Cartlella_Analyst_Roadshow_090402x - Basex

abashedwhimsicalSoftware and s/w Development

Nov 2, 2013 (3 years and 8 months ago)

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TM

Introducing Cartella


Bridging the Gap Between Web Content Management

and Social Software for the Mid
-
Market


Jim Edmunds, President & CEO

jim.edmunds@ingeniux.com


Nathan Eggen, Director of Technology

nathan.eggen@ingeniux.com




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About Ingeniux

Ingeniux’s Web and social content management software provides a unified
platform to manage web content, social publishing, collaborative communities,
and rich media.


Fast
Facts


Founded in 1999 by former members of the
MSNBC platform team


Ingeniux CMS powers over 700 sites worldwide


Strong vertical markets in EDU, trade
associations, financial services


7 consecutive years of profitability


40 percent year over year revenue growth for
three years


2009 Q1 best in company history


Launching Cartella April 27, 2009



TM

Ingeniux Enterprise 2.0 Content Management Platform

Make the web easy to update and
manage while enforcing
compliance and meeting key
standards



Focus on content not technology


Unified platform to build online
collaboration spaces and web
communities quickly and easily




Web Content Management System



Native XML Content Repository with


Output to HTML, ASPX, JSP, PHP, RSS, etc.



Leading Mid
-
Market Web CMS Solution



Released 1999; Currently Version 6




Social Content Management



Blogs, Documents, Wiki, Video, Image Galleries…



Social Content Services


RSS, Tagging,


Notifications



.NET Framework



Social Intelligence






Software
-
As
-
A
-
Service



Unique Virtual Machine (VM) Offering



Available for Cartella and CMS


Ingenuix CMS


Ingenuix Cartella




Ingenuix OnDemand


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Introducing Cartella

The Unified Social Content Management Platform


Cartella is the first solution designed to
manage

social content in front and
behind the firewall.


Includes Wikis, blogs, documents, rich media, social services (comments,
ratings, feeds) and web sites


Analytics provides social business intelligence for insight into
performance, usage and ROI


Enforces IT best practices for managing and controlling social content,
addressing both organizational and individual business processes


Federated identity, asset and file management


Granular permissioning and access control



TM

Cartella Bridges The Gap


Focus on the content… a social software
application designed by a content
management company


Enterprise features for managing the social
content lifecycle


Works in front of and behind the firewall to
integrate with formal content practices


Transforms inherent value in user
-
generated social content

Cartella addresses the entire “iceberg” of

institutional and community content, unifying
content, people and process




Organizations invest… in public content


The vast majority of content has inherent
value

The Enterprise Content Iceberg

TM

Social Content Management




Cartella Bridges the Gap


Product Gap
: Social Software lacks enterprise features and
does not address compliance and workflow processes

Web Content Management solutions are not architected to
manage social content


Business Process Gap
: web content is rapidly expanding
beyond the firewall in the form of customer, employee and
user
-
generated content


Value Gap
: Web content has explicit value and social content
has inherent value.


Price Gap
: Mid
-
market needs a feature
-
price balance currently
not available in enterprise products or point solutions.

TM

Cartella Solutions


Cartella Platform

Cartella Enterprise
:

Improved collaboration and

communication for enterprise

business information

Cartella Connect
:

External collaboration with
customers and business partners

Cartella Community
:

Customer
--
facing collaboration
and social technologies to build
brand loyalty

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Technology Platform


Highlights



ASP.NET 3.5 leapfrogs competition



Choice of RDBMS supports platform choices


Integrates with Windows SharePoint Services




Standards
-
based REST web services



Themes: Easy skinning with CSS and XHTML


using ASP.NET Master Pages


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Cartella Demo

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Cartella Advantages


Why Cartella Wins





Ingeniux customer base and vertical solution expertise will accelerate
initial sales and distribution


Fills critical gap for organizations using SharePoint and standardized
on .NET but seeking faster time to value


Leverage ecosystem of 4+ million .NET developers. Can leverage
existing web content management systems integrators and digital
agency channels partnerships


Pricing and position focused on un
-
tapped mid
-
market customers
looking for affordable, flexible, and fast
-
time to value social software
solutions

TM

Product Roadmap








Q
-
3 2009

Q
-
1 2010


Email Integration


SharePoint
WebParts

support


Web Preview Documents & Assets


Compliance Tools


WYSIWYG Design Layout


Per Folio Design Control


Discussion Forums


Enterprise Taxonomy


Additional Search Integrations


External Social Media Integration

TM

Summary


Social software is evolving into the next generation of web content
management. Ingeniux understands content management


First web CMS vendor to develop a unified social content management
platform


Ingeniux Cartella provides blogs, wikis, video, document management and
other tools in one unified solution


Tapping into ecosystem of 4m+ .NET developers and Microsoft integrators
to expand distribution and functionality


Value pricing and packages aimed at mid
-
market customers

TM

Addendum

TM

What About
Sharepoint
?


Ingeniux strategy is to
complement

SharePoint.


Cartella’s federated asset management accesses
files across multiple SharePoint repositories,
allowing organizations to leverage their MOSS
investment.


Cartella provides flexible, fast
-
time
-
to
-
value web
publishing and community tools, not SharePoint’s
focus.


Cartella is 100% .NET, allowing SharePoint
developers and integrators to work with Cartella
without learning new technologies.

47% percent of companies use
Sharepoint

as a file
share, ignoring its other functionality. Many
organizations have literally hundreds of separate
SharePoint installations across the enterprise. (AIIM)

TM

Social Content Management Platform

Item

Ingeniux CMS

Cartella

Users

Hundreds

Tens of Thousands

Scalability /

Assets

Hundreds of Thousands

Millions

Implementation Curve

Medium

Low

Architecture

Application Server

Web Server

Content

XML

Transactional

Editing

Client

Read / Write Web

Deployment

Publish

(dynamic/static)

Web

Service