Gabriel Dusil - Master - WordPress.com

youthfulgleekingΔίκτυα και Επικοινωνίες

17 Φεβ 2014 (πριν από 3 χρόνια και 5 μήνες)

137 εμφανίσεις

Gabriel Dusil

Chief Marketing &

Corporate Strategy Officer

Visual Unity Global


cz.linkedin.com/in/gabrieldusil

gdusil.wordpress.com

gabriel.dusil@visualunity.com

Entertainment

vs. The Internet

Turning

Threats
into
Opportunities

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



2

Download the Original Presentation

-

Entertainment vs. The Internet,

Turning Threats into Opportunities



View this video presentation from our Digital Video
Forum
’13, or
download the native PowerPoint
slides,
here
:


http://gdusil.wordpress.com/2014/01/27/entertainment
-
vs
-
the
-
internet
-
turning
-
threats
-
into
-
opportunities


http://
gdusil.wordpress.com/

Additional presentations, white papers, and
winning
solutions can
be found on our corporate web
-
site,
here
:


http://www.visualunity.com/en/resources/

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



3











Digital Industry

Evolution

Capacity

100+ Exabytes*
70% is video

Entertainment

1.8b+ TV’s
Connected**

Devices

30b+ Devices***

“Internet of Things”

Connectivity

Data

People

Internet

Generation

90’s
&
00’s

10’s

Digital

Society

Sources: *
Cisco
,
**
Informa, ***ARM,
by 2016

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



4


Industry


Wars





Front Lines


Subscriber Ownership


Industry Relevance


Revenue Protection

Computing

Entertainment

Communication

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



5

Broadcast Over the Top

Internet

Broadcast

Services

TV

Cloud

Services





































S
T
B

router


“Over the Top”













PC

Tablet

mobile

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



6

61%

79%

9%

1%

0

200

400

millions

Internet Subscribers ('12)

ISP OTT

Sources: Sandvine
, Cisco, GCI,
Internet World Stats

Netflix penetration numbers are for the USA only.

As
sales in OTT
increase, ISPs
have the
burden
to invest in
bandwidth to keep
up with demand


13

45

80

160+


0


50


100


150

Europe

North

America

Netflix

HD

Top

1%

GB per Month

Internet Usage

Penetration

Opportunity



©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



7

Net
Neutrality

Internet
Governance






Video
will
be

㜰7

of Global
Traffic
by 2016



11.0
billion HD
movies*


0
20
40
60
80
Exabytes

Other Data

Web, email, Data

P2P File Sharing

Internet
Traffic
Forecast

Other Video

TV & Live Internet

Short
-
form Video

Long
-
form Video

Cisco
-

Visual Networking Index, Forecast & Methodology ‘11

’16

* Using an average of 6GB for a 1080p movie

Internet
Governance:

Data
Discrimination, Traffic
Shaping
, Bandwidth
Caps,

Blocking &
Filtering,
Premium Rates, etc.

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



8

Mobility Apps

Mobile
Telephony

Interaction





3 apps
: voice, text,

contacts

Distribution

Operator

Mobile Operator

Differentiation

High

(speed & performance)

Handset
Differentiation

Reliability

&

Quality of Service

Purchasing

Phone
-
centric

Mobile

Lifestyle





1+ million apps
:

all needs

Internet

Low

(
price & consumption)

User Experience,

Efficiency
& Flexibility

App
-
centric

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



9

BitTorrent

12
%

Cyber
lockers

5
%

Legitimate

76%

eDonkey
,
gnutella
,
other P2P,
UseNet
,
7%

Pornography

36%

Films,

35%

TV, 13%

Games, 7%

Software, 4%

Music, 3%

Anime, 1%

Other, 1%

Top 10K

torrents

Internet
Piracy Entertainment
Industry

Envisional
-

An Estimate of Infringing
Use of the Internet (11.Jan)

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



10

Napster
Shuts down
@26m users

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

1999

BitTorrent Inc. announces
150m active

users (Jan ‘12)
,
growing at 50% per year


Internet
Piracy
Epidemic?

Napster

KaZaA

Megaupload

BitTorrent

KaZaA peaks
@34m users

Megaupload shuts
down
@180m users

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



11

Relative Release Windows

for Premium Content

USA

USA

USA

USA

USA

USA

24

1

2

3

4

5

6

7

0

Own

Rent

Pay TV

TV

months

Cinema

International


VoD

Int’l

Int’l

Int’l

Int’l

Int’l

Head
-
end

Long
-
tail

Revenue

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



12









Broadcast

Centric


Social


Centric


Social

Apps

Broadcast

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



13

Computing









OTT Binds

All 3 Digital

Industries

Entertainment

Communication

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



14

OTT Evolution
-

Content Discovery

Viewing
Stats

Social
Media

Buying
Behavior

Preference

“Likes/

Dislikes”

Media,
News, &
Ads

Collaborate
“viewers


also liked”

“Friend’s
Viewed

& Liked”

A Recommendation
Engine is not just about

Content Suggestions

It’s about
Meaningful &
Personal
Engagement

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



15

Coms

Video

Music

Gaming

Storage

Productivity

Social
Media

OTT Evolution


More
T
han Video

OTT will
bring

the future
of
Entertainment

to tomorrow’s

Digital Society

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



16

OTT,

9%

TV &
Video, 91%

2017

OTT
-

37b
US$ by
2017

Market
-

Broadcast & OTT

CAGR = Compounded Annual Growth Rate

TV & Video market estimated
at $395b globally, by 2017

0
10
20
30
billion US$

Transaction
Subscription
Advertising
Global OTT
Forecast '11
-
'17

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



17

OTT Evolution
-

Vertical Tiers

Tier 1


National Broadcasters

Tier 2


Regional Broadcasters & Affiliates


Content Aggregators


Telco & MSO (i.e. Cable)

Tier 3


Corporations & Government


Education & House of Worship


e
tc.


©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



18

USA

Europe, Canada, Asia





-
24 months


behind USA

Emerging

Markets





-
48 mths



behind USA

OTT
Evolution


Geographic Tiers

cz.linkedin.com/in/gabrieldusil

gdusil.wordpress.com

gabriel.dusil@visualunity.com

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



20

Synopsis


Entertainment vs. the Internet,
Turning Threats into Opportunities



The entertainment landscape has changed more in the last decade,
than in the 60+ years of broadcast. Much of this disruption can be
attributed to the growth of the internet. From this infrastructure, several
battles are raging under the feet of consumers; Broadcast has a new
adversary called OTT (Over the Top Video); ISPs are struggling to
keep up with bandwidth demands of video; mobile infrastructures have
also witnessed significant changes in consumer behavior as
applications overshadow handset features. This presentation explores
the various battles taking place between the communication, computing
and entertainment industries. The global landscape in subscriber
behavior continues to change rapidly, and OTT has the potential to be
at the center of it all.

©2013



gabriel@dusil.com




gdusil.wordpress.com

Page



21

Tags
-

Entertainment vs. the
Internet
,

Turning Threats into Opportunities



BitTorrent
, Blu
-
Ray, Broadcast,
Connected
TV, Copyright Infringement,
Digital
Millennium Copyright Act, Digital Rights, Digital Video, DMCA,
DRM,
File
Sharing, Gabriel Dusil,
Internet
Piracy, Internet Video,
KaZaA, Linear Broadcast, Linear TV, Megaupload, Megauploader,
Motion Picture Association of America, MPAA, Multi
-
screen,
Multiscreen, Napster, New Media, Online Video, Online Video Platform,
OTT, Over the Top Content, OVP, P2P, Peer to Peer, piracy, Piratez,
PlayReady DRM, Recording Industry Association of America, RIAA,
Search
& Discovery, Search and Discovery, second screen,
Smart
TV,
Social TV,
TV
Everywhere,
Visual
Unity