New Media - Social Network Marketing

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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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New Media
-

Social Network Marketing

November 17, 2010



.


Social Media Marketing for Business

Social Media Marketing for Business

Social Media Marketing for Business

Catch Up or Catch You Later



89%
of respondents have signed up for at least one of ten social


networks/apps,
11%
interacting with more than one




28%
of respondents have over 500 contacts




31%
of respondents spend 11
-
20 hours a week communicating with friends and


family




9%
of respondents spend over 60 hours per week on social media




49%
of respondents use social networks to communicate with others more than


50%
of their time.




72%
of respondents use it for communications with business contacts

Statistics from Flock.com

Access to millions of people with the same
interests as you



96% of millennials (ages 15
-
28) have joined a social network





Social media is the #1activity on the web





The fastest growing segment on Facebook is females 55
-
65 years old





It took radio 38 years, TV 13 years, the internet 4 years and the iPod 3 years


to reach 50 million users. Facebook added 200 million users in less than a


year





93 million users visited Twitter.com in June 2010, an increase of 109% from


the previous year




YouTube gets 2 billion views a day







Statistics from Huffingtonpost.com




Why Should Your Business Join?


68%

of social network users have become a fan or friend of a
product, service, company, or group on a social networking site
this year



25%

of search results come from user generated content



34%

of bloggers post opinions about products or brands



More than
1.5 million
pieces of content are shared on
Facebook daily

Most Popular Platforms

Social Media Marketing for Business

You’re here, Now What










Figure out what and whom customers are talking about




Study the industry




Use search functions on places like Twitter to see what is being


said about your industry in real time




Join in by leaving comments in the blogs customers are reading,


set up your own blog, page on Facebook, Twitter account, engage


in the conversation taking place on Linkedin groups

What You’re Saying and How










You must approach social media with


the attitude of giving rather than


receiving




Do not use blatant advertising


messages




Remember that customers are


driven to trust familiarity and


repetition




Provide information needed to


overcome a challenge or fill a need




http://www.facebook.com/PALOCreative

http://www.facebook.com/bluewolftavern

http://www.facebook.com/witmersinc

The Power to be Heard









San Francisco area hotel uses Twitter to


tweet an exclusive discount deal every


Tuesday to its followers. Followers have


only a few hours to take advantage of


the room deal. It does the same thing on


Friday’s Facebook




Owner of Creme Brulee Cart, a food cart


stationed in different locations around


San Francisco, uses Twitter to as


followers where he should station


himself for the day and what type of


custard he should serve







Make Your Life Easier: Cross
-

Market








.










Interview by Business Journal about cloud
computing


If you have a review on Yelp, repost it on
Facebook


Use things like search.twitter.com


Link your Wordpress blog to your

Linkedin Profile


Broadcast yourself by uploading your
commercial spot to YouTube



QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Case Study








DRS wanted to grow its Facebook
Community


Created an event around an event


Encouraged fan interaction with some
comedy relief and a giveaway


www.facebook.com/drsllc








Online Marketing

Search Engine Marketing (SEM)

















Does it Work and How?

Vote PALO : Case Study

















Business Journal (Youngstown)

Vote PALO : Case Study

















Targeted
Facebook

Ads

Vote PALO : Case Study








.










Fan Page With Custom Offer

Vote PALO : Case Study








.










Using Fan Page to Grab Prospects and Interested Individuals

Types of Online Advertising








.










Pay Per Click (PPC)


41% of web

traffic begins with a search engine


Web users find brands through search rather than by typing in a URL


Traffic originating from search engines has increased 22.5% since 2006


39% of US internet users conduct 1
-
3 searches each day*

SEM


Why Search Matters

















*Source: Ad Age Search Fact Pack 2007, eMarketer April 2007

SEM


Why Search Matters

















SEM


Why Search Matters

















Types of Online Advertising








.










Pay Per Impression (PPI)

Types of Online Advertising








.










Pay Per Action (PPA)


Cost Effective



Targeted



Measurable



Take Action

Benefits of Pay Per Click

















The Landscape is Constantly Evolving










Foursquare




Facebook Places




Groupon




Living Social




New Facebook Messaging / Email

No “Field of Dreams” Here








.


























Q & A

CORPORATE OFFICE

PALO @ The World Trade Park

120 Industry Street • Leetonia, OH 44431

Ph: 330
-
599
-
4141 • Fax: 330
-
599
-
4151

Toll
-
Free: 1
-
866
-
629
-
PALO (7256)

Email:
info@palocreative.com