The DOI in Mainstream Publishing - DOIs

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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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The DOI in

Mainstream Publishing


Angela D’Agostino

Vice President,

Business Development & Marketing

Frankfurt Supply Chain Seminar



2

Quick Overview


Why DOI?


Real and Semi
-
Real world applications

3

BENEFITS OF THE DOI


A unique identifier for content
below the ISBN
level or anything you want to identify


Open standard


reliable, interoperable


Only standard numbering system with routing
system behind it; activate number as link


to
anything


Central maintenance


change content or
links once, they are changed everywhere


Persistence


no broken links


Scaleable (200,000 books per year x 10
chapters per book x 10 objects per chapter…)



4

Identify, track, discover content for
which ISBNs don’t apply


Table of Contents

Click here
for DOIs
associated
with this
title

Click for chapter
and associated
metadata
information

5

Sample Excerpt
--

Table of Contents
with associated metadata


Volume 01, Chapter 1
--

Sophocles's
"Antigone"


DOI:

10:1223/GALFSDFS0000001



Format:


Electronic book text, 29 pages



Price:


$3.95



Subject:

DRAMA / General


Volume 01, Chapter 2
--

William Shakespeare’s
“Hamlet”


DOI:


10:1223/GALFSDF0000002 (illustration purposes)


Format:

Electronic book text, 29 pages


Price:


$6.95


Subject:

Drama/Shakespeare




Metadata
may vary
below title
level,
improving
discover
-
ability

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Or availability of

Two Formats

for Chapter Level Content

PDF Download

1 Week Online Access

For internal Admin Use
in sales tracking &
royalties . . .
chapter level DOIs for
each version can be
automatically linked &
displayed


7

Incremental Sales Opportunities:

create greater supply chain visibility

Repurpose
content from
anthologies,
encyclopedias,
travel guides,
short story
collections

8

DOIs in the SUPPLY CHAIN


Will be disseminated


through Books In Print
--


Data feeds to B&N, Borders & others


Search and display on booksinprint.com
(globalbooksinprint.com et al.)


through Bowker DOI Registry


Available via search and display on
Pubeasy.com


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10


SUPPORT PERMISSIONS ACTIVITY



Display permissions
options and route
requests with DOI
metadata links

11


PERMISSIONS AVAILABILITY



Provide detailed
exceptions for
granular content

12


PERMISSIONS AVAILABILITY


Get Permissions Link

Thomson Course Technology

Copyright.com


Reinforce
copyright
requirements by
offering easy
permissions links

Based on DOI

13

LINK TO FULL
-
TEXT OR MORE
ABOUT THE BOOK

Arnauld, A and Nicole, P.,
Logic or the Art of Thinking
,
trans. J.V. Buroker, Cambridge
University Press, 1966.
dx.doi.10.1226/0521483940


1

2

3

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DOI MARKETING BENEFITS


Cross selling Links

Search Engine
Discoverability

Easy Content
Management

Customizable options

Richer Title
Information

15

Bowker
MarketLinks
and

SEARCH ENGINE DISCOVERABILITY

Ranking

Before DOI
MarketLinks

Sample Size

62

First Page

28

Ranked # 1

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Within Top 2

14

1
st

page out of
>1mm hits

5

Google Organic Search Results

After DOI
MarketLinks

% Improvement

62

33

18%

15

36%


21

50%

15

200%

16

Bowker
MarketLinks
and

SEARCH ENGINE DISCOVERABILITY

Houghton Mifflin



College Division


Created
Bowker

MarketLinks

for ca. 8,000 active titles


Added Houghton Mifflin
shopping cart & Amazon.com
links for “buy the book”


Added interlinking related titles
by subject from
Books In Print


Added annotations, covers and
any other relevant added value
content from
Books In Print



0
2000
4000
6000
8000
10000
12000
DOI Referred Visitors
Jul-04
Aug-04
Sep-04
Oct-04
Nov-04
Dec-04
Jan-05
Increases in publisher
web site traffic are
noticeable and can be
documented via DOI
-
based
Bowker
MarketLinks


17

Bowker
MarketLinks

0
500
1000
1500
2000
2500
3000
sept
oct
nov
dec
jan
H-M Cart
Amazon
Visitor Traffic for “Buy
the Book” links can be
documented; in some
cases revenues also

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DOI BENEFITS SUMMARY

1.
Advantages of an
open standard
: scaleable,
interoperable plus central maintenance.

2.
Ability to
create incremental sales

opportunities

3.
Helps
track subtitle rights/permissions

metadata
and exceptions to create incremental revenue
stream and enforce compliance.

4.
Potentially
improves user experience

of your
content with links to other publishers’ content.

5.
Better
content discoverability

across the web
search engines (Google, Yahoo and MSN)


19

CONTACT INFORMATION

Angela D’Agostino


Phone: (908) 219
-
0150


Email:
angela.dagostino@bowker.com



Corporate information for Bowker


R.R. Bowker LLC


630 Central Avenue


New Providence, NJ 07974, USA


Tel.: +1 (908) 464
-
6800


Toll
-
free (US and Canada): +1 (888) 269
-
5372


Web: http://www.bowker.com