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wispxylopolistInternet και Εφαρμογές Web

7 Αυγ 2012 (πριν από 4 χρόνια και 8 μήνες)

254 εμφανίσεις

高生產力與獲利的關鍵下一步


企業搜尋



陳永霖
, Evan

Mobile: 0910389691

evanchen@microsoft.com

Enterprise Search Group

Microsoft Taiwan



2

Corporate Overview

2001
年於挪威的

Olso

Stock
Exchange
上市


堅若磐石的企業穩定度

創始於

1997, 50% CAGR


穩定獲利
,
無負債


急速成長


#1
收益成長


超過

3,600
分安裝


700
位員工
, 150
個合作夥伴


超越期待的滿意度


99%
客戶滿意度


FAST
位於新一代搜尋技術與資訊革命的中心
,


我們的創新將繼續推進市場的轉變

改變企業營運的方法與策
.

Oslo

Boston

Munich

San Francisco

Chicago

Rome

London

Washington DC

Rio de Janeiro

New York

Tromsø

Tokyo

Salt Lake City

Sydney

Singapore

Stockholm

Dubai

Amsterdam

Toronto

Melbourne

Sao Paulo

Copenhagen

Paris

Milan

Seoul

Helsinki

Dallas

Mexico City

FAST is one of the fastest growing software companies in the world

Hong Kong

Frankfurt

Madrid

Atlanta

Taipei

Shanghai

FAST


Past, Present & Future

Foundation:
scalable
search!

alltheweb.com


largest Web search
index

FAST ESP
launched


Re
-
focus on
enterprise
search

Gartner Magic
Quadrant
leader

Search
-
driven
business
value

A Microsoft
Subsidiary

Next
Generation
Search
Platform


The User
Revolution!

4

業界認可
, Gartner
評比

Gartner MQ for Information Access Technology


“Excellent Choice”

“Industrial Strength”
“Industrial Strength”
“Magic Quadrant: The Leader”

and 2004



Enterprise Solutions


Increase Collaboration
and Productivities

FAST ESP Customers within the Enterprise

…and many new wins:

Boehringer

CPSC

NASA

Metro

Arrow Electronics


65
-
75% of FAST customer implementations involve structured data

Monetization Vision

MONETIZATION: drive
REVENUE

by
creating
unique user experiences

that match
customers to relevant assets

Ads

Transactions

Promotions

M
ERC

Customers

Single point of access for all enterprise information

RDBMS

(JDBC, ODBC,

SQLNet, DW, DM)

Applications

(e.g. ERM, CRM,

Help Desk)

Legacy Data

(e.g. ISAM,

VSAM, IMS)

Message Queues

(e.g. TIBCO,

MQ
-
Series)

DMS

(e.g.
M’Soft

CMS,

Documentum
,
FileNet
)

eMail Systems

(e.g. Notes,

Exchange)

Files

(e.g. Word, Excel,

pdf, images, mp3)

Portals

(e.g. WebSphere,

WebLogic)

WWW

(HTML, XML, WML,

JavaScript)

Private Webs

(e.g. news feeds,

Intranets)

Direct Push

UNSTRUCTURED

STRUCTURED

REAL
--
TIME


FAST ESP5

SITE SEARCH

MAIL SEARCH

Data Cleansing

DMS SEARCH

CORPORATE SEARCH

Cross Selling



Common Platform,
Shared Data

ESP5

Advertising promotion

CRM/Call Center Assist

Service Desk Search

11

FAST ESP
Architecture

COLLECTIONS

CONNECTORS

REFINEMENT

SEARCH & ALERT ENGINES

PROCESSING

SEARCH PROFILE

USER

SEARCH MANAGEMENT

CONTENT
CAPTURE AND

REFINEMENT

QUERY
PROCESSING

RESULT
PROCESSING

SEARCH

STRUCTURED

DATA

RICH MEDIA

UNSTRUCTURED

DATA

Engage Your User with Visual Search _ Navigation

Enrich Content to Better Match to User Intent

Linguistics

語言學


The Query Pipeline

Tokenizer

Phrasing

Query:


Looking for an

ABC laptop

under $20,000?

Spell
-

checking

Anti
-

phrasing

Normalization

NLQ

Lemmas

Synonyms

Thesaurus

PLUG
-
IN

BUY( X )

Adaptive

Evaluation

Geography

Modified query

Tablets

Notebook

Desktop replacement

Portable PC

Looking for an

Under
$20,000
?



pr楣i‼
$20,000

YES!

X =
ABC Laptop

Use
“Local Electronic Store”
collection

Rank profile =

eCommerce


ESP Web Parts


Support .NET platform and others…

17

Customer


Cisco.com



Preparing for the next Mission

Products
Results



All Results
View


Support
Results



Featured Content

Navigators

Advanced

Search

Form

Query Disambiguation


Content and
navigation

blocks

Product

queries

Support

queries

Default

queries

Three search services
to meet the specific
information needs of
customers.

Three Customer Search Services _ Role Based

Samsung.com FAQ
검색을

위한

자연어

검색시스템

제안

FAST ESP

II.
자연어

검색

시스템

구축

방안


1.
현황

모델명

선택

검색어

입력



실행

Rule
엔진에

의한

검색

결과

일반

검색

엔진에

의한

검색

결과

Samsung
.
com


FAQ

검색은

자연어

검색

제공



Rule
엔진을

이용한

검색으로

적합도가

높은

검색결과를

제공하지만

아래와

같은

부분에

개선이

요구된다
.



제품

카테고리를

우선

설정해야

하는



검색

단계가

길어짐



제품

모델명을

설정하여도

검색

결과에

반영되지

않음



일반

검색엔진을

이용한

검색

결과의

재현율



정확율이

낮음


Query

Processing

Collections

(Index)

Data
Processing

Search Profile

II.
자연어

검색

시스템

구축

방안


3.
개선방안


3.1
시스템

구성

개요

Connector

Search View

For Korea

Search View

For USA

Search View

For China

Search View

For Japan

Search View

For …

Korean FAQ

English FAQ

Chinese FAQ

Japanese FAQ

… FAQ

Talkro

(Rule Engine)

Korean FAQ

English FAQ

Chinese FAQ

Japanese FAQ

… FAQ

언어처리

개체명인식

색인

제품모델명

FAQ RULE

카테고리적용

카테고리정보

Rank Tuner

Synonym

Anti
-
Phrase

Synonym

Samsung.com

Users

FAQ Databases

Linguistic Assets

Business Assets

Query logs

FAST Search

5

1

6

7

8

9

3

4

2

10

Multi
-
language support