Website Site Planning and Cost Estimate Tool

yieldingrabbleInternet και Εφαρμογές Web

7 Δεκ 2013 (πριν από 3 χρόνια και 10 μήνες)

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© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


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1

of 7

Website Site Planning and Cost Estimate Tool
111512

Please fill out this form in Word® or another word processor and send it to us so we can provide
you with useful feedback and a cost estimate to produce your planned website. As you complete
this f
orm, you’ll be creating a valuable outline of your project for your own use. Items with an
asterisk (*) are required for a cost estimate. The more optional information you provide, the better
we will understand your goals, and the more useful feedback we c
an provide. Save the edited
form on your computer and email it as an attachment to
ccdesign@bellsouth.net
. I will respond to
you initially within one
-
two business days. You can also fax it to 352
-
331
-
7494 or ca
ll me at the
same number so I can take information you have compiled by phone. Your information will not be
shared with anyone else. We have non
-
disclosure agreement available if you need one.

Thank you! Jim Burns, principal, Creative Communications (CC),
Gainesville, FL.


* Your Contact Information


* Name:

* Company:

* Email:

* Phone:

* Zip code:


Contact Preferences, Timeline, Budget


When: morning | afternoon | evening


By: phone | email


Launch/completion date:


* Budget Range: $ to $



Need a non
-
disclosure agreement, yes or no.


Project can be done in phases to accommodate budget /timing constraints?


* New Website or Redesign?


Which is most accurate? Bold all that apply




This is a brand new website


I / we

have spent considerab
le time planning all
details. Now I am looking for a vendor estimate to execute our blueprint.




This is a brand new website


I’m looking for professional help in planning the site,
choosing functionality, developing the content and/or an online marketing
approach.




I want to give a facelift to my existing website (www. )

using essentially the same content, and optimizing it for search engines.




I want to give a facelift to my existing website, and expand it’s scope

by adding new
sections/pages, and/or functionality


© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


Page
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of 7



Other:

© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


Page
3

of 7

* What is your level of web site development experience?
These questions help us
determine how much time may be spent on consulting, education and training, and best
approach for our collaborati
on. Please edit statements to reflect your own experience
and /or person who will be webmaster of site.


a) This will be my first website

b) I personally put together one or more simple websites myself using a do
-
it
-
yourself
software, based on a template,
and following prompts and using dialog boxes.

c) I have competence with professional web development software, i.e., Dreamweaver.

d) I have a little, some, or lots of experience with a high
-
end Content Management
System (CMS) such as Joomla, WordPress, Dru
pal, other: __________


e) I do have CMS experience, and have familiarity / competence with the following tasks:

1) editing text on a page

2) working with images (adding or deleting, linking, optimizing, positioning, sizing)

3) adding, editing or deletin
g pages, sections, menus, users

4) editing meta tags for search engine optimization

5) Making design changes to themes

6) Installing and configuring extensions, modules and widgets

7) Installing and configuring a CMS on a web server, install updates


f) I

am competent with Microsoft Office (or other) spreadsheet and word processor
programs, email and searching. I am competent with photo editing software.

d) I have personally, or as part of a team, gone through the entire web site development
process, from
concept to launch, including these steps:

1. Brainstorming / planning marketing strategy / researching competitors

2. Keyword / key phrase research

3. Planning and writing / editing content for web

4. Working with a designer to create or modify a web desig
n theme or template

5. Planning the site navigation and user experience

6. Planning and specifying custom functionality and / or ecommerce

7) Plan and produce visuals

8) Planning, layout and formatting of web pages with HTML and / or CSS





© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


Page
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of 7

Primary Onli
ne Business Objectives


Select and “Bolden” all that apply:




brochure web site


put my existing print brochure online



sell products online (ecommerce)



sell services online (local / regional / national?)



automate processes (online business software)



educa
tion



fundraising



entertainment



improve customer relations



customer service and support



other


Please describe how a website will help accomplish objective(s).







Primary Target audience:

Describe a typical user coming to your site. If more than
one audience will be targeted,
please describe. For example, small business owners in X geographical area; mothers
with middle school age children, etc.









* Primary Action:


What is the primary “action(s)” the user should take when coming to your si
te? (Search
for information, make a purchase, sign up for a seminar, become a member…)






* Web Site Editorial Content

Content “as is”


computer spell check for me

a)

Grammar and human spell check

b)

Created by client in collaboration with Creative Communicati
ons editor

c)

Created by Creative Communications writer/editor





© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


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of 7


* Sitemap/outline


Please give a brief name for each of (1 to 6) the most important content areas for your
web site. List briefly what you would put on that area/page (e.g., “pictures of 5 p
roducts
with 15 words of text for each product,” or, “6 testimonies from satisfied customers”). If
needed, list additional pages that would be linked to that page (for example, “link to 5
data sheets of 200 words each).


Home Page

(this is the first page
your
website visitors

see when they come to your web site domain
and it has links to all the other areas/pages. Please describe anticipated content:






Area/page 1
Description & content:






Area/page 2
Description & content:






Area/page 3
Descriptio
n & content:






Area/page 4
Description & content:






Area/page 5
Description & content:






Area/page 6
Description & content:


© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


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6

of 7

* Domain Name(s)

a)

I would like to discuss domains with Creative Communications (CC) consultant

b)

CC will register domain name
(s) and setup my Registrar account

c)

I will register a domain name, set up account and send CC the login info

d)

I already have a domain name_____________________ registered with:


* Hosting

a)

I would like to discuss hosting solutions with CC

b)

CC will setup hostin
g on my Registrar account

c)

I will set up hosting and send CC the login info

d)

Already have hosting with ___________ (keep or change?)



* Emails with My Domain Name(s)

a)

I would like to discuss email solutions with CC

b)

CC will set up web mail for me

c)

Another opti
on of transferring?


* Updates/Maintenance/

a)

In
-
house ith Content Management System, i.e., WordPRess, Joomla, Contribute

b)

In
-
house/myself with my programs (ftp & editors


Dreamweaver, Frontpage…)

c)

CC maintenance per request at hourly rate

d)

CC by maintenance
contract

e)

CC Webmaster training


* Forms


a)

contact us / info request form

b)

order form

c)

other:


Animations (Flash)

a)

header

b)

navigation

c)

other

d)

unsure or no


Photos


a)

I will use my own

b)

mix of my own and stock photos

c)

stock photos

d)

photography session


Interactive M
odules



choose all that apply:



blog



forum



gallery



virtual tour



slide show



calendar



other


© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


Page
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Please describe by what methods you plan to attract visitors to your website:

We have outlined common approaches below, and can help you decide where to focus
you
r resources on the current project.






Keyword Research

Have you conducted or had an SEO specialist conduct keyword and keyword phrase
research for the planned website? How much time approximately was spent on this, and
how recently? If not, do you want
consulting help from us?





Search Engine Optimization

If you have conducted keyword research, have you incorporated the results into an
existing website, using best practices for search engine optimization, or in a pay
-
per
-
click campaign or other social
media tool? Will you want SEO consulting and production
help from us for the current project?





Linking Campaigns

Please describe your level of knowledge and experience using linking campaigns to
generate traffic with inbound / reciprocal links to your
website.
Do you want consulting
help from us in running a linking campaign?





Social Media

Please describe your level of knowledge and experience using social media tools to
generate website traffic. Please be specific in terms of blogging, Facebook, Twi
tter,
Google Places, Linked
-
In, YouTube, RSS and other tools you have used.
Do you want
consulting help from us in any of these areas?




Pay Per Click campaigns

Please describe your level of knowledge and experience using or managing pay
-
per
-
click campaig
ns such as Google Adwords and Bing PPC advertising to drive website
traffic.
Do you want help from us in setting up or managing a PPC campaign?




Conventional Media and PR initiatives

Please describe conventional media (print, radio, TV) and public relati
ons initiatives you
have used or plan to use to generate traffic to your website.
© 2012 Creative Communications •
www.CreativeAssociates.biz

-

352
-
331
-
7494 •


ccdesign@bellsouth.net


Page
8

of 7


Competitor profiles

How does your company differentiate itself from competitors?

Do you think your current audience differentiates you from your competition?






Competit
or websites



What do you like or dislike?


#1Competitor:

(www. )

like:

dislike:


#2Competitor:

(www.

)

like:

dislike:


#3Competitor:

(www. )

like:

dislike:


Questions for E
-
commerce sites



Shopping cart



how will I accept payments?

a)

Manual
-

use my credit card

terminal

b)

Paypal

c)

Google checkout

d)

only checks & money orders

e)

Other


E
-
commerce product database




a)

CC will setup store, categories and 1 sample product, client will enter the rest

b)

CC will setup store, categories and start store with _____ number of product
s)


E
-
Commerce webmaster training



a)

I will teach myself, CC will direct me to help files

b)

2 hours shopping cart / store training


intro to store, where to find orders,
adding/editing products and more…

c)

4 hours Store & Image Editor training


how to use

image editor to create/edit
product photos for store.


Custom functionality / programming

Please describe your desired objective in basic terms. For example:


“I want to develop a custom form and web
-
accessible administration system to collect
information

from prospects, provide prospects with a quote for our service via email,
enable prospects to accept our quote provisionally by email, then have customer sign an
agreement electronically, and collect funds from them via PayPal or a credit card.”