Web site strategy and planning

yieldingrabbleInternet και Εφαρμογές Web

7 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

62 εμφανίσεις

Web site strategy and planning

Building an
entriprise

website with
Drupal

Planning

your

site


Defining

your

business’
goals


How
much

will

it
cost
?


How long time
will

it
take
?


Business
Questionnarie

(
app.A
)


Who

is
your

target

audience
?


Genereal

demographic

information


How

the website
members

interact

with

the site


How

much

do the
use

the internet and
how
?


Are

they

familar

with

social
networking
?


What

assets do
you

already

have?


What

ofline

assets
should

be

brought

online?


Specifik
requirements

a
pp
. B


Site
map

(
appendix

C)


Launching

for
long
-
term

success

Business strategi


Mission


Vision


Future plan


Markets


Customers

Questions for building a web site


What

service or
product

are

you

selling
?


Who

are

your

competitors
?


What

is
your

competitive

advantage

of
offering

the
product

or service?


Why

are

you

better

than

your

competitiors
?


Who

are

your

customers

or
client
?


Does

your

company

have a
mission
or
vision
statement or do
you

have a statement of
company

values
?



80/20
rule
-
personas


80 % of
your

business
will

come

from 20% of
your

customers


Make

sure
you

know

them

well

Personas


D
escribtion

of
fictive

person in
your

target

group


The
dancing

bear

philosophy


Just
because

you

can


Doesn’t

mean

you

should


Every

widget

should

have a

a purpose.


Maintainance


Who

should

be

responsible

for
update


Blogpost, links,
photos
…….


Make

it
easy

to
update

and
that

maintainance

fits

the
customers

qualifications


Training

might

be

needed


Seldom

done
maintainance

task

could

be

done by
consultances


Secruity

updates
,
lince

updates
…..


Make sure
that

the
customer

knows

that

the web
site is an
ungoing

expense

Measuring

the
success


Begin
with

the end in mind


Know

how

success

look
like


Google

analytics


Statics

of
user

activity


Result

can

be

misleading





How to choose extensions


In Drupal modules


Important to get high quality extensions, that
serves the client fro a long period of time


Look for modules that are


Well established, regularly updated, good user
ratings, support/documentation, check the
comments/description on the module description
page, users voting


Host/upgrades/maintainace


Upgrades


Who should be responsible, how often


Set up a backup


How often, how easy to get backup


Hosting


Shared hosting


All on the same web server (cheap, risky)



Dedicated hosting


Expansible


VPS (Virtual private server)


Have own virtual environment



Site
map


An
outline

of the
content

of the site


Sticky note exercise


Technique to help generating a site map


Write down ideas


Group them together


Give them titles


Alternative site map


Can use a spreadsheet to build a site map and
getting an overview of the content


Evaluating ROT on your site


ROT


Redundant


Everything that is repeated


Say it
once

link

to it


Outdated


Removed old material


Trivial


Give the users just what they need.


Can be used to evaluate an old web site to see if
it is possible to reuse