BBH Services Integrated Marketing Communications Plan

woebegoneidealInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

91 εμφανίσεις

For

BBH Services

Integrated Marketing
Communications Plan

BBH Services



Sell services that support our mailing and
document management solutions



Sell processing and postal solutions

We
Do Not

BBH Services

Sell tools that help customers succeed

We
Do

BBH Services



Listening

to their needs



Understanding

their businesses



Aligning

with their goals



Creating

custom solutions



Performing

to their expectations



Continuously
improving

with quality initiatives

We Help Customers Succeed By

BBH Services



Solutions tailored to customers’ needs



Expertise and training keeps operations running



Around
-
the
-
clock support is always available

We Will Support Customers by
Communicating the Following

BBH Services



Focus on the core benefits of BBH Services



Remind current and potential customer how we provide success



Involve all levels of the BBH organization in the communications



Reach out to new clients through industry publications and events



Present a cohesive, branded message to all audiences

Our Communications Will

BBH Services

BBH Services

We Communicate the Unique Benefits of

Field Customer Service


Different solutions for different businesses


Continuous improvement is continued success


Professional training means optimum productivity

We Take Customers Inside of Our

Technical Support Services



Technical assistance center equals more uptime



Second
-
tier engineering means cost
-
effective solutions



Expert service for all products is a direct path to success

BBH Services

We Shine a Light on Our Unparalleled

Customer Care Services



Reliable call center provides immediate service



Specialized services equals support tailored to needs



One call for contracts and parts means faster response

BBH Services

We Demonstrate the Quick Response of Our

Inventory Logistics and
Distribution



Round
-
the
-
clock order processing means less waiting



On
-
time logistics provides controlled costs



Air hub distribution center equals constant parts availability

BBH Services

We Connect Our Expertise to

BBH University



Trained experts provide advanced problem solving



Customized client training means lean manufacturing



Specialized programs creates on
-
site experts

BBH Services

We Detail the Cost
-
Saving Benefits of

Product Reconditioning and
Enhancement Services



ISO 9001:2000 certified demonstrates industry expertise



More system solutions means longer
-
lasting equipment



700 point inspection equals system efficiency and performance

BBH Services

We Illustrate Seamless Disaster Planning with

Business Continuity Services



Customized plans equal less hassle in a crisis



Effective back
-
up solutions keeps operations running



Flexible disaster strategies stops losses

BBH Services

We Communicate the Keys of

Customer Productivity
Development Services



Productivity improvements mean streamlined processes



Data
-
driven improvements equals better quality



More efficient operations results in cost savings

BBH Services

We Drive Home the Benefits of

Web
-
based Services



On
-
line support equals immediate results



Centralized information means faster answers



Self
-
service documents provide instant troubleshooting

BBH Services

Bringing it all Together

We will give employees in all levels of the organization the
tools they need to communicate our services.


We will reach out to customers through industry publications,
our web site, sales channels.

BBH Services

The Plan


Enhance the Web Site

Use the

BBH Services Web Site
to provide easier
navigation and more benefit
-
driven messaging


BBH Services

The Plan


Get in Front of the Industry

Give BBH Services a greater presence at

Industry Trade Shows


BBH Services

The Plan


Drive Traffic

Use
Search Engine Marketing
to drive more
qualified traffic to the BBH Services web site


BBH Services

The Plan


Talk Directly to Customers

Use
Direct Marketing
to prompt potential
customers to learn more about BBH Services


BBH Services

The Plan

Tell a Story

Use
Articles, Press Releases and Case Studies
to give BBH Services a larger voice in the industry
and in front of customers


BBH Services

The Plan


Use Interactive Media

Use
Blogs and Videos
to engage new audiences


BBH Services

The Plan

Give the Right Tools

Use
Sales Collateral
to provide a cohesive
message to the sales team and employees


BBH Services

The Plan

Help Customers Succeed

BBH Services

We’ve outlined the specific actions of this
communications plan in the document:

BBH Communication Plan Details.xls


Thank You

BBH Services