The Internet & Electronic Commerce

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5 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

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The Internet & Electronic Commerce



THE ELECTRONIC MALL



O
n
l
i
n
e


S
a
l
e
s














Traditional Commerce: Buyer





Traditional Commerce: Seller







Business processes suited for e
-
commerce
--



Group Exercise


What are some advantages of e
-
commerce


Re: sales and costs; other??


What are some disadvantages of e
-
commerce?


Human


Technological


Social, cultural


What business processes involving HR are
amenable to e
-
commerce type solutions?

Three Questions Regarding


E
-
Commerce


How will e
-
commerce change our customer’s
priorities?


How can we construct a new business design
to meet these new customer priorities?


What technology investments must we make
to survive, let alone thrive?


From Kalakola and Robinson “E
-
business: Roadmap
for Success

How does this question relate to HR?

International Electronic
Commerce


Language barriers must be overcome


Political structures


Currency conversion


Tariffs and import/export restrictions


Legal, tax, and privacy concerns


Who has jurisdiction to levy taxes?


How is personal information handled?


The Internet and World Wide Web


The Internet is a large system of interconnected
networks that spans the globe


The World Wide Web (WWW) is part of the
Internet and allows users to share information
with an easy
-
to
-
use interface


Client server architecture; graphical user
interface; dynamic links


Developed by the U.S. Department of Defense in
the early 1960s


Some Characteristics


Ubiquitous


Global reach


Universal standards


Information richness


Interactive


Density of information


Personalization and customization


Intranets and Extranets



Extranet


Allows select users
outside organization to
use its intranet:


Customers


Business partners


Vendors


Used in B2B



Intranet:


Internal network using
web technology


Overcomes computer
platform differences


Often installed on
existing network
infrastructure


What are some applications
of each? Benefits?

E
-
Commerce and Industry Value
Chains



E
-
Commerce and Firm Value Chains



Value Chain Observation


How does e
-
commerce impact the value
chain?



How does one firm using e
-
commerce impact
others?

INTERNET BUSINESS MODELS


VIRTUAL STOREFRONT:

Sells
goods, services on
-
line


MARKETPLACE CONCENTRATOR:

Concentrates information from
several providers


ON
-
LINE EXCHANGE:

Bid
-
ask
system, multiple buyers, sellers


INFORMATION BROKER:

Provide
info on products, pricing, etc.


TRANSACTION BROKER:
Bu
yers
view rates, terms from various
sources


AUCTION:

Electronic clearinghouse

products, prices, change in response
to demand



REVERSE AUCTION:

Buyer sets
price, submits to multiple sellers


DIGITAL PRODUCT DELIVERY:
Sell,
download software, other digital
products


CONTENT PROVIDER
:

Creates
revenue through providing client for
a fee, and advertising


ON
-
LINE SERVICE PROVIDER:

Provides service, support for
hardware, software products

Business
-
to
-
Business
Electronic Commerce


Automation Of Purchase, Sale Transactions
From Business To Business


Electronic Data Interchange (EDI):

Older
System, Being Replaced By Internet,
Intranet


Provides Alternative Sources


Two Main Type of Internet
-
based B2B Commerce



Pure Types of Net
Marketplaces



Electronic Commerce Support
Systems


WEB HOSTING SERVICES:

provides large
servers for Web sites of fee
-
paying
customer


ELECTRONIC PAYMENT SYSTEM:

using
Web for electronic funds transfers, credit ,
smart & debit cards


Types of Online Communities


Different sponsors or
members


opportunities to interact with
a general audience organized
into general topics


Practice communities


focused discussion groups,
help, information, and
knowledge relating to an area
of shared practice


Interest communities


focused discussion groups
based on a shared interest in
some specific subject


Affinity communities


focused discussions and
interaction with other people
who share the same affinity.
Affinity refers to self
-

and
group identification


Sponsored communities


created by government,
nonprofit, or for
-
profit
organizations for the purpose
of pursuing organizational
goals
--

often commercial
goals


Internet Benefits To
Organization


Reduces Communication Costs


Enhances Communication; Coordination


Accelerates Knowledge Distribution


Other ???

Internet Challenges


SECURITY:

Exposure to Thieves & Vandals;
Hackers Steal, Use Passwords; Not Yet Safe
for Large Business Transactions


TECHNOLOGY:

Lack of Uniform Standards;
Transfer of Graphics, Video can be Costly


LEGAL ISSUES:

Need More Laws Governing
Electronic Commerce; Are e
-
mail Contracts,
Electronic Signatures Legal?