PARTNERSHIP - Economia

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5 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

91 εμφανίσεις


Cooperation

and
Competition

among

firms


PARTNER SELECTION




Students
:





A/Y 2012/2013

Eugenio
Vallelonga

Davide Gelli





Prof. A.
Arrighetti


A partnership
is

an

arrangement

where

parties

agree

to

cooperate
to

advance

their

mutual

interests
.


ADVANTAGE :



Market
acces



New
skills

and
technology


Share
cost

and
risk


Increase

sales

DISADVANTAGE:



Country

risk


Major
asymmetries


Different

aim


Poor

resource

allocation



The
five

“W”
of

the
journalistic
’s formula:


1.
What
;

2.
Where
;

3.
When
;

4.
Why
;

5.
Who
.


Starting

from

: 1975


small

company



Kin

don
kang

acquired

it
,
specialized

in Wafer



(
plastic
support

for

microchip
)




Korean

electronics

industry

= 231
milion

$;



Samsung
only

the 2 per
thousand



Significant

investment

in semiconductor



Lack

of

knowledge
:

Acquisition

of

small

american
firms

in
financial

difficulties



Goal

:
Dram

of

64
kb



1983

:
r&d

center in
Silicon

valley

and in
korea


Trasferring

of

knowledge

and
tacit

skills



1984

: Samsung’s
dram

appear

in the market



40
months

later

: 3
°

world position



1994

:
investment

of

150
million

dollars

in just
30
months
.
Reached

the American
competitors


1997
:
during

Asian

crisis
, Samsung
had

a
positive
growth

thanks

to

the
diversification



Financial
services
,
digital

technology
, web
technology



Industrial
debit

: 365% ‘97


148% ‘99



Samsung
electronics
;

Samsung
heavy

Industry

(
shipbuilder
);

Samsung
engineering
;

Samsung
construction

company;

Samsung life
Insurance
;

Samsung
techwin

(
aerospace

company)



Collaborating

: Daewoo and Hyundai



We

chose

the
example

of

Samsung
because

it

shows

us

how

in reality
with

the right
choices
,
you

can
get

great

results


Partner
selection
: M.
Dacin
, M.
Hitt
, E.
Levitas
,

J. Wilson, Economia industriale



Samsung case : L.
Boggio
, G.
Serravalli
, Lo
sviluppo economico;
Samsung.com
;

DAVIDE GELLI & EUGENIO VALLELONGA