FY13 C-Series Masters Program Overviewx

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26 Οκτ 2013 (πριν από 3 χρόνια και 9 μήνες)

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Cisco Confidential

1

© 2011 Cisco and/or its affiliates. All rights reserved.

FY13

Partner Technical and Business Leader
Enablement Series

Servers and Virtualization Technology Group

World Wide Partner Organization

Americas,
EMEAR
, &
APJC

Field Channels




2

Objectives


Accelerate C
-
series demand by creating business and
technical expertise in the partner community.


Share current product updates and differentiators which
create
UCS

C
-
series preference.


Create a Partner C
-
Series Expert
Community


Target Audience



Partner Business & Technical Leaders


Content



Monthly delivery of C
-
series Technical
Deep Dives


Quarterly delivery of C
-
series Business
Drill Down


3

TECHNICAL

Last Wednesday
11:30


1 pm Eastern

http://cisco.cvent.com/events/dc
-
byte
-
z
-
august
-
cisco
-
data
-
center
-
technical
-
enablement/event
-
summary
-
0a277e3dc24a448e864de6e49fc84fc9.aspx


4

TECHNICAL

First Wednesday 1
-
2:30pm

CET
,
EMEAR

http://iwe.cisco.com/web/emear
-
partner
-
led
-
enablement/partner
-
interactive
-
webinars

5

DATES/TIMES

TBA

Cisco Confidential

© 2010 Cisco and/or its affiliates. All rights reserved.

6

7

C
-
series Masters Kick
Off


Program
Introduction
(Vanessa Scott,
WWPO
)



C
-
series Portfolio
Overview
(Nicola
Sessions,
SAVTG
)



Pricing Strategy
Update
(Joseph
Mathew,
SAVTG
)


C
-
Series HW overview
-

C
-
Series
Platforms, hardware
and software
overview.

Cisco Server
Configuration
Utility Overview
-

Getting started with
the Server
Configuration Utility.

CIMC
/BIOS Overview
-

Discuss
CIMC

software,
FlexFlash

operation, and BIOS
settings and defaults

8

Single Wire
Management


Stand Alone
-

Describe the use
case for Single Wire
Management in
stand alone with
associated cost
savings and
technical setup

CIMC

FW Release 1.5
(Double Peak)
-

Demonstrate the
new features of
Double Peak
software release

C
-
Series Hard Drive
Controllers and
Management
-

Describe the
drive/controller
options available on
C
-
Series servers
and the
configuration and
management of the
LSI controllers in
stand
-
alone mode

9

C
-
Series Drivers and
Firmware
Management
-

Describe the tools
used to mange
server Firmware and
OS drivers.

Cisco VIC Advantages
-
Understand the
advantages of the
Cisco VIC adapter
in standalone mode
including the
configuration of the
card and describe
the use cases for
Adapter
-
FEX

and
VM
-
FEX

with
various operating
systems.

Third Party Adapter
Support
-

Describe
PCIe

bus on C
-
Series servers along
with qualified third
party adapters like
Fusion I/O,
Nvidia

GPU
,
SolarFlare
,
and
Terradici

and
also describe the
support statement
for “non qualified”
adapters.

10

UCSM

Integration of C
-
Series
-

Describe the
infrastructure
required for
UCSM

integration,
associated cost
savings, and
technical details on
setup and use



Monitoring and
Management of C
-
Series Standalone
-

Describe the
agentless

SNMP
monitoring
capabilities from C
-
Series Standalone
using
CIMC

XML Management,
Scripting and
Third party tools
-

D
escribe the use of
third party tools like
Nagios
, Windows
SCOM

and
Altiris
.
Also describe the
use open systems
tools like
IPMI
, XML
&
Powershell

to
manage C
-
Series
StandAlone

C
-
Series Competitive
Differentiators
-


Describe the
competitive
advantages of Cisco
C
-
Series Servers in
the Market

Cisco Confidential

© 2010 Cisco and/or its affiliates. All rights reserved.

11

12

C
-
series Masters Kick
Off


Program
Introduction
(Vanessa Scott,
WWPO
)


C
-
series Portfolio
Overview
(Nicola
Sessions,
SAVTG
)


Pricing
Strategy
Update
(Joseph
Mathew,
SAVTG
)

C
-
Series HW overview
& Business Value
of Server
Configuration
Utility,
CIMC
, and
Single Wire Mgmt.

C
-
series Competitive
Objection Handing

Business Value of C
-
Series Hard Drive
Controllers and
Management,
Drivers and
Firmware Mgmt,
and VIC

C
-
series Competitive
Objection Handing

13

Business Value of 3
rd

Party Adapter,
UCSM

Integration
and, Monitoring
and Management
of C
-
Series
Standalone


C
-
series Competitive
Objection Handing


Business Value of
XML Management,
Scripting and
Third party tools

C
-
series Competitive
Objection Handing


Cisco Confidential

© 2012 Cisco and/or its affiliates. All rights reserved.

14

Cisco UCS C
-
Series

Rack Servers

Nicola Sessions

Product Manager

August, 2012

15


Addressing data center
trends


Cisco data center
strategy


UCS momentum


UCS market share &
customers

16

Business

Challenges

Business Process

Agility

Budget

Constraints

Security

Threats

Regulatory
Compliance

Technology Trends

Energy
Efficiency

Cloud

Data Deluge

Proliferation

of
Devices

17

The Platform for Delivering IT
-
as
-
a
-
Service

UNIFIED

FABRIC

Highly Scalable,
Secure Network
Fabric

UNIFIED

COMPUTING

Modular Stateless

Computing
Elements

UNIFIED

MANAGEMENT

Automated
Resource
Management

(Physical And Virtual)

18

Fastest Growing Product in the Market


Over 13,000
unique UCS Customers



#3 market share
in x86 blades (#2 in
the US & North America)



2,300

UCS channel partners



44 ISVs
writing to UCS API (and
growing)



Ten of thousands

of supported
applications



63 world record
performance
benchmarks
to
date



Numerous industry awards
and
certifications

19


Broad portfolio provides best fit platform
for critical customer applications


RAS & performance optimized


Performance optimized


Price/performance optimized


Wide range of deployment environments
provides flexibility and design best
practices


Data center


Cloud computing


Branch office


Departmental servers


Performance & innovation lowers TCO


Centralized policy management


Speed deployment time


Manage rack & blade servers as a
single resource pool

20

Web/IT Infrastructure

Proxy/Caching

Database

Consolidation

Virtualization

UCS

C22

M3

UCS

C260

M2

UCS

C24

M3

UCS

C240

M3

UCS

C460

M2

UCS

C220

M3

Scale
-
Out


Big Data

Storaage

Server

Enterprise Class


Distributed DB

Middleware

Collaboration

Data Warehouse

Middleware

Collaboration

Big Data

Database

Consolidation

Virtualization

Price / Performance
Optimized

Performance
Optimized

RAS and Performance
Optimized

Mission Critical


21

Virtualization/VDI, ERP, Databases, Corporate
Apps, Web/App
Servers

Messaging, Sharepoint , Corp Apps, Web/ App
servers

Virtualized Multi
-
tenant shared infra:

Xaas

-

SaaS
,
IaaS
,
PaaS

File, Print, DHCP, Branch Apps,
Appliances

What our customers are saying:

”Within months, we achieved nearly a 25 percent reduction in operating
costs, because our environment simply performs more efficiently.”
AudienceView’s

turnkey ticketing application runs entirely on 70
C460

and
C210

servers.

Data Centers

Cloud Computing

Departmental Servers

Branch offices

Common C
-
Series Deployment Environments

22



Unified computing


Stateless computing model


Network/storage/server policies centrally
defined & deployed


Centralize management of blades & rack servers


Apply same server profiles blade or rack
servers


Centralized firmware deployment


Reduce port costs by consolidating uplink data &
management traffic


Entry Point to Unified Computing


Lower initial price point than blades


3
rd

generation platforms


Industry
-
leading Adapter
FEX

and
VM

FEX

technology


Performance and innovation


Multiple World Record Performance Benchmarks


Integrated platform management
-

no host agents
required

Benefits
as a

Stand
-

alone
Server

Benefits
integrated

with

UCS


UCS C
-
Series: Performance and Innovation

World’s only
stateless
rack servers

23

TCO Savings Example

Cisco C240 + UCS Advantage vs. HP
DL380e

+ Traditional Switching

Total Savings/Expense: Cisco UCS Infrastructure

Total Cost of Ownership Comparison

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$0

Cisco UCS
Environment

New
Competitive
Environment

$4,500,000

$4,000,000

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0

Capital Cost

Operating
Cost

Capital Cost

Operating
Cost

24


UCS

and unified fabric consolidates storage and networking traffic*


Hardware savings: fewer switches (separate FC and Ethernet switches not required),
HBAs

and
NICs



Less hardware means savings in:


Real estate, power & cooling, service costs, procurement costs


CIMC

embedded server management is available at no extra charge, saving the cost HP
iLO

Advanced
for each rack server


Stateless computing using UCS service profiles increases server administrator productivity

*A 66% reduction in cables


From traditional model


2 cables for management


2 cables for interconnect


2 cables for FC (external data source)


To single
-
wire with
UCS


2 cables for management + interconnect +
FC

C
-
Series server

Nexus 2232

Nexus 2232

UCS 6100 or 6200

UCS 6100 or 6200

Single
-
wire from
server to FEX
coming fall 2012

25


LAN

SAN


Reduce administrative tasks and software management costs using
UCS

Service
Profiles


Automate self
-
service provisioning, from 8 weeks to 15 minutes


RAID settings


Disk scrub actions


Number of
vHBAs


HBA WWN assignments


FC Boot Parameters


HBA firmware


FC Fabric assignments for HBAs


QoS

settings


Border port assignment per
vNIC


NIC Transmit/Receive Rate
Limiting


VLAN assignments for NICs


VLAN tagging
config

for NICs


Number of
vNICs


PXE settings
\


NIC firmware


Advanced feature settings


Remote KVM IP settings


Call Home behavior


Remote KVM firmware


Server UUID


Serial over LAN settings


Boot order


IPMI settings


BIOS scrub actions


BIOS firmware

26


Unify management of
blade & rack servers


Stateless computing
using service profiles


Innovations maximize
hardware investment

27

Unified Management

Extending Benefits of
UCS

Manager to Rack Servers

Unified Management


A Single Unified

System

For Blade and Rack
Servers

UCS Manager

C
-
Series Rack
Optimized Servers

B
-
Series Blade
Servers

Service Profile: HR_App1

VNIC1

MAC:
08:00:69:02:01:2E

HR_WEB_VLAN

(ID=50)

VNIC2

MAC:
08:00:69:02:01:2F

HR_DB_VLAN

(ID=210)

HBA

1 and 2

WWN
:
5080020000075740

WWN: 5080020000075741

VSAN

ID: 12

Boot
Order:
SAN

BIOS Settings:

Turbo On

HyperThreading

On


A major
market
transformation in unified

server management


Benefits of UCS Manager and Service Profiles
brought to rack optimized servers



New Nexus Fabric Extender topology reduces
cost, increases scale of rack server connectivity
within Unified Computing


Add capacity without complexity

UCS Service Profile

Unified Device Management

Network Policy

Storage Policy

Server Policy

28

Introduction: VIC 1225 for UCS C
-
series

In UCSM Environment or Standalone Configuration

Server &
PCIe

adapter from one vendor w/ single OOB
management

dual port
10Gb
, half height Converged Network Adapter

Standalone configuration:
PCIe

virtualized

Up to 18
vNICs

and 2
vHBAs

possible


In UCSM environment: Virtual Interface Card

Collapse virtual and physical switching


VMDirectPath

(Hypervisor bypass)

Unified Fabric to
FCoE

switch (Nexus 5K supported)


HW capable of up to 256
PCIe

devices (NICs or HBAs)


Complete network separation for each device


Hardware based Fabric Failover for each device

29


Embedded remote
management


No host agents


No additional fees


Future XML API
support


Investment protection:

1
-
to
-
many model scales
as you grow

30

Integrated ‘Agent
-
less’ Out of Band Remote Management


Embedded Management Solution


No host agents required


No additional license fees


Consistent Server Definition (
‘look and feel’
)
between Standalone and
UCSM

modes


XML API (
UCS

Programmatic Interface)


SNMP


Out of Band Management


Scriptable Interface


Large Scale Management


Firmware Management


BIOS Configuration


Export Technical Support Data


Power Shell Support


RAID Controller, Battery Backup Unit, Storage
Media Configuration and Monitoring


All
FRU

Components


XML API & SNMP

UCS Management Solutions


Central Management


Power Shell


ISV Integration


MSFT

SCOM
/
SCCM


HP

Operations Manager


Zenoss


Aliris



Deployment Server


CIMC


Embedded
on Server

GUI

CLI

Customer Benefits

Feature Details

31

For Individual or One
-
to
-
Many Server Access

Powerful tool speeds time to deployment



Unattended OS installation


RAID & boot order configuration


Server inventory & offline diagnostics


Automated OS driver updates from cisco.com

Simplify firmware & system software updates




BIOS


CIMC


LOM


RAID Controller


Cisco VIC


Server Configuration Utility (SCU)

Host Upgrade Utility (HUU)

32


Big Data


VDI implementation


Citrix VDI
-
in
-
a
-
box


History of world
-
record benchmarks

33

A History of World Record Performance on Industry Standard
Benchmarks

Best CPU
Performance

Best
Virtualization
Performance

Best Cloud
Computing
Performance

Best
Enterprise
Application
Performance

Best
Enterprise
Middleware
Performanc
e

Best HPC
Performance

VMmark 1.x

Overall
C460 M1

VMmark
1.x

Overall

C460
M1

VMmark 2.1

Overall C460 M2

VMmark 2.1


Two

node 4
-
socket
C460 M2

VMmark

2.1

4
-
socket C460 M2

SPECompMbase2001

4
-
socket C460
M2

LS
-
Dyna

4
-
socket C460 M1

SPECompMbase2001

4
-
socket C460
M1

SPECjbb2005

2
-
socket C260 M2

SPECjbb2005

X86 4
-
socket
C460

M1

SPECjAppServer2004

1
-
node 2
-
socket C250
M2

SPECfp_rate_base2006
2
-
socket

C260 M2

SPECint_rate_base2006
2
-
socket

C260 M2

SPECint_rate2006

X86
4
-
socket

C460
M2

SPECint_rate_base2006
X86 4
-
socket C460 M1

SPECfp_rate_base2006
X86
4
-
socket C460 M1

Cisco UCS Benchmarks that held world record performance records as of date of
publication

SPECompMbase2001

4
-
socket C460
M1

SPECompMbase2001

4
-
socket C460 M2

SPECompMbase2001

2
-
socket C240 M3

TPC
-
C

Oracle DB 11g & OEL

C250 M2

TPC
-
H
1000GB

Microsoft SQL Server

C460 M2

SPECjbb2005

X86 2
-
socket C220
M3

SPECfp_rate_base2
006 X86
2
-
socket
C220 M3

SPECint_rate_base2
006 X86 2
-
socket
C220 M3

SPECfp_base2006

X86 2
-
socket

C220 M3

TPC
-
H
100GB

VectorWise

C250 M2

TPC
-
H
300GB

VectorWise


C250 M2

SPECompLbase2001

2
-
socket C220 M3

34

Private Cloud Solutions with VMware/Hyper
-
V


EMC VSPEX

Server
Virtualization Solutions
for
VMware, Hyper
-
V for
SMB

and Midsized
Companies
-

50
-
125
VMs


FlexPod

Entry solution
for
VMware
and
Hyper
-
V
with IP Based Shared Storage

VDI


Citrix
VDI
-
In
-
a
-
Box solution (up to 300 desktops)


Citrix
Xen

Desktop 500 desktop solution with
EMC
VSPEX


Business Analytics


Big Data solutions
-

deploy, manage, and monitor


SAP HANA small and medium appliances


Microsoft SQL Server Fast Track
solutions w/
EMC

Applications


Microsoft Exchange

2010 in a box


Microsoft SharePoint 2010 in a box


Microsoft Server based “Windows Storage
Server”

Benefits as
a

Standalone

Server

Benefits
integrated with

UCS


35

http://
www.cisco.com
/en/US/
netsol
/ns340/ns394/ns224/
solutions.html

36


Broad portfolio provides best fit
platform for critical customer
applications


Wide range of deployment
environments provides flexibility
and design best practices


Performance & innovation
lowers TCO


World’s only stateless rack
servers


Standalone management model


simple, reliable, secure


World
-
record performance
benchmarks

Thank you.

38

Cisco
Confidential

Cisco
Confidential

© 2010 Cisco and/or its affiliates. All rights reserved.

38

39

Velocity/Transactional Pricing Strategy

Power Up
with
back
-
end rebates will transition to Upfront pre
-
discounted
Velocity/Transactional pricing in FY’13

Velocity/Transactional price to be within
-
5% to +5% of HP Smart Buy/Golden
Offers on identical configurations

Pre
-
discounted accessories available to build up a richer configuration and still
offer Velocity/Transactional price without DSA



Simplified

FY’11/FY’12

Power Up

Higher back
-
end Rebated server

Non discounted accessories

Less competitive rich
configs

Backend claim required

+

FY’13

Velocity/Transactional

Pre
-
discounted Server Configs

Pre
-
discounted Accessories

Competitive thin or rich
configs

No backend claims needed

40

Velocity/Transactional

Large Deals

C22, C24 Express
Offers

Memory, HDD Express
Offers

C220, C240 Express
Offers

Memory, HDD, other
accessories


*DRP is Discount Restricted Products flag
will be activated on
Sep 16, 2012 on all
C22, C24, C220,
C240, Memory and HDD
Express Offers to
restrict DSAs on PIDs that have a pre
-
discounted GPL targeted for velocity/transactional market

41

42

43

UCS C
-
Series Smart Plays vs. Express
Offers

SMART PLAYS

EXPRESS

OFFERS

Type/
T
ime
Frame

Promotion/Quarterly Launch:

(6 months
for Promo Bundles)

Promotion/Long

Life:

(Distribution Stock)

Products

UCS

C and B Promo Bundles

UCS C Distribution

Stocking Configurations


C22
/
C24
/
C220
/
C240

(
DBUNs

and
EZBUNs
)

Objective

Sales Acceleration;

SEEDing

new accounts; “Foot in the door”

Sales

Acceleration;

Velocity/Transactional pricing for low/no touch

Configurations

Richly Configured

Minimally Configured;

Build up using pre
-
discounted accessories


Stocked

by
Distribution

Yes. Minimal stocking at
Disti

Yes. Good availability
/fast delivery thru
Disti


Partner
Benefits

Promo Bundles: No VIP, No
OIP

(up to 61%)

Expansion Packs: VIP,
OIP

(up to 65%)

UCS

New Account
Breakaway
: Up to 64%*

C22
/
C24
: No VIP, Yes OIP (up to 65%)

C220
/
C240
: Yes VIP and
OIP

(up to 65%)

UCS

New Account Breakaway: Up to 65%*

Discounts

Standard
UCS

Discounts


Bundle discount is included in the
GPL

Price

No
DSA

‘s

Standard
UCS

Discounts

Bundle discount included in GPL/WPL Price

No
DSA’s
**

Quantity

Limitations

Maximum Qty per end user

No

quantity limitation

Price

Best

Up
-
Front Price

Competitively Priced

*
UCS

New Account Breakaway is a Pilot promotion restricted to
UCS

Specialized Partners


Expected launch 9/1/12

**Express Offers
are not eligible for DSA;
On larger deals, better pricing is available on standard
accessories
using a DSA.

44

All
Express Offers Server
Configs

are
fixed


Additional accessories
need to be added as spares

Reseller starts with Server
Config

and adds
spares as needed

Disti

fulfills exactly what Reseller ordered
without making
changes

All Express Offer Server
Configs

include max PSUs and RAID

45

Next Steps

Deck and Recording to be Posted to My Community

https://
www.myciscocommunity.com/community/partner/datacenter

&

Partner Education Connections On Demand Training

http://cisco.partnerelearning.com/Saba/Web/Main;jsessionid=4CE008492A32
C9337D24C3D68BBDF231




Cisco Confidential

© 2010 Cisco and/or its affiliates. All rights reserved.

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