Video Search Optimization

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18 Νοε 2013 (πριν από 3 χρόνια και 29 μέρες)

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Video Search Optimization

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12.04.06

Innovative

Search Engine Marketing

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Start

Search Engine Strategies
2006


Video Search Optimization:
Video Search Popularity

Why Video Search

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Why is Video Search Important?

Search Engine Strategies
2006


Video Search Optimization:
Video Search Popularity

Video Search Engines Popularity

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Halfway through 2006 there was a dramatic
spike in consumer online video usage according
to Citigroup Analyst Mark Mahaney.



According to Forrester Research, 34% of online
consumers have watched video in September
2006.

Search Engine Strategies
2006


Video Search Optimization:

Top 10 Video Search Networks

Top 10 Video Search Engines August 2006

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Search Engine Strategies
2006


Video Search Optimization:
Video Search Engines List

Video Search Engine List

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Yahoo Video



YouTube.com



AOL Video



Google Video



Singingfish.com



Truveo



MSN/Soap Box/Windows
Live Video



Lulu.tv



Daily Motion



Grouper



Myspace



vSocial



Cast TV



Dabble.com



Blinkx.tv



YouTube.com



AOL Video



SearchVideo.com



Purevideo.com



Clipblast.com



Tveyes.com



Podzinger.com



Flurl.com



altavista.com



Livevideo.com



Searchforvideo.com



Stupidvideos.com



Break.com



Pixsy.com

Search Engine Strategies
2006


Video Search Optimization:
Another Reason For Video

Another Reason To Care About Video Search

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IT’S INFLUENCING REGULAR SEARCH
RESULTS:

We’re seeing more and more video based
results in the major search engines regular search
result sets for a wide range of keyphrase searches.


Example: Keyword “car video” on Google.com does
not return a single car manufacturer site but DOES
return a Google video result.



FREE & VIRAL BRANDING/TRAFFIC:

One client of
ours receives more free traffic from video search than
they receive from their paid search campaign.

Search Engine Strategies
2006


Video Search Optimization:

Video Search is more popular than…

Another Reason To Care About Video Search

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Source: Yahoo Oct. 06 Queries

Search Engine Strategies
2006


Video Search Optimization:
Submission Types

Types of Video Search Engine Submission

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Crawled/URL Submit:

The Video Search Engine
finds your video file, reads its meta data, and adds it to
its index, or you submit its URL. Example:
Singingfish.com IMPORTANT: Include your meta data
when encoding your video files!

Search Engine Strategies
2006


Video Search Optimization:
Submission Types

Types of Video Search Engine Submission

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File Upload:

The Video Search Engine requires that
you upload your video file. Example: Myspace.com
Important: Titles/Descriptions VERY important,
tags/keywords, less so, but important, still.

Search Engine Strategies
2006


Video Search Optimization:
Submission Types

Types of Video Search Engine Submission

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RSS/Media RSS:

The Video Search Engine requires
that you submit your content via an .xml enclosure.
Example: Yahoo Video Important: Titles/Descriptions
VERY important, tags/keywords, less so, but
important, still.

Search Engine Strategies
2006


Video Search Optimization:
Submission Types

Types of Video Search Engine Submission

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RSS/Media RSS File Example:

Search Engine Strategies
2006


Video Search Optimization:
Helpful Tips

Helpful Tips

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ALWAYS add/include meta data when encoding your video
(titles/descriptions/clip info)



Encode multiple file types, not all the engines accept or favor
all file types.



Titles/Descriptions Keyword seeding currently most heavily
weighted by the video search engines



Think of keywords that are relevant, but similar to very popular
video content to grab some of their query traffic



Watermark your video content to gain branding benefit, end the
video with “send to a friend” prompt



Leave lots of lead time for indexing.



Tracking and reporting views is labor intensive, automate
process if you can.

Search Engine Strategies
2006


Video Search Optimization:

Automating Submissions and Reporting

Types of Video Search Engine Submission

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Infuse Creative Video Submission Tool Screenshot

Search Engine Strategies
2006


Video Search Optimization:
Case Study

Case Study

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150,000+ video/brand views in one week…for FREE.


Teensource.org is a State of California sex education
site designed to help educate teens.


You’d think this large amount of traffic came from
YouTube or MySpace, but more than half came from
Vsocial.com, a video search engine that few have
heard of.


You will find that not all content performs equally on
all video search engines.

Thank You

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Search Engine Marketing

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Thank you.

Infuse Creative, LLC

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