presentation080405 - Gaslight Conversions

woebegoneidealInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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BULLSEYE
METRIX

IMPROVING YOUR ORGANIZATIONS USE OF
THE INTERNET

AUGUST 4, 2005

WWW.BULLSEYEMETRIX.COM

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Marketing & ROI Metrics

Bullseye Metrix Overview

Search Engine Marketing

Email Marketing

Affiliate Marketing

Web Promotions

Bullseye

Metrix

Web Hosting

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Topics

1. Search Engine Marketing

2. Affiliate Marketing

3. Email Marketing

4. Measuring ROI

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Web Marketing Process

Attract

Capture

Capitalize

Evolve

Maximize


Get Customers

to Find You



Identify Them



What Makes

Them Tick?



What Can You

Do For Them?


Email Marketing



Establish

Relationships



Make Buying


Easy



Inform & Engage



Did You Reach The

Target Audience?



Did You Get The

Desired Results?



ROI?



What Can Be

Improved?


Design &

Development



Call To Action



Marketing Plan



Reinforce
Corporate
Identity


Search Engine

Marketing



Affiliate

Marketing



Targeted


Campaigns


WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Search Engine Marketing

Pay
-
Per
-
Click
(PPC)
Sponsored
Advertising

Organic or
Natural Search
Engine Listings

2 Methods

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BULLSEYE
METRIX

Keyword Research

# of Searches

Amt. of Traffic

Cost of PPC

Organic

Listings



Where Your
Competitors Are

Ranking



Where Are The

Niches



Best
Opportunities

For Rankings

PPC

Listings



What Your
Competitors Are
Doing



How Much They
Are Spending



Maximum

Exposure for

You Budget



Word Tracker

Yahoo & Google

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

SEO Basics

1


Meta
-
Tag Keywords



Meta
-
Tag Description



Alternative Text



Headings

3


No Frames



No Flash Pages



Shallow Directory



Sitemap Page



Custom Error Pages

2


Graphics



URL’s/Hyperlinks



Navigation



Body Text/Content



Titles


Invisible

Elements


Visible

Elements


Website

Architecture

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

The Balance

Web Design

& Graphics

Search Engine

Optimization

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Yahoo PPC Example


WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Yahoo PPC Pricing Example

$1.00 Position 2

N/A

$1.00 Position 1

Word E

$.10 Position 2

$2.18 Position 1

N/A

Word D

N/A

N/A

$.10

Word C

$.36 Position 2

$.55 Position 1

$.35 Position 3

Word B

$1.00 Position 3

$2.00 Position 2

$2.35 Position 1

Word A

Competitor C

Competitor B

Competitor A

YAHOO

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Affiliate Marketing Example

Affiliate’s Website

Link to Your Website

Purchase

Attract

Click

Convert

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Affiliate Marketing Benefits

1. You Don’t Pay Unless A Sale is Made

2. Low Startup Costs

3. Pay for What You Use

4. Improves Search Engine Presence

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BULLSEYE
METRIX

Email Marketing

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Email Marketing With Tracking

Read Message

Took No Action

Read Message

Took Action

Did Not Read

Your Message

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Measuring ROI

Search Engine Marketing

Affiliate Marketing

Email Marketing

Web Analytics
Measure ROI

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Conversion Pyramid

Home Page

Product Pages

Shopping Cart

Checkout Process

Conversion

100

60

20

5

5%

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Web Analytics Software

1


Visits vs. Hits



Top Entry Pages



Top Exit Pages





FREE
-

$100

3


First Time Buyers vs.
Repeat Buyers



Conversion Tracking



Custom Reporting




$10,000
-
$100,000



2


PPC Click
-
Through



Internal Search Engine



Search Engine Traffic





$500
-
$5000


Low End


Middle


High End

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Conversion Tracking Strategy

1

2

3

4


Create a Unique

Landing Page

for Each PPC Ad.


Create a Unique

Page for People

Who Checkout.



Make a Page that

No One Would

Arrive at Unless

They Made a

Purchase.


Use the Google

& Yahoo FREE

Conversion

Tracking Scripts



The Script is Put

On Your Unique

Checkout Page.


On Each Landing

Page, Create a

301 Redirect to

the Desired

Page.

WWW.BULLSEYEMETRIX.COM

BULLSEYE
METRIX

Useful Links

Search Engine Info

Email Tracking

Affiliate Tracking

Web Analytics

www.searchenginewatch.com

www.webmasterworld.com

www.bullseyemetrix.com

www.constantcontact.com

www.exacttarget.com

www.commissionjunction.com

www.myaffiliateprogram.com

www.webtrends.com

www.nettracker.com

www.u4eadesign.com

Web Design

BULLSEYE
METRIX

WWW.BULLSEYEMETRIX.COM

Jon
-
Karl Klietsch

e. jkk@bullseyemetrix.com

p. 612.801.1900