Standardization activities on IPTV in CCSA

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5 Νοε 2013 (πριν από 3 χρόνια και 5 μήνες)

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DOCUMENT #:

GSC15
-
PLEN
-
31

FOR:

Presentation

SOURCE:

CCSA

AGENDA ITEM:

Opening Plenary 6.5

CONTACT(S):

weikai@catr.cn

Standardization activities on IPTV in CCSA

Kai Wei
,

CATR, China

Global Standards Collaboration (GSC)
GSC
-
15

2


CCSA IPTV initiatives: Phase One


Task#1
-

overall issues, finished


IPTV scenario,

requirements, architecture


Task#2
-

sub
-
systems arch & framework, Aug 2009


CDN, DRM, security etc.


Task#3
-

STB interface and interoperability, finished


EPG, content delivery, service mgmt., terminal device mgmt.


Task#4
-

quality monitoring, May 2010

CCSA Current IPTV Activities

Task#2, DRM, CDN FCD

Task#1,
finished


Task#3,finished

Aug 2005

2006

2007

2008

2009

Task#4 finished

14
standards published

40

under development

2010

Phase Two Started

3

IPTV

market development in China


IPTV

user base still grows sharply


4.6M (up to the end of 2009)


Increase rate keep high
: 111.7% against 08


Estimated 14.5M by 2011
(Analysys Inc. 2010)

Data Source: CCID & CATR,2010

1.8

4.6

28.9

45

114.2

217.3

460

156.70%

528.01%

55.70%

153.80%

90.20%

111.70%

0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
0
50
100
150
200
250
300
350
400
450
500
2003
2004
2005
2006
2007
2008
2009
Subcribers(10K)

Subscriber
Rate
4

Market focus is shifting

Emphasize on capability & quality optimization and openness

To support a more sustainable business model…

Now




Next

--------------------------------------------------------------------

TV like service





rich
broadband app

Video definition SD





HD & Mobile

TV & movie





User generated content

Closed system





Open system

STB






Terminal Convergence

Fixed





Mobile IPTV




5

Strategic Direction


Accommodate requirements abstracted from


real operational need


identified IPTV market trends


Keep in line with Global Standard activities


adopt ITU
-
T IPTV recommendations as much as possible


make contribute to the ITU
-
T IPTV activities and other SDOs


liaise with ITU
-
T, IETF, ETSI, ATIS, and other SDOs


Strengthen cooperation with regional organizations


CJK


APT

6

Challenges


Convergence introduces challenges


To define
Unified

architecture which should support
Practicable & Flexible

Business model


To
open

system capabilities to others, while the system
must be
manageable and in high level of security


To provide
many kinds of

terminal device access to IPTV
for
personal and adapted

application and content

7

Next Steps/Actions


Develop 2nd version of IPTV service requirements


Call for new requirements from the industry


Revise CCSA IPTV service requirements standard


Develop new version of CCSA IPTV Architecture


Revise IPTV Architecture according those new requirements


Add new capabilities, e.g. Ad insertion, audience measurement, mobility
management, UGC


Expose capabilities (API) to third party SPs


Encourage members to participate IPTV work of ITU
-
T


Cooperate with other SDOs



8

Proposed Resolution [optional]


N/A

Supplement Slides

——
highlight of CCSA IPTV Standards


10

Framework
-

Open standard IPTV
System Architecture


An open standardized
IPTV functional
architecture and the
components which were
very clearly defined


The division of the major
components guiding the
industrial chain division
and development of
IPTV in China,
especially for the
content providers and
terminal manufactures


An open environment
for the rapid
development of value
-
added services

Security Management
Service Management
BSS
Content Operation
OSS
Clients
Customer

Serving
Subscriber
Manageme
nt
Content
A
ggrega
tion
Content
Protection
Encoding
/
Transcodi
ng
Strategy
Manage
ment
Service
Definition
Cont
ent
Prot
ectio
n
Devi
ce
Aut
hent
icati
on
Media Delivery
Storage
Delivery
/
Distribu
tion
Streaming
Balance
/
Control
Service Guide
Others
Unified UI
*
EPG
Portal
Content
Serving
Engine
SP
Management
Content
Editing
A
C
D
E
F
A
1
A
2
A
3
A
4
H
4
H
3
H
2
H
1
C
1
C
2
C
3
G
D
1
D
2
E
1
E
2
E
3
E
4
F
1
F
2
F
3
F
4
Operatio
n
/
Maint
enence
A
5
System
Monitoring
Content
Manage
ment
A
6
B
2
Terminal
Management
Subscriber
Manageme
nt
Auth
entic
ation
Billing
Billing
B
Terminals
Others
H
B
1
C
4
C
5
C
6
Resource
Manageme
nt
11

Browser
-
based Open Terminals


To develop different IPTV terminals to meet the
demand of different users


Individual software framework for
IPTV terminal device, guiding the
industry to develop a variety of
terminal for different software
requirement levels


With the WEB technology, the
browser
-
based EPG functionality
enabling an open and flexible
development environment of EPG
user interface


The comprehensive standards of
set
-
top box middleware supporting
third
-
party value
-
added applications

Hardware & Drivers

Operation System

Service
Components

Middleware

Applications

Interconnection interface
-

to achieve full
interoperability between platform and terminals


WEB technology with expansions in service management interface
and EPG portal interface


Media delivery interface supporting multicast,
unicast

streaming


TR069/SNMP technology in terminal management interface

Service
Management
System
EPG
Portal
System
Media
Delivery
System
Operation and
Maintenance
Support
System
Security
Manageme
nt System
Expand
Service
System
STB
A
B
C
D
E
F
Service quality and performance
monitoring technology


Service quality/performance parameters
and statistics analysis /definition


Distributed monitoring points

different
monitoring methods based on IPTV
system architecture and implementation


Centralized management platform for
effective and convenient analysis and
statistic


identifying and locating faults as soon as
possible In the event of a failure, to
improve the operation and maintenance
system in reducing response time and
ensuring service quality


IPTV Platform and Network
Main Server
Administrator
CLIENT
Database
Data
Collection
Data
Collection
CLIENT
CLIENT
Monitoring Agent
Monitoring Agent
检测
检测
Media Delivery System


IP
-
based private
network


Streaming media as
the main Distributed
target


Framework agnostic
to any bearing
network

Service

Management

Content


Operation

Media

Management

Node

Management

Media

Routing

Media

Control

Media

Serving

Media

Storage


Client

(Pre
-
Processing)

Media

Distribution

Media

Delivery

Digital Right Management


Independent content key
management and
authorization management


Supporting different
privilege levels and
domains


Customized for the co
-
operation situation of
China's IPTV


Supporting the multi
-
service integration of
complex applications


Compatible with a variety
of international standards
including OMA

CCSA IPTV Interoperability Testing

Large
-
scale interoperability conformance test


Purpose:


Verifying and Supporting the work of standardization


Continuously improving standards with practical and operational experience


Test:


A series of interoperability events from May 2007 to October 2008 organized by MIIT,
CCSA and CTC


Participating platform manufacturers: over 6


Participating STB manufacturers: over 15


The first successful and fully interconnections between terminals and platforms


Effective promotion for the standardization and development of IPTV Industry


IPTV systems and STBs support AVS codec

FiberHome

…………

17

Thanks for your attention