
;
Copyright
;
Patent
;
International Protection and the Future
of Intellectual Property Law
.


Reference:

Bayer Acts

Indian Partnership Act 1936, Indian Contract Act1872, Negotiable Instrument Act 1969,
Company Act 1860, Sales of Goods Act, IT Act 2000

Mercantile Law


Avatar Singh

Business Law


Bhalla

Constitution of India

Government Publication


Intellectual Property Law:
Lionel Bently and Brad Sherman













Course: Cross Cultural International Management

M.B.A
-
I.T IIIrd Semester

Course Code
-
CIM
-
320M

Credit hrs: 2

No. of Lectures 30


Objective:

To provide an insight into the environment of international business operations and
strategies of MNCs. The course tries to develop an understanding about the risk of operating
in different environments; the impact of cultural, political and economic envi
ronments. The
issues such as strategic, financial and managerial perspectives of international organizations,
the challenges faced by managers in decision making and organizational structure,
management styles also have been explored.


Self Reading:
Intern
ational Business Strategies; Modes of Entry in International Markets



Unit I
: International Management; concept, framework and importance. Modes of international
business, external influences. Internationalization process. Impact of cultural and economic
environments. Government influence on trade, Economic integration.


Unit II:
Planning, Organizing and Controlling International operations: Cross cultural
communication, consequences of Culture
-

networking and organizational learning;
International Negotia
tion, Motivation across cultures. Decision
-
making. Barriers to
communication.


Unit III:
Knowledge management
-

the concept of corporate knowledge histories. Managing
identity as cross
-
cultural knowledge transfer. A modified culture concept. Interactive
tr
anslation. Transfer and translation. Remapping the domain of cross
-
culture management.


Unit IV
: International Business Strategies: Entry mode strategies: Foreign direct investment,
foreign exchange rate. Political risk assessment techniques. Internation
al strategic alliances:
Joint venture, subsidiary, licensing, mergers and acquisitions.



Unit V
: Different management styles in U.S.A, U.K, France, Japan and China.

Leadership styles in U.S.A, U.K, France, Japan, China and India. Cases on managing Cultura
l
Diversity in organizations; MNCs, TNCs and global companies.


Suggested Readings
:

International Management:
Hodgetts and Luthans.

International Business:
Daniels and Radebaugh.

International Business:
Hill

Management, a global perspective:
Koontz
.

Inte
rnational Management:
Burton and Thakur

International Business:
Rugman and Hodgetts
























Indian Institute of Information Technology, Allahabad

MARKETING OF SERVICES


M.B.A
-
I.T 3
rd

Semester (Elective)

Code: MS

320MB


No. Of Total lectures: 30


Credit Hours: 2


Course Objectives

The purpose of this course is to introduce, discuss, and a
nalyze several topics Important
to
service organizations. Upon successful completion of
this class, course participants
will
have a working knowledge of the following.

1.

To understand the unique challenges involved in marketing and managing services;

2.To identify differences between marketing in service versus manufacturing organizations
and to understand how "service" can be
a competitive advantage;

3.

To identify and analyze the various components of the "services marketing mix" (the 7
P's);

4.

To appreciate the role of employees and customers in service delivery, customer
satisfaction, and service recovery;

5.

To refine
workplace skills through active learning activities and other classroom
exercises; and

6.

To become better services consumers.

Self Reading:
Basics of Service Sector; Kinds of Service Sector; IT industry as Service Sector


1.

Introduction to Services:
Role o
f services, Nature of service sector, Services versus
customer service, Service based economy; service and technology. The service encounter,
Customer Involvement in Service Processes. The different service verticals
.



2.

Consumer Behavior in Services:
Customer Behavior in Service Settings. Customer
expectations of services, model of customer service expectation. Positioning services in
competitive markets, Targeting Customers, Managing Relationships, and Building Loyalty.
CRM in services, Complaint Handling and Service Recovery.

3.

Elements of Services
/E
-
Services
: Creating the Service Product and Adding Value. Pricing
Strategies for Services. Customer Education and Service Promotion. Distributing Services.
Aligning
Strategy, service design, and standards.



4.

Planning
and

Managing Service
-
Delivery:
Creating Delivery Systems in Place, Cyberspace,
and Time. Enhancing Value by Improving Quality
and Productivity, Balancing Demand and
Capacity. Managing Customer Waiting Lines and Reservations.



5.

Managerial Issues:
Managing People in Service Organizations. Organizing for Service
Leadership. International and Global Strategi
es

in Service
Management
.
Technology and
Service Strategy. Physical evidence and the
services space
. Delivering service through
intermediaries and electronic channels. Managing demand, and capacity.



6.

IT industry as Service Sector:

IT Consultancy and its implicatio
ns. Current trends and
Practices.




Reference:

Market Leadership Strategies for Service Companies:

Creating Growth, Profits, and Customer Loyalty

By

Craig Terrill and Arthur Middlebrooks

Services Marketing
,

4th Edition

By
Valarie

Zeithaml

&
Mary Jo

Bitner.


Services Marketing
, 5/E Christopher Lovelock,

Service Management: operations, strategy, information technology:


By James Fitzsimmons and
Mona Fitzsimmons











Indian Institute of In
formation Technology, Allahabad

M.B.A
-
I.T II

Semester

Course: Marketing Management

Credit Hrs: 2 Lectures: 30

Course Objectives:



To

assimilate and implement the

fundamental principles of Marketing M
anagement

and to
uncover the needs of the Consumers



To insure
full conceptual transparency

by providing clear definitions that can be applied to
real business situations



To stress the
dynamics of marketing

in a highly competitive
electronic
environment, by
developing the
analytical capacity,

and the intellectual skills to elaborate and express

meaningful and efficient
marketing strategies



To present marketing management as a
business process

and train
students
to respect the
rigor of the approach,

by presenting marketing as a complex
strategic art,

instead of an
exact science



Fina
lly, to reposi
tion the M
arketing approach into the
actual context,

underlying and
discussing in particular about the
latest trends

Self Reading:
Fundamentals of Exchange; Evolution
of Trade; Consumer Market

Detailed Structure:


UNIT I




Marketing Concepts and P
rocess.



Evolution of Marketing/E
-
Marketing



Opportunity Analysis & Environmental scanning.



Developing & Enacting Strategic Mar
keting P
lans.



Social Responsibility and Ethics in Marketing


UNIT II



Marketing Research.



Managing M
arketing Information (MIS).



Consumer
Behavior
.



Segmenting, T
arget
ing and
P
ositioning.


Assignments for 6 Months:

1.

Understanding the Market and
Consumer Behavior in groups by
visiting different Markets

2.

Master project on one

Product/Company and study in
depth the entire 4 P’s of the same.

3.

Making a saleable Product out of
Waste and sell it.

4.

Case Studies






UNIT III



Marketing Mix D
ecisions.



Product/Services, Packaging and B
randing decisions.



Managing and Developing P
roducts; P
roduct
L
ife
C
ycle
.



Value
chain mana
gement; Distribution channels; Retailing & W
holesaling.



UNIT IV



Pricing Approaches and S
trategies.



Marketing Communication M
ix.



Advertising and
S
ales promotion
program.



UNIT V



Marketing in the Digital Age.



E
-
Marketing; Tools and Practices



Basics of E Tailing


Reference:



Marketing management; Kotler, Philip



Principles of marketing; Kotler, Philip; Armstrong, Gary



Marketing: concepts and cases; Etzel,
Michael J.; Walker, Bruce J.



E
-
Marketing; McDonald, Malcolm; Wilson, Hugh



Basic marketing: a global
-
managerial approach; Perreault, William D.



Internet marketing; Dave Chaffey



Marketing made simple; Geoff Lancaster, Paul Reynolds











Indian Institute

of Information and Technology, Allahabad

M.B.A
-
I.T II Semester

Course: Operations and Supply Chain Management



Total Credit Hours: 2 No. of lectures: 30


Course objectives
-


The focus of this course is to acquaint the students with the

changing dimensions of business
operations. It introduces the framework of global operations and complexities of the issues
related to supply chain management in the dynamic and competitive environment. It also
addresses the global risk and use of informa
tion technology in integrating the business
operations, developing relationships with suppliers, building trust across supply chain and
managing networks by taking strategic decisions.


Self Reading:
Basics of Manufacturing and Operations

Management; Diffe
rence between
Manufacturing and Operations Management.


Detailed Course Structure:


Unit I:


Introduction to
Operations M
anagement.

Strategies for competitive advantage: strategic
framework for global operations. Plant layout. Forecasting techniques,
location strategy,
Process capacity and analysis.

Unit II:

Supply Chain Management
; Definition, & importance. P
rocess M
odel of SCM. Improving
supply chain perform
ance, Reengineering supply chain logistics; Supply chain drivers and
obstacles. Managing information flows in Supply chains (
ERP, CRM, Data Warehouses,
DSS)
, E
-
SCM and Practices.



Unit III:

Global operations and Supply chain planning.

Managing Supply and Demand. Managing
inventories. Supplier Network Development, Physical Distribution Network in Global
operations approach. Sourcing, Transporting, and pricing products. Th
ird party
/Fourth Party

logistics providers.




Unit IV:


Coordination in Supply Chain:

Bullwhip effect, Demand volatility. Building trust and
collabora
tion in Supply chains. Customer/ Supplier integration in new product development.
Creating information visibility. Information distortion. Developing Sustainable supply chains.



Unit V:


Global operations and supply chain management:

Global logistics
-

from domestic to global
supply chains. Risk management in global operations, Measuring performance, and evaluation
of global operations and supply chain. Strategic cost managemen
t in global supply chain.


Suggested Readings:





Operations Management


Jay Heizer and Barry Render.



Operations Management


Krajewski and Ritzman.



Operations Management
-

Stevenson



Operations & Supply Chain Management
-

Bozharth & Handfield



Operations Management
-

Mahadevan



Productions and Operations Management


Adam & Ebert.



Modern Productions & Operations Management


Buffa & Sarain.



Supply Chain Management


Chopra and Meindl.



Logistics/Supply Chain Management
-

Ballou



Supply Chains: A ma
nager’s guide


Taylor.



Logistics & SCM
-

Christopher.



Global operations and logistics
-

Dornier, Fender, Ernst and Kouvelis.










Indian Institute of Information Technology, Allahabad

MBA
-
IT Second Semester

Operations Elective

Procurement M
anagement and

E
-
logistics


Course Code: PML 220MB Credit hrs: 30

Objective:

The course is designed to develop insight into key issues and complexities involved
in the process of procurement management, study
ing the intricacies involved in developing
strategic approach towards building sustaining relationships. Procurement and the
management of the entire supply chain have emerged from being sets of functional skills to
being recognized as a driving corporate

business philosophy
-

a profit creation centre, rather
than simply a cost saving function. The course provides students with insight about principles
and practices affecting decision making in the area of purchasing. It incorporates IT and its
usage in r
elated applications, models of logistics as a function.


Self Reading:
Porters Value Chain
; Meani
ng and Definition of Supply Chain


Detailed Course Outline:



Introduction to Procurement.

Procurement to e
-
procurement; present scenario, future of e
-
procurement. Competition leading to growing relevance of procurement management.
Purchasing process, purchasing integration, benefits of global procurement.




Procurement as a source of profitability for organizations.

Strategy and strategic
procurement. Purchasing structure and design. Best practice approaches to Procurement;
strategic implications of procurement. Strate
gic cost considerations in procurement
management.



Sourcing:

Strategy and Management of suppliers. Building sustaining buyer
-
relationships
across the supply chain. Models of supplier relationships. Managing product quality.
Developing supplier base, quality and cost imperatives. Buying situations. Negotiation.
Ven
dor management.



Purchasing procedures
. E Commerce, E business and E procurement. Managing information
flows within the logistics process.



Logistics

Management:

Operations Integration,

lean logistics, warehouse strategies and
devices, WIP, logistics information systems, network design, transportation. Logistical
performance cycles. Global logistics. Third party logistics and hybrid electronic pull systems.
VMI and Kanban systems, Transp
ortation management, material handling.

Network planning process, Logistical planning and design, logistical organizational
development. Logistical measurement.

Levels of measurement and reporting.



Reference:

1.

Purchasing
and

Supply chain management: Monczka, Trent & Handfield.

2.

Logistical Management: Bowesox and Closs

3.

Business Logistics/Supply Chain Management: Ballou

4.

Purchasing & Supply Chain Management: Kenneth Lysons & Brian Farrington

5.

Purchasing Principles & Management: Bailey and Farmer
























Indian Institute of Information and Technology,
Allahabad

Course: Advertising and Brand Management

Course Code
-

ABM 220M

M.B.A
-
IT II SEMESTER (Elective)


Objective:

This course is designed to introduce students to the field of Advertising and Brand
Management. The emphasis in this course will be on the role of advertising and brand
promotion in the Marketing communication program of an organization. Students will be a
lso
exposed to various facets of the role
and implications of

Information Technology and its
impact on
advertising.



Self Reading:
Four P’s of Marketing; Integrated Marketing Communication: Direct Marketing,
Sales Promotion, Internet Marketing, Public Relations, Personal Selling,
and Publicity.


Basic knowledge required after 1
st

semester:

HTML, Java/C++/Flash/Photoshop/Image Ready
/JS
P


Detailed Syllabus:

Unit I:
Introduction to A
dvertising

Advertising defined: Its role, functions, benefits and types

Advertising and M
arketing process

Advertising in the E
-
World

Advertising and society
-
Ethics, regulations and social
responsibility


Unit II: Advertising Background, planning and strategy

Understanding Consumer
behavior for A
dvertising

Segmentation and positioning

Account Planning and research

Advertising
response process

Advertising Planning and strategy

Client and Advertising agency
-
role and function, Selection criteria



Designing Advertisements for specific products
assigned:



Print Ad



Web Banner



Moving Ads



Hoarding



Popup



Enactment/Role Play







Unit III: Advertising Media and creativity

Media planning and strategy

Media Evaluation

Support media and internet

Creative strategy
-

planning, development, execution and evaluation

Planning Advertising campaigns


Unit IV: Concept of
B
randing

The product a
nd a brand

Advertising products through brand prism.

Corporate brand. Brand and building business.

Launching a brand.

The challenge of growth in mature market.

Brand architecture.



Growth through brand extensions.

Multi
-
brand portfolios.

Aging, decline and revitalization.

Managing global brands.


Unit IV: Practical Exercises



Recommended Text:


Advertising &

Promotion Management

Belch & Belch

Integrated Advertising Promotion & Marketing Communication

Clow.

Advertising Principles and Practice.


Wells, Burnett, Moriarty

Strategic Brand Management

Keller

The new strategic Brand management

Kapfner

The Brand Mindset

Knapp