CENTURY 21
®
Gemini Realty LLC
CAREER SEMINAR
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
Are you looking for…
•
Unlimited growth opportunities?
•
Flexible work schedule?
•
Security and financial independence?
•
More control of your future?
•
Personal satisfaction and recognition?
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21
®
System
Imagine a career that offers unlimited growth
opportunities. A career that gives you the power to take
control of your future, the tools to see quick results, the
satisfaction of finding customers the home of their dreams
–
and the support of a successful team of proven real
estate professionals standing behind you. Welcome to the
CENTURY 21
® System. And welcome to everything you
should expect from a career
–
Rewards, Recognition,
Respect and Results.
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
4
Our Brand Value Proposition
We are a
strong
,
vibrant
and global real estate
family
.
We
strive
every day to deliver
unsurpassed market intelligence
and
insights
, and use our
strengths
to help you
successfully
buy and sell real estate.
We embrace your goals
and are
committed to achieving them
.
Our
network
is your
edge
:
58 countries, 8,300 offices and 140,000 agents strong.
CENTURY 21:
The Gold Standard
.
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
5
Our History
8,300 Offices Worldwide
140,000 Sales Associates
58 Countries &Territories
1971
2008
1974
1983
1989
1998
2002
2006
First CENTURY 21 Office
Opens in California
First CENTURY 21 International
Office Opens in Canada
CENTURY 21
Expands to Japan
CENTURY 21
Expands to Mexico
CENTURY 21
Expands to China
CENTURY 21
Expands to Asia Pacific
CENTURY 21
Expands to Russia
10 Countries
20 Countries
40 Countries
2 Countries
5 Countries
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© 2008 Century 21 Real Estate LLC. All rights reserved.
6
The CENTURY 21
®
System
SALES
ASSOCIATES
Customers
&
Clients
Brokers/Owners
CENTURY 21
System
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© 2008 Century 21 Real Estate LLC. All rights reserved.
7
How the CENTURY 21
®
System helps you achieve your goals
Business
Benefits
Award
Winning
Training
Industry
Leading
Marketing
Awards and
Recognition
Programs
Technology
Brand
Awareness
Market
Share
Brand Awareness
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© 2008 Century 21 Real Estate LLC. All rights reserved.
9
We Are A Global Brand
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© 2008 Century 21 Real Estate LLC. All rights reserved.
10
What do consumers think?
CENTURY 21 has the
highest brand
awareness level
when
compared to any other
real estate organization
surveyed.
First in consumers’
minds
.
CENTURY 21
is
the real estate organization
consumers think of FIRST!
2007 Ad Tracking Study. The survey results are based on 1,216 online interviews with a
national random sample of adults (ages 25
–
54) who are equal decision makers and who
have bought or sold a home within the past two years or plan to purchase or sell a home
within the next two years. Brand awareness questions are based on a sample of 1,216
respondents with a margin of error of +/
-
2.4% at 90% confidence level. The study was
conducted between February 19th
-
October 7th, 2007 by Millward Brown, a leading global
market research organization.
Industry Leading Marketing
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© 2008 Century 21 Real Estate LLC. All rights reserved.
12
CENTURY 21
®
Marketing Programs
Our programs maximize your chances of success by…
–
Generating leads
–
Creating Preference for the
CENTURY 21
Brand
–
Increasing consumer interest and satisfaction
–
Enhancing customer retention
–
Helping you differentiate from your competition
–
Increasing listings and sales
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© 2008 Century 21 Real Estate LLC. All rights reserved.
13
National Advertising
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© 2008 Century 21 Real Estate LLC. All rights reserved.
Hispanic Advertising
14
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© 2008 Century 21 Real Estate LLC. All rights reserved.
15
Local Advertising
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© 2008 Century 21 Real Estate LLC. All rights reserved.
16
National Listing Distribution Partners
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© 2008 Century 21 Real Estate LLC. All rights reserved.
17
Search Engine Marketing
What does Search Engine Marketing (SEM) do?
Drives more traffic to your web site by paying for targeted keyword
search results with search engines.
-
(Brand, Generic, and Regional terms)
-
CENTURY 21
currently bidding on over 65,000 keywords
-
Trademarked with Google for the term “CENTURY 21”
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© 2008 Century 21 Real Estate LLC. All rights reserved.
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Preferred Client Club
All This For Just About $8 Per Year
Personalized Welcome Letter
Personalized Bi
-
monthly Magazine
Personalized Spring and Fall Postcards
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© 2008 Century 21 Real Estate LLC. All rights reserved.
19
eNewsletters
FREE!!!
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
20
Property Marketing Solutions
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© 2008 Century 21 Real Estate LLC. All rights reserved.
21
Personal TV Advertising
Technology
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
23
Century21.com
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© 2008 Century 21 Real Estate LLC. All rights reserved.
24
21Online.com
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© 2008 Century 21 Real Estate LLC. All rights reserved.
25
Property Slideshow
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
26
Build Your Own Web Site
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© 2008 Century 21 Real Estate LLC. All rights reserved.
27
The CENTURY 21 LeadRouter™ Product
1. Consumer
Inquires
Online
LeadRouter Process
2.
LeadRouter
Finds Agent
by Cell Phone
4. Software
Requires
Agent
Accountability
5
. Managers
and Brokerage
Monitor All
Leads
3. Agent
Contacts
Lead from
Anywhere
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
28
Global Referral Network (CGRN)
•
Web
-
based referral management tool that connects over
8,000 activated offices
•
No activation fees
•
No software purchases
•
Free automatic upgrades
•
Tracking and reporting system for referral business
•
Ability to choose fee on outbound referrals
•
Guaranteed referral fees
•
Opens doors to Upromise™ referrals
•
Access 24/7
The CENTURY 21 Global Referral Network allows you
to access over 100,000 CENTURY 21 professionals
worldwide!
Award Winning Training
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
30
Award Winning Training
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© 2008 Century 21 Real Estate LLC. All rights reserved.
31
Training for Associates at All Levels
•
Sales Skills
–
CREATE 21
–
Advanced Real Estate Skills (ARES)
•
Coaching and Accountability
–
M.A.P.
–
Productivity Enhancement Process (PEP)
•
Niche Markets & Specializations
–
Fine Homes & Estates
–
New Home Sales
–
Mature Moves
–
Commercial Brokerage
•
Designations
–
CGRN Sales Associate
–
Accredited Buyers Representation
–
Residential Finance Specialist
Business Benefits
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© 2008 Century 21 Real Estate LLC. All rights reserved.
Healthcare
33
3 Health Plans offered for 1099s and W2s :
•
Guaranteed issue healthcare and HIPAA compliant
•
No minimum lives requirement
•
Available to sales associates and employees
•
Available in all 50 states
•
Enrollment is available via phone and online
•
Enrollment available year round to “new” agents and W2s
•
Full major medical
•
Full array of stand alone benefits
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
401K Program
34
•
Available to Sales Associate and Employees
•
$395 Annual Administration Fee Includes Following Services:
–
Adding New Employees and Deleting Old Employees
–
IRS Testing for Compliance
–
IRS Form 5500
–
Collection and Allocation of Funds
–
Processing of Loan Requests by Participants
–
Processing of Distribution Requests
–
Quarterly Reports by The Hartford
•
Enrollment via phone only
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
35
National Discounts
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© 2008 Century 21 Real Estate LLC. All rights reserved.
36
Virtual Tours
Awards and Recognition Programs
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
38
Awards and Events
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© 2008 Century 21 Real Estate LLC. All rights reserved.
National Convention
2009
–
San Antonio
39
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
40
Top Agent Retreat
2008
-
CHICAGO !!
CENTURY 21
®
Systems
Value Added Services
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© 2008 Century 21 Real Estate LLC. All rights reserved.
42
Additional Real Estate Services
Community Involvement
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© 2008 Century 21 Real Estate LLC. All rights reserved.
44
Giving Back To The Community
To Date CENTURY 21
Has Raised Over $95,000,000
For Easter Seals
1979
2008
1984
1989
1994
1999
2004
Easter Seals Selected
As Primary Charity
$6,000,000 Raised In The
First 5 Years
$20,000,000 Raised In The
First 10 Years
$47,000,000 Raised In The
First 15 Years
$62,000,000 Raised In The
First 20 Years
$76,000,000 Raised In
The First 25 Years
CENTURY 21 (Office Name)
Management and Office Team
Your personal support staff!
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
Management
Name
Photo
Expertise
Years Experience
Insert Your Photo Here
Insert Management
Team Photo
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© 2008 Century 21 Real Estate LLC. All rights reserved.
Office Team
Insert Team Photos Here
Insert Team Photos Here
•
# of Sales Associates
•
Expertise
•
Years Experience
•
Office Awards
•
Etc.
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
Results
•
<List your Awards>
•
<List your Accomplishments>
•
<List your Growth>
•
<List your Market Share if positive>
•
<List your Days on Market to contract ratio if
positive>
•
<List your Average annual agent
commission>
•
<List your Average agent years experience>
•
<List other relevant information>
Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
Summary
•
Why
CENTURY 21
<Company Name> ?
•
The power of the team to get the job done.
•
The power of the record of results we have assembled.
•
The power of the systems that are in place that allow us to
grow and increase market share, services, and profitability.
•
The power in the vision of management and their
commitment to excellence in this company.
•
The power of the
CENTURY 21
name.
Let’s Get Started!
Call Maria McFarland at (973)696
-
1111 ext.
152.
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