A N E V O L U T I O N

woebegoneidealInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

60 εμφανίσεις

A N E V O L U T I O N

Vanessa Alessi

Alicia Anzis

Brooke Kruschke

Naomi MacVittie

Overview



Objectives


Strategy


Tactics


Findings


Recommendations


Objective

Strategy

Strategy



Face
-
to
-
Face Interviews


Catapult


Client: Juniper


Online Resources


Personal Observations


Tactics

Tactics



Internal Interviews


Client Interviews


Outside Research

Findings

Defining Catapult

Competitive Analysis

Catapult Advantages

Discovering Opportunities


Defining Catapult

History


Catapult

1993


CDM & CTP

2001


Data
Services

2005

Competitive Analysis

SWOT Analysis

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS



Focus on clients



Unique breadth of services



Longevity/Experience



Ability to deliver



Expansion



Never stop learning



Utilize technology/better tools



Create a personality



Disconnect between companies



Marketing Catapult



Size



Not leveraging technology



Economy



New technology



Too many services?



Next steps


CRM Fusion


RingLead


Blue Singapore


Astadia


ReachForce


MarketOne


Target 250


Jigsaw


Better, Inc.


By Appointment
Only


Axciom




IMI



Turn



Kern


Liquid


Loomis Group


Resource


Godfrey Q


Via Luna Group


JWT


GyroHSR

Target
Profiling

Data
Services

Direct

Marketing

CRM Fusion


MassImpact


MassEffect


ReassignOwnership


MassBackup


Cleansing Tools


Discovery Tools


Verification Tools


Dupe Blocker


People Import


Brand/Sales


Search Engine
Optimization


Creative


Strategy


Search Engine
Marketing


Global
Teleservices


Telemarketing


Automation



Online Support

GyroHSR


Branding


Strategy


Research


Planning


Direct/CRM


Social Network Marketing


Sales Promotions


Media


Creative


Search


Digital


Experiential


Global
Teleservices


Telemarketing


Dashboard/
Reporting


CRM


Marketing
Automation Tools


Lead Generation


List Building


Public Relations

MarketOne


CRM


Leads


Profiling


Email Marketing


Reach Surveys


Web Marketing


Event Marketing


Partner Marketing


Reach Surveys


Real Time Notifications


List Enhancement


Eloqua


Data Services


Database


Search Engine
Marketing


Search Engine
Optimization


Creative


Strategy


Direct
Marketing


Brand/Sales

ReachForce


Discover


Capture


Refresh


Relevance & Repair


Insight


Smart Contacts


Search Engine
Marketing


Search Engine
Optimization


Creative


Strategy


Direct Marketing


Brand/Sales


Global Teleservices


Telemarketing


Dashboard/Reporting


Marketing
Automation Tools


Lead Generation


Connect



Convert



Automation

Catapult Advantages

Catapult Advantages


Breadth of Services


Strong Client Relationships


Experience


Proven Success


Catapult Advantages


Only an event agency like Catapult can
provide a client with closed
-
loop
marketing.

Breadth of Services


Catapult Advantages


Catapult prides itself in it’s trusting client
relationships.

Strong Client Relationships


Catapult Advantages


Catapult is an established and evolving
agency with a broad spectrum of
employee experience.

Experience and Longevity


Catapult Advantages


There is no question that Catapult’s
capabilities run deep and this can be seen
in their lengthy list of success stories.

Proven Success


Discovering Opportunities

Discovering Opportunities


This is what YOU said you’d like to see
change here at Catapult.

Your Voices Were Heard


JPEG

Recommendations

Recommendations


Catapult is a closed
-
loop
-
marketing
agency with three unified professional
teams that specialize in demand
generation

Define Catapult


Recommendations


Same schedules/meetings


View each other partners


Closing the inner loop


Open communication

Unify The Company


Recommendations


HARO


Social Media


Website


PR


Marketing tools

Market Catapult


Recommendations



Never stop Learning


Leverage Technology

Always be on the Forefront


Recommendations


Skills/Knowledge


Geographically


Clients


Vertically (more than tech industry)

Explore Growth Opportunities



Recommendations

The Next Step is YOURS




Consider recommendations


Schedule a meeting


Implement a plan


Take action

Elevator Pitch

Catapult

is

a

closed
-
loop

marketing

agency

with

three

professional

teams

that

specialize

in

demand

generation
,

data

services

and

target

profiling
.

While

other

one
-
dimensional

agencies

might

provide

you

with

creative

templates,

we

develop

unique
,

well
-
thought
-
out
,

creative

campaigns
.

Catapult

is

a

business
-
to
-
business

integrated

marketing

agency

that

can

meet

all

your

marketing

needs

and

provide

effective
,

measurable

results
.

We

have

built

strong

and

lasting

relationships

with

clients

such

as

Juniper,

eBay,

and

Citrix
.

These

are

just

a

few

companies

that

have

trusted

us

to

turn

a

budget

into

a

successful

marketing

campaign

and

we

hope

you

will

join

our

list

of

success

stories
.