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wrendeceitInternet και Εφαρμογές Web

21 Οκτ 2013 (πριν από 3 χρόνια και 11 μήνες)

91 εμφανίσεις

Ebusiness
:
ecommerce, Web 1.0,
2.0, and 3.0

BSAD 141

Dave Novak


Topics Covered


Disruptive versus sustaining technology


Web 1.0


Ebusiness

and Ecommerce


Web 2.0


Web 3.0


Disruptive Technologies


Digital Darwinism


Implies that
organizations which cannot adapt to the new
demands placed on them for surviving in the
information age are doomed to extinction


Polaroid, Blockbuster, Borders Bookstores,
Digital Equipment Corporation..


Internet Service Providers, Cable TV
Companies, USPS, Newspapers..

Disruptive versus
Sustaining Technology


Disruptive technology


A radically new way
of doing things that may not initially be very
appealing to (or meet the needs of) existing
customers


Sustaining technology


Typically represents
an incremental improvement to a existing
product that customers are eager to buy




Disruptive Technologies


Innovator’s Dilemma
Addresses how
established companies can take
advantage of disruptive technologies
without hurting existing relationships with
their stakeholders


If companies place too much emphasis
on customer’s current needs they may
not develop or adopt many newer, but
“disruptive”, technologies


this would
not be a good long
-
term strategy

The World Wide Web


World Wide Web (WWW)


Access to the
Internet through documents including text,
graphics, audio, and video files that use a
special formatting language called
HTML



hypertext markup language


Web browser


Allows users to access the
WWW


Hypertext Transport Protocol (HTTP)


The Internet protocol Web browsers use to
request and display Web pages using
URL

Web 1.0


Web 1.0


A term to refer to the WWW
during its first few years of operation
between 1991 and 2003


Ecommerce



Ebusiness

What is
Ebusiness
?


I
nvolves the
use

of information technology to
facilitate
business processes
, communication
and collaboration within an organization and
with customers, suppliers, and stakeholders


Partial or complete elimination of paper
documentation


Partial or complete elimination of human
intervention during specific business
processes



Business Evolution


IT has revolutionized the way businesses
operate and how people work


Communications have evolved:


Face
-
to
-
face


Phone and mail


Email and
instant messaging



Will all business be electronic?


What works? What doesn’t?

Ecommerce


Internet based sales and marketing of
products has lead to increased levels of
ecommerce

Difference…?


Ebusiness

refers to
any

business
operations and activities conducted via the
Internet, including ecommerce



Ecommerce

is only one part of
Ebusiness



Ecommerce focuses on Internet
-
based
sales
and support processes


Popularity of Ecommerce


As a concept, ecommerce has been around for
years


Limited in scope because of expense
associated with network connections and
software


Development of commercial Internet and
graphical Web browsers resulted in huge surge
of ecommerce applications

Ecommerce Business
Models


Business
-
to
-
Consumer (B2C)


Business
-
to
-
Business (B2B)


Business
-
to
-
Government (B2G)


Consumer
-
to
-
Consumer (C2C)

Ecommerce Categories


Business
-
to
-
Consumer (B2C)





Business
-
to
-
Business (B2B)


Ecommerce Categories


Consumer
-
to
-
Business (C2B)





Consumer
-
to
-
Consumer (C2C)


Potential Ecommerce
Impacts


Expand global reach


New markets for sales


Reduce customer service staff


Reduce transaction costs


Improving operations


Improving effectiveness



Ecommerce Markets


How does ecommerce reduce
transactions
costs?





Disintermediation





Perspective on E
-
Commerce


Impact of
dot com

failures on ecommerce?

Improving Ecommerce
Effectiveness


Clickstream data tracks the exact pattern
of a consumer’s navigation through a
website


Number of page views


Pattern of websites visited


Length of stay on a website


Date and time visited


Number of customers with shopping carts


Number of abandoned shopping carts


Advertising


AdWords


Vendors pay Google, Yahoo for specific words, phrases


Place on search results list depends on how much
vendor paid for search word


Vendor pays when someone clicks on their link


Amount can vary day to day, hour to hour


AdSense


Google inserts ads that match Web page content


Google pays Web page owner for every click on ad


Web site owners can enroll in this program to enable
text, image, and more recently, video advertisements on
their Web sites (
wikipedia.org
)



http
://
investor.google.com/corporate/faq.html#money



Google Revenue Streams

Ebusiness

Tools for
Connecting and
Communicating

Asynchronous vs. Synchronous Communications?

Drawbacks of Ecommerce?


Are there any?

Web 2.0


Refers to changes in how people use the
Web


Interactive
content


On
-
the
-
fly software versioning


perpetual
“beta” version


Viral

marketing


Not
a software update or technical
specification


Not focused on software development, but
use of software and on services




Web 2.0


Web applications that promote the sharing
of information and collaboration


Social networking


Blogs


Wikis


Video sharing



http://
www.youtube.com/watch?v=off08As3siM



Web 2.0


Web 2.0


The next generation of Internet use


a more mature, distinctive communications
platform characterized by
three qualities


1) Collaboration


2) Interoperability


3) User
-
centered design

User Contributed Content


User
-
contributed content


Created
and updated by many users for many
users


Reputation system




http://www.colbertnation.com/the
-
colbert
-
report
-
videos/81454/january
-
29
-
2007/the
-
word
---
wikilobbying


What are the benefits and risks of hosting &
supporting user
-
generated content?






What Are Business
Applications

for User
-
Generated Content?


Increases conversion rates


Conversion rates are higher for products with
less
-
than
-
perfect reviews than for products with
no reviews at all.


Any
Publicity is Good
Publicity?



Return rates fall dramatically as number of
product reviews increases


UGC to post answers to FAQs, articles,
demo videos or Add
-
On/Up
-
Sell products

Impact of UGC


What is Crowdsourcing?








http://
www.webinknow.com/2010/02/how
-
to
-
crowdsource
-
videos
-
for
-
your
-
company.html


Impact of UGC

WEB 3.0


Web 3.0


Based on “intelligent” Web
applications using natural language
processing, machine
-
based learning and
reasoning, and intelligence applications


Semantic Web


A component of the Web
that describes things in a way that
computers can “understand”

What does this mean?


Massive amounts of data on the internet


How do I use existing data?


How do I find the EXACT data I need
without a bunch of extraneous information


What does this mean?


Semantic Web seeks provide
meaning

to
data and
then
linking

users to
those data to
the data


Providing “better” context and meaning to
data via some type of structure


Interesting thoughts…


http
://
www.youtube.com/watch?v=bd8zR0v7Jt
s&list=PLA58E5B2FBF5EAD15


Learning Outcomes

1.
Discuss Web 1.0,
ebusiness
, and ecommerce

2.
Ecommerce business models

3.
Discuss Web 2.0

4.
Discuss Web 3.0