CSI Program Overview and Statistics - California Public Utilities ...

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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CSI
-
Thermal Program

California
Solar

Initiative

CSI Thermal Agenda


CSI
-
Thermal Metrics


Low
-
Income


CALSEIA PTM Update
-

Incentive Increase


Statewide Marketing Update


Q&A

2

California
Solar

Initiative

CSI
-
Thermal Metrics

www.csithermal.com/public_export

California
Solar

Initiative

Residential Application Volume

4

Data from Program Inception
-

August 20, 2012 (Residential Received for both Natural gas and Electric/Propane)

California
Solar

Initiative

Commercial/Multifamily Application Volume

5

Data from Program Inception
-

August 20, 2012 (Non
-
Residential Received for both Natural gas and Electric/Propane)

California
Solar

Initiative

Low
-
Income Multifamily Application Volume

6

Data from Low Income Program Inception


August 20, 2012 (Multifamily Residential Received)

California
Solar

Initiative

Expected Annual Therm Savings

7

Data from Program Inception


August 20, 2012 (Residential & Non
-
Residential Received)

California
Solar

Initiative

Expected Annual kWh Savings

8

Data from Program Inception


August 20, 2012 (Residential & Non
-
Residential Received)

California
Solar

Initiative

Average Incentive: Single
-
Family
Residential Natural Gas

9

Data contains Paid Projects

California
Solar

Initiative

Average Incentive: Single
-
Family
Residential Electric

10

Data contains Paid Projects

California
Solar

Initiative

Commercial/Multi
-
family Distribution

11

California
Solar

Initiative

CSI
-
Thermal Tracker



Monitor available funding in each step (live)


Monitor allocated incentive totals by:


Program Administrator


Customer Class (res vs. commercial)


Fuel Type (natural gas vs. electric/propane)


Helpful when approaching a decrease in
incentive step level


Available at:
www.csithermal.com/tracker



12

California
Solar

Initiative

Low
-
Income CSI
-
Thermal

Program

California
Solar

Initiative

Low
-
Income



$25
m
illion dedicated incentives


Natural gas water heating customers only


Projects that have already received

CSI
-
Thermal incentives are
not

eligible


Launch date: March 29, 2012


Incentives are calculated using the existing
CSI
-
Thermal calculators


Will
not

be affected by the recent Decision to
increase incentives in the mainstream
program


14

California
Solar

Initiative

Low
-
Income Budget

PA

Budget

Allocation

Total
Incentive
Budged (in
millions)

PG&E

39.0%

$9.75

CCSE

10.0%

$
2.50

SCG

51.0%

$12.75

Total

100.0%

$
25.00

*Incentive budget is separate from the $180 million allocated for the mainstream CSI
-
Thermal Program.

15

California
Solar

Initiative

Low
-
Income Incentive Structure:

Single
-
Family (Unchanged)




Step

Single
-
Family

Low
-
I
ncome

Incentive
per
T
herm
D
isplaced

Single
-
Family

Low
-
I
ncome Projects

Incentive Cap
s

1

$25.64

$3,750

2

$20.52

$3,000

3

$15.38

$2,250

4

$9.40

$1,376

16

California
Solar

Initiative

Low
-
Income Incentive Structure:
Multi
-
Family (Unchanged)




Step

Multi
-
F
amily

Low
-
I
ncome

Incentive
per
T
herm
D
isplaced

Multi
-
Family

Low
-
income Projects

Incentive Cap
s

1

$19.23

$500,000

2

$15.39

$500,000

3

$11.53

$500,000

4

$7.05

$500,000

17

California
Solar

Initiative

Single
-
Family Low
-
Income Eligibility


The host site must be occupied by the homeowner and/or
applicant


System must be owned by the homeowner


Registered in a Commission
-
approved and supervised gas
corporation Energy Savings Assistance Program (ESAP);
or if occupied by renters, meeting PUC 2861(e)
requirements


The property will be required to remain low
-
income for at
least 10 years from the time of the SWH system
installation

18

California
Solar

Initiative

Single
-
Family Low
-
Income Process

Low
-
Income

Proof of Low
-
Income Status:

ESAP (formerly known as LIEE)

Affidavit and Documentation Required:


1) Commitment that building will remain low
-
income for at
least 10 years.

2) Documentation proving property meets one of the four low
-
income conditions.

Proof of Low
-
Income Status:
2861e(1) Deed
Restrictions

No Affidavit required

-
or
-

19

California
Solar

Initiative

Multi
-
Family Low
-
Income Eligibility


The benefits of the SWH system must be passed to the

low
-
income residents through reduced energy costs


Applicant will need to provide an Affidavit
explaining tangible reasons how this will be
achieved



Property must meet one of the following:


Definition of low
-
income residential housing in
Public Utilities Code (PUC) Section 2861(e); or


At least 50 % of all units in the multi
-
family
housing structure are occupied by ESAP participants

20

California
Solar

Initiative

Multi
-
Family Low
-
Income Process

Affidavit:


How are the benefits passed
to the tenants
?

ESAP Participation

(50% of Units)

Affidavit:

Commitment that building will remain
low
-
income for at least 10 years.

System Owner must meet one of the following conditions:

1. Resale Restriction between homeowner and public entity

2. Equity Sharing Agreement


3.Resale Restriction b/c property in enterprise zone


4. Resale Restriction b/c neighborhood revitalization

Must meet definition of low
-
income
residential housing through

Low
-
income:
PUC Code 2861e

-
or
-

21

California
Solar

Initiative

Affidavit: Ensuring Benefits

to Lower Income Households


Program Requirements from Affidavit Language:


Examples of these benefits can be, but are not limited to,
reduced energy bills, reduced rent or other measures to
reinvest the money saved on energy bills to improve the
property or offset other costs for low
-
income tenants.
These benefits cannot include any expenditures which the
building owner would be required to incur (e.g.
compliance with building codes). The PAs reserve the
right to request for further documentation that
demonstrates how the benefits will be passed to the
tenants.
The total value of the benefits provided to
the tenants shall be
no less than 30% of the total
incentive amount.

22

California
Solar

Initiative

Affidavit: Ensuring Benefits to Lower
Income Households (cont’d.)


Program Requirements from Affidavit Language:


If the benefits are provided in the form of
reduced rent, reduced energy bills

or other
monthly tenant benefits, then they shall be
provided within a period not to exceed

five
years

from the incentive payment date.

If the
benefits are provided in the form
of

discretionary

property improvements or
other one
-
time benefits, then they shall be
provided within a period not to exceed twelve
months from the incentive payment date.





23

California
Solar

Initiative

Other Program Updates


Quarterly Progress Report issued on Aug. 15


Database Change: Load side heat exchangers added
to commercial calculator with additional schematic
examples.


New calculator user guide updated on 6/07/2012
available on CSIThermal.com website:


www.csithermal.com/media/docs/OG
-
100_Calculator_User_Guide_20120802.pdf

24

California
Solar

Initiative

CPUC Decision to Increase Incentives


On Aug. 2, 2012, the CPUC issued D.12
-
08
-
008 as a
result of CALSEIA’s Petition to Modify


Modifies D.10
-
01
-
022 to provide increased incentives
in the early steps of the program to both natural gas
and electric/propane displacing SWH systems.


Decision retains goal of replacing the equivalent of
200,000 natural gas
-
fired water heating systems with
SWH systems.


Step 1 incentive level for single
-
family residential
customers is increased by 45%, and Step 1 incentive
level for commercial and multi
-
family residential
customers is increased by 13.33%.


The remaining steps have been adjusted so that the
total therms and kilowatt
-
hours displaced over the
course of the program remain the same.

25

California
Solar

Initiative

CPUC Decision to Increase Incentives
(cont’d.)


Allocation of natural gas incentive budget between
customer classes modified as follows:







The increased incentives applies to applications with an
initial “Application Review” status date after July 3, 2012
.


For applications that have already been paid and are
eligible for the revised incentive rates, the PAs will issue
an incremental payment to the system owner.

26

Customer Group

Original
Allocation

Revised
Allocation

Single
-
Family

40%

45%

Multi
-
Family
/

Commercial

60%

55%

California
Solar

Initiative

New Incentive Levels: Single
-
Family

27

Single
-
Family Natural Gas
-
Displacing System Incentive Steps


Single
-
Family Electric/Propane
-
Displacing System Incentive Steps


Incentive per
therm
displaced
Step
1
$18.59
$2,719
$29
2
$13.11
$1,919
$23
3
$7.69
$1,125
$18
4
$3.23
$475
$11
Maximum Incentive
Single-Family
Residential Projects
Total Program Budget
Allocation
(in millions)
Step
1
0.54
$1,834
2
0.38
$1,311
3
0.22
$752
4
0.10
$329
Maximum Incentive
for Residential
System
Electric/Propane-
Displacing
Incentive ($/kWh)
California
Solar

Initiative

New Incentive Level:

Multi
-
Family/Commercial




Step

Incentive per

annual therm displaced

Maximum Incentive for
Commercial/Multi
-
Family
SWH projects

Budget

Allocation

(in millions)

1

$14.53

$500,000

$34

2

$9.88

$500,000

$26

3

$6.55

$500,000

$23

4

$3.13

$500,000

$16

28

Multi
-
Family and Commercial Natural Gas
-
Displacing System Incentive Steps




Step

Electric/Propane
-
Displacing

Incentive ($/kWh)

Maximum Incentive for Multi
-
Family/Commercial System

1

0.42

$250,000

2

0.29

$250,000

3

0.19

$250,000

4

0.09

$250,000

Multi
-
Family and Commercial Electric/Propane
-
Displacing System Incentive Steps


California
Solar

Initiative

Marketing and Outreach
Updates

California
Solar

Initiative

Goals


The goals of the Statewide Market Facilitation Plan are
to work in conjunction with the Local Market
Facilitation Plans to build awareness and increase
understanding of:


Solar water heating and the California Solar
Initiative
-
Thermal (CSI
-
T) Program


Solar water heating technology


The advantages and availability of CSI
-
T
rebates


The advantages of adopting streamlined
permitting processes, minimal fee structures
and financing solar hot water systems to
increase the number of rebate applications
statewide.

30

California
Solar

Initiative

Strategies


Conduct pre
-
campaign research to assess consumer
awareness and understanding of SWH technologies


Establish metrics for goals


Develop and implement statewide paid and earned
media campaigns


Participate in local consumer, trade and community
outreach events


Conduct and assess post
-
campaign research to track
and evaluate changed awareness levels, attitudes
and behaviors

31

California
Solar

Initiative

Target Markets


Commercial enterprise operators


Industrial facilities managers


Multifamily property owners


Single
-
family residence homeowners


Contractors and installers

32

California
Solar

Initiative

Tactics


Develop campaign plan that delivers cross
-
platform
messaging to various customer segments through
multiple touch
-
points:


Internet Landing Page


Broadcast and Cable TV


Broadcast Radio


Internet Streaming Radio


Digital Display Advertising


Search Engine Marketing


Experiential Marketing


Earned Media/Press Coverage

33

California
Solar

Initiative

Pre
-
Campaign Awareness Survey



Fraser Communications oversaw the completion and
compilation of the online responses to provide
baseline data for pre
-
campaign levels of:


Aided and unaided awareness of solar water
heating


Current attitudes and familiarity with solar water
heating


Consideration of installation of solar water
heating


Awareness of the CSI
-
Thermal program

34

California
Solar

Initiative

Internet Landing Page

35

Click here to access website

California
Solar

Initiative

Internet Banner Ad


Click Here to Access Internet
-
based animation

California
Solar

Initiative

Radio Ad








Click Icon to Listen

California
Solar

Initiative

TV Commercial

(click in the box to launch video)

California
Solar

Initiative

CSI Thermal Q&A


All

California
Solar

Initiative

Closing Comments

& Adjourn


Mike Tomlin, SCE