Communication Planning

yawnknotΔιαχείριση

6 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

66 εμφανίσεις

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

1


Knowledge
Management

Change Management Communications
plan

Dede Pitts


May 2011

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

2

Project

Background


Business case


Nokia has consistently needed ways to easily collaborate and find
pertinent materials.


Internal discussions have indicated a need for a renewed, consolidated approach for
collaboration


Collaboration tools were non
-
standard and many files relating to projects were stored
on hard drives or shared drives


obscure and hard to find


As a result of surveys and interviews with Managers, it became clear that there is a
need to know what others know and a clear way for that to take place.



Knowledge Management Project Team was formed to
easily connect project
managers with the people and information needed for their daily work.


Outputs of the team include:


Find a solution for knowledge sharing



Make a way for project managers to easily find the pertinent information needed to do their
daily jobs



Make it easier for project managers to locate people who have experience in the projects on
which they are embarking.









Outcomes shortly

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

3

Communication objectives











B. Engage the worldwide community


introducing and demonstrating the solution

C. Utilize Crowdsourcing and Socialcast as additional means to collaborate.

D. Measure success and monitor content creation and management.

E. Have a flourishing collaborative community that has the means to know
what others know and make it a part of their Business as usual way of working.

A. Make sure the “party starters” and key users are highly motivated to encourage
others to use the solution.

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

4

Elements of communication

1.
Planning


Create Comms plan, actions and timeline

2.
Set up


Arrange for calls with Party Starters


Arrange for calls with the Nokia Community

3.
Launch


Prepare launch materials


Conduct calls that cover the purpose, use of and what is needed from the
participants


Crowdsourcing launch

4.
Follow up



Survey


Measure success by monitoring content


Review need and plan for Change Management

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

5

C
ommunications approach

PRINCIPLES


Through engaging the Nokia community, encouraging them to use a collaborative
solution in order to find information needed to do their jobs, a desired atmosphere of 2
-
way communication (sharing and feedback) will be established and utilized as regular
way of working.


CHANNELS


Knowledge Management Library



Advocates



Slide sets



Articles in Nokia Insider and Nokia News Desk



Social Cast



Roundtable discussions


Dragon’s Den



Crowdsourcing



Flyer


marketing piece on site and have conspicuous ways for entering the site



Telcos


Live Meetings



Monitor usage



Video



Pulse survey


https://in.nokia.com/sites/IndirectSourcing/oc/KM/KMlibrary/default.aspx

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

6

Key Messages
-

Overview

The key messages will be built around the following themes:

1. We heard you when you said that you need ways to find out what projects
others are working on or who has worked on similar project

2. We know you don’t want to have to reinvent the wheel each time you start a
project

3. We have a way for you to find materials and information and people that you
need



a. Info about the solution



b. Include other channels such as Crowdsourcing and Socialcast

4, The solution is not complete, but we’ve had a pilot group who has given good
feedback



a. Your help is needed

1.) Help us by adding content

2) Give us feedback on the ease of use

3) Be an advocate



Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

7

Key Messages


What has
c
hanged
?


From a informal process that included various repositories for project materials, a
single solution is available that all materials and links can be easily downloaded
and accessed.


There is more than one way to search through the solution


Use of the links on the icon


Or from the Search function







People portal is an important part of collaboration


Update and keep current in the people portal showing current and former projects,
expertise, what you’re working on currently, mentor/coaching experience, etc.

Note

the various searches that are available:



Within the KM Library



All Sites



People



KM Assets

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

8

Key Messages


Why it changed?


In order to have a user
-
friendly solution for storing and sharing knowledge, an
agreed upon location called Knowledge Library is put into use starting May 18.



Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

9

Key Messages


What

are

the
benefits
?


Ease of use



Clear

and adaptable storage for versatile documents and links




Assumption that content management is kept current and relevant will lead to ease in
finding and using stored information than before



A common network for all community members to utilize


Feedback and discussion capabilities built into the solution


Allowing for 2
-
way communication





Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

10

What is needed from the Nokia Community


Knowledge Management Team


Complete action plan including communication and follow up



Measure success


Party Starters


Advocates who will promote the use of the KM solution


Nokia Community


Add content



Give feedback on the ease of use and suggestions for improvement



Be an advocate to the rest of the community


Management


Support and use the tool as necessary


Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

11

Implementation Phases


What happens each month diagram

Concept Solution

Develop solution and
testing

Pilot
Solution

Go
Live

Post Go
-
Live
support

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

12

A
ction plan

Communication


Action Plan

Knowledge Management Communications/Change Management
Comms Plan

Execution schedule

Comms activity (e.g.
task, message, info
session)

Target group of the
activity

Channel

Deadline

Responsible
person
(support
person)

Review /
approval
by

Status

Week 16 through 18

Pilot group.

3 calls
-

one to
initiate
and
educate. One halfway to
see how things are going
and to
clarify.
1 final call to
get final wrap
-
up feedback.

Conference calls and live
meeting

4
-
May

Dede, Antti,
Jari
and Dave

Dave

Complete

Week
20

Ensure that management
is behind and supportive
of project

SMT

Calls

6
-
May

Dave and All

Dave

Complete

Week
20

Promoter encouraging use
of the solution them as a
sounding board

Party Starters

Mini
-
prime time to show
what we’re doing and
asking what they think


use

13
-
May

Dave and All

Dave

On Hold

Week
20

Once we're convinced that
KM Library tool is linked
into the People function of
SharePoint, make sure we
communicate how people
can update their People
site.

All
Nokia

Nokia
Insider, e
-
mail

After

Harvesting

Dede, Atte,
Dave

Dave, Atte

On

Hold

Week
20

Communicate
Nokia
-
wide
about the KM solution

All
Nokia

Mini
-
prime time call and
possible training
sessions
-

3 sessions

18
-
May

Dede

Dave

C
omplete

Week
21

Encourage
curiosity.

All
Nokia

SharePoint,
Nokia
Insider
and e
-
mails

20
-
May

All

Dave

In
progress

Week 21 through
25

Monitor
usage/measure

All
Nokia

reports from KM Library

8
-
Jun

Atte and all

Dave

In
Progress

Week 26

Pulse Survey

All of
Nokia

E
-
mail
-

Nokia
Insider

15
-
Jun

Dede Atte

Dave

Pending

Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

13

A
ction plan (Cont’d.)

Communication


Action Plan

Knowledge Management Communications/Change
Management Comms
Plan

Execution schedule

Comms activity (e.g.
task, message, info
session)

Target group of the
activity

Channel

Deadline

Responsible
person
(support
person)

Review /
approval
by

Status

Nokia Sphere Competition

Nokia

Insider article (5/27)
E
-
mail reminder (6/1)

Follow
-
up Nokia Insider
article (6/3)

All of Nokia

Nokia Insider and e
-
mail

06/03

Dave, Antti, Atte
and Dede

On

target

Periodic follow
-
up

Make sure everyone

is
using the knowledge
library to its full potential.
Sanity check for how
things are going

Project team

Calls,

articles, e
-
mails,


06/30 and
beyond

All

To be
arranged

Communicate winner of
Nokia Sphere competition

Send out notice to all
about who won and what
the entry was (all place
winners

will be
announced.

All of Nokia

Nokia Insider Article

P7

All

On

target


New competition around the
search function

Communicate

a targeted
internal marketing
communication to get
involvement in the
“search” function.

All

of Nokia

Article and e
-
mail

P7

Dave, Dede,
Antti, Atte

To be
arranged


Establish ongoing
competition

“Content Sharer of the
Month” people who are
actively inputting data

should be recognized for
their efforts and
performance

All of Nokia

Article and e
-
mail

P8

To be
arranged


Company Confidential. ©2010 Nokia

14


Phase 2: Communication Planning

P5

P6

P7

P8

P9

P10

General
Awareness
Campaign

Two
-
way communications
delivering action plans

Follow
-
up Prime Time Calls

Keep Category Leaders Informed

Keep SMT informed

One
-
on
-
one
Unit
discussions

Party Starter Involvement

Pulse Survey

Calls with Team

Updates and Info Sharing

Focus Area & Foundation Project Updates

Feedback
follow
-
up

Monitor usage

Monitor usage

Feedback follow
-
up

Change Management Comms


Launch


Measurement
-

Re
-
focus


Reinforcement
-

Adjustments


Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

15

Project Team


Dave Berry


Project Lead


Jari Koivisto


Project Plan


Dede, Dave, Miia


Behavior, Change Management, Advocates and Comms


Antti Suorsa
-

Antti will make sure that he, Miia and Dave have specific actions



Company Confidential


© 2008 Nokia


V1
-
Filename.ppt / YYYY
-
MM
-
DD / Initials

16

Comms channels & activities (high
-
level)
-

draft


Launch

Before launch






After
launch and Ongoing




Pilot group (completed)



Double check with IMT and
SU heads to make sure they
support the concept


E
-
mail with Advocates



Heads up to Content
Owners


Set up 2 Telcos and Live
meetings to give overview and
story board and demo the
solution



Article in Nokia Insider
and/or Nokia News Desk



Start the community
involvement in SocialCast



Promote the People
Function


Begin Crowdsourcing
campaign


Putting the link to Knowledge
Management in various
locations


Continue Crowd Sourcing
involvement and encouragement



Change Management Comms



Monitor for usage



Competition around Nokia
Sphere



Measurement (content added, etc.)


Pulse Survey



Announce winner of competition



Communicate to all about a
competition around the “search”
function of KM Library



Establish an ongoing competition


“Content Sharer of the Month”