The brand is never the face
of the company.
The brand is the spine.
The Brand: Who is SiteLock?
website security firm
software and services
keep online businesses safe
We scan your site daily to
current problems and send you an
when we identify them.
We provide expert technical services to
risks to your online business.
, an enterprise
grade web application firewall
(WAF) that adds a protective layer around your website, to
attacks before they happen.
the speed of your website with our
technology and globally
distributed content delivery network (CDN).
We get your website PCI
Find. Fix. Prevent. Comply.
The Brand: Objectives
Ensure that our brand components are understood internally through
our mission and vision and externally through our messaging, website
and marketing communications
To ensure messaging is consistent with our business objectives and
represents our personality and tone of voice
To ensure that our brand upholds industry leading technology and an
exceptional customer experience
To increase the awareness and credibility of the SiteLock trust shield
To build brand credibility, influence the market and motivate customers
to purchase from us and related market leaders to partner with us
To be perceived as a leader not a follower
To provide the
products and solutions
essential to small business
website owners, our
and all of their visitors.
The Brand: Mission
The Brand: Vision
Demonstrate unparalleled understanding of, and service to, our customers
class technology products that are intuitive and constantly
value security services for small businesses and website
Gain universal recognition of the
badge as a sign of trust and
Build strategic partnerships to efficiently reach and service small businesses
Deliver on the commitment to produce products and provide solutions that
are affordable for small business
The Brand: Message Map
Had problem on website
Sought out website security solution
My website is blacklisted and is down
My website has been hacked
My customers can
t get to my
t want to put my customers
data at risk
I know I need website security because I
conduct financial transaction on my business
I was referred to SiteLock for website security
What website security program?
t my hosting company take care
of my website security?
How will I know if my site is affected?
Lead with Expert Services
SiteLock has an expert team of
that diagnose the
problem with your website, fix it and
get you back in business quickly.
ve experienced the
crippling effect of having your site
s not a chance you want to
take again. SiteLock can help prevent
that from happening.
SiteLock reduces your business
downtime and loss of revenue. We
protect your reputation and let visitors
know your website is safe.
Lead with software; ongoing education
Did you know that your website has an X%
probability of being hacked if you meet these
The best medicine is prevention. Don
for your website (your business) to be taken
down. SiteLock works proactively to protect
your online business, keeping it safe for
visitors and reducing your risk for data or
revenue loss. In fact, we help you maximize
your online revenue and increase online sales
Lead with education; follow with software
upgrades; availability of services
What do you know about your website
security? You might take it for granted,
much like your insurance policy
t think about it until there is a
SiteLock provides the same type of
for your online business. We
protect your assets, like customer data,
revenue stream and business reputation.
And you don
t even need your own IT
SiteLock delivers ongoing website
security scanning of your site once
re back online. It
s like having a
ray of your site to point out
any weaknesses and alert you to the
ll even fix them for you.
SiteLock provides a website security system
that detects, corrects, and helps prevent future
problems from affecting your business
SiteLock looks out for your online
business. We are continuously scanning
your website and looking for potential
risks, threats, and areas where you may
have been compromised.
Even though your website environment
and infrastructure are secured by your
hosting provider, your website and
applications you run on it still need to be
protected. And SiteLock can help.
The Brand: Tone of Voice
: SiteLock messaging and copy should never be apologetic or
submissive. In order to be perceived as a market leader, we need to sound
like the experts that we are in all matters related to website security.
: SiteLock should sound empathetic, yet knowledgeable, about
how to protect our customers
reputations and businesses online. Using
We have seen significant increase in conversions…
It has been shown that…
: SiteLock needs to communicate in a way that makes people want
to do business with us. People work with and respect people. Everyone in
the company is a brand ambassador and should maintain a positive and
helpful approach when dealing with customers and partners alike.
: SiteLock has the technical expertise, the credibility and
the experience to lead the website security market. We need to demonstrate
that, however, through easy to use tools, interactive user experiences, and
reports/results that make sense to business users.
The Brand: Logo
The logo should maintain its aspect ratio and not be distorted in height or width.
Acceptable uses of the logo include:
Black/Red/Grey against white background
Black/Red/Grey against transparent background
All white to be used only against black background
All black/Greyscale to be used when printing B/W
Need a hi
res white on black version.
The Brand: Color palette
The Brand: Font
: Arial (used on website)
Arial Narrow may be substituted in certain situations
Other documents for print
Standard email signature example (need to add confidentiality
disclosure notice to email footer)
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